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DiDi is a cuddly teddy bear brought to life through the magic of your iPad. He engages kids to learn to read and play. Read more

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$27,035
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Funded!

This project was successfully funded on May 21, 2014.

DiDi is a cuddly teddy bear brought to life through the magic of your iPad. He engages kids to learn to read and play.

About this project

CLICK HERE TO ORDER DIDI, THE IPAD-POWERED TEDDY BEAR

DiDi unlocks children's imaginations with ingenious, engaging play.  He encourages kids to play with him and take care of him. From feeding and giving him milk, to brushing his teeth and rocking him to sleep, DiDi helps kids learn to take responsibility for caring for others. Taking care of DiDi will teach them how to better take care of themselves and unlock new content as DiDi "levels up."

Brush DiDi's Teeth Everyday Or He Will Get A Cavity!
Brush DiDi's Teeth Everyday Or He Will Get A Cavity!

The New Classic Teddy Bear

DiDi is like the teddy bear you grew up with, but so much more. No longer do kids need to chose between having fun on “screens” or playing with physical toys. DiDi's accessory toys magically work with his software, creating a unique experience that combines the lively interaction of apps with the tangible reward of playing with tactile toys.

DiDi will initially greet kids with 3 belly books, 3 educational games, and lots of fun interactions as DiDi plays with his new best friend. Insert an iPad and fire up DiDi's app to begin playing. When iPad time is over, DiDi also makes a great normal teddy bear. 

Revolutionary Two-Screen Experience

Part iPad, part plush bear, DiDi is an entirely new category of toy. While kids read books and play games in DiDi’s belly, his facial expressions encourage and reward progress with smiles and laughs.

Here's a little peek into the games and books that come with DiDi:

For Little Readers

DiDi's games and books instill foundational knowledge that kids need to succeed in elementary school. With DiDi, kids will master letters, numbers, colors, shapes, phonics, basic reading skills.


Early Praise by Parents!

"My daughter has embraced DiDi with a love and interest that I've never seen her show with any of her other toys. She loves to play with the magic touch toys.  I feel relieved that she is actually using her imagination and not sitting around playing mindless "makeover/hairstyle" and "farming" games on the iPad anymore. I actually feel good about her iPad time now." 

 - * Mother, former manager at Apple


"DiDi is my go-to toy for Back-to-School gifts for both my kids. I'm a busy working mom, and I feel bad about "iPad-ing/iPhone-ing" my kids whenever we had errands to run together. Now, I get to keep my iPhone and they are delighting me by showing me the many things that DiDi does to amuses them."

- * Mother, Ernst & Young Partner, Business Development


"TuTu the Bunny (Roam & Wander's 1st toy, launched successfully on Kickstarter in 2013)  changed the way that our kids think of games on the iPhone.  It actually turned the iPhone into something bigger, more interesting, and more personal to my kids.  TuTu's adorable interactivity and stories made them see the iPhone as something that is tailored to their interests, their humor, and their comfort level.   

I think every kid should be able to play with their plush lovies (toys) in such an intelligent, educational and most importantly, fun way."

- * Father, Chief Scientist at Experian

*Kids were lucky early testers of DiDi prototypes


Who is DiDi?

DiDi's story is one full of adventure and imagination.  A little bear from the stars mysteriously appears on Earth to comfort a child in need of a friend. He looks cute and cuddly, yet is wise beyond his years. To learn more about Didi, you’ll have to back the project!

Part of what makes DiDi so special is how he interacts with his toys. Magic Touch™ toys create interactions that are tangible, simple, and fun.

Magic Touch™ Apple toy prototype progression
Magic Touch™ Apple toy prototype progression

Magic Touch™ toys use capacitive-resistive technology and are made from ABS plastic, which is the safest and most commonly used plastic in kid’s toys. 

The iPad registers a touch from Magic Touch™ toys just like a finger. Your iPad registers these touches and knows which toy is being given to DiDi based on that particular toy's unique "fingerprint." The DiDi iOS app and toys support iPads running iOS 6 or above.

We've created fully functioning samples of DiDi for development purposes, but in order to bring him to kids around the world, we need to reach a minimum order to go into production. 

Get A Backstage Pass To Our Studio 

Besides getting a great deal on an awesome toy, all backers get a backstage pass while we finish building DiDi, and you'll join the community of people that's helping to make DiDi awesome for kids.

