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The 1st New York based K-pop boy band is coming to you!
The 1st New York based K-pop boy band is coming to you!
192 backers pledged $30,600 to help bring this project to life.

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The journey of Bora Kim, Karin Kuroda and Samantha Shao began last October, when they first sat down and talked about how gender is performed in pop culture, and how it relates to many other issues in our globalized society. In addition to being participants of the fine art world (artists, researchers, creatives), they are also huge fans of K-pop music. And so, the question arose, “How do these two spheres of interest, mirror one another?”

김보라, 카렌 쿠로다, 사만다 샤오는 지난 10월, 점점 더 세계화되는 사회에서 젠더가 우리의 대중문화에서 어떻게 표현되는가에 대한 대화를 시작했습니다. 현대미술(미술가, 연구자, 창작가로서)과 케이팝의 팬인 그녀들은, 이 두 영역(현대미술과 케이팝)이 어떻게 서로를 반영할까하는 의문이 생겼습니다.

One thing became clear. In order to demonstrate these concepts, they had to make a boy band, from scratch. The team auditioned and cast their very own band which consists of six charming and talented boys: Hunter, Frankie, David, Sime, Tarion and Koki. Together, they are EXP.

이 생각을 보여주기 위해서 그들은 아이돌 그룹을 만들기로 했습니다! 일단, 오디션을 열어서 여섯명의 매력있고 재능있는 멤버들을 찾았습니다: 헌터, 프랭키, 데이빗, 시메, 태리온과 코키. 그렇게 EXP /이엑스피/ 는 시작되었습니다

The Next Step and Future Plan

"I'm Making a Boy Band (IMMABB)" is organized and produced by a small, yet passionately dedicated team! Many people assume we are a huge company who spent an immense amount of money to produce this project, but in reality we’ve made amazing strides with extremely limited financial resources. We’ve been working diligently since October 2014 to produce a project that music corporations would typically launch. We have established production, communication, development, administrative and research divisions in order to strategically and effectively accomplish the work needed to reach our goals. Most importantly, we approach this project with intentionality and criticality, staying true to the conceptual rigor of the artwork while maintaining the authenticity and energy of the pop experience.

"I’m Making A Boy Band (줄여서 IMMABB)”는 작지만 열정적인 팀에 의해 만들어지고 있습니다. 많은 분들이 이 프로젝트가 음반회사에서 크게 지원받고 있다고 오해하시지만, 사실은 매우 한정된 상황에서 진행되고 있습니다. 효과적이고 효율적으로 목표를 달성하기 위해서 프로듀싱, 커뮤니케이션, 개발, 관리, 연구 부서를 나누어서 큰 회사에서 진행할만한 프로젝트를 저희 셋이서 열심히 제작하고 있습니다. 무엇보다도 대중문화의 에너지와 순수함을 유지하면서도 예술작품으로서의 엄격한 진정성을 잃지 않으려고 노력하고 있습니다.

While we have established the business structures from the art and entertainment world into the bones of the project, IMMABB has reached an exciting, yet difficult stage that requires more financial support! By funding this project you will support fees for song mixing and mastering, production costs for photoshoots and music videos and limited edition art works. Through your funding you will be supporting a wide range of creatives: artists, filmmakers, designers, musicians, photographers, all while contributing to the development of an incredible art project.

IMMABB는 이제 기회이자 도전이 될 다음 단계로 들어서려고 하고 있습니다. 저희가 이 전환을 성공적으로 하기위해서는 금전적인 지원이 필요합니다. 이 프로젝트를 지원하시면 음악 작곡, 믹싱과 마스터링, 화보와 뮤직 비디오 촬영, 한정판 미술작품 제작비용을 지원하시게 됩니다. 그것은 이 프로젝트에 참여하는 미술가, 디자이너, 음악가등 여러 분야의 창작가들을 후원하게 된다는 뜻입니다.

Furthermore, IMMABB is producing a documentary film about the project’s process (2017 release date) and hopes to publish a tell-all guide about how to make a boy band! Join us on this amazing journey, which hopes to intersect art and entertainment in order to broaden dialogues about topics such as gender, sexuality, race, cultural technology and the globalized society.

저희는 또한 IMMABB 프로젝트의 제작과정을 담은 다큐멘터리와 아이돌 만드는 법을 설명하는 가이드 북도 만들고 있습니다. 예술과 엔터테인먼트의 교차를 통해 젠더, 섹슈얼리티, 인종, 문화와 세계화에 대한 대화를 시도하는 이 프로젝트에 참여해주세요!

