Share this project

Done

Share this project

Done
Buddy Pegs Taking the Lead - an Illustrated Children's Book project video thumbnail
Replay with sound
Play with
sound
$32,078 pledged of $35,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

$32,078 pledged of $35,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

When you pre-order a book through this campaign, you'll help us continue to self-publish our series of children's books about bicycles. Even 10 years ago it would have been nearly impossible to start an independent publishing company like Buddy Pegs.

Thanks to Kickstarter pre-orders, we can avoid the pitfalls of the conventional publishing industry, and:

  • pay our illustrator what he's worth,
  • control pricing for our retail partners (like bike shops!),
  • and maintain the highest level of quality in our printing and construction (off-set printed in the US).

Help us reach, and SURPASS our goal by Friday July, 21st! 

Buddy Pegs Taking the Lead is the second in a series of hardcover illustrated children's books that inspires children and families to get off the couch and onto their bikes!

Take the kids in your life on a journey of self discovery, action, and community impact.

You know how kids today are always glued to electronic gadgets when you wish they would just get off the couch and get outside? 

The average US child has 7.5 hours of screen time daily.
The average US child has 7.5 hours of screen time daily.

Remember what it was like to ride your bike as a kid? To explore... to find freedom?

US Sporting Goods Association National Participation Study
US Sporting Goods Association National Participation Study

Let's be honest. Kids today are getting more obese, lazier, and stressed out by pressure to succeed.

If you are serious about helping the kids in your life achieve lifelong health, happiness, and success, you need to take the lead!

Do you remember the first time you rode a bike? The magical feeling of finding your balance for the first time... the thrill... the self-confidence!

Here's a video reminder :)

Bikes are different... bikes are special.

You should be thinking... what can I do to help raise happier, more successful kids?

Hi, we are the Fitzgerald family, the creators of Buddy Pegs.  

While operating our bicycle store for 14 years (Fitzgerald's Bicycles) we saw first hand the power of bicycles on communities, on people, on our environment.

To make our positive mark on the world, we have dedicated our lives to getting more people on bikes. And it starts with kids...

We're creating a series of books (and podcasts) so YOU can help the children you love build 21st century tools of success and happiness. 

And we're doing it because of three beliefs:

Belief #1: Bikes are freedom machines that build experiences and values that become the foundation of lifelong success and happiness. 

Belief #2: The # of kids riding bikes is declining.

Belief #3: Media drives beliefs and behaviors.

Children today are bombarded with media and gadgets that don't set them up for success in today's hyper-competitive world.

That's why we are dedicated to inspiring kids to get out and ride!

These kids are ready to succeed!
These kids are ready to succeed!

 Together, let's RAISE RIDERS!

Thanks to the success of our first book B Is For Bicycles (also launched on Kickstarter) we're back with our next in a series of books about the dogs (and their other "stoked to ride" animal friends), who run a bike shop called Buddy Pegs, in the town of Spokesville.

Scene from Taking the Lead: Inside the bike shop Buddy Pegs
Scene from Taking the Lead: Inside the bike shop Buddy Pegs

Our books motivate children to get outside, get on their bikes, and explore the real world around them.

The Plot Teaser: Buddy Pegs Taking the Lead

After falling in love with bike riding in our first book, Watson and Wrigley have a problem... a broken bike is keeping them from riding!

Scene from Taking the Lead: Wrigley thinks she can fix it... think again!
Scene from Taking the Lead: Wrigley thinks she can fix it... think again!

An idea springs forth! Maybe the old friendly beagle who owns the local hardware store, Jacques, can help them. He can fix anything!

The Spokesville hardware store is Fixies of course!
The Spokesville hardware store is Fixies of course!

 

Watson and Wrigley get some advice.
Watson and Wrigley get some advice.

With the help of Jacques, Schimddy the dog the cat, and other animal friends, Watson and Wrigley decide to open their own bike shop, Buddy Pegs! 

What else? You'll have to get the book to find out!

Scene from Taking the Lead: The outside of Buddy Pegs.
Scene from Taking the Lead: The outside of Buddy Pegs.

This book highlights the inspiration and motivation that arise from the simple pleasure of riding bikes.

Mock up of the book Buddy Pegs Taking the Lead.
Mock up of the book Buddy Pegs Taking the Lead.

And, it highlights the importance of local bike shops on communities!

To get a glimpse into the World of Buddy Pegs? Check out our podcast! These original audio stories for children are full of adventures on bikes.

 

1. The Book

Be the first to give "Buddy Pegs Taking the Lead", our 32 page, hand illustrated, hardcover children's book inspiring kids to take the lead in their own life. 

