Hi everyone, my name is Holly and I'm the creator behind Kimchi Kawaii. My brand started out just over 10 years ago based unashamedly on puns, but has since branched out. One of my most popular sub-brands has been Purrista Pawfee, a family of coffee themed cats. It started a few years ago with Catpuccino and has since grown from there.
In 2018, I introduced the Halloween-esque Dark Roast during the Salty Carameow and Espurresso Kickstarter and apparently, it cast a spell on everyone. So I've decided this witchy kitty needs its own plush life! I'm hoping through your help, we can get Dark Roast and friends to full production.
- Dark Roast measures 10" tall from base to tip of the hat. The body is the same size as the Catpuccino and other Purrista kitties, making this one fit right in with the family.
- Being a meowgical cat, Dark Roast's eyes and Purrista Pawfee logo are embroidered with glow in the dark thread.
- The body is super soft minky and the tail is long pile, black fur to add to that wild look.
- If we fully fund, Dark Roast will be to backers in time for Halloween tricks and treats!
In addition to the plush, backers can also receive these cool items depending on the tier chosen:
Dark Roast glow in the dark t-shirt (unisex sizing XS–3XL). Turn off the lights, and the outlines of the character will glow.
The first set of the Purrista Pawfee: Purrsona enamel pins! The coffee kitties now have character form. Each 2" hard enamel pin will come with the character and a 0.5" charm hanging by chain of their coffee cup versions. I'm starting off this series with Dark Roast and Cold Mew.
UPDATE: We've just added the newest Purrista, Matcha Kittea as a 1.5" pin. This new pin can be added to an existing pledge for $7 with no additional shipping or you can back at the Chai-lico and Matcha Kittea pin level (with shipping).
Reaching full funding before time's up doesn't mean we catnap! We have four, fun, stretch goals planned. Each one will unlock as we move along. Backers with plush as rewards will be able to chose from ANY of the fully funded plush at the end of the campaign so the more we unlock, the more choices you the backers will have.
For this campaign, we're going full on holiday season! If we fund both Gingercat Latte and Peppurrmint Mocha, both will be in hand for the holiday festivities.
Peppurrmint Mocha is a special holiday cat with a little jingle bell and a tipped ear. Yep, Peppurrmint is a TNR (trap, neuter, return) kitty! Since this one is fully funded now, we move on to:
Look at this hipster cool cat with its scarf and glasses. The Cold Mew has a refined taste for coffee shops, poetry readings and bongos. After Cold Mew, we'll bring back the holidays with:
Gingercat Latte is all decked out for the holly-days with its festive red cup trimmed with gingerbread 'icing'. Pom pom holly berries complete the look.
And last but not least, meet the Sprinkle Mewcaron! The latest addition to the french macaron kitties is this kitty who's ready to paw-tay. Sprinkle Mewcaron has a vanilla top and bottom with professionally embroidered sprinkles in pink, blue and white.
Starting with Sprinkle, we've opted for a soft, rounded base instead of the stiffer ones from Pink, Purple and Green. All Mewcarons going forward will have this new base as we believe it's more cuddly.
See something you want in addition to your backer package? Use the handy add-on shop within the Kickstarter project! Simply chose the items you like and adjust your pledge accordingly (ex. you back at the $25 level and want to add a $15 pin, you would adjust your pledge to $40).
All add-on shop prices include the added shipping for that item. Remember the add-on shop is only available during the Kickstarter. Note: Add-on shop items are NOT available as substitutions in backer tier rewards options.
When will I get my plush?
This project will wrap up on March 20 and will spend about a month and a half in production. After that, the kitties will cruise for a month or so across the Pacific Ocean and then take a few weeks clearing customs. Due to convention season, estimated time for plush in backers' hands is August, 2019. You'll have Dark Roast and any other fully funded plush in time for Halloween and Christmas.
Can't I just wait til they are in the shop?
Kickstarters are all or nothing. If we reach deadline and the plush aren't at funding goal, there will be no production and no 'get it later' option. Plush manufacture is a huge, upfront investment that can be tough for small businesses and why many of us turn to the help of awesome backers like you.
Remember, Kickstarter will not take any money until/if we reach our initial funding goal by March 20th.
How is the money to be used?
- Most of the money will go to factory production and freight to get the plush from there to me in the states.
- Kickstarter and the payment processor: 10% of funds raised as a fee for hosting the project.
- Remaining funds will be split among rewards production, shipping of backer packs, taxes and a contingency for if anything goes awry.
- If there is any money left over after all this, it will be reinvested into future Kimchi Kawaii products.
Please make sure your email address here on Kickstarter is one you check regularly as this is the ONLY way I have to contact you if there are any questions about your pledge/package!
I want to help, but I can't afford to back right now!
No money will be exchanged until March 20, but if you're still unable to back, social shares help too! Tweet, share, reblog, pin - whatever helps to get the word out!
Risks and challenges
I have run 11 Kickstarters by now and most have funded well over 100%.
I've gained a lot of experience from these. Many fulfillment processes are in place for smooth shipping of backer rewards.
I've outsourced plush before and have a good manufacturer in place. However, like any collaborative project, production delays with the factory or shipping delays may occur, especially for overseas manufacturing. If these should happen, I will notify all backers through updates here and on social media.Learn about accountability on Kickstarter
- (20 days)