Women’s dresses strategically designed to fit and enhance four basic body shapes. Made in the USA with organic bamboo fabric. Read more
This project was successfully funded on March 31, 2013.
About this project
To Order DRES A DRES Dress Go To: dreswear.com
We're on a journey to create clothing
that fits your shape. Join us!
We dream of creating comfortable business-casual clothing that makes women's bodies look good. Each piece is designed to fit and enhance a specific shape. We have developed the designs, patterns and samples for four dresses. One for each shape! Now we need your help to crowd-source the first production run.
Have you ever fallen in love with a fashion design, only to be disappointed once you tried it on?
"It’s not your body that’s wrong;
it’s the clothing that's not designed
right for your body!"
We Believe Clothing Should:
- Fit and enhance your body shape
- Be made with premium fabrics
- Be in colors that complement you
- Move with your body
- Feel comfortable
Over the last five years Margaret Spencer, founder of DRES, has created the DRES System for personal styling and has taught over 50 women how to become Certified Personal Stylists, to help women dress their unique shape. She wants women to feel confident and value their unique shape, so she came up with Diamond, Ruby, Emerald, and Sapphire to represent the four primary body shapes. The acronym for these gems shapes make up the name DRES.
How can I be a part of it?
Support us by pledging any amount and you will stay updated on our progress. Our fashion designs will always be guided by input from our supporters. We want to make you look good!
With $20K we can manufacture these dresses. With $60K we could develop a full collection of DRES clothing! Help us spread the word on email, social media and blogs. Stay updated by connecting on Facebook, Twitter and at dreswear.com. We can't wait to see where DRES goes with your support!
If you want to help grow the DRES brand after the Kickstarter campaign is over, we would love to talk to you.
I’m in! What’s my shape?
If you know your body shape or the shape of the woman you are ordering a dress for, great! If not, don't worry. We’ll help you determine this when the campaign ends.
Shape: Diamond Emerald Ruby Sapphire
Size: Small Medium Large Extra Large
Colors: Charcoal/Cream Plum/Lilac Navy/Teal
Tell me about the quality.
The DRES dresses are made out of a luxuriously soft, organic bamboo/cotton/spandex blend. Bamboo is softer and more breathable than cotton, and has a natural sheen. These dresses feel so comfortable, yet look polished enough for the office or social outings. Machine washable, and easy care. They're manufactured here in Seattle, Washington by skilled craftsmen with more than 20 years of apparel experience.
What are the pledge rewards?
Click A Reward On Right To Pledge
Thank you to all of you who have joined us in this effort! No one gets to where they want to go without the support of others.
Tell everyone about these gems!
DRES Campaign Team: Project Manager & Marketing: Margaret Spencer
Social Media: Tracey Warren & Karen Rosenzweig
PR: Jessica Wicklund
Main Video & Photography: Jed Share
Photography Tara Gimmer ($2500 Pledge Photo Only)
Hair & Makeup: Kristle Mistler
Second Video: Brad Tollefson
Order DRES A DRES Dress: dreswear.com
Find A DRES System Certified Personal Stylist: dressystem.com
Risks and challenges
Anyone who knows me knows I'm the type of person who follows through on my commitments. I'm all too familiar with project challenges and obstacles and prefer to tackle challenges immediately.
We have a reliable, high-quality manufacturer lined up to start on these dresses as soon as the campaign has ended. Our advisory team of apparel experts has guided each step of the way.
The only possible risk is delivering the dresses by our goal of mid-May. A larger than expected order volume could add on time or if the fabric is back stocked. We can turn this around in four weeks and will allow two weeks for packing and shipping. We hope to exceed your expectations.Learn about accountability on Kickstarter
Don't worry about any of this when you pledge. If you select a clothing reward, we will email you when the campaign is over and ask you what SIZE, COLOR and SHAPE you want. If you don't know, we will help you determine the best fit for you.
If you would like to support our campaign, select a reward to pledge on the right. Once you do this you become a backer of this project. Your order is held till the end of the campaign. If we are successful you will be charge after the campaign ends. If we and not successful in raising the 20K for this project you will not be charged. We do not keep any of the money and no rewards are shipped out. Don't worry, we are only planning on success!