When you give this book to a child you love, you're really saying, "I want you to kick butt in this world!".

2. The Buddy Pegs Raise Riders Team Kit

You'll be flying high when you tell a little ripper in your life they are now on the Buddy Pegs Raise Riders Team!

Your little buddy will receive:

  • 1 hardcover copy of our limited 1st edition book Buddy Pegs Taking the Lead.
  • 1 hardcover copy of our first book B Is For Bicycles (makes a great gift if they already have one).
  • 1 Buddy Pegs Raise Riders Team t-shirt.
  • 1 Buddy Pegs trucker hat.
  • A Big Ol' Buddy Pegs Sticker Pack.
  • Printable pdf Buddy Pegs coloring sheets.

You'll receive:

  • A hug from your little buddy.

3. The Buddy Pegs Believer

You believe in our mission of empowering kids to succeed through the power of the bicycle and this reward level is for you!

You'll receive: 4 signed limited 1st edition copies of our new book Buddy Pegs Taking The Lead (give them to 4 kids in your life) + a written thank you printed in each book to you or your little buddy + a limited edition Buddy Pegs hooded sweatshirt + a Buddy Pegs trucker hat + Big Ol' Sticker Pack.

As a BONUS, we'll also make a $25 donation in your name to one of our bike advocacy partners:

*Details of your sweatshirt size and which advocacy organization to receive your donation will be handled in a survey to follow the campaign.

4. Bike Shop / Book Store Believer (stocking order)

Local retail is a critical part of a healthy, vibrant community. We love local shops and built this reward just for them. As we say in our first book: 

From our book B Is For Bicycles.
From our book B Is For Bicycles.

At this reward level, shops will receive:  

  • 24 books (1 case) to arrive in time for the holiday selling season.
  • Youth bike sizing poster (24" x 18").
  • Special shop swag kit.
  • And, a whole new way to build long term customer loyalty!
B is for Bicycles 24" x 18" youth bike sizing poster
B is for Bicycles 24" x 18" youth bike sizing poster

Connecting to your customers through the passion they have for children in their lives is a brilliant way to build customer loyalty. 

What about just giving a book to your top customers with kids?

We're rollin' thanks to these shops!
We're rollin' thanks to these shops!

 

"The Buddy Pegs books get kids fired up about biking and help me connect with my family customers in a whole new way. I love it!” - Joey Trail, Owner, Joe's Bike Shop, Baltimore, MD.

                    

5. SCHOOL KIT

You want to make a difference in a really big way by supporting your favorite preschool or elementary school! This reward is for you.

The school of your choice will receive:

  • 24 limited 1st edition hardcover books (1 case). You can let us know if you want a mix case of B Is For Bicycles and Taking The Lead.
  • Our Reading Ride Tool kit with lesson plan.
  • Buddy Pegs bicycle number plates with decorate your own number plate lesson plan.
  • Printable .pdf's of our Buddy Pegs coloring sheets.
  • Buddy Pegs sticker packs!

*Details of which school, and the mix of our two books, will be handled in a survey to follow the campaign.

Bring Buddy Pegs to Your School!
Bring Buddy Pegs to Your School!

 

6. BUDDY PEGS SCHOOL VISIT 

Scott and Jannine leading a Reading Ride.
Scott and Jannine leading a Reading Ride.

Bring Scott and Jannine to your school! We absolutely love visiting schools and engaging with kids in person! With this Kickstarter exclusive reward, you'll receive: 

  • Everything in the School Kit backer level. 
  • PLUS, a one day Buddy Pegs workshop, run by Scott and Jannine Fitzgerald, including a Reading Ride, fun on-the-bike games, and creative classroom activities that inspire kids to find their inner super hero!

7. SPONSORSHIP PACKAGE

Only 2 spots remain!

Connect with families and tell the world you want to get more kids on bikes!  

At this level you'll receive:

  • Company logo, web address, and message of support for youth cycling in the book.... Forever.
  • 1 year sponsorship placement on BuddyPegs.com.
  • 30 second pre-roll advertisement on 3 World of Buddy Pegs Podcasts.
  • 1 Case of books.

Want category exclusivity? Please add $500 to your pledge and no other directly competing brands will be offered a spot.

Thanks to Woom Bikes and Grand Targhee Resort for signing up!

 

The Fitzy Family!
The Fitzy Family!

Hi! We're Scott and Jannine Fitzgerald (oh... and Braden), the creators of Buddy Pegs. Bicycles have given us "success" (happiness, friends, family, sense of purpose) personally, and we want to share it with others.

