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To restore an iconic ’67 Checker Cab for Miss Direction's Ride Service, a complimentary taxi which brings Everyday Magic to Seattle.
174 backers pledged $14,626 to help bring this project to life.

About

Miss Direction's Checker Cab Ride Service project video thumbnail
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$14,626

174

Current State of the Checker
Current State of the Checker

The Project Goal.

To restore an iconic ’67 Checker Cab for Miss Direction's Ride Service. Since 2005, the complimentary Ride Service has offered its gift of Everyday Magic to Seattle -- a place that is changing so rapidly that people often feel a loss of connection and have a sense that the city is losing its soul and becoming less unique. The Checker Cab will bring the Ride Service to a new level of visibility and impact and remind people that indeed Seattle is a place where the unexpected happens.

UPDATE: PLEASE HELP THE CHECKER ROLL FURTHER DOWN THE ROAD!

Miss Direction (and I) are so grateful for the overwhelming interest in our project. We feel so fortunate to have reached our minimum funding goal so quickly — hurrah! I knew that friends of Miss Direction and me would be excited about the project — but I didn’t anticipate a universe of new friends and supporters, for whom the goals and spirit of the Checker Cab Ride Service would strongly resonate. People LOVE this project! You guys get it! THANK YOU.

We have only 2 days left in our Kickstarter. You can still donate and be a part of this! With the help of John and Adam Locatelli (the former owners and current Checker mechanics) I’ve identified several improvements to the Checker so that it will really “go the distance” as a random act of kindness community performance art piece.  When you make a contribution beyond the Checker’s initial goal, you are helping to strrrrretch its impact — and its ability to bring Everyday Magic to Seattle. The Stretch Goals are detailed in the Budget section below.

Giving Back is a priority for me, and rewards are a way to thank you for supporting this campaign and participating in the project. To commemorate the Stretch Goals, I have added some Stretch Rewards! Delicious, locally handcrafted chocolates. Sparkly dichroic glass earrings in the Checker Cab Ride Service’s signature blue. A glowing Miss Direction Prayer Candle. A glass class for 4, taught in my Ballard studio. In addition, I have slightly upped my production of the limited edition Wileyware cocktail glasses. I can only add 20 individual glasses - and these will go fast! See pictures below and sidebar for details on the newly added goodies.

Please watch my video above and read the Checker Cab story below. Pick your reward. Then, help us reach the new Stretch Goals to get the Ride Service rolling in style.

Scroll down for more information about Miss Direction, the Ride Service and the restoration of the Checker. But first...

REWARDS.

Here are pictures of the newly added "Stretch Rewards" commemorating my stretch goals and the final week of the Kickstarter!

Variety Pack of 4 Lovingly Crafted Chocolates by Gratitude Chocolates of Ballard
Variety Pack of 4 Lovingly Crafted Chocolates by Gratitude Chocolates of Ballard
Click this photo to visit Gratitude's Web Site!
Click this photo to visit Gratitude's Web Site!
Beautiful Handmade Glass Earrings in Miss Direction Checker Cab Signature Blue! Yours for a generous contribution of $44.
Beautiful Handmade Glass Earrings in Miss Direction Checker Cab Signature Blue! Yours for a generous contribution of $44.
Miss Direction Directional Candle (front)
Miss Direction Directional Candle (front)
Miss Direction Directional Candle (back)
Miss Direction Directional Candle (back)

One never knows when they might need directional assistance. For a reward of $55 a Miss Direction candle can be yours to light in times of need.

And still available are the original rewards! Learn more on the sidebar to your right.

Checker Cab cocktail glass by Marcia Wiley (Wileyware) for your contribution of $77 (or own a pair at $155).
Checker Cab cocktail glass by Marcia Wiley (Wileyware) for your contribution of $77 (or own a pair at $155).
What you'll see at the bottom of your cocktail (click for link to Wileyware)!
What you'll see at the bottom of your cocktail (click for link to Wileyware)!
               
