About this project
WE HIT OUR STRETCH GOAL!!!
Buddy Pegs Taking the Lead is the second in a series of hardcover illustrated children's books that inspires children and families to get off the couch and onto their bikes!
Take the kids in your life on a journey of self discovery, action, and community impact.
Watch this video from Anomaly Film to understand why we are building this campaign...
You know how kids today are always glued to electronic gadgets when you wish they would just get off the couch and get outside?
Remember what it was like to ride your bike as a kid? To explore... to find freedom?
Let's be honest. Kids today are becoming more obese, less motivated to get outside, and more stressed out by pressure to succeed.
Help the kids in your life achieve lifelong health, happiness, and success by exposing them to media that reinforces your values.
Do you remember the first time you rode a bike?
The magical feeling of finding your balance for the first time... the thrill... the self-confidence!
Here's a video reminder :)
Bikes are different... bikes are special.
Hi, we are the Fitzgerald family, the creators of Buddy Pegs.
While operating our bicycle store for 14 years (Fitzgerald's Bicycles) we saw first hand the power of bicycles on communities, on people, on our environment.
To make our positive mark on the world, we have dedicated our lives to getting more people on bikes. And it starts with kids...
We're creating a series of books (and podcasts) so YOU can help the children you love build 21st century tools of success and happiness.
And we're doing it because of three beliefs:
Belief #1: Bikes are freedom machines that build experiences and values that become the foundation of lifelong success and happiness.
Belief #2: The # of kids riding bikes is declining.
Belief #3: Media drives beliefs and behaviors.
Children today are bombarded with media and gadgets that don't set them up for success in today's hyper-competitive world.
That's why we are dedicated to inspiring kids to get out and ride!
Together, let's RAISE RIDERS!
Thanks to the success of our first book B Is For Bicycles (also launched on Kickstarter) we're back with our next in a series of books about the dogs (and their other "stoked to ride" animal friends), who run a bike shop called Buddy Pegs, in the town of Spokesville.
Our books motivate children to get outside, get on their bikes, and explore the real world around them.
The Plot Teaser: Buddy Pegs Taking the Lead
After falling in love with bike riding in our first book, Watson and Wrigley have a problem... a broken bike is keeping them from riding!
An idea springs forth! Maybe the old friendly beagle who owns the local hardware store, Jacques, can help them. He can fix anything!
With the help of Jacques, Schimddy the dog the cat, and other animal friends, Watson and Wrigley decide to open their own bike shop, Buddy Pegs!
What else? You'll have to get the book to find out!
This book highlights the inspiration and motivation that arise from the simple pleasure of riding bikes.
And, it highlights the importance of local bike shops on communities!
To get a glimpse into the World of Buddy Pegs? Check out our podcast! These original audio stories for children are full of adventures on bikes.
1. The Book
Be the first to give "Buddy Pegs Taking the Lead", our 32 page, hand illustrated, hardcover children's book inspiring kids to take the lead in their own life.
When you give this book to a child you love, you're really saying, "I want you to kick butt in this world!".
2. The Buddy Pegs Raise Riders Team Kit
You'll be flying high when you tell a little ripper in your life they are now on the Buddy Pegs Raise Riders Team!
Your little buddy will receive:
- 1 hardcover copy of our limited 1st edition book Buddy Pegs Taking the Lead.
- 1 hardcover copy of our first book B Is For Bicycles (makes a great gift if they already have one).
- 1 Buddy Pegs Raise Riders Team t-shirt.
- 1 Buddy Pegs trucker hat.
- A Big Ol' Buddy Pegs Sticker Pack.
- Printable pdf Buddy Pegs coloring sheets.
- A hug from your little buddy.
3. The Buddy Pegs Believer
You believe in our mission of empowering kids to succeed through the power of the bicycle and this reward level is for you!
You'll receive: 4 signed limited 1st edition copies of our new book Buddy Pegs Taking The Lead (give them to 4 kids in your life) + a written thank you printed in each book to you or your little buddy + a limited edition Buddy Pegs hooded sweatshirt + a Buddy Pegs trucker hat + Big Ol' Sticker Pack.
As a BONUS, we'll also make a $25 donation in your name to one of our bike advocacy partners:
*Details of your sweatshirt size and which advocacy organization to receive your donation will be handled in a survey to follow the campaign.
4. Bike Shop / Book Store Believer (stocking order)
Local retail is a critical part of a healthy, vibrant community. We love local shops and built this reward just for them. As we say in our first book:
At this reward level, shops will receive:
- 24 books (1 case) to arrive in time for the holiday selling season.
- Youth bike sizing poster (24" x 18").
- Special shop swag kit.
- And, a whole new way to build long term customer loyalty!
Connecting to your customers through the passion they have for children in their lives is a brilliant way to build customer loyalty.
What about just giving a book to your top customers with kids?
"The Buddy Pegs books get kids fired up about biking and help me connect with my family customers in a whole new way. I love it!” - Joey Trail, Owner, Joe's Bike Shop, Baltimore, MD.
