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Photo original
here. is a lifestyle brand featuring high quality, conscious craftsmanship, based on the idea that we create as a basic instinct.
Created by

Chloe Zola

39 backers pledged $6,579 to help bring this project to life.

The Beasties Are In!

The first "here." samples are in from production!

My personal favorite, the Beastie.

Think of it as an elevated security blanket with all of the best traits of your favorite scarf, blanket, shawl- wrapped into one.

As a child my mother received a blankie from my great grandmother as a gift. She called it her "smeller" kept if for years, long enough for me to get used to her sleeping with it wrapped around her head- only exposing her mouth and nose. She kept hers until it was unrecognizable, torn to shreds and was put in a glass jar for safe keeping. I kept my baby blanket and did the exact same thing- proving the old adage true- imitation is the best form of flattery. Somewhere along the line I renamed my blankie "Beastie", have taken it along on every sleep over, road trip, overseas vacation- and have only had to retire one since birth. While living in Greece, I used my Beastie as a scarf/sleep mask while trying not to vomit on five hour ferry rides, replaced a pillow with it in grimy hostels, and wrapped myself in it on the plane.
I have now designed a much more durable, mature, and aesthetically-pleasing Beastie. It can be used as a shawl when going out to dinner, a blanket while traveling, a sleep mask for sleeping in, a cover-up on the beach, and a scarf for when the leaves change colors.
Each one is hand-made by a third-generation family business local to my family's home in Mexico, and hand-detailed by me. It is 100% cotton and machine washable.
The Beastie is your best friend.

These will be available for sale as soon as the boutique is open for business! (or for a donation of $275 or more)

  • Image 222509 original


    1. Creator Chloe Zola on March 11, 2013

      I forgot to mention the Beasties dimensions-
      More to love!