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£288 pledged of £18,000 goal
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By Ricky Roffey
£288 pledged of £18,000 goal
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About

iCard is a completely customisable loyalty card which replicates and consolidates up to ten of your most used barcoded cards.

The idea first came about when I was working for a well known high-street retailer in the the South of England. Promoting it's loyalty card was always a struggle and would often receive adverse responses as people's purses were always too full or their first thought would be that they'd loose it or not use it etc.

The loyalty card market today is one of competition between retailers, a market rich with rewards and incentives to be claimed, however 63% of customers who'd initially signed up to the benefits of these loyalty card/ rewards schemes will forget to bring their card with them.

Individual loyalty cards have never been a practical solution as 51% of trips to stores weren't planned, purchases are often impulsive and even if they weren't, collecting rewards points is never the top of our priory list in our busy lives.

So inevitably, technology came knocking and offered up a solution in the form of a variety of loyalty card apps, where you can replicate barcodes on your smartphone screen using your inbuilt camera to scan them in. An idea that in principle would show promise. However this would also pose some problems - Glass-top scanners are becoming more and more widely used in self service checkouts and cigarette counters. The blacklight from in your smartphone creates a glare on the screen which duplicates the on-screen barcode resulting in it not scanning and consequently, the user missing out on potential points. Additionally it's functionality is reliant on battery life and indeed a compatible device which (some would argue) would rule out a large portion of the older generation from the benefit of such a convenience.

That's where we come in. iCard specialise in a simple and easy to use system that consolidates up to ten of your most used barcoded cards into one physical card. 

iCard holds any ten loyalty cards with a barcode or rectangular QR... If it has a code, you can replicate it onto iCard. 

If you don't have ten... don't worry, we black out any unused spaces on the iCard and will send you free stickers of any additions or corrections to your existing iCard. *(limited to one alteration per order, additional P&P fees apply). We can also issue re-prints at an extra cost if you want to add more at a later date and want a fresh one. Each iCard pre-order is complete with iSleeve which protects the surface of the card and features the 'i' shaped viewing hole to single out one barcode at a time (so you don't confuse scanners).

We hope that iCard will provide a useful way to save space in purses and wallets across the globe. Thank you for all your support.

Risks and challenges

The whole development process for iCard has been challenging but has come together without a hitch. It has taken a little longer than expected but thanks to the guys at Barclay's Eagle Labs, the prototyping came together seamlessly. We now have a suitable solution I intend to stick to when iCard goes into mass-production.

From the start of the process we've stuck to our original designs of the iCard itself. The initial design of the iSleeve however was slightly different. My original thought was to have a card holder with one end open as opposed to both ends being open on the final design.

This originally proved tricky and was flawed due to the location of the 'i' shaped hole needing to be closer to the left side to make every barcode on the card scannable. This didn't allow enough room between the barcodes to prevent photographic scanners from accidentally scanning the wrong one, which defeated the object of it's very purpose. We then went back to drawing board and came up with iSleeve with two open ends to allow the card to slide all the way through, this allows easier access and leaves a wider blackout at both ends of the sleeve.

Building the integrated software has also had it's challenges, although we are still in the final phase of it's production, it's simplicity will remain our priority throughout the process.

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Support

  1. Select this reward

    Pledge £1 or more About $1.33

    Help us bring iCard to life!

    Join the iCard community and be the first to receive updates from us during our Kickstarter journey and beyond.

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    Pledge £3 or more About $4

    iCard - Super Early Bird

    Be among the first in line catch the super early bird and grab a customised iCard Multi-Loyalty Card (with iSleeve) for three pounds... (but please make sure you tell all your friends).

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
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    Pledge £5 or more About $7

    iCard - Early Bird

    Be among the first in line to catch the early bird and grab a customised iCard Multi-Loyalty Card (with iSleeve) for only a fiver... (but please make sure you tell all your friends).

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
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    Pledge £7 or more About $9

    iCard: the Multi-Loyalty Card

    One customised iCard Multi-Loyalty Card (with iSleeve).

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
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    Pledge £12 or more About $16

    iCard: Duo Pack

    Two customised iCard Multi-Loyalty Cards (with iSleeves), one for you and one for a friend.

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
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    Pledge £18 or more About $24

    iCard: Trio Pack

    Three customised iCard Multi-Loyalty Cards (with iSleeves), one for you, one for a friend and one for Gran...

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
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    Pledge £23 or more About $31

    iCard: Family Pack

    Four customised iCard Multi-Loyalty Cards with iSleeves, one for you, one for a friend, one for Gran and one for Gramps...

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
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    Pledge £50 or more About $66

    iCard: Poshboy

    We'll send you out two iCard: Multi-Loyalty Cards (with iSleeves) with the first batch for yourself and a partner. We're currently working on a limited edition black leather iSleeve which will be dispatched a couple of months after the first batch.

    Includes:
    • iCard: the Multi-Loyalty Card
    • Regular iSleeve (Plastic)
    • Poshboy iSleeve (Leather)
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Funding period

- (35 days)