About this project
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Stretch Goal #1 - Founder Casebacks + Leather/Suede Travel Case Option - Reached at $100,000
BOOM, the people asked, and we are going to deliver! Once we reach $100,000 all backers will receive Founder Casebacks for FREE! On top of that we'll be offering a Leather/Suede travel case. We know that you're going to love your Lexell Stone Watches so much that you'll never want to leave home without it! Any backer will have the option to add $15 to their pledge and receive this sleek protective travel case. Throw it in your suitcase, gym bag, car, or wherever else you want to have safe storage on the go!
Stretch Goal #2 - Leather Band Add-On at $130,000
For just $20, you can grab yourself a Black 100% Genuine Leather band. Due to tons of requests, we purchased a substantial amount of separate leather bands. We want to give you the option to have an interchangeable band for those of you who like the classic feel of Genuine Leather, but don't want to substitute it for our rocking stone and steel bands! Now you can have both and just switch them out when needed.
Stretch Goal #3 - Gold & Black at $150,000
Black & Gold: If we reach $150,000 we can release the newest addition to our collection, Gold with black granite. This watch took us a little longer to develop and changes had to be made until we were 100% happy with the final design, but it's here now and we know your going to love it!
We will offer this watch at $99 for ONLY the first 50 backers because it's you guys who can help us get there! These are BIG goals and we would be nowhere without you!
Stretch Goal #4 - Women's Watch Design at $175,000
Women's Watch Design: If we reach $175,000 we can release the newest additions to the family. Our women's WHITE COLLECTION features 2 designs:White Quartzite with Stainless Steel and White Quartzite with Gold Steel.
We will offer the first 50 women's watches for ONLY $99 as our way of saying thank you! If you have anymore questions about this stretch goal, watch specs, or how to purchase one then please refer to Update #10.
These are big time additions and we want to welcome all of the Ladies to the Lexell Family.
We'd like to start by *virtually shaking your hand* – You giving time out of your day to read this and support us is greatly appreciated!
How many times have you heard people tell you “it can't be done, no one does that” – Or, “stop wasting your time, it's not worth the hassle” ?
Well, that’s exactly how our story began – we were told it couldn’t be done.
A year ago, we set out on a mission to create the first Stone & Steel watch. What we didn't know at the time was that the lessons we would learn throughout the journey would be just as important as the final product created.
These lessons are instilled in each one of our innovative time-pieces, which we hope serves as a daily reminder to anyone who wears them… follow your own path.
Why a Stone and Steel Watch Needed to be Made...
We're avid watch enthusiasts who have been collecting watches for years. As our collections grew we realized that many watches on the market today are relatively similar. For the most part they all use the same materials.
It was time for a shake-up.
When thinking of unique materials that we could use, stone was at the top of our list for many reasons; texture, color variations, and the natural aspect.
Stone and steel perfectly compliment each other. Together they make for a fantastic, sleek looking watch.
Why couldn't we find any already on the market?
After doing extensive research and talking to various factories we found out that large companies WERE trying to create a stone and steel watch. However, they were struggling to come up with a cost-effective process to cut the stones.
So that’s it, right?
In order to make these watches we just needed to:
- Find the right stones to use.
- Find someone that was willing to sell stone in small quantities.
- Develop an unconventional way of cutting stone.
- Keep waste to an absolute minimum when cutting.
- Create a design that would highlight the stone.
- Locate a factory that was willing to assemble the prototypes.
- All, while keeping it affordable for the consumer
That's where it all started, and THIS is what we came up with.
Lexell Stone Watches Are:
1) The FIRST Stone & Steel watch of their kind...anywhere.
2) Made with individually cut stone links and bezels.
3) Each 100% unique due to the nature of stone.
4) Carry a message and daily reminder to follow your own path.
5) A shake-up for your watch collection, surely to get noticed!
Lets Take a Look at the Watches!
Complete with a Leather Case for Every Lexell Watch:
Developing a Watch That Couldn't be Made:
It all begins with the word impossible.
“The difference between impossible and the possible lies in a [persons] determination.” ~ Tommy Lasorda
It seemed that everyone we encountered suggested that we take an easier route (make a watch that looks like stone), but that wasn’t good enough.
Our goal wasn’t to develop just another watch. It had to stand out from the crowd as much as the person wearing it.
