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$18,872 pledged of $120,000 goal
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By PRESS PLAY
$18,872 pledged of $120,000 goal
backers

About

UNITY: A whole or totality as combining all its parts into one. The concept of joining things together to enhanced the world around us.

At PRESS PLAY, we have always had a passion for music and sound. When you press play and listen to your music, you enable yourself to be taken away to a place that transcends reality. This is an outstanding feat of mankind that most people share around the world. Our senses are the most  fascinating abilities we hold and they process and do so many basic things allow us to experience new and exciting pleasures. Over the course of the past decade, advancements in visual technology were the primary focus. From HD flat screen televisions, to super high-definition smartphone displays, we have been obsessed with how bright and dynamic our visual sense can be. That made us ask the question:

What about sound?

Our UNITY 1 and Pro was created from relentless pursuit of finding the answer to our question. The Apple Lightning connector is a digital connector used for charging, data transfer and now for listening to music. By uniting this technology with earphones, we're able to deliver high-resolution sound quality beyond current standards and within a cost efficient manner that can be adopted by almost half of iOS device users who use Lightning enabled devices every day.

Unity 1 has a very specific, custom designed and engineered driver. Unique assembly processes were implemented to construct a high quality build with emphasis on the best acoustic experience.

Luxurious Ultra-Soft Leather on Headband and Ear Cushions for UNITY Pro. Made with memory foam, also provides additional comfort and isolation as the cushions shape to your ears.

Our foldable headband for UNITY Pro is constructed from HD nylon which is virtually indestructible.

● Wolfson WM8533 Digital to Analog Converter (DAC) for both headphones.

Our flat cables are made of tangle-free and durable TPE material for both headphones.

Proprietary 9mm and 40mm neodymium speaker magnets are distinct to PRESS PLAY UNITY headphones.

● UNITY Pro driver unit incorporates a Permendur magnetic circuity for exceptional magnetic characteristics.

Voice coils for UNITY 1 and Pro are made with high-quality 8N-OFC (oxygen free copper) for ultra-efficient signal transfer.

Anodized Aluminum material for UNITY 1 Housing, Deco, Speaker Cover, Front Housing and Dust Screen.

● Uniquely engineered Diaphragm for UNITY 1 measures under a single nanometer in thickness.

PRESS PLAY Unity App Home Screen
PRESS PLAY Unity App Home Screen

A portion of your funding will be used to begin the final steps of our software development and testing of the Unity App. A fully functional and advanced iOS App designed specifically for Unity headphones, in addition to desktop software to connect and sync music with iOS devices. Our software will change the way you purchase headphones by utilizing Lightning connector technology to build together an All-in-One solution.

UNITY App Media Player for High-Resolution Audio Files
UNITY App Media Player for High-Resolution Audio Files
Advanced Equalizer with Custom Presets and Emulators
Advanced Equalizer with Custom Presets and Emulators
Personalized Settings w/ iCloud login for mulitple iOS devices
Personalized Settings w/ iCloud login for mulitple iOS devices
OS App to Play, Organize, Create Playlists and Sync Audio Files
OS App to Play, Organize, Create Playlists and Sync Audio Files

Which High-Resolution Audio File Should I Download?

There are several file formats to choose from when purchasing high-resolution music. We recommend purchasing any of the following audio file formats.

FLAC - Free Lossless Audio Codec (FLAC) is the most popular compressed lossless format. Since it is compressed it takes up a lot less space and has the same quality as uncompressed formats.

ALAC - Apple Lossless Audio Codec (ALAC) also known as "Apple Lossless" maintains 100% bit-for-bit accuracy while saving storage space. Similar to FLAC, although its compression isnt quite as efficient as FLAC.

Where Do I Purchase or Stream High-Resolution Audio?

We have compiled a list of high-res music stores for you to visit. Most of these websites offer a free high-resolution music file to download or limited trial subscription.

Use your iPad, iPhone, and iPod* and save money

UNITY 1 connected to an iPhone 6
UNITY 1 connected to an iPhone 6

To experience high-resolution audio, several brands offer Portable Music Players (PMP) that support high-resolution audio playback. These devices can range in price between $300-$2000. Not only does this solution poise you to spend more money, but you need to carry an additional device to listen to your music. UNITY Headphones are designed to work with any of your Lightning equipped iPad, iPhone and iPod devices.

