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Can you taste the difference between a $20 and $40 wine? Try it out! Bottle Bracket is an interactive, social, blind wine tasting club.
Can you taste the difference between a $20 and $40 wine? Try it out! Bottle Bracket is an interactive, social, blind wine tasting club.
136 backers pledged $16,431 to help bring this project to life.

About

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$16,431

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What is Bottle Bracket?

Studies show that your perception of wine changes depending on the wine’s price, label and expert ratings—for example, the higher the price, the more you assume you’ll enjoy the wine. We created Bottle Bracket to challenge these perceptions. 

Bottle Bracket is an interactive wine club centered around a blind wine tasting game. Members taste wines with friends and rank them by price, but with one catch—the labels are covered up. The objective of Bottle Bracket is to rank the wines from most to least expensive, in a tournament-like competition. You taste two wines at a time, picking the wine you believe is more expensive, eventually ordering the wines from most to least expensive.

Once you’ve tasted and ranked all the wines, you can insert your ratings into our website and see how you fared compared to other Bottle Bracket members. Our website will save your favorite wines from the game to your profile and you can re-order any of the wines you drank by the bottle from our online store.

While wines in Bottle Bracket are ordered based on perceptions of price, the true goal of Bottle Bracket is to discover new wines from various regions and varietals at different price points while having fun with friends. 

What You Get As A Bottle Bracket Member

When you become a Bottle Bracket member, you’ll receive a Bottle Bracket game board, playing cards and tasting cups, as well as your first shipment of four bottles of wine with the labels concealed. Then, every other month, we’ll replenish your wine stash with four new anonymized bottles of wine so you can play again. 

Each shipment of wine you receive from Bottle Bracket will include four different wines of the same varietal and from the same region in California. Each shipment also includes “Tasting Notes” to help you learn more about the wines, their tasting notes and their winemakers. 

How to Play Bottle Bracket

 
The Bottle Bracket Game Board
The Bottle Bracket Game Board

What’s Important To Us? 

Discovery. We locally source all of our wines from California, with a focus on small winemakers with quality wines and lesser-known wine regions. Many of the wines we feature in Bottle Bracket can only be found at the winery’s tasting room. Bottle Bracket will help you uncover a world of wonderful wines outside of your local wine shop. 

Passion. Every wine we ship to you has been personally sourced by us. We visit the wineries, meet the owners, and taste the wines. Part of the reason we choose to work with the wineries that we do is so that we can feature winemakers with incredible and interesting stories who are as passionate about making their wines as we are about drinking them. 

Exploration. One of our most important objectives at Bottle Bracket is to help wine lovers and novices alike discover and explore their preferences in a fun, approachable setting. Rather than having ratings, price and label influence your perceptions, Bottle Bracket with help you discover wines you truly enjoy the most.

Member Ratings. Each time you taste and rank our wines, you help us build a wine rating system based on our members’ personal tastes rather than the opinions of wine critics. The more you play and the more you rank wines, the more you help grow our database of preferences sourced solely from wine drinkers like you and your Bottle Bracket friends.  

Our Timeline

Why Kickstarter?

We decided to use crowdfunding to launch Bottle Bracket so that we can bring Bottle Bracket to a larger cross-section of the population. We hope that Kickstarter can help us achieve the following three goals:

More States. The alcohol industry is heavily regulated and entry fees are expensive. Bottle Bracket currently holds a license in California which allows us to ship wine only to consumers in California. We plan to use funds raised from our Kickstarter campaign to bring Bottle Bracket to more states in the US.

More Wine. After you play Bottle Bracket, we want to make sure you can come back and order the wines you loved by the bottle or the case in our wine store. We plan to use our Kickstarter funds to begin building our wine inventory in the Bottle Bracket online wine store.

More Games. We believe Kickstarter will help us gauge the depth of your interest in Bottle Bracket. Since we source from winemakers with smaller wine productions, we want to make sure we have enough wine to satisfy all our members. We aim to introduce more options for our Bottle Bracket members. Someday, we want to offer a wider range of varietal and higher price point membership options. 

