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Hassle-free low back heat therapy for instant relief anytime, anywhere. With posture correcting support and a design for max comfort.
Hassle-free low back heat therapy for instant relief anytime, anywhere. With posture correcting support and a design for max comfort.
Hassle-free low back heat therapy for instant relief anytime, anywhere. With posture correcting support and a design for max comfort.
202 backers pledged $20,045 to help bring this project to life.

About

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FitBack- The World's Most Advanced Heat Therapy

$20,045

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

B539f2293d0952fa4a9b6b25bb8196ac original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

Missed our Kickstarter?  No problem!

FitBack is the ultra-portable heat therapy accessory that promises to help alleviate your back pain while supporting your back to correct posture and avoid painful movements. Bring FitBack with you anywhere. Forget the plugs, outlets and microwaveable heat packs. A simple press of a button activates heat that will melt your pain away


.

FitBack heats to an impressive 135° (F) on the high setting and can provide 6 hours of heat therapy on a single charge. With an enlarged heating area that is designed for maximum heat transfer, your low back will be feeling young again in no time.

3 effective heat settings allow you to effortlessly adjust the temperature for a perfect feel that will keep you happy and healthy.

  • Advanced heat therapy allows you to effortlessly apply the perfect amount of heat to your low back and to soothe sore muscles for fast relief.
  • Rigid Back supports work to protect your back from painful movements while aligning joints to achieve better posture, which is known to decrease pain and improve your overall health and mood.
  • Designed for Maximum Comfort, FitBack is thin, lightweight, breathable and flexible, so you can wear it under a shirt at work, working out, on road trips or on a plane for relief anytime, anywhere.

Note: The production model of FitBack is all black (there will not be white stripes on the straps). Displayed is the February 2018 prototype.

As Seen on

It can be daunting purchasing a back product with the thousands of products available, so we made this chart to show you just how unique and beneficial FitBack is:

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3 Sizes Available- S, M, L

  • Measure around your Navel (belly button)  
  • FITBACK fits belly circumferences of 26'' to 46''  
  • Choose your size in post campaign surveys  
  • Small- 26''- 34'' Waist  
  • Medium- 35'' - 40'' Waist  
  • Large- 38'' to 46'' Waist

FitBack offers 4 rigid supports that protect your spine from painful movements while allowing you the flexibility to keep moving. Feel confident again and go play with your kids or do some cartwheels!

Our perfectly engineered, minimalist design incorporates lightweight, breathable and flexible materials that are extremely comfortable.  The elastic sides combined with a thin front section reduces the pressure on your abdomen by 30% and allows you to move and breathe freely.  And don't worry about looking silly at work, the thin material allows you to wear FitBack comfortably under your clothing for a discreet pain relief.

Sleep in it.  Play in it. Sit in it. Indulge in it.
Sleep in it. Play in it. Sit in it. Indulge in it.

Get the perfect fit with adjustable straps and a customizable compression. Compression therapy is known to speed up the healing process by reducing swelling and inflammation. Get back on your feet faster with quicker healing!

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"I developed FITBACK because I was in pain all day working, and then I wasn't able to go hiking or snowboarding because of the pain, and if I did go snowboarding I was probably going to hurt myself.  Now with FITBACK I can get my work done pain free and then be able to enjoy myself in nature.  I'm a million times happier."- Anthony DeVito   

"Relieving back pain can get you back to the things you cherish, improving your quality of life. I know because that is how FITBACK helped my life."
"Relieving back pain can get you back to the things you cherish, improving your quality of life. I know because that is how FITBACK helped my life."

The mobility of FitBack is truly impressive, and just becuase you are most likely to use it sitting in an office chair doesn't mean you can't use it to get out and be active!  Administering heat therapy before a workout can greatly increase your flexibility and reduce pain and sensitivity.  And FitBack has 4 rigid supports that restrict your spine from painful movements while still allowing flexibility to keep you moving.   

