Freck Yourself: First Semipermanent Freckle Cosmetic
Freck Yourself: First Semipermanent Freckle Cosmetic
Freck Yourself lets you apply realistic, semi-permanent freckles using our stencil + formula method. Get Frecked!
Freck Yourself lets you apply realistic, semi-permanent freckles using our stencil + formula method. Get Frecked! Read more
About this project
Have you ever wanted freckles? Us too! Now we have our chance. Freck Yourself lets you apply realistic-looking freckles using our stencil + formula method.
There have always been two problems with creating artificial freckles. First, it's really hard to create a realistic pattern. Natural freckles have a random pattern & sizing variation, but freckles applied with a pencil are all the same shape of the pencil tip. Second, pencil or makeup freckles smudge really easily. Our product solves both of these problems.
The kit comes with 72 self-adhesive stencils and a rollerball of formula that is similar in formulation to sunless tanner. The freckle patterns look natural and last 2 days. Users who apply Freck Yourself every morning have several layers of faded frecks, which produces incredibly realistic results for four to six weeks.
Applying your realistic freckles with Freck Yourself is easy. Anyone can give themselves realistic freckles that don't smudge and last for days using our roll-on applicator and self-adhesive stencils.
Our team has developed a partnership with an industry leading manufacturer. Cosmetix West has decades of experience producing cosmetic products for companies of all sizes (PacSun, GLAMGLOW, Philosophy to name just a few). With this partnership we'll be able to produce a full run of Freck Yourself aligned with the prototype that the team at Cosmetix West has already produced.
The patented Freck Yourself formula & application method has been through countless iterations over the last 12 months. We are confident that this is the easiest application and most effective semi-permanent formula.
Since developing and patenting the Freck Yourself prototype in our Los Angeles labs, we have been rocking minimal makeup and fresh freckles nonstop. We love the look and we know you will too.
The Kickstarter goal covers our first round of production. We've already lined up a local manufacturer in the L.A. area who is ready to get started with us. Minimum quantities for cosmetic manufacturing orders start at 25,000 units. The Freck Yourself team has developed the product and the business model to the full extent we can without funding.
Your contribution will not only get you the first ever round of realistic freckles. It also makes this renegade dream a reality. Get Frecked!
"I've always dreamed of having freckles and now that dream is a reality!! Freck Yourself gives you natural freckles with the easiest application. Apply the stencil, use the rollerball, and enjoy your natural freckles!! So happy I found this company." -Apphia (Los Angeles)
"Freck Yourself brought out a beauty in me that I had never seen before. It was a nice change, yet they were still so natural-looking on me." -Kriselle (Santa Ana)
"Freck Yourself was the best experience I've had with a temporary makeup product. They were so easy to apply, and so flattering! I've always wanted freckles and this product is as close to the real thing as I can ever get!" -Leigh (Mar Vista)
"I love Freck Yourself. I couldn't have been happier with how my freckles turned out. The freckles looked so natural and absolutely adorable." -Sydnie (Long Beach)
"Freck Yourself is my favorite beauty innovation in years! It's such a fun, simple way to instantly change up your look, and it made me feel so fresh faced and youthful." -Brittany (Los Angeles)
When supporting Freck Yourself with any dollar amount, you are funding:
Our vision. After the first Freck Kit we plan to develop Freck Yourself Profesh, which will set in seconds over foundation. We also plan to launch an aesrosol Freck Spray that will allow you to freely apply frecks to your shoulders, arms- anywhere. Freck Yourself is an ongoing exploration of natural beauty and fresh faces;
Buying the expensive tooling and other necessary materials to cut the stencils;
Our first run of 25,000 Freck Kits with the team at Cosmetix West;
Support to develop a strategy for large scale quality control, packaging, shipping and order management.
- December 2010: Inspiration strikes! Freck Yourself becomes an obsession to develop the first realistic permanent freckle product.
- November 2013: Market research begins. The Freck Yourself team tests every available cosmetic product claiming to provide realistic freckles.
- October 2014: We compiled a list of 34 ideas of how to achieve semi-permanent, realistic freckles and sought out to find an established mentor working in the cosmetic industry.
- December 2014: We start conducting consumer research surveys to see what market segment is as obsessed with frecks as we are. The results indicate 15% of women ages 18-45 in the US want freckles, and half of those women would do anything to have them.
- January: Interviewed manufacturers throughout the country to find the right partner.
- February: Manufacturing partnership secured with Cosmetix West.
- March: The long road of product development, revisions & prototype testing begins.
- June: Consumer research surveys provide consistent results after 6 months of regular market testing.
- August: Prototype is finalized and planning for Kickstarter beings.
- September: Freck Yourself LLC is formed and friends & family funding is raised to build website, finalize packaging & logo, create marketing assets & execute Kickstarter video.
- October: 30 day Kickstarter countdown. Lots of refinements to our campaign & video. Early announcement to our friends & family.
- November: Kickstarter launch!! Finally sharing Freck Yourself with freckle lovers across the world.
- December Forward: Fingers crossed we are celebrating being funded! Freck Yourself production goes into full swing and we start planning for our next products.
Risks and challenges
As with any product manufacturing project, there can be unforeseen risks. Our team has developed a partnership with an industry leading manufacturer. Cosmetix West has decades of experience producing cosmetic products for companies of all sizes (PacSun, GLAMGLOW, Philosophy to name just a few). With this partnership we'll be able to produce a full run of Freck Kits aligned with the prototype that has already been produced.
With of the launch of this Kickstarter campaign we have prototyped what we believe to be the perfect freckle application. Many rounds of development have refined our production quality so that we will be ready to fulfill perks. We have designed our packing and shipping materials. Our marketing and communication plan is in place and being rolled out with this Kickstarter launch.
We stand behind our kits 100% and know you will love them as much as we do. We thank you in advance for your support so we can all finally enjoy realistic frecks!Learn about accountability on Kickstarter
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