Ever since I printed my first T-shirt in my dorm room at UC Santa Cruz, I have wanted to start a clothing line. I have always been fascinated by how things are made.
After working with dozens of T-shirt manufacturers over the years, I have yet to find a product that meets my standards. So I decided to make my own. The process has been long and informative, but evey bit has been worth it. From researching fabrics, to sourcing sewers and dye houses, I now have a sample T-shirt that fits active men, that feels great and is made and sourced in the US.
I know you will love this shirt. And you know what the best part is, it will continue to fit like it did when you bought it.
We have all the pieces of production in place. Now we need $20,000 to produce the first of many products for our line.
If you're anything like me, and have spent way too much time looking for a great T- shirt then STOP, we have that shirt!
So support us however you can. We really appreciate it!
How is The Essential T different?
We have worked with dozens of high and low end T-shirt manufacturers over the years and noticed that no one brand has addressed all three aspects that we value most; active fit, durability, and quality materials. Here is how our tee is different.
5.6 oz. 100% Supima cotton jersey (Heavier cotton)
100% cotton thread (2x thicker than standard T-shirt thread)
Double chain-stitched neck tape (shoulder to shoulder for durability)
1x1 cotton collar ribbing (soft yet durable)
Tagless label (Screen-printed inside neck for no-scratch)
Garment dyed (Superior soft touch)
Absolutely No Shrink
100% United States sourced materials
Made in San Francisco, California, USA
Small, Medium, Large, Extra Large, Double Extra Large
What is Garment dye and how does it address the shrink problem?
Garment dyeing refers to dyeing fabric after it has been sewn into a final product. There are two main advantages to this process:
1. No Shrink. With garment dyeing, the final shrink of the fabric happens during the dye process, which requires the appropriate shrink to be built in to the pattern of each batch of fabric being cut and sewn. The ‘shrink’ of the T-shirt happens before our customers even try on the shirt. So the way it fits the first time is the way it will always fit.
2. Softer Feel. The second reason for garment dyeing is for an even softer tee. By dying our shirts with natural enzymes, the Supima cotton becomes even softer than it would be normally. The end product is a super-soft, durable, no-shrink T-shirt that fits great.
What is Supima cotton and how is it different from Pima?
Supima is a trademarked term referring to Pima cotton grown exclusively in the United States. ‘Supima’ is an abbreviation for Superior Pima. Pima cotton is the generic name for extra-long staple (long fiber) cotton grown in multiple locations worldwide.
Why is the Essential T made from Supima cotton?
We want to manufacture the best fitting, most comfortable T-shirt on the market and our commitment to working with domestically sourced materials reflects that idea. The use of Supima cotton in the production of our American made T-shirt was the best choice.
Thank You Everyone
Who came together to make this project possible.
Special Thanks To:
Russel Demaestri for shooting and editing and great video.
Alex Hau for creative input and design
Nate Napierala for product shots and support
James Shaff, printer extraordinaire and extra hand
Jeff Herbertson for encouragement and collaboration
AND ALL YOU KICKSTSARTERS! THANKS FOR BACKING OUR PROJECT!
Risks and challenges
As with all production processes, there are speed bumps and uncontrollable circumstances along the way. All we can do is our very best to deliver our quality products to you in a timely manner.
We know you will be happy with our products and we thank you for all of your support!
Two Chromaculture Essential T's, in any size and color and a hand-printed Chromaculture poster OR one Chromaculture Essential T and a leather iphone sleeve ( iphone 4s or 5) Shipped anywhere in the US.
A leather keychain with a solid brass snap and brass fasteners. Handmade at our workshop. Two Chromaculture Essential T's, in any size and color and a hand-printed Chromaculture poster. Shipped anywhere in the US.
A leather wallet (3 oz natural, chocolate, or chestnut, vegetable tanned leather locally sourced). Handmade at our workshop. Three Chromaculture Essential T's, in any size and color and a hand-printed Chromaculture poster. Shipped anywhere in the US.
Our Everyday Tote (12 oz. cotton canvas and denim , cotton ticking lining, riveted leather handles, inside keychain loop, with change pocket) . Handmade in our workshop. A Leather keychain, four Chromaculture Essential T's, in any size and color and a hand-printed Chromaculture poster. Shipped anywhere in the US.
Our Everyday Tote, a leather keychain with a solid brass snap and brass fasteners, a leather wallet,
eight Chromaculture Essential T's (with optional custom screen-print of your choice) in any size and color and a hand-printed Chromaculture poster.
Learn how to screen-print: (optional) A 3 hour private screen- printing workshop and tour for you and a friend at the Chromaculture headquarters in Novato, CA. Learn the basics of screen printing while enjoying some good food and drinks. Preview our summer 2013 collection!