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Run Free - The True Story of Caballo Blanco's video poster

Run Free is a documentary about Micah True, the founder of the Copper Canyon Ultra Marathon and a character in the book Born to Run. Read more

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This project was successfully funded on July 30, 2014.

Run Free is a documentary about Micah True, the founder of the Copper Canyon Ultra Marathon and a character in the book Born to Run.

About this project

"So wonderfully eerie watching the Horse come back to life. the full doc will mist your eyes." - Christopher McDougall, Author

 "I have had a spiritual awakening from this film... I have had a deep deep insight on my spiritual development..."

"You had me laughing, hoping, cheering, concerned, crying and then raised up again. Well done!"


Micah True, or Caballo Blanco (The White Horse), was an ultra-runner from Boulder, CO who lived and ran with the Tarahumara Indians of Northern Mexico. He created a unique 50-mile foot race to help the Tarahumara Indians preserve their running culture. The race was featured in the 2009 best-selling book "Born to Run - A Hidden Tribe, Super Athletes and the Greatest Race the World has Never Seen" by Christopher McDougall.


The Tarahumara (or Raramuri) are an indigenous people of Mexico known for their long distance running abilities. Today, there are numerous threats to their survival including drought, deforestation, resource exploitation, loss of native lands and the drug war raging across Mexico.


The Ultra Marathon Caballo Blancois a 50-mile foot race that draws hundreds of Raramuri to the small village of Urique. All of the runners who complete the race win 500 pounds of corn. The top ten finishers (men and women) also receive significant prize money.


Filmed over the course of five years, our movie tells the story of this amazing race through the eyes of its founder Micah True and the participants in the race (Mas Loco). Because Micah True died shortly after the race featured in this film, this is the only footage of it's kind in the world, where Micah True tells his own story in his own words.


We've already filmed several people for the documentary including Micah True, Barefoot Ted, Scott Jurek, Luis Escobar, dozens of Mas Locos and several of Caballo's friends in Boulder, CO. 


Were really excited to have a great musician onboard our project. His name is Trace Bundy and he is a phenomenal guitarist from Micah's hometown of Boulder, CO. Much of the music in our film is from Trace's albums including Elephant King, Missile Bell and Adapt.


Our total production cost is approximately $150K. We've already raised over 30% of this through the donation of time, services and equipment of the filmmakers. We want to jumpstart fundraising the remainder of this by involving YOU - the people who know and love our story and what it means to the world!


So far we've made three trips overland into the canyons and four flights across the USA which resulted in more than 60 hours of interviews and race footage. All of the footage has been logged and digitized. We've created a rough cut and our movie is now in the final editing stage.  We've done everything on our own up until this point but we can't continue without your help. We are looking for funds that will enable us to pay our crew, equipment rental, graphics, titles, music licensing, audio post production, color correction and distributing the movie through a website and film festivals.

Please consider supporting our fundraising campaign through Kickstarter and remember - if we don't hit our goal we will receive NOTHING!


FIELD PRODUCTION 15% - Crew, equipment and travel

POSTPRODUCTION 60% - Personnel, Edit Suite Rental, Graphics, Color Correction, Music Licensing, Sound Mix.

MARKETING & DISTRIBUTION 15% - Photography, Film Festivals, Website, Online Distribution

Kickstarter Fees 10%


• CONTRIBUTE whatever amount you can to help us meet our goal.

• SHARE our message with the world - Tweet, text, Facebook, e-mail - share the link to our Kickstarter campaign and tell all of your friends and family what we are doing!

• JOIN our Facebook page and follow us on Twitter

We also have SPONSORSHIP OPPORTUNITIES for business and corporations to become involved. Please contact

Thank you so much!!!! 


Caballo Blanco had a message. It was a message of hope. Please help us share his message of sharing with the world. Become a Kickstarter supporter today.

and now...


Risks and challenges

We have already invested over $50,000 of our own funds into the completion of this film. We would not do that if we did not personally think that this was a risk worth taking. That said, we do need your support to take our project to the next level, finish it, and give it the visibility that it deserves.

Our film has been fraught with challenges since the beginning, including travel into remote regions of Mexico, filming under difficult conditions and of course the death of our subject, Micah True. That said, we have been able to capture all of the footage needed for our film and it has been edited into a solid rough cut, so we are in a very good position to feel confident in the ultimate success of the film.

Future risks that could affect Run Free include potential legal and/or rights issues with anyone involved in the production of the movie, distribution deals, contracts, etc. We're not lawyers, we're runners and filmmakers who believe in our project and hope that you do to.

Learn about accountability on Kickstarter


Have a question? If the info above doesn't help, you can ask the project creator directly.

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    You will receive a link or code that will allow you to WATCH THE FILM ONLINE, for a limited time, at the time of its release.

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    LIMITED EDITION DVD upon the film's completion and your name will be added to the SPECIAL THANKS section of the movie credits, + all of the above.

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    In addition to everything above, you will also receive an autographed LIMITED EDITION MOVIE POSTER that will be given only to our Kickstarter contributors.

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    LUNATIC - You'll receive a pair of limited edition Premium Mono LUNA SANDALS with premium chocolate leather footbed and ATS laces + all of the above. These specially created sandals are only available through this Kickstarter campaign.

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    BORN TO RUN - I addition to everything above, you'll receive an autographed copy of the book, signed by the film director and some of the original Mas Locos - Barefoot Ted, Luis Escobar, Scott Jurek, etc... These books are being signed exclusively for the Kickstarter fundraising campaign.

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    Your'e awesome!!! We want to TALK TO YOU during a 30-minute Skype session or phone call with Director Sterling Noren and Executive Producer Maria Walton. We'll also give you a VIP PRODUCER CREDIT in the film + all of the above.

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    JOIN US FOR THE FILM PREMIERE - We will give you two tickets to the movie premiere, dinner with the filmmakers during the week of the premiere + all of the above.

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    Be the first in the world to hear Christopher McDougall read the first chapter of his new book, "Natural Born Heroes." Christopher will Skype you and personally read the first pages of his book which won't be released until October.

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    Let's create a SPECIAL EVENT together. The Director will bring the film to your event or organization, speak to your group and share special behind the scenes stories.

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Funding period

- (40 days)