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Got surf rash? There’s a cream for that (and more). 100% natural, multi-purpose skincare, created for the unique needs of surfers.
Got surf rash? There’s a cream for that (and more). 100% natural, multi-purpose skincare, created for the unique needs of surfers.
Got surf rash? There’s a cream for that (and more). 100% natural, multi-purpose skincare, created for the unique needs of surfers.
164 backers pledged £5,233 to help bring this project to life.

About this project

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SETT Surf Rash Cream: Soothe the burn and enjoy every surf.

£5,233

164

Look who is talking about SETT Surf...

Me, post-surf in Indonesia
Me, post-surf in Indonesia

Hi, I’m James (a.k.a. Mammoth) the founder of SETT Surf, and I want you to think back to your last surf… 

It was perfect; the water droplets, the glistening sun and the crisp, fresh air. Maybe you were alone or maybe you were with some friends - active participants in the magic that happens when a human meets wave. 

Or maybe it wasn’t that perfect. 

Perhaps with every paddle you winced because there was a rash under your armpit. Perhaps you were on a dream holiday in the tropics, but the rash you had on the second day kept you out of the water. Or perhaps at night the rash burned in the shower and then made you waddle like a duck instead of walking like a human being. 

But that wasn't even the worst part; think back to the unsightly marks the rashes left on your body whilst they healed for weeks afterwards…Yes; your boss thought you had a hickey on your neck, when it was actually wetsuit rash.

Source: www.indosurflife.com
Source: www.indosurflife.com

SETT Surf is here to ease all that pain, keep your skin healthy and looking good, so you can enjoy the beauty of surfing; it’s as simple as that. 

How it helps you:

  • Enjoy every surf – reduce sensitization and redness for pain free movement in and out of the water 
  •  Look and feel good - soothe and nourish your skin to keep it in great condition, using only natural & sustainable ingredients 
  •  Simplify skincare - a multi purpose skincare solution for a surfer's varying needs; from surf rash, to aftersun care, soothing dry skin, and more

"...Bro, my armpit rash has almost gone despite surfing bareback again today...it has not got worse, even better!...So you can have confidence it's better than that Aussie Pawpaw." - JJ, one of SETT's testers.

Pledge & Reward Tiers Summary

 Detailed explanations provided further down

Who am I?

I was born and raised in New Zealand and was introduced to surfing by my Dad when I was a young grommet. Since then, surfing has always been a big part of my life, and Inside Surf was a blog I created to share the surfing stoke with the world. After graduating from university, I joined the rat race, and found myself working in London in banking - doing lots of work, and not much surfing. I spent years working in business strategy, product management and sales. But something just wasn’t quite right. 

The catalyst for SETT Surf was during a once in a lifetime surf trip to Hawaii when I had been surfing everyday, and had multiple rashes that were incredibly painful. The rashes stopped me from enjoying my holiday, so I searched for a cure both online and throughout surf shops on Oahu, but found nothing. 

While on that holiday, I also had a realisation that I wasn’t living the life I wanted; I was spending my time in an office, stressed out, and miles away from the ocean. 

So I resolved to make a change; I am now pursuing my dream of launching a surf company that will help others, and at the same time, leave behind the London corporate world to get back to surfing and the ocean. But I need your help to make it a reality.

I would love for you to join me on my journey. This Kickstarter Project is to fund SETT Surf’s first production run. By getting on board and making a pledge, you can be among the first to join the SETT Surf team. 

What is SETT Surf?

SETT Surf was created to help surfers look after their largest organ – their skin. 

SETT Surf Rash Cream is 100% natural skincare that was developed to reduce sensitization and soothe skin that is red with surf rash. But in crafting this formula, I found that the ingredients also help with other many other skin needs that surfers have. 

This is multi purpose skincare for surfers to maintain your skin in great condition for whatever it faces, which means you no longer need one tube for surf rash, then another for aftersun lotion, then a balm for chapped skin, and yet even more products for other issues, because SETT can help with all of that, and more. 

In other words, you're all SETT.

What is Surf Rash? 

Surf rash occurs when the skin is softened and weakened by exposure to salt water, as well as minuscule, abrasive sea salts rubbing against the skin, creating an exfoliator effect. Over time, this combination breaks down the skin causing inflammation, pain and even superficial wounds. 

Surf Rash can occur from a wetsuit chafe, from the seam of board shorts rubbing on legs, from the wax on your board against sensitive skin or even from skin on skin contact; SETT Surf Rash Cream was created with all of these in mind.

But this is multi-purpose skincare; the only cream a surfer needs.

In addition to surf rash, a surfer’s skin is constantly exposed to damaging sun, wind and salt water, but all too often surfers don’t look after their skin as well as they should. 

Want to keep your skin surf-ready?