For a contribution of just $33 you can own this sparkling key ring by Marcia Wiley (Wileyware).
For a contribution of just $33 you can own this sparkling key ring by Marcia Wiley (Wileyware).
Contribute $11 or more for a signed Postcard and Directional Fortune mailed to your home by Miss Direction
Contribute $11 or more for a signed Postcard and Directional Fortune mailed to your home by Miss Direction
A generous contribution of $222 is rewarded with a private creativity consult in my Ballard Art Studio
A generous contribution of $222 is rewarded with a private creativity consult in my Ballard Art Studio

"For me, a good part of the value has been the example set by Marcia herself. I've never known anyone who better personifies the creative life, embracing and celebrating the many wonders of daily life, and allowing herself to respond to those wonders without inhibition or doubt." 

- Lana, former Marcia Wiley creativity student

Ballard's Syttende Mai Parade: You and your plus one could be Miss D.'s passengers along the parade route in 2019!
Ballard's Syttende Mai Parade: You and your plus one could be Miss D.'s passengers along the parade route in 2019!

About Miss Direction and her Ride Service.

Please meet my alter ego, Miss Direction.

Meet Miss Direction...
Meet Miss Direction...

Miss Direction transforms the mundane with her complimentary Ride Service. She offers rides as a gift to strangers waiting at the bus stop in exchange for hearing their life stories. She has given rides to people ages 15-89 and created many moments of unexpected delight and connection. 

Miss Direction's first-ever Ride Service passengers, 2005.
Miss Direction's first-ever Ride Service passengers, 2005.
A note of thanks in Miss D.'s logbook from a Ride Service passenger.
A note of thanks in Miss D.'s logbook from a Ride Service passenger.

Miss Direction's Ride Service exists now as my gift to Seattle residents, bringing Everyday Magic to their mundane errands and commutes. But with your support, the restored Checker Cab will usher in a new era of community impact for the Ride Service, and a new level of comfort, visibility and pizzazz for its passengers.  

Hot off the press: Miss Direction's Checker Cab Ride Service logo designed by Seattle artist Rick Klu.
Hot off the press: Miss Direction's Checker Cab Ride Service logo designed by Seattle artist Rick Klu.

In addition to your rewards, as donors at any level you'll receive updates about the Checker Cab's progress as it journeys to completion to its new home in Ballard.

My Commitment.

I'm committed to having Miss Direction’s ’67 Marathon Checker Cab on the road by November 11, 2018.

The cab will be mechanically sound with a visually pleasing exterior and clean, comfortable interior, offering passengers an unforgettable, one-of-a- kind experience. It will be an iconic Seattle car, recognizable to many as it travels throughout the neighborhoods of the Emerald City with passengers in tow.

As Miss Direction, I will conduct the Checker Cab Ride Service an average of once a week.

Note: the goal is not to restore the car to classic collector car status, which can be a quite expensive and seemingly endless endeavor.

Checker Cab "Before" Pics
Checker Cab "Before" Pics

A Storied Past.

Why this particular cab? Why not buy a car that has already been restored, or that looks and works fine as it is? I am glad you asked! This 1967 Marathon Checker Cab has a rich history--and deep roots in Seattle that make it a perfect match for Miss Direction and the Ride Service she offers to our community. Here's a video that recounts how the Checker Cab, previous owners the Locatelli Family, and Miss Direction came together through the magic of fate and happenstance.

Click this photo of the Locatellis to hear our shared story
Click this photo of the Locatellis to hear our shared story

Budget Update (Stretch Goals!)

Mechanical

 -Replacing the manual choke with an electric one: This will insure that the checker purrs right up every time no matter the chilly, damp Seattle weather. $450   

Exterior

-Custom Rooftop “Miss Direction Taxi” Cab Topper: $111   

-Painted Logo on Passenger Side Door: $500    

-Upgraded Professional High Gloss Urethene Paint Job: Urethane paints last for a long time and are very durable; they do not easily fade or chip. The car will be painted a vintage aqua. Estimate is $6400 for a car of this size ($3339 raised, $3061 to go.)   

