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End food pouch and juice box mess: the Flipping Holder allows children to eat and drink independently without the mess.
End food pouch and juice box mess: the Flipping Holder allows children to eat and drink independently without the mess.
64 backers pledged $2,198 to help bring this project to life.

About

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No-Squeeze Flipping Holder for Food Pouches and Juice Boxes

$2,198

64

The Backstory

The Flipping Holder was born out of necessity.  A while back I planned a trip that required flying with my 1 year-old son.  Like all moms, I wanted to be prepared, and given the length of the flight, I needed to feed my son on the plane.  

That is when I discovered baby food pouches.  "Yay, the perfect travel food."  I thought, but I was wrong... very wrong.  Although I do not have a picture, just imagine baby food everywhere:  on me, on my kid, on the seat, on the floor, and even on the person next to me.  

Instead of giving up on food pouches, I was convinced there was a way to make them work for on-the-go feeding.  My husband and I put in time, thought, and a lot of effort.  We didn't want something that kind-of worked.  It had to work great.  

And we got there.  The Flipping Holder is our go-to product for mess-free eating and drinking from food and juice pouches.  

How It Works

The Flipping Holder allows parents to securely lock baby food pouches, applesauce pouches, yogurt pouches, and even the over-sized refillable food pouches into a squeeze-proof case, and give it to a child as young as 6 months to self-feed.  Even more, just flip the holder over to protect juice boxes and juice pouches from those little squeezing hands.  This holder is great for children 6 months through 5 years, and older!

There are other products on the market that hold juice boxes, and even some products that hold baby food pouches, but none of those products do both.  And none of them work with all of the pouches on the market.  The Flipping Holder is designed to be a universal solution for food and juice pouch mess.  

Here are some of the unique features exclusive to the 2-in-1 Flipping Holder:

  • Single-piece holder with no hinges, clasps, or moving parts
  • Dual purposed to holder food pouches AND juice boxes/pouches
  • Easy-to-hold handles, which are closed for convenient tethering
  • Solid, strong material to encase pouches and juice boxes and prevent squeezing
  • Strategically designed front opening allows parents to insert a closed pouch (to avoid making your own mess)
  • Sized to work with all pouches, whether tall or short, including the over-sized reusable pouches
  • Open bottom for parent access while child eats to assist with pushing food toward the top, if needed
  • Can be used multiple times and across several days without washing because child eats from the pouch directly, not from the holder
  • MADE IN THE USA - we are proud to support American manufacturing by making this product exclusively in the United States.  
The closed handle, perfect for tethering.
The closed handle, perfect for tethering.

Beyond Children

During the development of this holder, it became apparent that a sturdy holder with handles to facilitate independent eating and drinking has reach beyond the typical on-the-go snack time.

For parents with certain physical limitations, spoon feeding a child can be difficult.  The Flipping Holder offers a solution to make mealtime a bit easier, providing control to the parents while offering independence to the child.  

Likewise, certain physical limitations or even some the physical wear that comes with a long life can make self-feeding a challenge for some adults.  The Flipping Holder can assist those individuals or their caregivers in providing an independent eating experience.

This Campaign

As contributors, you are helping to get the 2-in-1 Flipping Holder into the hands of parents, kiddos, and others as soon as possible.  My husband and I have invested significant time and money into developing this idea and bringing it to life.  We have tooling nearly complete and hope this Kickstarter campaign will accomplish two things:

(1) Tell people about this new and useful product; and 

(2) Help fund an initial low-quantity production run to bring this product to market as soon as possible.

Please consider contributing to this campaign.  As a thank you for your support, we are offering a variety of rewards that include 1, 2, 3, 4, and 8 packs of the Flipping Holder.  Rewards are expected to be ready 3 to 6 weeks after the funding goal is met, if not sooner.

Please note that the images in this campaign are production samples; the final product will be a similar white but more transparent.  Depending on the success of this campaign, we may be able to double our initial production run and add a second holder option that contains a color tint. 

A few additional photos of the Flipping Holder in action:

Great for snack time, dinner time, and even running around outside
Great for snack time, dinner time, and even running around outside

Risks and challenges

The potential risks we may encounter in this project are minimal because most of the development and manufacturing work is complete. We've tested samples and vetted the design. Nevertheless, as we finalize the tooling needed to manufacture this holder and we begin to run product, we may need to make adjustments. That process could affect the timing of rewards, but we've accounted for that risk and set a conservative time estimate.

Even at the sample stage, the Flipping Holder has exceeded my expectations, and we fully expect to provide top quality product within the prescribed time frame.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    To our $5 USD contributors, thank you for helping bring this product to market. We will keep you posted on when and where the 2-in-1 Flipping Holder will be available for future purchase.

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  2. Select this reward

    Pledge $10 or more About $10

    Our $10 USD contributors will receive a single Flipping Holder and one handmade chevron tether* (randomly selected gender-neutral colors - navy, green, red, gray, orange, yellow), shipped free within the United States, as a thank you for your help.

    * The handmade tether works perfectly with the Flipping Holder to secure the holder to strollers, shirts, diaper bags, and so on.

