About this project
Risks and challenges
There are always risks in changing a business, but I am confident that we can overcome them because of my passion and the support of my team.
The menu we are planning is new for Brighton. There is a risk that our customers will resist changes to their neighborhood ice cream parlor. I believe that we can bypass this potential challenge by communicating with our customers, investing them in this change, and showing them that the benefits of a nice, healthy cafe is all for them! Primarily, I would make sure customers know that their favorite ice cream is not going away - the changes to the cafe are all about adding value. I would communicate with customers in person in the store and through social media - showing them each stage of the progress (like I will with our Kickstarter supporters!) and keeping them up to date on changes. Through our in-store presence and social media, I will also communicate to customers about our Kickstarter project so they have a way to become stakeholders. I believe in our customers and the community in Brighton - many have already embraced vegan ice cream who never knew they would!
After the project is funded, we will be able to offer not only a healthy place to eat and relax, but also a space to invite the community to meet and learn.
Learn about accountability on Kickstarter
We are currently booking beginning in March 2013 out to January 2014 to give you plenty of time to make plans to enjoy your reward!
Yes! When you pledge, you can select the reward that you would like, even if it is at a lower price point. For instance, you could select tickets to the chef battle with Biz Markie instead of a cooking class. If you pledge over $100 and would like the prize at that price point and to come party with us at the launch, we will do our best to accommodate you as space allows. Just send me a message!
If you are interested in VIP tickets to the event, they are available for any pledge over $250.