Interior 

-New dashboard: There’s a crack in the original one after 51 years of wear and tear. This is a part that is no longer available so a custom dashboard will  be made (by www.justdashes.com) using the original as a template! The cost is $850.   

-New ceiling: The ceiling is a bit faded and worn. New fabric can be installed by Mac’s Upholstery in Ballard at a cost of about $600. 

The Unexpected

 -Maintenance Fund: In addition to my time driving folks around as Miss Direction, I will be covering the car’s insurance and gas, and regular maintenance such as oil changes. However, it’s an older car and I expect there will be occasional maintenance costs associated with its upkeep. It would be wonderful to have a maintenance fund of $3,500 to keep the Checker rolling and in tip top shape.  

STRETCH GOALS TOTAL: $9,072

Together we have accomplished so much! Let’s keep rolling!

Original Budget. 

The budget for this project is  $8,689 

Note: The project goal is $9,444, however, Kickstarter takes a 5% servicing fee and credit card processing fees are approximately 3%. These fees total $755 of the $9,444 project, leaving an actual budget of $8,689 to work with. It would be lovely to exceed my goal! 

How Your Contribution Will Be Put to Work. Following is a breakdown of the costs of restoring the Checker Cab back to a safe, functioning and iconic vehicle.

Car Engine and Body Work = $1900: (The original total of engine/body work is $5900, and I have already put $4000 into the car.)                                           

They don't make 'em like this anymore...the Checker's stalwart engine
They don't make 'em like this anymore...the Checker's stalwart engine

When this work is complete, the cab will be mechanically sound and roadworthy. The work will be performed by John Locatelli, a retired University of WA physics professor, and his son Adam, a machinist. The Locatellis were the owners of the Checker for 20 years; they know the car inside and out and have the automotive skills and the shop in which to complete the job. They have already taken the Checker apart and begun body work. 

  • Engine: New transmission, tune up 
  • Brakes: Repair master cylinder leak 
  • Body work (the frame itself is mostly strong and solid): rust removal of rocker panels, base of trunk, passenger side floor, tightening and strengthening of any loose body connections 

Car Exterior, Basic Paint Job = $3,339: 

There's something about that '67 style.
There's something about that '67 style.

When this work is complete, the Checker Cab's exterior will be restored in an iconic fashion that will catch many an eye as it zooms about Seattle. It will instill confidence in Miss Direction's passengers that, although their ride is complimentary, they will arrive at their destination in safety and comfort.

Car Interior = $3,450: 

The Checker's fabulous "Mid-Century Modern" dashboard and steering wheel.
The Checker's fabulous "Mid-Century Modern" dashboard and steering wheel.

When this work is complete, the Checker Cab will be a joy for passengers to ride in as they tell their life stories to Miss Direction. The interior work will be performed by Mac’s Upholstery of Ballard, WA.

  • Front seat rebuild and upholstery, $1500
  • Back seat rebuild and upholstery, $800 - $1200 
  • Upgraded long lasting floor coverings, $750 

Stretch Goals/Wish List:

When I exceed my initial Kickstarter goal, additional funds (thank you!!) will be used for:

  • Logo on passenger side door 
  • Rooftop taxi cab mount 
  • Upgrade of paint job to include high gloss urethane finish
  • Electric choke 
  • Replace ceiling upholstery 
  • Eliminate slight crack in dashboard
  • Insurance/Gas fund
  • Ongoing maintenance 
  • The unexpected...
"Check Under the Hood": the original Checker Cab tag
"Check Under the Hood": the original Checker Cab tag

Thank You!

To those of you who donate to our Kickstarter, Miss Direction and I offer our everlasting thanks for your generosity and your contribution to Everyday Magic in Seattle!

To these friends and colleagues who enthusiastically helped make this project happen:

Nick Kramer of Hank Creative who made our terrific video!

