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Patent-pending magnetic attachment mechanisms that make clothing easier to wear and give the wearer unprecedented versatility and value

SEE MORE AT STIKELEATHERAPPAREL.COM
SEE MORE AT STIKELEATHERAPPAREL.COM

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GLAMOUR Slaves to Fashion Posts about Affectation
GLAMOUR Slaves to Fashion Posts about Affectation
Wired Design Features Affectation
Wired Design Features Affectation
Affectation featured on CNET Crave
Affectation featured on CNET Crave
Creator Ian Stikeleather on IndyStyle TV
Creator Ian Stikeleather on IndyStyle TV

Hey Kickstarter community,

Thanks for checking out our project! Affectation has created garments that allow the wearer to customize their look. You can wear our shirt and change the collar and cuffs for a night out, or add a hood and no collar. Wear our vest and pick which lapels, or go without lapels. Buy a tie, and switch out tails to match or contrast the knot. We want you to surprise us and come up with combinations we haven’t even thought of!


In order to explore the concept of versatility and interchangeability in apparel, we created our initial garments using proprietary technology developed in-house by Stikeleather Apparel Group. The flexibility of style created by the magnetic closures in Affectation’s pieces allows wearers to become their own fashion designer. With no sewing necessary, wearers can add accents, reverse looks and easily transition from day to night with the ease of magnetic closures.

Ian Stikeleather founded Affectation in Indianapolis, Indiana in February 2012. The name Affectation came about as a playful nod to fashion designers’ infamous eccentricities. By encouraging people to customize their own garments, we’re encouraging everyone to showcase their own eccentricities and Affectation!

We can’t wait to see all of you in our garments, and are working hard to make that happen. Affectation was founded and grown in the Midwest, and we want to support American manufacturing. Reaching our Kickstarter goal will enable us to begin US manufacturing, keeping jobs close to home, and with samples and production in Chicago, we can guarantee customers quick access to our newest magnetic apparel inventions through our new website (coming Q1 2013). We want to bring you the best product possible while helping to fuel the American economy!

We want the world to know who are supporters were from the very beginning, so for this campaign, we are making a limited edition Kickstarter collection for our supporters. All the garments will come in Kickstarter colors of green and charcoal grey. Affectation will never again make this color pallet and these garments will let everyone know you were there with us in the very beginning!

We need your help, so pledge some of your hard-earned cash, and receive your piece of the Kickstarter collection from Affectation.

Thanks,

Ian Stikeleather 

Founder/Creative Director of Stikeleather Apparel Group

Each item in the reward tiers will come in our limited edition Kickstarter collection colors – black and green (unless otherwise specified). For women, we will do a size run ranging from 2 to 14, and small medium and large for jackets. For the men, we will have small, medium, large and extra-large for both the jackets and t-shirts, and sizes 13/31-32 to 18/35-36 for the dress shirts. So, please let us know your size when ordering. If you aren't sure feel free to contact us and we will make sure you get a great fit! 

  If you choose a tier that comes with cuff, collar and hood choices, note the following:

1st collar & cuff set: black and green reversible

2nd collar & cuff set: grey and white reversible

3rd collar & cuff set: hound’s-tooth and red reversible

1st hood: Small size, sweatshirt material, green and black reversible

2nd hood: Large size, sweatshirt material, green and black reversible

3rd hood: Small size, cotton material, hound’s-tooth and red reversible

FAQ

Why magnets?

The zipper was patented in 1913, and since then, apparel closures haven’t seen much innovation. Magnetic closures allow for easier and more versatile changes and wear than existing buttons and zippers. The upgrade in closure also adds more value for the consumer, allowing for more wears and styles from each garment.

Will the magnets stay closed when I want them to?

We have taken great care to test for wardrobe malfunctions – we call it “spontaneous disrobing” And it will not happen! The magnets are strong enough to hold up to impromptu dance parties and Chicago winds and will not leave you disrobed in an uncomfortable situation.

Can I wash and dry the clothes normally?

Some fashion has become disposable, but at Affectation, we want to create your favorite garment – wear after wear. Every piece from Affectation can be machine washed and dried, as well as dry cleaned and ironed, and the magnets will not lose their attraction. A special coating makes the magnets waterproof, protecting them from loss of strength or corrosion.

Is $5,000 all the money you need to manufacture domestically?

  If we reach our Kickstarter goal, we will continue to carry out our sample making in Chicago, and move forward with the mass manufacturing process in the US. Five grand won’t completely fund our entire line, but it will bring us closer to market by getting us quality, domestically made samples and letting us begin the mass production process.

Where and when will I be able to buy the line?

We will begin making samples, and subsequently manufacturing in the Midwest as soon as our Kickstarter campaign is successfully funded. The first Affectation line will be available for purchase through our new website in Q1 of 2013. However, the green and grey of the Kickstarter collection will never again be available from Affectation, so get yours now and let everyone know you were there from the beginning!

What about the airport? 