We believe bicycles are a simple solution to some of the world's most complex problems, and we're dedicating ourselves to getting more families on bikes.

Our journey started with running our bike shop for 14 years, Fitzgerald's Bicycles.

Jannine and Scott back in the day (circa 2003).
Jannine and Scott back in the day (circa 2003).

Over the years at the shop, we saw thousands of kids and families benefit from the shared experience of bike riding. And... we had fun making spoof videos in the process...

Now, we're building a new business, Buddy Pegs, to share what we've learned and help YOU inspire the kids in your life. And we're still making spoof videos ;)

Joining us on this book, and future books, is world class illustrator, Michael Clarida.

Mike is a professional illustrator and designer with deep experience in the creation of original and branded graphic design, illustration, product design and character art for fortune 500 companies: Disney, Universal Studios, Warner Brothers, and Marvel Entertainment. And now Buddy Pegs!

Mike lives outside of Orlando, FL with his beautiful wife and two amazing children. They LOVE to ride their bikes and believe strongly in the Buddy Pegs mission.

Michael Clarida, Buddy Pegs Illustrator / Designer
Michael Clarida, Buddy Pegs Illustrator / Designer

Show your kids the video below on how Mike creates Buddy Pegs illustrations. They'll love it!

 

We have already paid for the first round of illustrations. When you back this campaign, you'll help us pay for the remaining illustrations, page layout, editing, and first print run of 1000 books. We'll take it from there!

Creative Timeline: 

 Here's how it all breaks down:

We're so thankful for your support! 

In the end... it's all about this...

 

Step 1: Scroll up to the top of this page.

Step 2: Choose from the rewards listed on the right hand side.

Step 3: Complete your credit card transaction. Cards are not charged until the end of the campaign, and only if the project is fully funded.

Step 4: Ask a kid in your life to go for a bike ride. And tell them a knock knock joke...

This campaign is not about a book. 

It's about this quote:  

"Don't ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive." -- Howard Thurman

Of course when you back our campaign, you'll get an AMAZING book (plus other great rewards).

But, what makes us come alive is empowering kids to succeed! Not by the conventional, financial definition of success... but the sense of happiness, and connection to self, that everyone deserves!

Let's roll...
Let's roll...

 

Risks and challenges

Risk
The biggest risk to a publishing campaign is that the creators are not aware of how complex it is to bring a book to life. Sure, everyone has a book idea... but few realize what it takes to see it through.

Thanks to our 20 years of business ownership and the success of our first publishing project, B Is For Bicycles, we have the business experience and complete insight into every step of the publishing journey to confidently say to you - WE GOT THIS! Plus... we hate to fail :)

Challenge
The biggest challenge with creating a book is simple... follow through. Having the patience to write the book, work with an illustrator, design and layout the pages, coordinate with the printer, figure out shipping logistics, identify a warehousing solution, and deliver books to customers is not for the timid. We may be lacking in some areas, but follow through is not one of them. We successfully ran our independent bicycle store for 14 years, transitioned it over to new owners, brought our first book to market in 2015, and recently launched our new podcast series. Again... we pledge to you... WE GOT THIS!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Make a pledge without a reward

    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    BIG BUDDY THANKS!

    Your pledge will help us inspire more families to get off the couch and on a bike! You will receive a .pdf of our Buddy Pegs Ready to Ride Checklist, exclusive backer only updates, and forever be a part of our Buddy Pegs crew!

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $19 or more About $19

    VIP EARLY BIRD BOOK + BONUSES: SAVE $5

    Before you select this level, be sure to check out our VIP Early Bird 'No Brainer' level below for the best deal.

    At this level, you'll receive a signed, limited 1st edition hardcover copy of our new book Buddy Pegs Taking the Lead + a digital copy of our book B Is For Bicycles + a sticker sheet featuring the animals from Buddy Pegs + our Buddy Pegs printable pdf coloring pages + FREE US SHIPPING.

    Want a signed hardcover copy of B Is For Bicycles too (shipped right after campaign ends)?
    Add $16 to your pledge for each additional copy.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (20 left of 100) 80 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $24 or more About $24

    THE HARDCOVER BOOK + BONUSES

    You'll receive a limited 1st edition hardcover copy of our new book Buddy Pegs Taking the Lead + a sticker sheet featuring the animals from Buddy Pegs!

    Of course we really would like it if you ordered multiple books to share with kids in your life and help us reach our goal :)

    Want a copy of our first book B Is For Bicycles too (shipped right after campaign ends)?
    Add $18 to your pledge for each additional copy.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    39 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $34 or more About $34

    SHARE WITH A BUDDY

    You'll receive (2) limited 1st edition hardcover copies of our new book Buddy Pegs Taking the Lead so you can pass a copy on to a little buddy.