Diamond, Ruby, Emerald, and Sapphire represent our four primary body shapes. The acronym for these gems shapes make up the name DRES, because every shape is valuable!
Pledge $1 or more
GOOD KARMA: We appreciate any contribution. Our eternal gratitude and good shopping karma!Estimated delivery:
Pledge $10 or more
THANK YOU!: Handwritten thank-you note from Margaret Spencer and our gratitude.Estimated delivery:Ships anywhere in the world
Pledge $25 or more
THE POWER OF DRES: Signed book co-authored by Margaret Spencer and eight DRES System Certified Personal Stylists. DRES System's Guide to Building a Professional Image and Working Wardrobe.Estimated delivery:Ships anywhere in the world
Pledge $35 or more
DRES T-SHIRT PLUS NOTE: Women's or Men's T-shirt with body enhancing graphic on front. “DRES Kickstarter” text hidden inside. Navy shirt with ivory printing. Plus a hand written thank you note with our gratitude!Estimated delivery:Ships anywhere in the world
Pledge $45 or more
21 backers Limited (39 left of 60)
DRES STYLEGUIDE: Kickstarter exclusive! A self-guided personal styling tour through the DRES System. Learn to define your shape, organize your wardrobe and shop styles that work for your body shape.Estimated delivery:Ships anywhere in the world
Pledge $55 or more
DRES T-SHIRT: Kickstarter exclusive! Body-enhancing graphic that slims your waist, with hidden text that reads, “DRES Kickstarter 2013.” Available for men too!Estimated delivery:Ships anywhere in the world
Pledge $100 or more
50 backers All gone!
EARLY SUPPORTER: The first 50 supporters get an original DRES Dress at this special early supporter price (save $65!). Only the first 50 will be signed and numbered on the tag!Estimated delivery:Ships anywhere in the world
Pledge $125 or more
25 backers Limited (25 left of 50)
DRES DRESS & STYLEGUIDE: One DRES Dress in your color choice, designed to fit and enhance your body shape. Soft, comfortable and polished looking! And a self-guided personal styling tour through the DRES System with our DRES StyleGuide. Learn to define your shape, organize your wardrobe and shop styles that work for your body shape.Estimated delivery:Ships anywhere in the world
Pledge $165 or more
DRES DRESS: You’ll look brilliant in this dress! One DRES Dress designed to fit and enhance your body shape. Soft, comfortable and polished looking!Estimated delivery:Ships anywhere in the world
Pledge $250 or more
PERFECT GIFT: An original DRES Dress plus one hour of personal styling consult via Skype or in person. Perfect for Mother's Day or Grad Gift!Estimated delivery:Ships anywhere in the world
Pledge $500 or more
INDULGENT: Two-hour deluxe personal styling consult on Skype or in person. Includes Personal Profile with StyleGuide, Color Analysis with personal color swatches and an original DRES Dress that’s perfect for you.Estimated delivery:Ships anywhere in the world
Pledge $1,000 or more
GOLDEN PACKAGE: One of each of our reward items: Personal Note, Book, StyleGuide, T-Shirt, DRES Dress, Two-hour Consult, plus listed as a major contributor on our website. Lots of gratitude!Estimated delivery:Ships anywhere in the world
Pledge $2,500 or more
0 backers Limited (4 left of 4)
SPOIL ME: Whole day of personal styling, lunch and shopping with Margaret Spencer in Seattle, an original DRES Dress and listed as a major contributor on our website. Lots of fun and gratitude!Estimated delivery:Ships anywhere in the world
Pledge $5,000 or more
0 backers Limited (1 left of 1)
ROYAL SUPPORTER: DRES clothing for life! Choose one item from our future clothing line each season for the life of this line. Plus, get two front row-seats at our first fashion show. You’ll also receive everything from the Golden Package and be featured as a major contributor on our website. Eternal honor and gratitude!!Estimated delivery:Ships anywhere in the world
- (30 days)