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A road trip to photograph political signs throughout the country during the 2012 Presidential election. Read more

Oakland, CA Photography
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57
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$3,968
pledged of $8,800 goal
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Funding Unsuccessful

This project's funding goal was not reached on October 2, 2012.

A road trip to photograph political signs throughout the country during the 2012 Presidential election.

Oakland, CA Photography
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About this project

Is this election important?  Does the current political climate make a difference in the ultimate landscape of American history?

These questions are among the many that I explore with the images of The Middle Road.  Ultimately, the photographs capture this election in a way that is unique from how we normally see the political landscape. 

The Middle Road continues a 2008 photography project that captured political signs throughout the American landscape along Interstate 80 – a road that divides the country in half.  

It's time to do it again.

Images from the 2008 presidential election
Images from the 2008 presidential election

ONLY YOU CAN MAKE IT HAPPEN!

I cannot make The Middle Road project happen without your support. Funds raised here will cover film, processing, scanning, some travel costs, and one set of master prints. The goal here is to capture the images and get them up online for the world to see them. Any moneys raised above the KICKSTARTER goal will allow me to begin the process of turning The Middle Road into a book - the place that the project can remark on our time in history in perpetuity. But for now, the main piece of the project is simply capturing the images.

Let me send a postcard to you from the road! Donate a little or a lot and you'll get big rewards. 

Back in 2008 I headed east on Interstate 80 in search of evidence of political action throughout the nation.  Election fever gripped everyone.  From the looks of things, everyone everywhere was fixated on politics and getting involved in the campaigns in little and big ways.  I was excited to see so many people so motivated and inspired to get involved. 

The media displayed the craze throughout the nation, and so the assumption that I left the Bay Area with was that it would be a simple matter of following I-80 and I could easily capture the political fervor with my own camera.  Due to either a) the media's creative and exaggerated story-telling or b) my own naivité, I found something different.  Sure, I found evidence that an election was going on, but I also found it's significance amongst the big picture to be severely diminished by the landscape. 

You can check out the images from that trip here: http://www.sarahwindels.com/themiddleroad

Malcolm, Iowa (2008)
Malcolm, Iowa (2008)

Now, in 2012, another election is before us. 

The seeds have been planted;  it's time to photograph the political landscape once more.

This project is important.  The images here are unique and capture our time and place in a way that is different from how we normally see landscapes and politics. I hope you can support this unique insight into our culture and our time.

I welcome insights and inspirations that might further fuel the project's success.

All the best,

~ Sarah

Images from the 2008 presidential election
Images from the 2008 presidential election

FAQ

  • Your financial support is designed to enable the road trip (gas, some basic accommodations and camp sites), the photographs (film, processing), film scans, and a set of master prints. This pivotal portion of the project will drive The Middle Road to it's ultimate destiny: a book.

    Last updated:
  • I am in Oakland, CA. All of the images that you see in this campaign and on my website and The Middle Road Facebook page are all from 2008. I will not begin taking photographs for this 2012 election until I raise the money to do so.

    The road trip will begin on October 27th. I plan to follow the same route as in 2008 - along I-80. I will travel to New York, NY and then back again. I plan to be in Chicago on November 6th (election day) and then head west to return to San Francisco. All in all, that's 6000 miles to travel and photograph.

    The project will be posted on The Middle Road Facebook page as the images unfold - that that will be the place to find live updates. That is at:

    http://www.facebook.com/TheMiddleRoad

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  • FILM AND PROCESSING – $3289

    < each roll of 120 film (12 shots) = $6 + developing each roll of film = $6 + scanning each roll of film $15 = $27 each roll x 112 rolls (8 per day) = $3024+tax 265 = $3289 film, processing, scanning >

    PRINTS – $2719

    < 50 master prints x $50 each print = $2500+tax 219 = $2719 prints >

    GAS – $1275

    < $4.25 per gal x 300 gallons of gas (6000 miles / 20 mi/gallon DODGE CARAVAN) = $1275 gas >

    ACCOMMODATIONS – $560

    < motel/camp sites $40 per night x 14 nights = $560 accommodations >

    KICKSTARTER FEES ~ 10% of fundraiser total = $880

    >>>>>>> GRAND TOTAL $8723 <<<<<<<<

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Rewards

  • You selected
    $1 reward

    1 backer

    EVERY contribution to this project will receive a print! Check out the 'UPDATES' tab to see what it looks like - New York, NY, Kid on a Scooter (2008).

    Estimated delivery:
  • You selected
    $10 reward

    6 backers

    Thank you! You'll receive a hand-written customized postcard sent from the road!

    Estimated delivery:
  • You selected
    $25 reward

    14 backers

    Thank you! You'll receive a personalized thank you card with contact print image! Plus a post card from the road!

    Estimated delivery:
  • You selected
    $50 reward

    21 backers

    Thank you! You'll receive a 10x10" signed artist select print! Plus a contact-print card and a post card from the road!

    Estimated delivery:
  • You selected
    $100 reward

    5 backers

    Thank you! You're invited to THE MIDDLE ROAD TRIP RETURN CELEBRATION AND SLIDESHOW (in early December), 10"x10" select print, a contact print card, and a post card from the road!

    Estimated delivery:
  • You selected
    $200 reward

    3 backers

    Thank you! You'll receive a soft cover book of a selection of the best images - signed copy! PLUS you're invited to THE MIDDLE ROAD TRIP RETURN CELEBRATION AND SLIDESHOW (in early December), you'll get a 10"x10" select print, a contact print card, and a post card from the road!

    Estimated delivery:
  • You selected
    $500 reward

    1 backer

    Thank you! You'll receive a 20"x20" artist select print! PLUS a soft cover book of a selection of the best images - signed copy! AND you're invited to THE MIDDLE ROAD TRIP RETURN CELEBRATION AND SLIDESHOW (in early December), you'll get a 10"x10" select print, a contact print card, and a post card from the road!

    Estimated delivery:
  • You selected
    $1,000 reward

    0 backers

    Thank you!!! You will receive 2 20"x20" prints of your choice, an individualized portfolio viewing & selection meeting, a soft cover book of a selection of the best images - signed copy! AND you're invited to THE MIDDLE ROAD TRIP RETURN CELEBRATION AND SLIDESHOW (in early December), you'll get a 10"x10" select print, a contact print card, and a post card from the road!

    Estimated delivery:
  • You selected
    $4,000 reward

    0 backers

    Thank you!!! You'll get the '2012 Portfolio of 12' which is 12- 20"x20" images! ALSO, you're invited to an individualized portfolio viewing & selection meeting, a soft cover book of a selection of the best images - signed copy! AND you're invited to THE MIDDLE ROAD TRIP RETURN CELEBRATION AND SLIDESHOW (in early December), you'll get a 10"x10" select print, a contact print card, and a post card from the road!

    Estimated delivery:

Funding period

- (21 days)