Digital Plug + Built-in Components for Ultra High-Resolution Quality

UNITY 1 and UNITY Pro have built-in LAM and DAC chipsets for an uncompromising acoustic experience. Depending on your PMP device, you would need to purchase a "DAC and Headphone Amplifier" unit ($75+) to hear Ultra High-Resolution audio quality.

Other benefits of using a digital plug are:

● Digital signals transmit data faster with more accuracy, an especially important feature when listen to High-Resolution music.

● Enhanced sound quality that is notable with MP3 quality audio.

All of o​ur Kickstarter supporters also deserve to have the lowest prices possible. To show our appreciation to the earliest Kickstarter adopters, we will limit the most we can discount. ​The reward tiers below are marked down from our projected retail price ​($125-$200) ​and will only be offered at these introductory prices during our campaign​.​

Prices do not include Domestic or International shipping.

In 2006, Abraham Cohen and Shirzad Yamini, both college students, went on a mission to build products that enhance the devices we love and use everyday. Having nothing more than a goal and each other to rely on, they began their careers early and started PRESS PLAY. Many challenges laid ahead with the economic recession in 2008/2009, this would challenge and reshape the way they did business. Dedication and perseverance proved these duo were here to stay and an opportunity to provide quality products to those seeking exceptional craftsmanship with contemporary design.

Our team since has more than doubled with exponential talent. Each person has a sense of urgency to build something better, different, inspiring, and amazing. In December of 2013, in one of our weekly team powwow's, our team concluded that PRESS PLAY can change the way audio was experienced.

This is how we began PRESS PLAY UNITY.

Almost two years later, we're now turning to you, the Kickstarter community to help us in our final steps in changing audio.

Abraham

Founded PRESS PLAY with Shirzad over seven years ago, over seeing product development, design, sourcing and many other things. Before starting PRESS PLAY, Abraham managed an established multinational corporation in the CE industry.

Shirzad

Founded PRESS PLAY with Abraham over seven years ago, over seeing marketing, product development, and many other things. Shirzad worked for a major US telecom company as retail accessories purchasing for 5 years.

Debbie

Debbie joined the PRESS PLAY team last year after working for a leading electronics company for almost 6 years. She is our Creative Director and Package Designer.

Jack

Jack joined the PRESS PLAY team almost five years ago and is V.P. of Product Manufacturing. His extensive experience in manufacturing overseas spans over 10 years.

Jonathan

Jonathan joined the PRESS PLAY team over two years ago as Lead Product Development and has since become V.P. of Product Development and Design. Before PRESS PLAY, Jonathan was a Project Manager at a well-known acoustic company for 5 years.

Our goal of $120,000 is the remaining amount needed to fund:

UNITY 1 and Pro headphone and software final testing. Third-Party Acoustic Lab tests further tailor hardware and software for advanced acoustic experience. Producing our third and last 100 unit batch and testing for any additional possible variations. Mass-production UNITY 1 and Pro for Kickstarter backers.

Our manufacturing partner is an Apple appointed factory that produces cables and speakers. With an extensive 24 years of experience in manufacturing high quality products and impressive track record of below average industry defect rates, there isn't anyone else in the world we would have wanted to partnered with to assist in development and construction of UNITY. We began working with them in January of 2014 and they have been intensively involved in all facets of our development.

Between both parties, we have invested over $200,000 combined with 1,500 hours of R&D. The invested $200,000 has developed and finalized:

UNITY 1 and Pro designs, tooling and testing. Manufacturing Assembly machinery, processes, testing and Apple Certification. Two separate "test production" runs. Variation and Quality testing for each 'test production". Tooling adjustments for UNITY 1 and Pro. UNITY 1 and Pro Apple MFi certification. PRESS PLAY App development and testing.

Press Play App

We are currently engaged with one of the world's best Software Engineering firms to build out our Press Play App. We are working with software designers, UX/UI designers and Acoustic Engineers to develop an app with advanced EQ functions, High-Resolution Media Playback, User Customization with iCloud login. The desktop software will be designed with full App functions + wired and Airdrop sync functions.

We believe that the risks described above are manageable, assuming a successful Kickstarter campaign.

We have big plans for the future of PRESS PLAY UNITY. Pending on Kickstarter funding, we'd like to:

  • Build upon our current models by creating more designs and colors.
  • Expand our UNITY App to analyze more types of listening patterns.
  • Advance our scope of headphones with USB-C or Micro-USB port  technology to include other mobile device manufacturers.

THANK YOU.