EXP and the Mini-Album

EXP is the first New York based K-pop boy band. The name of EXP came from “experiment”, to emphasize the importance of innovation, risk taking and challenges. More specifically, EXP is influenced by talented K-pop idol groups like EXO, BIG BANG and BTS. K-pop definitely includes and is inspired by a wide range of genres, similar to any other pop music. However, what makes K-pop different is its emphasis on the idea of "visible music," characterized by its high production quality and charming ability to engage viewers. Its shinier, more energetic and nostalgic yet contemporary. The members of EXP aspire to reach the level upheld by the K-pop industry- an industry of highly talented and humble performers.

EXP는 뉴욕을 기반으로하는 최초의 케이팝 아이돌입니다. “실험”이라는 뜻의 “EXPeriment”에서 이름을 따왔습니다. 저희는 엑소, 빅뱅, 방탄소년단같은 훌륭하고 멋진 케이팝 아이돌들의 팬입니다. 모든 대중음악이 그렇듯 케이팝 역시 많은 장르의 교차점에 있지만, 높은 콸리티와 관객을 사로잡는 매력이 ‘보는 음악’의 강조를 통해서 구현된다는 점이 케이팝의 큰 특징이라고 할 수 있습니다. EXP는 이런 재능넘치지만 겸손한 케이팝 아이돌들의 수준에 도달하기위해 열심히 노력하고 있습니다

EXP’s ‘mini-album’ will include “Luv/Wrong,” (https://itun.es/us/hPi66) and 2 more original songs, as well as 2 remixed versions of them. The physical album also has a lyric pamphlet with at least 10 pages of exclusive editorial photos. The album will also include a music video and many clips from the “I’m Making a Boy Band” documentary. Its release is planned for this winter (aiming for November), both in digital and physical forms.

EXP의 미니앨범은 첫번째 싱글 “Luv/Wrong”과 2개의 신곡, 그리고 리믹스곡들로 구성됩니다. 미니앨범에는 가사를 포함한 10페이지의 화보집이 포합됩니다. 앨범에는 뮤직비디오와 다큐멘터리 영상의 일부도 들어가게 됩니다. 이 미니앨범은 이번 겨울 (11월)출시를 목표로 하고 있습니다.

Creative Vision

A project initiated by artist Bora Kim, "I'm Making a Boy Band,” (IMMABB) consists of three main elements: pop music, contemporary visual art and documentary film. IMMABB brings issues such as cultural appropriation and gender performativity into the actual surface of the entertainment sector, beginning with the fact that none of the EXP members are Korean, which begins to deconstruct concepts of race and representation in media. In an age of cultural homogenization, IMMABB questions the meaning of both pop and art in relation to hybridity, assimilation, and identity. As an artwork, the project not only aims to reflect reality, but also present and re-present a rhizomatic, challenging, and perhaps spectacular version of the diverse world itself.

미술가 김보라에 의해 시작된 이 프로젝트는 대중음악, 현대미술, 다큐멘터리라는 세 가지 축으로 이루어져 있습니다. 이 프로젝트는 문화 차용과 젠더 수행성이라는 이슈들을 엔터테인먼트 영역에서 수면위로 올리고 있습니다. 우선, EXP 멤버들 전원이 한국인이 아닌데 이는 미디어에서의 인종과 그 표현을 해체해보고자 하는 시도에서 나온 것입니다. 문화의 다양성이 위협받고 있는 시대에 저희들은 대중문화와 현대미술의 의미를 혼종성, 동화, 정체성등의 관계와 연관지어서 묻고 있습니다. 예술 작품으로서 이 프로젝트는 현실을 반영하고자 할 뿐만 아니라, 이 다양한 세계 그 자체의 리좀적이고 까다로운, 그리고 스펙터클한 버젼을 재현하고자 합니다.

Recently, this project became controversial within the K-pop fan world, some of which suspect the project deliberately aims to generate controversy, but in reality it hopes to provide a different voice. Take a look at some articles and links if you’d like to know more!

저희 프로젝트는 최근에 케이팝 세계에서 이슈가 되었는데, 이를 보시고 저희가 의도적으로 화젯거리를 만드려고 한다고 생각하시는 분들도 있었습니다. 하지만 저희는 다른 관점을 제공하려는 것이 목표일 뿐입니다. 이에 대해 좀 더 알고 싶으신 분들은 아래의 기사와 링크를 봐 주세요.