 

Let's dive into the minds of the designers, engineers, scientists and doctors.  

  • 4 Main Stays support and protect your spine.
  • Enlarged Heating area that heats your entire low back.
  • Silicone Strips keep FITBACK in place and limit slip and unnecessary movement.
  • Stretch Fabric enhances compression and allows for flexibility in movements, while reducing pressure on the abdomen.
  • Thin Front Section reduces the pressure on your abdomen, maximizing comfort.
  • Velcro Adjustment Area allows for a comfortable, customized fit for a wide range of sizes.
  • Power Button allows for simple one touch operations, and effortless heat adjustment.
  • Convenient Battery Pocket keeps the battery accessible while the positioning is maximized for comfort.
  • Dual Compression Straps allow for a custom fit with the option for a tight compression that can reduce swelling, increase circulation and maximize the effectiveness of the supports.
  • Custom 5V, super slim Battery powers your FITBACK and can also be used to charge your cell phone or tablets!
  • Thin and Lightweight materials are comfortable and convenient.  Breathable fabric reduces sweating and discomfort.
  •    

Add some convenience to your life, keep your cell phone charged, and always have soothing heat just a touch of a button away.  

Our Power Bank can charge your cell phone and tablets too!!
Our Power Bank can charge your cell phone and tablets too!!

Check the charge and connect the battery to your FITBACK in seconds.  

Battery Specs:  5 Volt - Lithium Polymer - 6000mah - 22.2 WH,  CE and FCC Certified.
Battery Specs: 5 Volt - Lithium Polymer - 6000mah - 22.2 WH, CE and FCC Certified.
  • Use the heat in the cold and feel the warmth instantly.  
  • Use FITBACK skiing, snowboarding or for other winter activities to keep warm.
  • We proudly offer a 1 year warranty to put our money where our mouth is!  No questions asked!
  • Charge your cell phone with the power bank when you get in a pinch!
  •    
  • Soothing heat therapy instantly and naturally relieves pain and aids in the healing process.  When heat is introduced to a sore muscle, blood flow increases bringing more essential oxygen and nutrients to the muscle. This is paramount in the healing process AND for pain relief. 
  • Heat can be used as a pre-workout, much like stretching.  By increasing the blood flow to the low back muscles you can increase muscle flexibility and range of motion. This decreases your chance of injury while also reducing your sensitivity to pain.  Just imagine your warmed-up muscles compared to being cold and stiff.
  • Low back pain can be caused by a lack of blood flow to the spine areas.  Heat can help increase blood circulation, helping to relieve pain.
  • Heat can boost your mood, especially when you are cold!  
  •    
  • Your back experiences pain from prolonged improper positioning, or movements.  By supporting your spine and correcting your posture you can avoid the pain related to sitting at your desk or standing for long periods.  
  • Break your bad habits.
  •  
  • Good posture can boost your energy, focus, concentration, motivation and optimism.
  • While experiencing sore, strained or achy muscles, the support will restrict the spine and reduce those sudden, sharp pains that occur from awkward movements.
  • FITBACK offers protection for your spine.  Its like wearing a helmet for your back.  The most important thing you can do to avoid pain is to protect against the movements that cause pain, especially while working, lifting objects or participating in active sports.
  • Compression therapy is proven to reduce swelling and inflammation, which will help accelerate the healing process while reducing discomfort.
  • Improve blood flow that will accelerate the healing process by bringing your muscles more oxygen and nutrients that are needed for tissue repair.
  •   

ELIMINATING BACK PAIN AND CORRECTING YOUR POSTURE CAN: 

  • Improve overall health. 
  • Improve your confidence, energy, focus, motivation. 
  • Improving your health and wellness will keep you HAPPY!!

Performance 

FITBACK was crafted with precision materials- thin, lightweight, breathable and flexible.  This makes FITBACK the most comfortable, and discreet back brace you can use daily.  FITBACK flexes and moves as you move while still protecting the spine.  And most importantly it is comfortable.  It offers 30% less pressure on your abdomen than any other back brace on the market, thanks to the flexible sides and thin abdomen section.  This makes it comfortable to wear all day while active or not.

