South L.A. Rebirth
South L.A. Rebirth
Change is a dynamic picture of South L.A.’s future. I will capture a campaign to energize the gentrification neighborhood growth!!
Change is a dynamic picture of South L.A.’s future. I will capture a campaign to energize the gentrification neighborhood growth!! Read more
Something is changing in South L.A. in a positive way about gentrification of once predominantly black areas.This is a sign of the times similar to the renaissance in Harlem New York.
But today, swathes of young, white/Spanish gentrified are on the march, changing the color and complexion of South Los Angeles. Today in South L.A. fancy restaurants, beer gardens, upgrade of supermarkets. product.
The typical story of neighborhood change, South L.A. is now seeing complex new identities rooted as much in a pride of place as they are in a sense of race. The area has become home to some civic institutions in South L.A. (USC, Hollywood Park, MTA expanding, The LA Rams return) are succeeding. One common thread among those doing work is a commitment to community organizing that is intentionally multi-racial in spirit and approach
To evoke a sense of pride in a place of struggle; It is a dynamic picture of South L.A.’s past, present, moving into the future that we have sought to capture—one in which allow residents shared goal of economically vibrant, socially inclusive, and environmentally healthy communities.
I am creating a positive campaign towards a renaissance development of South L.A. Starting the message with T-shirts (different styles to wear with pride and get the word out), Facebook (to supply positive images and schedules of activities in the community), and interact with local businesses.. .
I will use the money for trademark registration, design, initial T-shirt inventory, and advertising.
Risks and challenges
The risks and challenges for this project are building the brand, marketing, and getting the word out. I am qualified to overcome these risk working in the print industry for over 20 years. I have a good understanding of the marketing the product, use email/facebook to advertise, and show up and local functions.
The unique challenge is spreading the word of this project. I will use facebook, going to major local events to sell the foundation of the project, and spreading the word. Plus giving a percentage of sales back to local charities.Learn about accountability on Kickstarter
- (30 days)