A Ruthless Criticism Of Everything Existing is the new album from rap artist sole. It is an anti-capitalist take on hip-hop & history.
A Ruthless Criticism of Everything Existing is an album mainly about the uprisings that are happening all over the world. The album title is lifted from a Marx letter by the same name. This is an avant guard hip-hop album taking the rap-as-critical-theory aesthetic that I have been developing over the past few years with the free Nuclear Winter Mixtapes to a more concrete musical format. In the Nuclear Winter Mixtapes, which are described as "Rap As Journalism," mainstream rap songs are detourned into anti-capitalist anthems. Following up on the critical success of "Hello Cruel World," "A Ruthless Criticism Of Everything Existing," is the next logical step in this development of rap music; it is challenging & enjoyable while pushing things in a more experimental, belligerent, and militant direction.
The first single, Young Sole" is already a hit, and received widespread blog acclaim in Potholes In My Blog, Pigeons & Planes, 2dopeboyz, GRANDGOOD, UGSMAG, aboveGround Magazine, SYFFAL, Fresh NDef, URB, Denver Westword(interview), Kevin Nottingham, Alarm Press, MishkaNYC & more.
This is my first solo album in 7 years, and first major release I'm doing DIY style. I saw it as a cool opportunity to experiment with crowdsource funding. This album is pretty much done, just needs to be mixed. I'm asking for a small amount of money, essentially to cover mixing and some manufacturing costs and if i exceed those costs to have some money to do an interesting promo and marketing campaign. I set a very low goal, so that i could easily surpass and hopefully bring in a lot more, and the amount I bring in will create the parameters of the budget for this project. I'm looking at this kickstarter very much like a preorder.
***REWARD TIER UPDATE****
Now that I have met my initial goal, I will begin releasing an unreleased demo track to everyone who backs this project every time another $1,000 of donations comes in. At $3k everyone got a copy of an unreleased gem I recorded with Thavius Beck back in 09, and I've got a ton of great music no one has heard. I will be sharing demo mixes of songs on the album in progress through this scheme as well.
The $3k was the minimum I needed to make this happen, the bigger the budget the higher the production and the more capabilities I will have to market this album competitively in today's music market, and hopefully expose my music/message to people who have never been acquainted with it.
Here is what the lyric prayer flags will look like, keep in mind they will come in all colours, these are just mockups:
Here is what the sole "Face Mask" bandanna's will look like:
not sure. to produce double vinyl costs like $8k, im more concerned with having the music be of the highest quality and ensuring that it is promoted properly. if i raise enough money on here to do everything i want to do(say over $15k) then i'll consider doing vinyl and offering it to kickstarter supporters at a discount... but my priority is ensuring that this is promoted well and that it turns a profit. i am a DIY artist, this is my job.