Heat your muscles before activities to increase flexibility and decrease pain and decrease the chances of injury.

I've had back pain for as long as I can remember mostly because of the dumb things I did growing up.  For example this image of me below, circa 1998.  Growing up in Michigan in those days, meant that the biggest jump I ever saw was a knee high kicker in my backyard.  Then I got to Vail for my first time ever and think I can jump a 60' table top.  Seen in this image, I'm about 15' in the air and probably going 30-40 mph.  This picture was taken at the exact moment I realized I wasn't going to clear the jump.  

My first attempt at a 60' jump.  Spoiler alert- this ended in disaster.
My first attempt at a 60' jump. Spoiler alert- this ended in disaster.

 For whatever reasons I have back pain- my bad decisions (or awesome however you look at them), or the degenerative disc in my back- I had to do something...  

I started developing FITBACK, without ever even thinking about selling it.  I am very active and I just needed a product that had battery powered heat, support and the comfort and flexibility I wanted.  But there was nothing like that on the market. 

I have been selling heated apparel for the last few years, so I decided to selfishly develop FITBACK for myself.  I developed it and tested it all with money out of my own pocket, for my own benefit.  Honestly, I just wanted to snowboard again and I needed a product that worked.

I started developing FITBACK in hopes of a perfect product to keep me safe and pain free.  I am happy to report that I made it through the entire snowboarding season without an injury, and essentially pain free (as pain free as it gets with a degenerative disc anyway.)  When I realized what I had, and that there was nothing comparable on the market I felt the supreme responsibility to share it.  In fact, I wanted to scream it from the rooftops- I LOVE FITBACK!!!

Timeline   

Why We Need Help   

We are passionate about helping people with back pain, because we know first hand the devastation it can bring to ones life.  We need your help to finish our first production run and get FITBACK in peoples hands (or on their backs!).  

Other Ways You Can Help 

Every backer helps, so PLEASE, BACK THIS PROJECT!!  Or spread the word to any friends or family that you think could benefit from FITBACK.  I am sure they will thank you!

You can also help us by sharing!  Let your friends know you found a cool project and you thought they could benefit from it!

 Meet the Team!!   

This is our second crowdfunding campaign, with our first campaign on Indiegogo for Torch- the World's First Universal Coat Heater- a battery powered heater designed to fit in the jacket of your choosing. 

With our growing popularity we became TORCH ELECTREK™ and have been developing heated apparel since.  We now sell heated insoles, heated gloves, and a heated base layer shirt along with the Torch Coat Heater and coming soon- FITBACK!

As a team we believe in challenging the status quo, so we strive to innovate and reinvent. We believe that positive change occurs through a simple shift in our way of thinking. We prescribe to the mantra that purpose drives innovation, so we find new perspectives in order to solve new and old problems. We may be one of many, but our passion will inspire and promote change; change for a better product, a better life and hopefully a better world. Anything is possible.

Special thanks to:   

  • Tom Thompson for help with graphic design.
  • Taylor Williams for helping with the video.
  • Grand Apps for helping with our Social media.
  • Ships-a-lot for the fulfillment and warehousing services.
  • Tracy for help with manufacturing, sourcing and product development.
  • Pedro Hernandez for assisting with the technical specifications and product development.
  • Funded Today for the marketing help.
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Risks and challenges

We have been developing, testing, manufacturing and shipping heated apparel now for a couple of years and we are pretty dialed in. We have a few reputable manufacturers that we have developed great relationships with. With our orders growing every year, they are more than happy to fulfill any request we have as they know we mean business!

We also have successfully imported goods from China into the US multiple times.