This is a phenomenal deal. While we are manufacturing DiDi over the coming months, we'll send TuTu immediately upon the successful completion of our campaign this May! TuTu is a cute bunny from the moon that is powered by the iPhone and iPod Touch. Take a look at the video below to see TuTu in action.

TuTu includes:

Ships out in May!
Ships out in May!

 The full DiDi package includes a DiDi plush toy, 4 Magic Touch™ toys, and the DiDi app. Backers also get access to our user forums, where you can provide feedback on new features and toys!

Risks and challenges

The Kickstarter campaign for our first toy, TuTu, was a success and we delivered our toys to kids around the world. We learned a lot, and built the groundwork for future Roam & Wander toys.

There are three main parts to DiDi: the plush bear, the magic touch toys, and the DiDi app that includes the games and books.

The plush bear is nearly complete. We've gone through lots of iteration, have produced dozens of prototype bears, and have a design that is 99% complete. We're confident we can deliver this key piece of DiDi in a great design with good quality.

The magic touch toys are also nearly complete. We're using the same technology and production techniques we developed for TuTu, with the same manufacturing and assembly partners, and we're confident we can deliver this part of the DiDi experience on time and with good quality.

The main work now is continue to develop the app that will bring DiDi to life. From what we have learned from creating TuTu, and the progress we've made so far with the games, books, and bringing DiDi's character to life in the app, we're confident in completing the first release of the DiDi app within the next few months.

Learn about accountability on Kickstarter

FAQ

  • If you would like to contribute another pledge and do not want another DiDi the Bear, please do the following:

    1. Go to DiDi’s Kickstarter page: http://kck.st/1i3qdIj
    2. Click “Manage Pledge” green button on right side
    Your current pledge should appear.
    3. You can modify your pledge by changing the amount in the light green box. 
For example: If you previously pledged $25 and would like to increase your pledge by $75, you change the amount to $100. Your former pledge is adjusted by $75, and now your total contribution is $100.

    Last updated:
  • Whether you’ve already backed DiDi or are a new backer, the process is the same. Decide on the pledge level that you want. Multiply the amount of the pledge by the number of DiDi packages you want, then complete the checkout process with Amazon.

    Please note that you CANNOT specify if the packages are gift, or send them to various addresses yet....because we contact you in August to get that information, when DiDi is ready to ship!

    When you’re done paying for the amount in Amazon, then please send us a message to let us know your pledge amount as well as the reward level you want. You can contact us through Kickstarter or via jason@roamandwander.com.

    WE WILL SEND YOU ALL EMAILS IN AUGUST to confirm mailing addresses once the Kickstarter campaign is closed. If you want to ship your packages to different addresses (as gifts, for example, or in case you have moved between now and August), you can let us know then.

    Last updated:
  • Whether you’ve already backed DiDi or are a new backer, the process is the same. Decide on the pledge level that you want. Multiply the amount of the pledge by the number of DiDi packages you want, then complete the checkout process with Amazon.

    When you’re done paying for the amount in Amazon, then please send us a message to let us know your pledge amount as well as the reward level you want. You can contact us through Kickstarter or via jason@roamandwander.com.

    Success! We will contact you in August to confirm your shipping address, when DiDi is ready to ship!

    WE WILL SEND YOU ALL EMAILS IN AUGUST to confirm mailing addresses once the Kickstarter campaign is closed.

    If you want to ship your packages to different addresses (as gifts, for example, or in case you have moved between now and August), you can let us know in August when we reconnect with you.

    Last updated:

Rewards

  • You selected
    Pledge $25 or more

    200 backers All gone!

    The Early Bird. One DiDi teddy bear and the full set of Magic Touch™ toys, PLUS One TuTu plush bunny package that we will deliver to you right away. This is over $100 in toys for $25!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    30 backers

    DiDi Kickstarter Edition. One DiDi teddy bear and the full set of Magic Touch™ toys.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    14 backers

    Build a DiDi Bear. You and your kids can design your own DiDi teddy bear. Includes the full set of Magic Touch toys.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $2,500 or more

    2 backers Limited (1 left of 3)

    Design a DiDi game. If your kids have ever wanted to design a real video game, here's your chance to make their dreams come true. The R&W team will work with your kids to go from the idea, through sketches, and program the game!

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (30 days)