For Media inquiries please contact David Grimes: David@crowdfundmafia.com

Risks and challenges

UNITY 1 and Pro Fulfillment
We plan to fulfill the product rewards directly from PRESS PLAY, Los Angeles HQ to our donors using 3-day delivery. We plan to start production in October and deliver the rewards to our supporters as early as December, 2015. We will be keeping our supporters informed on our progress through the various phases of our development and production process. Delays, should they occur, typically will likely be due to supply chain lead times of some special audio components or any unexpected challenges in the ramping up of production. However, we have great confidence in the substantial experience of factory.

Our team has researched and tested the technology for over a year. We’ve become extremely familiar with the details of manufacturing.

As with all products there will be errors and issues down the road that could not have been anticipated. Since we are aiming to integrate software and hardware, there may be new developments that inspire us to retrace our steps and make adjustments to allow users the fullest UNITY Audio experience. We’ve tried and tested every facet of UNITY headphones and we will continue to ensure that our backers will have the highest quality acoustic experience possible.

"How can we make this better?"
A question all PRESS PLAY Team members hear all the time . . . Apple Certification has allowed us to manufacture our current version of UNITY 1 and UNITY Pro to be the best. We are actively testing and working closely with Apple Offices in Beijing and Cupertino to build UNITY with Active Noise Cancellation and microphone capabilities. When Apple does publish parameters for such capabilities, we will build them into our existing application and next generation headphones.

Although we have a working relationship with our manufacturer, unforeseeable factors may stall production. If this happens, we want to ensure that your product is manufactured with the best possible materials available. Ensuring quality may mean a delay of shipments.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    UNITE WITH US: Help us revolutionize the audio-listening experience! Even if you aren’t pledging for a UNITY 1, you can still be instrumental in helping us on our journey. We will provide project updates and recognize you on our Unity 1 Superstars page on our website. You’ll also be one of the first to hear about our newest products and get invited to test them.

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    Pledge $20 or more About $20

    GET YOUR SWAG ON: Get a limited edition t-shirt from PRESS PLAY that is only available exclusively for our KickStarter supporters.

    It’s stylish, high quality and it will fit great. We will ask for your size after the campaign. We will provide project updates and recognize you on our Unity 1 Superstars page on our website. You’ll also be one of the first to hear about our newest products and get invited to test them.
    Comes in S M L Sizes

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    Pledge $60 or more About $60

    BE THE FIRST: Get a deal on the UNITY 1 that only an early backer can get.

    UNITY 1 High-Resolution 24-Bit Earbud Headphones with Lightning Connector. Choose White, Red, Green or Blue after the campaign.

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    Pledge $75 or more About $75

    UNITY 1 High-Resolution 24-Bit Earbud Headphones with Lightning Connector. Choose White, Red, Green or Blue after the campaign.

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    45 backers
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  5. Select this reward

    Pledge $120 or more About $120

    EARLY BIRD DOUBLE: 2x UNITY 1 High-Resolution 24-Bit Earbud Headphones with Lightning Connector.

    Free shipping when you buy 2. Choose White, Red, Green or Blue after the campaign.

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    Pledge $125 or more About $125

    BE THE FIRST: Get a deal on the UNITY PRO that only an early backer can get.

    UNITY PRO High-Resolution 24-Bit On-Ear Headphones with Lightning Connector. Choose Black, Red or Copper after the campaign.

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    Limited 17 backers
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    Pledge $150 or more About $150

    DUAL PACK with FREE SHIPPING: 2x UNITY 1 High-Resolution 24-Bit Earbud Headphones with Lightning Connector.

    Choose White, Red, Green or Blue after the campaign.

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    Pledge $150 or more About $150

    UNITY PRO High-Resolution 24-Bit On-Ear Headphones with Lightning Connector. Choose Black, Red or Copper after the campaign.

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    Pledge $200 or more About $200

    DUAL PACK UNITY 1 and UNITY Pro with FREE SHIPPING: Choose any color UNITY 1 and Unity Pro High-Resolution 24-Bit Earbud Headphones with Lightning Connector.

    UNITY 1 colors: White, Red, Green or Blue after the campaign.

    UNITY Pro colors: Black, Red, Copper

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    Pledge $300 or more About $300

    DUAL PACK with FREE SHIPPING: 2x UNITY PRO High-Resolution 24-Bit On-Ear Headphones with Lightning Connector.

    Choose Black, Red or Copper after the campaign.

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Funding period

- (30 days)