EXP: The meta-making of a K-Pop boyband

Columbia Grad Student Creates K-pop Boy Band ‘EXP’ for Thesis Project

YouTuber Reacts // EXP? KPOP? | REALLY NOW

EXP Instagram

IMMABB is a complex, multi-faceted project that highlights and examines each intricate phase of making a K-pop boy band, including: auditioning, training the band members, leading cultural workshops (around race, gender, sexuality, art, Korean culture), dance performances, releasing original songs and music videos. Coming from a fine art background, the IMMABB team collaborates with other creatives, such as music producers, choreographers, designers, stylists, and video/photographers.

IMMABB 는 아이돌 멤버들을 대상으로 한 오디션 / 트레이닝 / 인종, 젠더, 섹슈얼리티, 미술, 한국과 관련된 문화 워크샵 프로그램 / 음악과 뮤직비디오 제작 / 무대공연 연출 / 과 같은 것들을 진행함으로써 케이팝 아이돌을 만드는 복잡한 과정을 조명하고 연구하는 다양한 얼굴을 가진 프로젝트입니다. 현대 미술의 영역에서 온 IMMABB 팀은 음악 프로듀서, 안무가, 디자이너, 스타일리스트, 사진가, 비디오 감독등 여러 창작자들과 다양한 콜라보레이션을 하고 있습니다. 이 프로젝트에 대해 더 알고 싶은신 분들은 김보라가 큐레이터 Omar Lopez-Chahoud와 한 인터뷰(아래의 링크)를 읽어봐 주세요.

To know a bit more... Bora Kim interview with curator Omar López-Chahoud 

The Team Behind EXP

Bora Kim 김보라 (Korea University 고려대학교, BA in Sociology; School of the Art Institute of Chicago, BFA; Columbia University, MFA Candidate, 2015) is an interdisciplinary artist and sociologist from Seoul, Korea. Her artistic process is based in cultural research revolving around the spectacle and performance of gender, particularly in the context of global media. Kim’s work addresses the public gaze and aims to occupy the sphere of popular culture.

Karin Kuroda 黒田果林 (School of the Art Institute of Chicago, BFA and BA in Visual and Critical Studies, 2013) serves as the editorial content manager and oversees the coordination of production, social media, theoretical research, and critical analysis.

Samantha Y. Shao 邵容謙 (Maastricht University, Netherlands, MA in Arts Management, 2013) serves as the marketing and communications director. She oversees all budgeting, production, and administrative and communications directives.

Perks & Rewards

We are releasing EXP fan merchandise, including t-shirts, tote bags, fine print posters, photo books etc. If this project is founded, we have fan merchandise coming up! In the same time we want to create more personal and interactive experience with fans, so we also came up with ideas like karaoke with members of EXP, or a private date with one of the members of EXP. However, we didn’t forget friends that are interested in our project from an art perspective. We are planning to finish the “I’m Making a Boy Band” documentary in 2016, so there will also be screening of the film. There is a limited video artwork available for art lovers.

이 프로젝트가 성공적으로 지원되면 티셔츠, 가방, 포스터, 사진집과 같은 EXP 팬클럽 물품(팬 굳즈)을 만나보실 수 있습니다. 또한 EXP 멤버들과 노래방에 간다든가 데이트를 하는 등의 선물을 선택하실 수도 있습니다. 그리고 미술에 관심이 있으신 후원자 분들은 다큐멘터리 상영회 표와 한정판 비디오 작품을 선택하실 수 있습니다.

Risks and challenges

Team IMMABB is a compact and efficient unit, yet we face many challenges. Lots of people when they first hear or see the project, they assume we A) spent a crazy amount of money or b) we are actually a huge company. And the fact is we that our resources were quite limited to create what we have now and since last October we have been working fervorously till no end. We divide our work clearly, we have production, communication, development, administrative and research divisions. We intend to carry our ideas with intentionality, utilizing the business structures of the art world and pop world, to mirror our work’s conceptual component. But no matter how hard we try, since the project has developed to another level, we need financial support. We make mistakes, yet we document (one of the most important processes of the project) and correct our mistakes. We would like to take you on this amazing journey. Our project might not be able to change the world, but we would like to be a good cause within it.