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    Ships to Only United States
    6 backers
    $
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  3. Reward no longer available

    Pledge $16 or more About $16

    EARLY BIRD - Double Pack

    One for you, and one for a friend? Or keep them both - you know you want two! Our $16 USD early-bird contributors will receive two Flipping Holders and one handmade chevron tether, shipped free within the United States, as a thank you for your help.

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    Ships to Only United States
    Reward no longer available 25 backers
    $
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  4. Select this reward

    Pledge $18 or more About $18

    Double Pack

    One for you, and one for a friend? Or keep them both - you know you want two! Our $18 USD contributors will receive two Flipping Holders, shipped free within the United States, as a thank you for your help.

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    2 backers
    $
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  5. Select this reward

    Pledge $23 or more About $23

    EARLY BIRD - Triple Pack

    Two for you, and one for a friend? Or keep all three! Either way, our $23 USD early-bird contributors will receive three Flipping Holders and one handmade chevron tether, shipped free within the United States, as a thank you for your help.

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    Ships to Only United States
    Limited 8 backers
    $
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  6. Select this reward

    Pledge $26 or more About $26

    Triple Pack

    Two for you, and one for a friend? Or keep all three! Our $26 USD contributors will receive three Flipping Holders, shipped free within the United States, as a thank you for your help.

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    Estimated delivery
    Ships to Only United States
    1 backer
    $
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  7. Select this reward

    Pledge $30 or more About $30

    EARLY BIRD - Quadruple Pack

    Two for you, and two for a friend? All four for you? Either way, our $30 USD early-bird contributors will receive four Flipping Holders and two handmade chevron tethers, shipped free within the United States, as a thank you for your help.

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    Ships to Only United States
    Limited 11 backers
    $
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  8. Select this reward

    Pledge $34 or more About $34

    Quadruple Pack

    Two for you, and two for a friend? All four for you? Either way, our $34 USD contributors will receive four Flipping Holders, shipped free within the United States, as a thank you for your help.

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    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  9. Select this reward

    Pledge $60 or more About $60

    The Grandparent or Daycare Bundle

    Taking care of a handful of kiddos? Maybe you're a grandparent with quite a few young grandchildren who like to visit? Or a daycare providing caring for a handful of hungry kiddos? The Flipping Holder is a great way to feed several children at one time without the mess.

    Our $60 USD contributors will receive EIGHT Flipping Holders, shipped free within the United States, as a thank you for your help.

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    Ships to Only United States
    5 backers
    $
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  10. Select this reward

    Pledge $65 or more About $65

    The Perfect Shower Gift

    For a $65 contribution, you will receive

    - Two Flipping Holders
    - Handmade chevron tether (color of your choice)
    - Custom made micro-fleece (think SUPER soft) baby blanket with satin binding (color choice of white, teal, or dark gray with white, navy, or purple binding)
    - Two coordinating burp clothes.

    All will be shipped free within the United States, as a thank you for your help.

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    Ships to Only United States
    Limited 1 backer
    $
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  11. Select this reward

    Pledge $100 or more About $100

    The Flipping Brand Bundle

    Let's get to the full funding faster! For our $100 contributors, we are now offering 8 Flipping Holders, 4 chevron tethers (colors of your choice), and two bonus items: a T-Shirt and a Canvas Tote with the "Flipping Awesome" logo.

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    Estimated delivery
    Ships to Only United States
    1 backer
    $
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  12. Select this reward

    Pledge $100 or more About $100

    The DOUBLE Grandparent or Daycare Bundle

    Taking care of a handful of kiddos? Maybe you're a grandparent with quite a few young grandchildren who like to visit? Or a daycare providing caring for a handful of hungry kiddos? Or, you need some shower gifts? The Flipping Holder is a great way to feed several children at one time without the mess.

    Our $100 USD contributors will receive SIXTEEN (16) Flipping Holders and EIGHT (8) chevron tethers, shipped free within the United States, as a thank you for your help.

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    Estimated delivery
    Ships to Only United States
    1 backer
    $
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  13. Select this reward

    Pledge $120 or more About $120

    The Ultimate Shower Gift

    For a $120 contribution, you will receive:

    - Two Flipping Holders
    - One handmade chevron tether (color of your choice)
    - One custom designed and sewn crib quilt with satin backing and binding (color combination of your choice)
    - Two coordinating burp clothes.

    All will be shipped free within the United States, as a thank you for your help.

    *Some additional time will be required to fulfill this reward, but unique and handmade goodness takes a bit of time!

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    Ships to Only United States
    Limited 1 backer
    $
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  14. Select this reward

    Pledge $175 or more About $175

    The Flipping Brand Bundle + Ultimate Shower Gift

    Let's get to the full funding faster! For our $175 contributors, we are now offering 8 Flipping Holders, 4 chevron tethers (colors of your choice), a custom crib quilt, two matching burp rags, and two bonus items: a T-Shirt and a Canvas Tote with the "Flipping Awesome" logo.

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    Ships to Only United States
    Limited 1 backer
    $
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Funding period

- (11 days)