    PLUS (2) sticker sheets featuring the animals from Buddy Pegs!

    Want a copy of our first book B Is For Bicycles too (shipped right after campaign ends)?
    Add $18 to your pledge for each additional copy.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    31 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $57 or more About $57

    VIP EARLY BIRD 'NO BRAINER': SAVE $10

    Save BIG and be the first to receive (4) signed copies of our limited 1st edition hardcover book Buddy Pegs Taking the Lead before anyone else! Plus all the bonuses in the VIP Early Bird Book reward level. Plus FREE US SHIPPING.

    We all have at least 4 kids in our lives who would love to know you care about them!

    Want a copy of our first book B Is For Bicycles too (shipped right after campaign ends)?
    Add $16 to your pledge for each additional copy.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (57 left of 100) 43 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $67 or more About $67

    BUDDY PEGS 4 PACK

    You'll be able to stoke out the kids in your life with (4) copies of our 1st edition hardcover new book Buddy Pegs Taking the Lead + (4) sticker sheets featuring the animals from Buddy Pegs!

    Want a copy of our first book B Is For Bicycles too (shipped right after campaign ends)?
    Add $18 to your pledge for each additional copy.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $87 or more About $87

    RAISE RIDERS TEAM KIT

    Invite a little ripper in your life to join the Buddy Pegs Raise Riders Team!

    They will receive the full Buddy Pegs team package: 1 personally signed 1st edition hardcover copy of our book Buddy Pegs Taking the Lead + 1 hardcover copy of B Is For Bicycles (makes a great gift if you already have one) + 1 Buddy Pegs Team T-shirt + 1 Buddy Pegs Trucker Hat + Buddy Pegs Water Bottle + A Big Ol' Sticker Pack + Buddy Pegs pdf coloring sheets.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (27 left of 50) 23 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $199 or more About $199

    STOCK UP / BIKE SHOP PRE-ORDER

    With this pledge, you'll receive 24 Hardcover 1st Edition copies of our new book (1 FULL CASE).

    PLUS, we'll stoke you out with our shop swag kit and kid bike sizing poster.

    You'll be the first bike shop to have the book in stock before the holidays. We LOVE bike shops!

    Less
    Estimated delivery
    Ships to Only United States
    30 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $347 or more About $347

    BUDDY PEGS SCHOOL KIT

    Your favorite school will receive 24 limited 1st edition hardcover books (1 case) + our Reading Ride Tool kit with lesson plan + Buddy Pegs bicycle number plates with lesson plan + Buddy Pegs sticker kits!

    (you can let us know if you want a mix case of B Is For Bicycles and Taking The Lead)

    Less
    Estimated delivery
    Ships to Only United States
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $427 or more About $427

    BUDDY PEGS BELIEVER

    Thanks for believing in us!

    For your support, you'll receive (4) signed copies of our new hardcover book + a limited edition Buddy Pegs hooded sweatshirt + a Buddy Pegs trucker cap + a big 'ol Buddy Pegs sticker pack, and a thank you mention IN THE BOOK for you or a little buddy in your life!

    As a BONUS, we'll also make a $25 donation in your name to one of our bike advocacy partners: See details within the campaign description.

    FREE SHIPPING

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $1,000 or more About $1,000

    BUDDY PEGS SCHOOL VISIT

    The lucky school of your choice will receive everything in the Buddy Pegs School Kit + an inspirational one day Raise Riders workshop run by the Fitzgerald's at a school of your choice!

    This workshop inspires kids to ride (and read) and will include a group Reading Ride + a decorate your own bike number plate session + fun bike games empowering kids to take their bike handling skills to the next level + a live reading of our new book + other engaging activities.

    (Travel costs not included)

    Less
    Estimated delivery
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $3,450 or more About $3,450

    BUDDY PEGS SPONSORSHIP PACKAGE

    Tell the world you want to get more kids on bikes!

    At this level you'll receive:

    YOUR COMPANY LOGO IN THE BOOK.... Forever.
    + One web address
    + One sentence description /tagline
    + One year sponsorship placement on BuddyPegs.com
    + A 30 second pre-roll advertisement on 3 World of Buddy Pegs Podcasts.
    + Case of books

    Want category exclusivity? Please add $500 to your pledge and no other directly competing brands will be offered a spot.

    Less
    Estimated delivery
    Limited (2 left of 4) 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.