IMMABB팀은 작고 효율적이지만 동시에 많은 도전에 직면하고 있습니다. 저희 프로젝트에 대해 처음 들으시는 분들 중에서는 저희가 이미 많은 지원을 받고 있다거나 큰 회사라고 오해하시는 분들이 있지만 사실 저희들은 매우 제한적인 금전적 상황속에서 일하고 있습니다. 작년 10월부터 열심히 일하여 짧은 시간에 많은 일을 이루어 냈지만, 이 프로젝트가 다음 단계로 나가기 위해서는 지원이 필요합니다. 저희는 저희의 생각이 확실한 의도를 가지고 세상에 펼쳐질 수 있도록 현대미술과 대중문화의 구조를 동시에 활용하고 있습니다. 하지만 아무리 노력해도 프로젝트의 규모가 커짐에 따라 어쩔 수 없이 더 많은 금전적인 지원이 필요한 단계에 이르게 되었습니다. 저희도 역시 실수를 저지르지만 그 실수조차 다 촬영하고 (사실 이것이 저희 다큐멘터리의 가장 중요한 부분입니다) 그것을 고치고자 노력합니다. 이 여정에 저희와 함께 해주세요! 이 프로젝트가 세상을 바꾸지는 못해도, 그 안에서 긍정적인 영향을 끼치는 하나의 시작점이 되고싶습니다.

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  1. Select this reward

    Pledge US$ 5 or more About $5

    [THE EXP Basics]
    Free download of Luv/Wrong + Social media shoutout

    As a thank you, EXP and Team IMMABB will give you a shoutout on social media.
    If you have any request, i.e. Tweet “Happy Birthday” to your best friend, we can make that happen!

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    Pledge US$ 10 or more About $10

    [The EXPoster Package]
    EXP Signed Poster
    + Free download of Luv/Wrong
    + Social media shoutout

    Can’t get enough EXP wallpaper on your phone? Well now you can have EXP as your actual wallpaper. IRL!

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    Pledge US$ 20 or more About $20

    [The EXPlore Package]
    EXP logo tote bag
    + Free download of Luv/Wrong
    + Social media shoutout

    In collaboration with Designer Justin Tang, Team IMMABB brings you EXP logo tote!
    Available in 2 sizes: Small(14"x14"x 3") and Medium(19"x15"x 6"), you can support EXP and be stylish at the same time!

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    Pledge US$ 25 or more About $25

    [The EXP Preorder Limited Package]
    Digital Download of EXP mini-album
    + Digital Hi-res EXP wallpapers
    + Free download of Luv/Wrong
    + Social media shoutout

    Pre-order of EXP's mini-album! Our mini-album includes 3 original songs, and 2 remixes. Pre-order now you can also get 5 designed EXP digital wallpapers!

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  5. Select this reward

    Pledge US$ 30 or more About $30

    [The EXPlore Package]
    EXP logo T-shirt
    + Digital Hi-res EXP wallpapers
    + Free download of Luv/Wrong
    + Social media shoutout

    In collaboration with Designer Justin Tang, Team IMMABB brings you EXP logo t-shirt!
    Available in 2 sizes: Small and Large, you can support EXP and be stylish at the same time!

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    Pledge US$ 50 or more About $50

    [The EXPeriment Package]
    Signed copy of EXP mini-album
    + EXP logo tote bag
    + Free download of Luv/Wrong
    + Social media shoutout

    Our mini-album includes 3 original songs, 2 remixes and the lyrics booklet with exclusive photos.
    We will deliver the Tote bag and other perks during July and August 2015, and the mini-album will be ready in November 2015.

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    Pledge US$ 100 or more About $100

    [The EXPet Package….]
    Acoustic song cover of your choice (Video)
    + Digital Download of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    Want to hear more of EXP but can't wait till the release of our next song? Pick a song, and we will record you a personal acoustic cover video!

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    Pledge US$ 100 or more About $100

    [The EXPerience Package]
    2 tickets to screening of documentary (NYC)
    + Digital Download of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    The EXP mini-album will be delivered in November 2015; you will received a digital tickets of documentary screenings, the actual screening will be held internationally in multiple cities, early 2017.

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  9. Select this reward

    Pledge US$ 250 or more About $250

    [The EXP Karaoke Package]
    Karaoke party with EXP in K-Town (NYC)

    Are you a big fan of music? Do you love singing? Are you a fan of EXP? Well, why not have a karaoke party with EXP? We will host a karaoke party for you! Since we can't afford to go to Korea yet, let's party in K-town, NYC! The perfect New York summer evening together! Welcome to bring one guest along, Gunbei!!

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    Pledge US$ 500 or more About $500

    [The Exclusive EXPerience Package]
    VIP documentary pre-screening (NYC)
    + Digital Download of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    Before we are done with the documentary, we would like to invite you to come and watch the latest edition at artist's studio. You are welcome to critique and give us feedback, and you will be credit in the film! We will announce the actual screening date before May 2016, yet the event is scheduled in October 2016.