5. SCHOOL KIT
You want to make a difference in a really big way by supporting your favorite preschool or elementary school! This reward is for you.
The school of your choice will receive:
- 24 limited 1st edition hardcover books (1 case). You can let us know if you want a mix case of B Is For Bicycles and Taking The Lead.
- Our Reading Ride Tool kit with lesson plan.
- Buddy Pegs bicycle number plates with decorate your own number plate lesson plan.
- Printable .pdf's of our Buddy Pegs coloring sheets.
- Buddy Pegs sticker packs!
*Details of which school, and the mix of our two books, will be handled in a survey to follow the campaign.
6. BUDDY PEGS SCHOOL VISIT
Bring Scott and Jannine to your school! We absolutely love visiting schools and engaging with kids in person! With this Kickstarter exclusive reward, you'll receive:
- Everything in the School Kit backer level.
- PLUS, a one day Buddy Pegs workshop, run by Scott and Jannine Fitzgerald, including a Reading Ride, fun on-the-bike games, and creative classroom activities that inspire kids to find their inner super hero!
7. SPONSORSHIP PACKAGE
Only 2 spots remain!
Connect with families and tell the world you want to get more kids on bikes!
At this level you'll receive:
- Company logo, web address, and message of support for youth cycling in the book.... Forever.
- 1 year sponsorship placement on BuddyPegs.com.
- 30 second pre-roll advertising on 3 World of Buddy Pegs Podcasts.
- 1 Case of books.
Want category exclusivity? Please add $500 to your pledge and no other directly competing brands will be offered a spot.
Hi! We're Scott and Jannine Fitzgerald (oh... and Braden), the creators of Buddy Pegs. Bicycles have given us "success" (happiness, friends, family, sense of purpose) personally, and we want to share it with others.
We believe bicycles are a simple solution to some of the world's most complex problems, and we're dedicating ourselves to getting more families on bikes.
Our journey started with running our bike shop for 14 years, Fitzgerald's Bicycles.
Over the years at the shop, we saw thousands of kids and families benefit from the shared experience of bike riding. And... we had fun making spoof videos in the process...
Now, we're building a new business, Buddy Pegs, to share what we've learned and help YOU inspire the kids in your life. And we're still making spoof videos ;)
Joining us on this book, and future books, is world class illustrator, Michael Clarida.
Mike is a professional illustrator and designer with deep experience in the creation of original and branded graphic design, illustration, product design and character art for fortune 500 companies: Disney, Universal Studios, Warner Brothers, and Marvel Entertainment. And now Buddy Pegs!
Mike lives outside of Orlando, FL with his beautiful wife and two amazing children. They LOVE to ride their bikes and believe strongly in the Buddy Pegs mission.
Show your kids the video below on how Mike creates Buddy Pegs illustrations. They'll love it!
When you pre-order a book through this campaign, you'll help us continue to self-publish our series of children's books about bicycles. Thanks to Kickstarter pre-orders, we can avoid the pitfalls of the conventional publishing industry, and:
- pay our illustrator what he's worth,
- control pricing for our retail partners (like bike shops!),
- and maintain the highest level of quality in our printing and construction (off-set printed in the US).
We have already paid for the first round of illustrations. When you back this campaign, you'll help us pay for the remaining illustrations, page layout, editing, and first print run of 1000 books. We'll take it from there!
Here's how it all breaks down:
Even 10 years ago it would have been nearly impossible to start an independent publishing company like Buddy Pegs.
We're so thankful for your support!
In the end... it's all about this...
Step 1: Scroll up to the top of this page.
Step 2: Choose from the rewards listed on the right hand side.
Step 3: Complete your credit card transaction. Cards are not charged until the end of the campaign, and only if the project is fully funded.
Step 4: Ask a kid in your life to go for a bike ride. And tell them a knock knock joke...
This campaign is not about a book.
It's about this quote:
"Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive." -- Howard Thurman
Of course when you back our campaign, you'll get an AMAZING book (plus other great rewards).
But, what makes us come alive is empowering kids to succeed! Not by the conventional, financial definition of success... but the sense of happiness, and connection to self, that everyone deserves!
Risks and challenges
The biggest risk to a publishing campaign is that the creators are not aware of how complex it is to bring a book to life. Sure, everyone has a book idea... but few realize what it takes to see it through.
Thanks to our 20 years of business ownership and the success of our first publishing project, B Is For Bicycles, we have the business experience and complete insight into every step of the publishing journey to confidently say to you - WE GOT THIS! Plus... we hate to fail :)
The biggest challenge with creating a book is simple... follow through. Having the patience to write the book, work with an illustrator, design and layout the pages, coordinate with the printer, figure out shipping logistics, identify a warehousing solution, and deliver books to customers is not for the timid. We may be lacking in some areas, but follow through is not one of them. We successfully ran our independent bicycle store for 14 years, transitioned it over to new owners, brought our first book to market in 2015, and recently launched our new podcast series. Again... we pledge to you... WE GOT THIS!
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