BODO (BuyOneDonateOne) is an up-and-coming footwear company ready to kick off with its super-cool designs of bold colours, and sleek contours which set not only trends, but also precedents in dealing with environmental issues and providing aid to those in developing countries.
Hailing from one of the hippest places on earth, London, UK, BODO has set about its mission to design, manufacture, and sell high-quality sandals with soles crafted from used vehicle tyres.
Aside from the great benefits they bring to the environment by contributing to the recycling of millions of discarded tyres around the globe; with every pair of sandals purchased, BODO donates another pair to someone in a developing country, who really needs footwear to help protect them from potentially fatal soil transmitted diseases and in some cases, enables them to attend school, or sustain employment.
So, for £39.99 (which happens to be the same amount for a pledge) YOU get one of these:
Or how about these ones?
Okay, okay, you get where we are heading with this, but how about these?
So that's YOU sorted. But here comes the magical super, feel good bit..by making a pledge here today to back us, you will enable BODO to ensure that; A pair of quality manufactured donation sandals reaches the people who really do need them via our work with the Barefoot Foundation.
Okay- but how is a pair of BODO Sandals going to help a person in need?
• Preventing Illness In harsh terrain where feet are susceptible to injury, soil-transmitted infections and ground-borne parasites like hookworm can enter the body easily through cuts and wounds which may later lead to chronic sickness, pain, disfigurement, amputation, and eventually death. Effective preventative measures to help individuals withstand the threats of illness include having suitable footwear together with advice on foot hygiene.
• Saving the Cost of Medical Bills In developing countries where medical resources are limited, costly, and oftentimes ineffective in curing diseases, for those on little means - medical treatment can financially cripple already-struggling individuals and families. Therefore, preventing illnesses that stem from wounds to the feet can hugely help in preventing needless expenses in the long run.
• Allowing Access to Work/Education Shoes are often a prerequisite for being allowed into schools or places of work in many developing countries, thus having access to shoes will positively impact one’s prospects in receiving education or securing work.
EVERY pair of BODO sandals sold, a second pair of will be donated to someone in recognized need in (initially) South America and the Caribbean.
How it all began
While Peter Lochan, founder of BODO, was on a trip to see family in Trinidad and Tobago, the two-island nation where his parents were born and raised, he was told a story about his late uncle who used scrap tyres to make durable footwear, which helped prevent injuries in the Trinidadian oil fields during the 1960s. Peter, impressed by his uncle's brilliance and ingenuity, began thinking about this concept as a means of recycling the millions of discarded tyres the world over.
Following his trip, two discussions led to the current BODO business model.
DISCUSSION ONE The first talks focused on the short lifespan of footwear versus the warranty on vehicle tyre tread. Once warranties expire, the majority of the world’s tyres lie in waste dumps. Yet the material from these tyres could be re-used and recycled to make other durable products. A question came to the fore: could footwear made of tyres offer more durability and provide a way of recycling this waste?
DISCUSSION TWO The next set of talks addressed the inadequacy of footwear amongst people living in poverty and the impact this has on their lives, plus what solutions could be provided from recycled tyres to make comfortable and long-lasting footwear.
The concept behind BODO sandals is not original. The world’s poor and innovative have been making sandals from used tyres since vehicles and roads came into existence. Yet for Peter Lochan, founder of BODO, it seemed an amazing discovery.
What we need
BODO is inviting YOU, and the rest of the Kickstarter community to be a part of our campaign. The Kickstarter funding will enable BODO to kick-off its public launch by allowing us to do the following:
1. Complete the manufacture our first run of BODO sandals - including creating and developing our product range (Our products are completed and waiting to be shipped over)
2. Create sales and marketing campaigns for customer acquisition
3. Targeted digital marketing in order to continue to raise awareness of our product within retail and fashion industries
4. Grow our team by recruiting top quality staff to work alongside the current team.
What have we been doing ?
BODO, though a young company, is spirited in its endeavours to create a solid foundation for the company so it can thrust its success well into the future.
It has already triumphantly achieved vital milestones in forging distinct relationships with key suppliers and partners within its industry, and continues to tirelessly foster these close networks.
Notable examples of its accomplishments include passing entry requirements and a board to become members of SATRA, an independent research and testing organisation.
It has technical facilities in the UK and China serving customers throughout the world. As well as testing products and components to European and international standards across a wide range of industry sectors, SATRA develops, manufactures and sells test equipment. SATRA is a Notified Body for various European directives including personal protection equipment (PPE), which is one of SATRA’s largest sector operations.
SATRA has its own chemicals analysis laboratory for testing restricted substances in accordance with European REACH, and US chemicals regulations for which it is CPSC-accredited. This was a very crucial step for BODO as its product testing is key to succeeding in its market. BODO will continue this work with SATRA and consider them invaluable to the development of BODO products.
Our work with the Barefoot Foundation
BODO has also been successful in negotiating a key contract with The Barefoot Foundation, based in Columbia, to distribute its donation sandals.
The Barefoot Foundation, aside from enabling BODO Footwear to distribute its donation sandals to those who need it most, will also open many doors for BODO Footwear in partner networks, and gives BODO an exclusive and accredited edge. It helps BODO move away from normal charity status, and allows their customers to embark on the BODO journey with them
We have been busy...
One of the most crucial deals BODO has negotiated and secured is with the UK’s leading footwear distributor, William Lamb Footwear, who have worked with some of the biggest, established footwear brands across the world and currently has a waiting list of customers. They will be involved in manufacturing the donation sandal.