During our search there were some self-proclaimed experts that said we were wasting our time. That it “takes to long to cut these pieces.” On top of that, in the eyes of most stone-cutters and quarries we were a very small fish in a big pond. They didn't see a large incentive to patiently work with us through R&D.
We came to a realization, it wasn’t that it couldn’t be done, we just had to find the right people to do it. This is often the case.
The first 4 months of our journey felt like we were moving at a snails pace; hopping from one factory to the next.
After hearing NO more times than we care to count and visiting factories on 3 continents we were FINALLY able to put a team together that could make it happen.
Without these partners none of this would have been possible. Thanks to their time and dedication we have a watch that we can all be proud of.
Lexell Was a Comet...
Our name represents what our watches are all about; the simple fact that is more than OK to stand out from the crowd. In 1770 a comet passed by earth, closer than any other comet in history; it was named Lexell's comet. Lexell represented the closest chance humans had to reach up and grab their dreams. We wanted to pay homage to Lexell's Comets and the notion to push forward each and everyday.
Our creations are meant to resonate with the owner and instill the confidence that they can do anything they want. Hell, thats how the watch was built.
The watches you see above are the result of immeasurable hours consulting industry experts, sourcing the best materials, altering designs and creating prototypes.
Lexell Watches are now ready to be YOUR daily reminder to stand out from the rest!
Who are These Guys?
We are a team of entrepreneurs who have been working together for years. It all started back in college when, after meeting in the dorms, we quickly learned we shared a love for many of the same things.
As we lived together over the ensuing 3 years, our passion for business and entrepreneurship grew and resulted in starting a company together only a few months after graduating.
Over the last 3 years we have gained a lot of experience manufacturing goods for US based companies as well as abroad. Finally we wanted to put our knowledge of manufacturing and passion for watches to good use.
It is this thorough experience with supply chain management that has given us the necessary experience to handle the tricky product development process.
We understand how to seek out development teams all over the world and piece them together to form into one smooth flowing process.
Since we love the KS community and great amount of awesomeness coming from here, we've had the pleasure of supporting plenty of projects.
So please rest assured, we truly understand how much risk our supporters take in backing our project, and it's our job to deliver.
So, Why are We Here?
While there are always tough moments, we're extremely happy with the outcome, and now we need your help to take it to the next level; to reach a wider audience.
In order for that to be possible we need to hit minimum order quantities with each of our partners and we’re asking you to join the team.
Your Support is the Final Piece of the Puzzle.
To graciously receive your pledge today would mean the world to us. We want to grow this into a brand that can be universally understood. But the only way we'll be able to bring these watches to the masses is to have a successful launch here.
We have leveraged everyone that we could get to lend us their ears, and would love it if you too, can help spread the word even further. A simple like or share goes further than you could imagine.
We're ready for you to join our team here at Lexell and help us spread the message that we have set in stone...Follow Your Own Path.
Exclusive Kickstarter ONLY Price
Choose Your Reward.
How are we Going to Use Your $$$?
All of the money raised during this campaign will go straight towards the actual cutting of the stone and first official order of Lexell Watches. It will be spent wisely on our production costs and SAFE transit to you! If there are any questions, please don't hesitate to shoot us an email.
Lead Time & Delivery:
If all of our experience in the manufacturing industry has taught us anything, it's that there isn't an exact science to predicting the future. While speed is important, quality of goods and customer satisfaction come first. This is what we offer.
We have reserved our production line and are ready to start putting in orders as soon as the campaign ends and surveys are completed. Reference the production timeline above.
We hold our teams to superior levels of service and we offer you the same. In the event that delays do occur you will be kept up to speed and informed.
Risks and challenges
Manufacturing competency is at the core of our project. We truly understand that all of our backers are taking a risk when they choose to back our project. Rest assured, we HAVE done this before. We are familiar not only with the manufacturing process, but more specifically the manufacturing of this specific product. All of our partners have been strictly vetted and are ready to rock after the campaign. Our team will be there working directly with the factory throughout the duration of the process. We do ALL quality control in house in order to make sure you get the highest quality end product.
Please remember that production won't begin until after this campaign ends. We will inform you when we put the final order in.
Sure, there may be speed-bumps along the way, but we will work with you throughout the whole entire process. We couldn't be more excited to get a watch on your wrist!
The Lexell TeamLearn about accountability on Kickstarter
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