About this project
WHAT IS THE HEY JOE COFFEE MUG?
The Hey Joe coffee mug is a travel sized coffee mug that acts just like any other coffee mug, except it can brew coffee inside of your thermos and regulate the temperature automatically...which means not only can you ensure your coffee is immediately ready to drink as soon as it's done brewing, but that you can brew your coffee in pretty much any situation, anywhere, anytime.
So, you're late to work and don't have time to make a pot? Grab your
mug and brew it in the car!
What happens if you get to the office and the coffee is burned? Grab
your Hey Joe Coffee mug and brew a cup of your own!
Do you ever get tired in the middle of class and wish you had a way to make coffee while listening to a lecture? Well, now you can!
Whether you're a working professional or a student, there is nothing worse than taking a sip from your travel thermos, only to find the coffee is lukewarm or cold. No problem, just push the button on the Hey Joe Coffee mug and it will warm your coffee up in a matter of minutes!
Some of our biggest supporters also love the travel mug's portability
and ease of use for camping trips. Just add water, insert the coffee
filter, and you can wake up on the side of the mountain with a hot, (but not too hot! ) cup of Hey Joe Coffee.
The scenarios are pretty much endless, but the point remains, now
there is a travel sized coffee mug that can brew your coffee for you
anytime, anywhere to the perfect drinking temperature.
HEY JOE COFFEE’S STORY
Hey Joe Coffee was founded simply because we love coffee. The idea for the Hey Joe Coffee Mug itself came about because we noticed a problem and we wanted to fix it.
We wanted to find a way to regulate the temperature of coffee,
because it's often times served too hot. We were sitting down over a hot
cup of coffee discussing how tedious it is to order a wonderful cup of
coffee and then have to wait 10 or 15 minutes for it to cool down
enough to drink. Not to mention all the other problems that go along
For instance, we're all familiar with spilling coffee in the car. Why
does that happen? Because every coffee drinker knows you need to let
the liquid cool before drinking, and in those delicate 10 minutes when
you remove the lid, an accident as simple as turning too fast and spilling your coffee can happen.
These problems were unnecessary and we thought there was a better way to address the problem than the current solutions. We believe it is
better to heat coffee up to the exact right temperature from the
beginning (proactively) rather than try to cool it down after the fact
(retroactively). Thus, the idea for the Hey Joe Coffee Mug was born.
HOW DOES IT WORK?
There are two reservoirs, or separate compartments, in the Hey Joe Coffee mug. The two sections are separated at the half way point of the mug so the top part holds the water and the bottom section is where the coffee is stored after the water is heated and drips through. There is a tray located in the middle of the Coffee mug so you can insert your Hey Joe Coffee pod in the tray, add water of any temperature to the top reservoir,
push the power button once for the coffee to be brewed to 140 degrees Fahrenheit,
push the button twice for the coffee to be brewed to 155 degrees fahrenheit,
or push the button 3 times for a cold drip coffee,
wait a couple minutes for the coffee to brew and you're ready to drink your coffee!
HOW DOES IT HEAT WATER?
They Hey Joe Coffee Mug comes with a detachable, rechargeable battery located at the bottom of your mug. The way it works is the battery sends the energy to the copper coils encased within the heating plate in the center of the mug. This then heats the water to whichever temperature setting you specify after which point the water will drip through onto your Hey Joe Coffee pod. And voila! You have coffee.
As far as the coffee itself, we wanted to make sure that we could provide not just a neat idea, but a product that actually delivered a high quality cup of coffee.
Because of that, the Hey Joe Coffee Mug comes with our own blends of premium arabica beans that are conveniently sized so that you can fit them right in the tray, add water and push brew. Currently we have two blends, Hey Joe-Bold as Love and Hey Joe-Red House Blend. Bold as Love is a more robust, full bodied flavor for people who like stronger coffee where our Red House Blend is closer to a medium roast blend that is lighter but still filled with flavor.
CAN I USE MY OWN COFFEE?
The short answer is yes. You can use your own coffee. Originally, the Hey Joe Coffee Mug was designed around using any coffee and it can still be used that way. Just pack the grounds in just like you would in an espresso machine!
We decided to move into pods just because we wanted to make the coffee experience even more convenient by reducing the amount of clean up necessary. We found that when coffee grounds were used outside of the pods, there was a higher degree of residue in the coffee and more clean up required.
Hey Joe Coffee pods are essentially high quality grounds packaged inside of a filter that provides a high quality bean and reduces clean up. So while you absolutely have the option to use whatever coffee you'd like, we would highly recommend giving these a shot!