SETT Surf Rash Cream helps you:

  • Reduce sensitisation & redness of surf rash
  • Soothe sunburnt skin for aftersun care
  • Relieve dry or chapped skin
  • Nourish wind-burnt skin
  • Ease the itch from insect bites
  • As a daily moisturiser
  • Much more - I would love to hear what you use yours for!

SETT Surf Rash Cream was crafted to help maintain your skin in the best condition possible, for everything that surfing (and life) throws at it. 

What is in the cream?

SETT Surf Ingredients
SETT Surf Ingredients

SETT Surf Rash Cream ingredients are 100% natural and were selected to help maintain your skin in its best condition for defense and recovery.

The formulation is rich, and enhanced with the following ingredients:

  • Brazilian Papaya - high in antioxidants & papain to remove dead skin cells
  • Aloe Vera - soothe and cool the skin, helps repair and protect skin
  • Seaweed Extract - packed with vitamins, minerals, trace elements & amino acids; essential to maintain healthy skin
  • Manuka Honey - antiseptic, antifungal & antibacterial properties
  • Rosehip Seed Oil - helps sun damaged skin 
  • Teatree Oil - antibacterial, antimicrobial & anti fungal properties
  • Lavender Water - calming and soothes irritated skin as well as relieving itching
  • Candelila Wax - provides natural water resistance
  • Coconut Oil - works as a good moisturiser to speed healing

The above list is assisted with more natural moisturisers like Olive Butter to help give its unique texture and consistency. SETT Surf Rash Cream also uses natural preservatives, and emulsifiers that ensure a nice feel that sinks into the skin.

Why 100% Natural? 

This was a key requirement for SETT Surf, and something I would not compromise on.

Traditionally surfers have used skincare which is not designed for the needs of surfers, and almost always uses petroleum based ingredients, which is not good.

I don't know what other harsh chemicals may be in some skincare products, and I doubt most of us can even pronounce the chemical ingredient names. With SETT, you can have the confidence of using high quality, natural ingredients that do not require a PhD level education to pronounce.

What is wrong with petrol based products? 

I know lots of people who smother their bodies in petrol on a regular basis they even cover their babies in it! Ok, so that may be a slight exaggeration, but the fact is that many skincare products are petroleum based because it acts as a humectant (that means it retains moisture). 

What’s the big problem? The petroleum based ingredients are refined to different standards to try and remove the carcinogens (the nasties linked to Cancer), but even then it is still a by-product of the production of oil, and not eco-friendly or sustainable. 

Take SETT Surf Rash Cream on the road with you

Surfers love to travel, and with good reason. Surf trips are the stuff of legend and whether it is your dream trip to Indo, or a drive down the road to your local, SETT Surf Rash Cream is a surfer's best travel companion:

  • Save you space & time when packing - Multi purpose cream
  • Suitable for carry on luggage on a plane - 100ml size
  • Easily keeps sand out - flip top cap on a squeeze tube

This isn’t made in a garage – I am doing it properly 

I am a surfer and know the problem. In order to get the best product possible, I spoke to people throughout the cosmetics industry. 

Shari Nunes is Founder of Maximising Potential Cosmetics who helped take the surf rash problem from ‘surfer talk’ to ‘chemist talk’; Shari worked on the science behind surf rash and understanding what the underlying problem is. 

That ‘chemist talk’ was given to Kirsty Simmons of Star Colour Laboratories who has over 15 years experience within the cosmetics & toiletries industry. SETT Surf Rash Cream was developed and manufactured in their purpose built facility in Cambridgeshire, United Kingdom, which is ISO 9001:2008 & UN22716 accredited. 

REWARD TIERS EXPLAINED

  • I will gift you a wave; if we are surfing together, you can drop in on me, or paddle for a wave I am paddling for, and its yours! This could be the wave of your life, you never know - and that is a bargain for £5!
  • HI FIVE - you'll get the best HI FIVE I can give if I see you in person (yes, it deserves caps lock - it's that good) 
  • A personal thank you from me for your support and you can sleep well (maybe even smug) in the knowledge you're a part of the team who helped make SETT Surf a reality, and helped surfers look after their skin 
  • Karma will be on your side (NB: karma duration may be influenced by external forces such as alignment of the planets and other factors outside my control)
 