Our Kickstarter team: Liz Pittinos, Kim Wade, Melissa Manzanares, Albert Kaufman, Maggie Mallon, Neave Karger, Cameron Mason, Jeremy Hoerber, and Abby Ruskey.

Further thanks to glass artist Eric Bernardi, water jet guru Jason Garrett, jack of all trades illustrator Rick Klu, and laser etchers Terreen, Inc.

Finally, a big shout out to the Locatelli family for sharing their history with the Checker and helping bring it back to life.

See you on the Streets!

-Marcia, aka Miss Direction 

My answer to the question Why Do You Do What You Do? Black Rock City, 2012.
My answer to the question Why Do You Do What You Do? Black Rock City, 2012.




Risks and challenges

This is a fairly straightforward project. I am raising funds to have a 50-year-old car mechanically and cosmetically restored. Most of this work will be performed by John Locatelli, a retired University of WA physics professor, and his son Adam, a machinist. The Locatellis were the owners of the Checker for 20 years; they know the car inside and out and have the automotive skills and the shop in which to complete the job. They have already taken the Checker apart and begun body work. John and Adam are enthusiastic and committed to this work, and I have every confidence in their ability to bring the job to completion.

While there is little risk of not completing the project, this is a vintage car and a delay in its restoration could be hard to predict. There may be an unforeseen repair that takes longer than forecast, or there could be a needed part that requires extra time to find. As I will be regularly updating donors on the Checker Cab's progress, they will be informed in the event of a delay which moves the project completion date past November 11, 2018.

Once the Checker Cab is on the road and performing Miss Direction's Ride Service, all systems are go. This is NOT a commercial venture and I'm not charging for rides, therefore, registration and insurance for the Checker Cab will be the same as for any private vehicle. I will personally cover these nominal costs, as well as ongoing maintenance and repairs.

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Support

  1. Select this reward

    Pledge $11 or more About $11

    Postcard and Directional Fortune

    A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    See photo in REWARDS section to the left!
    Also:
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

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    14 backers
    $
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  2. Select this reward

    Pledge $33 or more About $33

    Handmade Fused Glass Key Ring

    Sparkly aqua blue key ring with custom checker cab logo designed by legendary Seattle artist Rick Klu. Made by yours truly in my glass studio in Ballard, WA. Each key ring is 1.88 inches, made of three sturdy layers of sparkly glass, and hand signed and dated.
    See photo in REWARDS section to the left!
    Also:
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 34 backers
    $
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  3. Select this reward

    Pledge $33 or more About $33

    Stretch Reward: Chocolates w/Gratitude

    Variety pack of 4 delectable chocolates by Ballard chocolatier Gratitude Chocolates. You'll swoon over these carefully crafted confections -- made from organic, fair trade, direct-sourced cacao. See photo in REWARDS section to left and read more at gratitudechocolates.com.
    Also:
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    $
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  4. Select this reward

    Pledge $44 or more About $44

    Stretch Reward: Checker Blue earrings

    "Check" out these Everyday Magic Earrings from Marcia Wiley and Wileyware. Each pair will be lovingly handmade in my Ballard glass studio from sparkly dichroic glass in the Miss Direction Check Cab signature blue, with Hypoallergenic niobium blue matching earwigs. See photo in the REWARDS section to the left.
    Also:
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    $
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  5. Select this reward

    Pledge $55 or more About $55

    Your Name Inside the Checker Cab

    Donate any amount from $55 and your name will appear on a special plaque installed in the Checker in perpetual appreciation of your support!
    Also:
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

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    Estimated delivery
    8 backers
    $
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  6. Select this reward

    Pledge $55 or more About $55

    Stretch Reward: Miss D.'s Prayer Candle

    Light a candle to Miss Direction and she will help you find your way. Your very own prayer candle for protection, navigation, and the encouragement of Everyday Magic. See photo in the REWARDS section to the left.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  7. Select this reward