All of our products are stored in a fulfillment center in Memphis, TN. We use a very good shipping company that is experienced with fulfilling daily orders, detailed bulk orders and crowdfunding orders. We have optimized our shipping process to where we are very confident we can deliver on time and for the prices stated.

We are already in the process of a small pre-production test run with the manufacturer that will be delivered to us in August-September. These are fully functioning, finished products, complete with branding labels, instruction manuals and awesome packaging! (Available only to the Super-Early-Bird-Backers.)

The most likely delays would occur from any product changes that may be requested during the campaign and any stretch goals that are requested. We could possibly see a delay if the order exceeds our wildest dreams, and there is always the looming threat of a trade war with the US and China. While this most likely would not effect our products, it is still something we are closely monitoring.

We successfully delivered our first crowdfunding campaign (Torch- the World's First Universal Coat Heater) on time and on budget and we will work our butts off to not tarnish our reputation. Your satisfaction is our main goal, and that is why we offer a 1 year warranty, with no questions asked. We will do whatever it takes to make sure this project goes smoothly, and while we already have all the important details covered there are always unexpected delays, but like I said we will do anything- I'd walk across hot coals for miles and swim across the ocean and scale mountains to get to our manufacturer. And I'd carry every single product on my back all the way home if I had to. We are that motivated, and this project means that much to us, and you mean that much to us.

Thanks for reading this far, and please back this project!!

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Support

  1. Reward no longer available

    Pledge $1 or more About $1.00

    Thank You For Your Support!!

    Pledging just one dollar means so much to us. Maybe you don't have back pain (lucky), but you support our cause and that just makes us so happy! And we will keep you updated on all of our progress!

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    Reward no longer available 5 backers
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  2. Select this reward

    Pledge $1 or more About $1.00

    Thank You For Your Support!!

    Pledging just one dollar means so much to us. Maybe you don't have back pain (lucky), but you support our cause and that just makes us so happy! And we will keep you updated on all of our progress!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    $
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  3. Reward no longer available

    Pledge $60 or more About $60

    Super Early Bird - 1x FITBACK

    Launch Day Only Special!! Save $50! (Estimated Retail is $110), and for you lucky enough to get this reward, you will also receive your FITBACK in August!

    *International shipments may incur import taxes and duties.

    Includes:
    • FITBACK
    • 5V Power Bank Battery
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  4. Reward no longer available

    Pledge $75 or more About $75

    Early Bird- 1x FITBACK

    Get your FITBACK Early and Save! And for you lucky backers to get this deal, your FITBACK will ship in August! (Estimated Retail is $110, you save $35)

    *International shipments may incur import taxes and duties.

    Includes:
    • FITBACK
    • 5V Power Bank Battery
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    Ships to Anywhere in the world
    Reward no longer available 50 backers
    $
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  5. Select this reward

    Pledge $89 or more About $89

    Kickstarter Backer 1x FITBACK

    Get your FITBACK Early and Save! (Estimated Retail is $110, you Save $21.)

    *International shipments may incur import taxes and duties.

    Includes:
    • FITBACK
    • 5V Power Bank Battery
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    Ships to Anywhere in the world
    Limited 23 backers
    $
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  6. Select this reward

    Pledge $105 or more About $105

    Early Bird FITBACK with Spare Battery

    One FITBACK and two batteries means double the heat therapy! (Estimated Retail is $150, You Save $45!)

    *International shipments may incur import taxes and duties.

    Includes:
    • FITBACK
    • 5V Power Bank Battery
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    Ships to Anywhere in the world
    Limited 31 backers
    $
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  7. Select this reward

    Pledge $145 or more About $145

    Early Bird- 2x FITBACK

    Sharing is caring! Get two FITBACK's and save extra! And for you lucky backers to get this deal, your FITBACK will ship in August! (Estimated Retail is $220, you save $75!)

    *International shipments may incur import taxes and duties.

    Includes:
    • FITBACK
    • 5V Power Bank Battery
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 27 backers
    $
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Funding period

- (31 days)