  • Your very own tube of SETT Surf Rash Cream; high quality, natural skincare developed by a surfer, for surfers. Be among the first to join the SETT Surf team, enjoy every surf, and look & feel good by caring for your skin 
  • Limited numbers available at lower prices which will only be available on Kickstarter, so get in quick to get the best deal
  • Hi five + Thank you + Karma included also (smugness optional)
  • Keep your board in great condition as well as your skin with a limited edition SETT Surf bamboo wax comb (see image below), designed to texture wax already on your board to you liking, or scrape wax off so you can apply a new layer
  • SETT Surf Rash Cream to keep your skin prepared for all that surfing you'll be doing now your board is ready too (lucky thing you...) 
  • Hi five + Thank you + Karma included also
SETT Surf Wax Comb
SETT Surf Wax Comb
  • One beautiful copy of Trim, Hawaii's premier surf culture magazine, which focuses on enchanting art and cultural stories of he'e nalu's origins, Trim is a homage to the esoteric art of surfing
  • SETT Surf Rash Cream, to help maintain your skin in great condition for all the surfing you will want to do after flicking through the pages of Trim
  • Hi five + Thank you + Karma included also
  • Take SETT Surf everywhere you go with a limited edition white SETT Surf T-shirt, super stylish and designed by Sam Flaherty himself
  • Two tubes of SETT Surf Rash Cream to help your skin look & feel as good as it will need to be while styling in your SETT Surf T-shirt
  • Hi five + Thank you + Karma included also
  • Take SETT Surf everywhere you go with a limited edition white SETT Surf T-shirt (see image below), and look good representing the new face of surfing skincare
  • Keep your board in great condition, as well as your skin, with a SETT Surf bamboo wax comb
  • A whopping THREE tubes of SETT Surf Rash Cream. No risk of jealousy here - enough SETT Surf Rash Cream to share with family and friends (NB: giving away tubes as gifts is your choice and strictly optional)
  • Hi five + Thank you + Karma included also (smugness optional)
SETT Surf T-shirt
SETT Surf T-shirt
  • TEN tubes of SETT Surf Rash Cream. Perfect for retailers, surf rental or surf camps who have clients with surf rash, or even to keep a well stocked cupboard and ensure you're never caught without SETT Surf Rash Cream. (Recommended Retail Price of £18.99 each).
  • Hi five + Thank you + Karma included also (smugness optional)
  • Play a significant role in making SETT Surf a reality, and in return receive a Premium SETT Surf Style membership, enabling a lifetime discount of 20% off every purchase made direct through SETT Surf following a successful Kickstarter campaign.
  • Premium SETT Surf Style membership also grants you early access to testing and input into new products offered, so you can work with me on helping surfers with skincare
  • FIVE Tubes of SETT Surf Rash Cream; use them all yourself, or give them as gifts and help spread the word about SETT, the choice is yours
  • Hi five + Thank you + Karma included also (smugness not optional on this one)

Want to talk or write about SETT Surf? Check out the media page here.

Regulation (boring, but very important) 

At every step we have ensured that SETT Surf Rash Cream meets EU regulatory standards (regarded as the global gold standard in cosmetic regulation). 

The formulation is incredibly stable in both warm & cold climates, has a shelf life of 36 months and lasts for up to 12 months once opened. It is 100% natural, and you could probably eat it if you wanted to (although I wouldn’t recommend it). 

What’s more, SETT Surf Rash Cream is tested on surfers, NOT on animals. 

Where the Kickstarter money will go 

This Kickstarter campaign is to fund the first production run of SETT Surf Rash Cream and meet manufacturer minimum order sizes. The key costs are ingredient sourcing, product manufacture and product packaging. 

Project Timelines

The timeline below is based on our minimum order size and I will keep you up to date on all progress as it happens.

  • Research and Development; DONE
  • Product Testing; DONE (initial tests complete - refinement ongoing)
  • Kickstarter Fundraising; 10th November through - 9th December
  • Kickstarter Funds received; 10th December - 24th December
  • Sourcing Ingredients & Packaging; 29th December – 26th February
  • Producing Product; 29th February - 28th March
  • Product Filling, Sealing, and labelling; 28th March - 8th April
  • Quality Assurance; 11th April – 13th April 
  • SETT Surf Rash Cream Shipped; 13th - 15th April
  • SETT Surf Rash Cream received; late April 2016

Pledges

All pledges come with a reward, and will mean you’re a part of bringing SETT Surf to life. If you would simply like to donate, that is also an option. Simply head back up to the top of the page, and look for the big green 'Back This Project' button on the right-hand side. Remember that all pledges help, and are incredibly appreciated. Rest assured, karma will be on your side my friend. 

Remember, the way Kickstarter works is all or nothing; if I reach my goal, I can start work on production, but if not, you won't be charged, and I won't receive any funds.

Unable to pledge, but still want to help? 

Please share this page with your friends and family and spread the word

Also, like SETT on Facebook, follow SETT on Instagram and Twitter and join the mailing list – this way you will be in the loop with everything that happens with SETT Surf.

Cheers!

James - Founder, SETT Surf

Risks and challenges

Funding & Fulfillment:
Your pledges will help me fund the first full scale production run. The most important thing to know is I will be working with suppliers who developed and produced prototypes based on my very demanding brief; they can make it, and understand what is important to surfers.