At the airport these garments will go through the x-ray on the conveyor belt with no problems. They have some metal content so they will set off a metal detector, however, they are so easy to take on an off, just drop them in the bin as you would a jacket

Risks and challenges Learn about accountability on Kickstarter

The main hurdles of finding sample makers and manufacturers, design and fabrics have been jumped, but we need the support of all the Kickstarters to get the samples made and start selling these garments. So, be the first to support Affectation and get the exclusive debut collection today!

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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27
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$3,425
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  • Pledge $10 or more
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    4 backers

    Thank you for supporting Affectation! We’ll add your name to the Thank You page on our new website at launch.

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  • Pledge $25 or more
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    3 backers

    Your support of $25 or more for Affectation will get your name on the Thank You page of the new website at launch, and we’ll send you a printed lookbook of the collection.

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  • Pledge $50 or more
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    8 backers

    Women: Spice up any outfit with The Twenty, a multi-way magnetic scarf (your choice of cotton or silk), which stays in place however you wrap it. Men: Professional doesn’t have to be boring - receive the Duality, the interchangeable tie, with an extra tail for magnetic interchanging.

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  • Pledge $100 or more
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    1 backer

    Women: Change up an outfit in one quick motion – pledging $100 or more will get you the reversible wrap skirt with magnetic closures, named The First. Men: Get the ultra-comfortable, reversible t-shirt with magnetic closures, called The Artisan

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  • Pledge $200 or more
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    3 backers

    Women: The ladies will receive The Polina, our women’s dress shirt with a removable reversible collar and hood. Men: As a gift for your outstanding pledge, we’ve put together a great look in professional versatility. Receive the Gordon Gekko, our men’s dress shirt with a removable, reversible collar, cuffs, and hood.

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  • Pledge $350 or more
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    1 backer

    Women: Receive one of the first jackets from the Affectation collection – The Amelia, a brown women’s bomber with choice of removable hood and magnetic closures, as well as The Twenty multi-way magnetic scarf (your choice of cotton or silk), which stays in place however you wrap it. Men: Receive the men’s club jacket, deftly named 007 on a Holiday, with magnetic closures and choice of two removable hoods.

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  • Pledge $500 or more
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    0 backers

    Women’s package: Female backers will receive the reversible The First, a wrap skirt with magnetic closures, a matching vest, called The Next, with interchangeable lapels, and The Twenty multi-way magnetic scarf (your choice of cotton or silk), which stays in place however you wrap it. Men’s package: Stylish male backers will receive The Gordon Gekko men’s dress shirt with three collar choices, three hood choices and The Duality interchangeable necktie with three interchangeable tails.

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  • Pledge $750 or more
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    0 backers

    Women’s package: Ladies will get The Amelia, a brown leather women’s bomber jacket and one of the first sets of Claridad (Affectation’s Rain Gear) available, which includes a stylish clear vinyl hood, cap and skirt with magnetic closures, as well as a carrying bag to keep it all together. Men’s package: For this generous pledge, men will receive The Gordon Gekko men’s dress shirt with three removable, reversible collars, three cuff options, and two hoods. Also, guys will get the 007 on a Holiday men’s club jacket with magnetic closures and three choices of removable hoods.

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  • Pledge $1,000 or more
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    0 backers

    Women: Female Grand backers will get two of The Polina, our women’s dress shirts, with three removable, reversible collars, three cuff options and two interchangeable hoods. Also, ladies will get The Twist, an adjustable circle wrap skirt, and The Amelia, a brown leather women’s bomber jacket with removable hood. Men: For becoming an Affectation Grand backer, guys will receive two Gordon Gekko men’s dress shirts with three removable, reversible collars, three cuff options, three hoods, and three neckties with interchangeable tails AND a 007 on a Holiday men’s club jacket with removable hood. You’ll also get your name on the Thank You page of the new website at launch

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  • Pledge $1,500 or more
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    1 backer

    Women’s package: Ladies will receive The D&M, a reversible, versatile wrap dress, The Amelia, a brown leather women’s bomber jacket with a set of Claridad, Affectation’s rain gear, which includes a stylish clear vinyl hood, cap and skirt with magnetic closures, as well as a carrying bag to keep it all together. Men’s package: An incredibly generous $1,500 backing will earn guys two Gordon Gekko men’s dress shirts with four removable, reversible collars, four cuff options, three hoods, as well as two Artisans, ultra-comfortable, reversible t-shirts with magnetic closures AND two 007 on a Holiday men’s club jackets with removable hoods. You’ll also get your name on the Thank You page of the new website at launch.

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  • Pledge $5,000 or more
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    0 backers Limited (5 left of 5)

    As PentaGrand Affectation Kickstarter backers, up to five generous supporters will be treated to a flight and hotel room in Indianapolis to spend a weekend with the designer, and tour his studio. Ian Stikeleather will design a custom garment for these backers based on their life and style and the personalized garments will be forever named after the backers. These backers will also receive five garments of their choosing from Affectation’s collection, and those garments will be tailored to each backer’s size and measurements. You’ll also get your name featured most prominently on the Thank You page of the new website at launch.

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Funding period

- (30 days)