Currently we do not have a custom and reusable filter, but we plan to develop and package this with the mug if we can reach a particular milestone.
WHAT ABOUT TEA?
Good question! While we do not have our own line of tea out now, we plan to put one into production shortly after this campaign. So, while we do not necessarily have our own packaged Tea for you to purchase, the Hey Joe Coffee Mug can in fact be used as a Hey Joe Tea Mug without question!
THE PACKAGINGDuring the research process tasting and researching different blends
and grades of coffee beans, we uncovered a whole separate issue that we felt it was also important to address. We noticed that between K-Cups and plastic coffee tops used in virtually every coffee shop, masspollution is becoming a serious issue with coffee packaging being a major contributor.
So, again thinking proactively instead of retroactively, we wanted to make sure that even though we were solving one problem we were not creating or contributing to another. So we decided to package our coffee in bio degradable packaging with seeds embedded within the packaging so that the coffee wrappers can actually grow plants if planted in the ground or in a pot.
Once you're done with your coffee, you can literally throw your package in a flower pot, mix in your coffee grounds from your cup and grow flowers. It is designed to be a 100% fully recyclable system. Pretty cool, right?
WHAT ABOUT THE COST?
Besides being a convenient, high quality and environmentally conscious alternative to your current coffee options, our coffee costs a fraction of the price of a standard cup of coffee. The average cup of coffee costs around $1.38 where as a cup of Hey Joe Coffee, depending on how much you order, costs between $.40-$.50 cents.
So if you're the kind of person that isn't absolutely dedicated to a cause for a product that's extremely convenient, produces high quality coffee and is an alternative for bettering the environment, you can rest assured that aside from all that, you'll save a ton of money drinking Hey Joe coffee. Because Coffee just doesn't need to cost to so much money.
CLEANING COULDN’T BE EASIER
THE EVOLUTION OF HEY JOE COFFEE MUG'S DESIGN
The first prototypes were conceived to operate in a 2 cup system where the top comes apart from the bottom and hot water was necessary to have on hand in order to brew the coffee.
You can see these examples in the above 1st and 2nd generations as well as in some of the sketches below. The idea was to have a system that allowed for the coffee and water all to be poured into one device, but also allowed for temperature regulation in the process of brewing through air flow and enabling the cups to separate into two.
WHAT DOES HEY JOE COFFEE NEED FROM KICKSTARTER?
So we have a truly revolutionary product that solves a lot of issues, but now we need your help. In order to bring this product to market we have to invest in tooling as well as meet a minimum order quantity that we can't achieve without the help of the community. So, for those of you who have been following our progress and for those who are just now finding out about us, we need you to make this a reality. Support us by contributing to our cause and help us by sharing this video with people you know would like to be a part of Hey Joe.
Thank you for taking the time to watch our video and we look forward to sending you a ridiculous amount of awesome coffee for you to brew inside of your portable travel mug that you can take anywhere with you and brew your new awesome really fresh coffee.
BRINGING THE HEY JOE COFFEE MUG TO YOU
MEET TTHE HEY JOE COFFEE TEAM
While we have more people working at Hey Joe Coffee now than when it was originally conceived, it is easier to name the main individuals who organized this project.
Jordan Warren- Founder of Hey Joe Coffee. Jordan has a passion for product development and start ups. He has both grown brands and facilitated the successful integration of multiple products into the marketplace.
James Trezza- Co Founder of Hey Joe Coffee. James has extensive experience in supply chain management as well as product design for various companies. This is James' first venture outside of designing products for other companies and is focusing on Hey Joe Coffee full time.
Chris Brooks- Lead Engineer. Chris graduated from Georgia Tech as an engineer and has since been working in product design and in the engineering field. Chris brings a vast knowledge base of product design, a deep understanding of engineering and experience in this particular industry to the table.
Together we helped bring Hey Joe Coffee to life and we have much higher hopes for where it goes from here!
CONNECT WITH US!
Risks and challenges
While we have worked tirelessly to work out the kinks in this project before taking orders, there are of course risks and challenges to consider as with any project.
One of the major challenges with any pilot run is working with the manufacturer to ensure the final product appears in design and functionality exactly as the prototype does. Fortunately James has been doing this every day for years and has established lasting relationships with multiple manufacturers. Because of this, even though there are risks and challenges associated, we are confident we can overcome them due to our past and current experience.Learn about accountability on Kickstarter
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