Product adjustments:
Product refinement is a never ending process; whilst testing has been successful, and users are very happy I will always look for improvements in the formula that will benefit YOU, SETT Surf’s customer. Any future changes will need regulatory sign off (these regulatory guys aren’t well known for quick timelines) but I will of course keep you informed along the way.

Customs:
Kickstarter campaigns regularly fulfill orders worldwide without any issues, and I expect this to be the case with SETT Surf, too. However I don't pretend to have intimate customs knowledge of the entire world. I work hard to avoid your rewards getting held up at customs, but in the end I can't guarantee you won't experience delays or be charged. There's always a risk (just like stepping out your front door in the morning).

Timing & Christmas:
This campaign finishes in December and work will begin straight away. With Christmas season approaching, I will try my best to evade Santa and his time-sucking reindeer.

Regardless of what hurdles may come our way, you can be assured that I will keep you updated with progress along the way.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge £5 or more About $8

    ***GET A WAVE COURTESY OF JAMES + HI FIVE + THANK YOU & GOOD KARMA*** Help SETT Surf come to life and in return, I will gift you a wave in the lineup. Thank you note and good karma, also included.

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  2. Select this reward

    Pledge £9 or more About $14

    ***SETT SURF RASH CREAM (100ml) + HI FIVE, THANK YOU & GOOD KARMA*** Early Birds Quick! Hurry to get your original SETT Surf Rash Cream, less than half RRP (£18.99).

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    Pledge £15 or more About $23

    ***SETT SURF RASH CREAM (100ml) + HI FIVE, THANK YOU & GOOD KARMA*** Exclusive Kickstarter Only Special: I can't do this for long, but for you, I will make an exception. Limited numbers, so get in quick! (RRP £18.99)

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  4. Select this reward

    Pledge £19 or more About $29

    ***SETT SURF RASH CREAM (100ml) + HI FIVE, THANK YOU & GOOD KARMA*** Be among the first to get your hands on SETT Surf Rash Cream - enjoy every surf, and look & feel good by keeping your skin in great condition with SETT Surf Rash Cream.

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    12 backers
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  5. Select this reward

    Pledge £25 or more About $38

    ***SETT SURF RASH CREAM (100ml) + BAMBOO SURF WAX COMB + HI FIVE, THANK YOU & GOOD KARMA***
    With your skin in great condition, you will need to keep you board in great condition for surfing too. One tube of SETT Surf Rash Cream for you, one wooden wax comb for the board. Thank you and karma, as standard.

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    10 backers
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    Pledge £25 or more About $38

    ***TRIM HAWAII MAGAZINE + SETT SURF RASH CREAM (100ml) + HI FIVE, THANK YOU & GOOD KARMA***
    Get your hands on the original SETT Surf Rash Cream, and a copy of Hawaii's premium surf culture magazine, TRIM. Thank you & karma also thrown into this reward. Very limited supply of these amazing magazines so do not hesitate!

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    Pledge £50 or more About $75

    ***LIMITED EDITION SETT SURF T-SHIRT + TWO TUBES OF SETT SURF RASH CREAM (100ml each) + HI FIVE, THANK YOU & GOOD KARMA***
    Limited edition white T-shirt with SETT Surf logo. Plus TWO tubes of SETT Surf Rash Cream. Massive Thank you and double the good karma with this one.

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    Pledge £70 or more About $105

    ***THREE TUBES OF SETT SURF RASH CREAM (100ml each) + SETT SURF T-SHIRT + BAMBOO SURF WAX COMB + HI FIVE, THANK YOU & GOOD KARMA***
    Planning on surfing lots? Me too! Ensure you're #allsett and get three tubes at the same time. Also get your hands on a bamboo surf wax comb, and limited edition SETT Surf T-shirt. Tripple the size of the thank you and karma too.

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    Pledge £120 or more About $181

    ***10 PACK OF SETT SURF RASH CREAM (100ml each) + HI FIVE, COMMERCIAL GRADE THANK YOU & GOOD KARMA***
    Run a Surf shop, surf rental or surf camp and have clients with surf rash trouble? This is for you (Recommended retail £18.99 each). Commercial grade thank you & karma comes with this one, too.

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    Pledge £200 or more About $301

    ***PREMIUM SETT SURF STYLE MEMBERSHIP + FIVE TUBES OF SETT SURF RASH CREAM (100ml each) + PREMIUM THANK YOU, HIGH TEN & GOOD KARMA*** WHOA! As a Premium style member you will be a crucial part of discussions on development, testing and releases of future SETT Surf goodies. My accountant (me) said this is a little crazy, but in return you will get a whopping 20% off every tube of SETT Surf Rash Cream after successful Kickstarter campaign - For Life!

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Funding period

- (29 days)