The firm involvement of William Lamb Footwear speaks volumes about BODO’s potential as a main contender in the market and is testament to BODO’s professionalism, ethos and ability to create and maintain its relationships.
The sandal soles in BODO’s collection are all made from recycled vehicle tyres, and are heavy on style and comfort.
BODO's Key Achievements to Date
1. BODO was set up and registered in June 2011.
2. BODO developed its first stage prototype on 3rd October 2012.
3. The BODO name was registered as a trademark in the UK & Europe on 13th July 2012.
4. The BODO name was registered as a trademark in Australia on 23rd January 2013.
5. The BODO name was registered as a trademark in Hong Kong on 29th May 2013.
6. BODO passed a board at SATRA to become members on 22nd July 2013.
7. The BODO name was registered as a trademark in Trinidad & Tobago on 30th September 2013.
8. The BODO sandal was tested by SATRA for a fit assessment on 23rd January 2014 and passed.
9. BODO Footwear travelled to Columbia and we had our first meeting with the Barefoot Foundation on 11th July 2014.
10. BODO Footwear signed a contract with the Barefoot Foundation in Columbia on 29th July 2014. The contract was signed by Patricia Sierra, Executive Director of Pies Descalzos Foundation.
11. The BODO sandal was tested by SATRA for a complete technical test consisting of
a. Toe Post Attachment
b. Strap/Sole Attachment
c. Friction (Slip resistance) of Footwear
d. Abrasion resistance
e. Sole Attachment
All tests were passed on 12th August 2014.
12. The BODO sandal was tested by SATRA for a split-tear strength test on 26th November 2014 and passed.
13. The BODO sandal was tested by SATRA for restricted substances on 26th January 2015 and passed.
14. BODO completed its final pre-production model of the BODO sandal on 4th November 2015.
15. On 6th November 2015, BODO won an award from Sublime magazine http://sublimemagazine.com/good-brands-award for best ethical footwear brand.
16. BODO Footwear had a meeting with William Lamb, one of the Europe’s largest and most respected footwear manufactures, we secured a deal for William Lamb to develop the Children’s donation sandal.
17. William Lamb completed the BODO Children’s donation sandal sample that is ready for production.
Patents & Trademark
BODO has secured the BODO trademark, in the face of competition. It is expected that the future trademarks will be successful, which will secure BODO’s future even more.
Patents and trademark applications are not simple processes, yet BODO Footwear has been well equipped with the knowledge of their industry, thus yielding excellent results.
BODO Footwear has established the following targets for year 1:
• Sell 9,000 pairs of sandals in order to donate a further 9,000 pairs.
• Successfully launch in the UK market. From first experiences, lessons learnt will be performed and launches planned in other countries such as the USA, Hong Kong & Japan.
• Build relationships with major retailers in the United Kingdom and possibly the United States for distribution.
• Implement distribution of donation sandals through Barefoot Foundation.
• Establish working relationships with at least two reputable social projects in addition to the Barefoot Foundation who can distribute the donated BODO sandals and provide feedback.
• Build awareness of the BODO brand and mission in target market media, including social media.
How to attain our targets
BODO Footwear will meet those targets by:
• Continuing to vigorously pursue both sales and donation partners in order to expand and further develop distribution networks.
• Emphasizing partnership rather than profit. BODO Footwear will work with retailers to maximise sales, and thus donations, rather than working to maximise margins. BODO’s assumption is that as sales grow, low margins will become more profitable as unit production costs fall.
• Vigorously promoting BODO Footwear and the work of its partner social projects, through marketing and social media.
Risks and challenges
1 - Unable to obtain enough sales distribution or partners lose interest
BODO is working daily to develop these relationships, and already has several interested partners. However, we recognise that distribution must grow in order to increase sales and show donation results. We will not stop at the first few interested parties, but will continue to seek out and approach new partners as we develop. Should the sale of BODO sandals become less interesting to certain partners, we will have a reserve of other partners ready to commit.
2 - Donation organisations
BODO has full commitment from our first donation organisation, Whisper Orphans, and continues to vet others who operate in countries where adequate footwear is in need. Should issues arise with the donation distribution or with any organisation, BODO would be able to act quickly to identify a new distributor.
3 - Loss of manufacturer (due to quality, breach of contract, etc.)
BODO has identified several possibilities for making both the commercial and the donation sandals. Our preferred manufacturer, based in China, has proven the best choice for quality and price. However, since we aspire to find facilities that reduce shipping costs and help local economies, we continue dialoguing with other manufacturers. With these alternative contingencies at hand, if the existing contract were compromised in any way, we would swiftly revert to our backup manufacturer and lose no time.
4 - Quality of either sales or donation sandals not up to standard
The importance of quality has been addressed with our chosen manufacturer. We will conduct periodic quality control on both sandals in order to determine any issues that need adjustment. We would then quickly be able to address them either with the existing manufacturer, or with a new partner.
5 - Intellectual property infringement
Thanks to our expertise in online intellectual property protection, we have implemented a robust online protection plan against potential hackers. As for the sandals themselves, we will continue to conduct periodic assessments of existing and upcoming competitors.
6. Bad press (seen as copying, quality-related, any problems with associated partners)
We are very active on the Internet, as well as in target markets, and are constantly monitoring media related to our product and our partners. We have a team ready to react to any bad press and are developing a crisis communication plan as we move forward, which will be ready for launch and adapted periodically thereafter.Learn about accountability on Kickstarter
- (30 days)