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    Pledge US$ 750 or more About $750

    [The EXProductivity Package]
    Credited in I'm Making a Boy Band project
    + Private recording session with EXP/Creative work session with IMMABB team
    + Signed copy of EXP mini-album
    + EXP logo tote bag
    + Free download of Luv/Wrong
    + Social media shoutout

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  12. Select this reward

    Pledge US$ 1,000 or more About $1,000

    [The EXPreview Package]
    Mini-album Private/Preview party
    + 2 tickets to the screening of our documentary
    + Signed copy of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    Can't wait to hear more of our songs? Before we release the mini album, we are hosting a private/preview party in New York, and we want you to join us and hang out with EXP! The party will last for an entire afternoon, and you are definitely welcome to the after-party as well ;)
    The party is scheduled in early October this yea! You will received a digital tickets of documentary screenings, the actual screening will be held internationally in multiple cities, early 2017.

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    Pledge US$ 1,000 or more About $1,000

    [The Authentic EXPerience Package]
    Guest in the music video
    + 2 tickets to the screening of our documentary
    + Signed copy of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    Want to work with EXP and be a part of our team? Come star in our music video! We will tailor a role just for you!
    The EXP mini-album will be delivered in November 2015; you will received a digital tickets of documentary screenings, the actual screening will be held internationally in multiple cities, early 2017.

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  14. Select this reward

    Pledge $2,500 or more About $2,500

    [The EXParty Package]
    Perform at your party!
    + 2 tickets to the screening of our documentary
    + Signed copy of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    Luv our song and think it’s a great jam to play at parties? Why not invite EXP to your party instead! By supporting us, EXP will go to your party and perform! Besides “Luv/Wrong,” EXP will also perform/cover other songs, and work on the playlist! This offer is only being provided in Tri-state area now. We will fly to your city when we can afford plane tickets (hopefully in the future)!
    The EXP mini-album will be delivered in November 2015; you will received a digital tickets of documentary screenings, the actual screening will be held internationally in multiple cities, early 2017.

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  15. Select this reward

    Pledge $5,000 or more About $5,000

    [The EXP LUV Package]
    A date with EXP
    + 2 tickets to screening of documentary
    + Signed copy of EXP mini-album
    + Acoustic song cover of your choice (Video)
    + Free download of Luv/Wrong
    + Social media shoutout

    Deeply in LUV with EXP? We have a cure for you! Besides all the goodies, you can also go out on a date with one of the members of EXP. Whether you prefer a picnic in Central Park, or a romantic candlelit dinner, or just sightseeing in the Big Apple, we can fulfill those dreams! But we can only deliver this special date in New York City, we will fly to your city when we can afford plane tickets (hopefully in the future)! :D
    The EXP mini-album will be delivered in November 2015; you will received a digital tickets of documentary screenings, the actual screening will be held internationally in multiple cities, early 2017.

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    Limited 0 backers
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  16. Select this reward

    Pledge $5,000 or more About $5,000

    [The VIP EXPerience Ultimate Fan Package]
    EXPerience VIP PASS
    + Mini-album Private/Preview party
    + Tickets to all of our concerts
    + 2 tickets to screening of our documentary
    + Signed copy of EXP mini-album
    + Free download of Luv/Wrong
    + Social media shoutout

    Are you the ultimate fan of EXP? Here is something for you! Before we release the mini album, we are hosting a private/preview party in New York, and we want you to join us! There will be music and videos of EXP, and most importantly, all the members of EXP will be there hanging out with you! They will answer your questions, and any request they can physically fulfill. The party will last for an entire afternoon, and you are definitely welcome to the after-party as well ;)
    EXPerience VIP PASS includes many bonus perks that only the ultimate fan could get! Besides tickets to many many future performances (no matter if it’s a private show or a big concert), you will also get a surprise/personal gift every year for your birthday!

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  17. Select this reward

    Pledge US$ 5,000 or more About $5,000

    [The EXP Artist's Circle Package]
    Limited edition video work

    As this project exists in both the pop world and the fine art world, we also offer the opportunity to collect a limited edition work by Bora Kim. The "Untitled (White)" video is now showing at Fisher Landau Center of Art. By supporting us, you will receive a limited edition of her work (6 edition total) Please contact us for more information!

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    Ships to Anywhere in the world
    Limited 0 backers
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    Pledge US$ 10,000 About $10,000

    [The EXP Director's Circle Package]
    Limited edition video work
    + Collaboration with the Artist

    As this project exists in both the pop world and the fine art world, we also offer the opportunity to collect a limited edition work by Bora Kim. The "Untitled (White)" video is now showing at Fisher Landau Center of Art. By supporting us, you will receive a limited edition of her work (6 edition total); as well as an opportunity to collaborate with Bora Kim on future renditions of this series. Please contact us for more information!

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    Limited 0 backers
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Funding period

- (30 days)