    Pledge $77 or more About $77

    Brilliant Checker Cocktail Glass

    One hand blown cocktail glass of sparkly aqua blue dichroic glass, designed and hand-signed by yours truly in my glass studio in Ballard, WA. The fabulous Checker Cab project logo is by legendary Seattle artist Rick Klu. Glass size: 8 oz. and 3.75 in. x 3.125 in. Dishwasher safe!
    See photo in REWARDS section to the left.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie).
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Limited 41 backers
    $
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  8. Select this reward

    Pledge $155 or more About $155

    2 Brilliant Checker Cocktail Glasses

    A pair of handblown cocktail glasses of sparkly aqua blue dichroic glass, designed and hand-signed by yours truly in my glass studio in Ballard, WA. The fabulous Checker Cab project logo is by legendary Seattle artist Rick Klu. Glass size: 8 oz. and 3.75 in. x 3.125 in. Dishwasher safe!
    See photo in REWARDS section to the left.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie).
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 26 backers
    $
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  9. Select this reward

    Pledge $188 or more About $188

    Checker Cab Ride With Miss Direction

    Experience the Ride Service in action! Join Miss Direction on her mission to transform the mundane during a 2-hour Checker Cab Ride Service ride through the streets of Seattle.
    To be scheduled based on our mutual availability.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Limited 6 backers
    $
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  10. Select this reward

    Pledge $211 or more About $211

    Stretch Reward: Glass Class for Four

    Join me in my studio at Wileyware World Headquarters in Ballard for a 1.5-hour glass fusing class. There is nothing quite like playing with colorful sparkly dichroic glass to get one's creative juices flowing! Use your imagination and a delightful assortment of glass to make window ornaments or custom pendants, earrings, brooches, keychains...whatever your heart desires. Fun and arty together time for you and your family or group of pals! Class size is limited to 4 students. See photo in the REWARDS section to the left. Scheduled based on our mutual availability.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

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    Limited 1 backer
    $
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  11. Select this reward

    Pledge $222 or more About $222

    Studio Creativity Consultation

    A 1.5-hour private, personalized consultation. I will invite you to my Ballard, WA art studio (aka the NonThai Restaurant or WileyWare World Headquarters) to discuss and set your creative course. You will leave with excitement and an "Art Rx" that will help your dreams come true.
    To be scheduled based on our mutual availability.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Limited 1 backer
    $
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  12. Select this reward

    Pledge $333 or more About $333

    Checker Cab Creativity Consultation

    A 2.5-hour private consultation. In her Checker Cab, Miss Direction will pick you up at a Seattle location of your choice and drive you to an inspiring spot to discuss and set your creative course. You will leave with excitement and an "Art Rx" that will help your dreams come true.
    To be scheduled based on our mutual availability.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Limited 0 backers
    $
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  13. Select this reward

    Pledge $444 or more About $444

    Checker Cab Ballard Art Tour for Four

    Gather three friends and jump in the Checker for a custom tour of Ballard with Miss Direction. You'll enjoy libations and light snacks while discovering the hidden treasures and art oddities of this vibrant Seattle neighborhood.
    To be scheduled based on our mutual availability.
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Limited 3 backers
    $
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  14. Select this reward

    Pledge $1,111 or more About $1,111

    Checker Cab Ride in Ballard Parade

    Here's your chance to feel the love folks have for Miss D's special car! Seattle's Ballard neighborhood hosts the Syttende Mai (Soot-n-duh My) Parade each year. Your support at the $1,111 level gets you two seats in the Checker Cab as Miss Direction drives in the procession at this beloved annual event on May 17, 2019. Blow kisses to the crowd, throw candy, whatever strikes your fancy (within reason)!
    Also:
    -Your name on a special plaque installed in the Checker in perpetual appreciation of your support.
    -A signed Miss Direction postcard with personalized Directional Fortune (think fortune cookie) mailed to your address.
    -Miss D's Everlasting Thanks for helping bring Everyday Magic to Seattle!

    Less
    Estimated delivery
    Limited 0 backers
    $
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Funding period

- (27 days)