About this project
DiDi unlocks children's imaginations with ingenious, engaging play. He encourages kids to play with him and take care of him. From feeding and giving him milk, to brushing his teeth and rocking him to sleep, DiDi helps kids learn to take responsibility for caring for others. Taking care of DiDi will teach them how to better take care of themselves and unlock new content as DiDi "levels up."
The New Classic Teddy Bear
DiDi is like the teddy bear you grew up with, but so much more. No longer do kids need to chose between having fun on “screens” or playing with physical toys. DiDi's accessory toys magically work with his software, creating a unique experience that combines the lively interaction of apps with the tangible reward of playing with tactile toys.
DiDi will initially greet kids with 3 belly books, 3 educational games, and lots of fun interactions as DiDi plays with his new best friend. Insert an iPad and fire up DiDi's app to begin playing. When iPad time is over, DiDi also makes a great normal teddy bear.
Revolutionary Two-Screen Experience
Part iPad, part plush bear, DiDi is an entirely new category of toy. While kids read books and play games in DiDi’s belly, his facial expressions encourage and reward progress with smiles and laughs.
Here's a little peek into the games and books that come with DiDi:
For Little Readers
DiDi's games and books instill foundational knowledge that kids need to succeed in elementary school. With DiDi, kids will master letters, numbers, colors, shapes, phonics, basic reading skills.
Early Praise by Parents!
"My daughter has embraced DiDi with a love and interest that I've never seen her show with any of her other toys. She loves to play with the magic touch toys. I feel relieved that she is actually using her imagination and not sitting around playing mindless "makeover/hairstyle" and "farming" games on the iPad anymore. I actually feel good about her iPad time now."
- * Mother, former manager at Apple
"DiDi is my go-to toy for Back-to-School gifts for both my kids. I'm a busy working mom, and I feel bad about "iPad-ing/iPhone-ing" my kids whenever we had errands to run together. Now, I get to keep my iPhone and they are delighting me by showing me the many things that DiDi does to amuses them."
- * Mother, Ernst & Young Partner, Business Development
"TuTu the Bunny (Roam & Wander's 1st toy, launched successfully on Kickstarter in 2013) changed the way that our kids think of games on the iPhone. It actually turned the iPhone into something bigger, more interesting, and more personal to my kids. TuTu's adorable interactivity and stories made them see the iPhone as something that is tailored to their interests, their humor, and their comfort level.
I think every kid should be able to play with their plush lovies (toys) in such an intelligent, educational and most importantly, fun way."
- * Father, Chief Scientist at Experian
*Kids were lucky early testers of DiDi prototypes
Who is DiDi?
DiDi's story is one full of adventure and imagination. A little bear from the stars mysteriously appears on Earth to comfort a child in need of a friend. He looks cute and cuddly, yet is wise beyond his years. To learn more about Didi, you’ll have to back the project!
Part of what makes DiDi so special is how he interacts with his toys. Magic Touch™ toys create interactions that are tangible, simple, and fun.
Magic Touch™ toys use capacitive-resistive technology and are made from ABS plastic, which is the safest and most commonly used plastic in kid’s toys.
The iPad registers a touch from Magic Touch™ toys just like a finger. Your iPad registers these touches and knows which toy is being given to DiDi based on that particular toy's unique "fingerprint." The DiDi iOS app and toys support iPads running iOS 6 or above.
We've created fully functioning samples of DiDi for development purposes, but in order to bring him to kids around the world, we need to reach a minimum order to go into production.
Get A Backstage Pass To Our Studio
This is a phenomenal deal. While we are manufacturing DiDi over the coming months, we'll send TuTu immediately upon the successful completion of our campaign this May! TuTu is a cute bunny from the moon that is powered by the iPhone and iPod Touch. Take a look at the video below to see TuTu in action.
The full DiDi package includes a DiDi plush toy, 4 Magic Touch™ toys, and the DiDi app. Backers also get access to our user forums, where you can provide feedback on new features and toys!
Risks and challenges
The Kickstarter campaign for our first toy, TuTu, was a success and we delivered our toys to kids around the world. We learned a lot, and built the groundwork for future Roam & Wander toys.
There are three main parts to DiDi: the plush bear, the magic touch toys, and the DiDi app that includes the games and books.
The plush bear is nearly complete. We've gone through lots of iteration, have produced dozens of prototype bears, and have a design that is 99% complete. We're confident we can deliver this key piece of DiDi in a great design with good quality.
The magic touch toys are also nearly complete. We're using the same technology and production techniques we developed for TuTu, with the same manufacturing and assembly partners, and we're confident we can deliver this part of the DiDi experience on time and with good quality.
The main work now is continue to develop the app that will bring DiDi to life. From what we have learned from creating TuTu, and the progress we've made so far with the games, books, and bringing DiDi's character to life in the app, we're confident in completing the first release of the DiDi app within the next few months.Learn about accountability on Kickstarter
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