Meet the Team Behind Bottle Bracket

Emily is based in San Francisco and oversees the design, marketing and finances of Bottle Bracket.  She left New York after she received her M.B.A from Columbia University and co-founded a health spirits company in San Francisco.  She brings deep industry experience to the Bottle Bracket team.  Emily's favorite wines are all red.  No whites please.  Sorry, Agatha.

Natalie is based in San Francisco and spends her time finding new wineries for Bottle Bracket and talking about data with the tech team.  In addition to Bottle Bracket, Natalie is a psychology researcher in the Tech industry.  Her favorite wine is from one of the first wineries that Bottle Bracket will feature.

Agatha is based in Brooklyn and her love of wine finds her frequently in the Northern California area to assist on Bottle Bracket's legal and business strategy.  She received her J.D. from NYU School of Law and worked as a big law attorney in New York City for five years.  Agatha will drink anything: red, white or pink, but preferably with bubbles.

Agatha, Natalie and Emily
Agatha, Natalie and Emily
Not all perks are pictured!
Not all perks are pictured!

Risks and challenges

We have our license and we have our warehouse in San Leandro, but that’s not all it takes to ensure we get your shipments to you on time. Bottle Bracket is based in San Francisco, and within driving distance to all of our wineries. Accordingly, we control when we pick up the wine and bring it to our warehouse, and we can reach each winery directly in the event that something goes awry.

We also package everything in house, by hand, and shipments are sent on a rigid schedule on the 1st of every month. If a bottle of wine breaks in transit or if you receive a bottle of wine that is corked, we have the resources to replace that bottle free of charge.

Our team is approachable and you can always reach either Agatha, Natalie, or Emily directly for any questions or concerns you have with your Bottle Bracket membership.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Receive Bottle Bracket's own wine tasting tips in a .pdf and a Bottle Bracket sticker.

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    Pledge US$ 10 or more About US$ 10

    All of the above plus a customized Bottle Bracket wine stopper to re-cork your opened wines (for those of us who actually don't drink the whole bottle.)

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  3. Select this reward

    Pledge US$ 25 or more About US$ 25

    All of the above plus a Bottle Bracket cork screw and a 4 bottle Bottle Bracket wine tote. There is no wine included, but you can always fill your wine tote from our Bottle Bracket online store.

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    Pledge US$ 40 or more About US$ 40

    All of the above plus an adorable gnome wine pourer (choose between green, blue, or red) and a Bottle Bracket T-shirt.

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    18 backers
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    Pledge US$ 50 or more About US$ 50

    All of the above plus FREE SHIPPING for the first month of your Bottle Bracket membership!

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    13 backers
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    Pledge US$ 60 or more About US$ 60

    All of the above plus an adorable gnome wine pourer (choose between green, blue, or red) AND a Bottle Bracket hoodie!!

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    Pledge US$ 65 or more About US$ 65

    Tasting for two with Alan, the winemaker at Cartograph, at his tasting room in downtown Healdsburg, CA. This winery captured our attention with its amazing Pinot Noir and beautiful, modern tasting room. The experience includes 10% off wine room purchases that day.

    You'll also receive all of the rewards for contributions of $40.

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    Pledge US$ 70 or more About US$ 70

    A free tasting for up to four people at one of our favorite wineries, Amador Cellars, in Amador County.

    You are invited to join the Owners, Winemakers, and Family Members of Amador Cellars to taste their delicious, hand crafted wines produced from Estate grown and local fruit. This visit will also include a 15% discount on all wine purchased in the tasting room that day.

    You'll also receive all the rewards for contributions of $40.

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    Pledge US$ 75 or more About US$ 75

    Ticket to an exclusive tasting party at our warehouse on July 11th, 2015 in San Leandro featuring one of our favorite Mendocino wineries, Signal Ridge!

    You'll also receive all of the rewards for contributions of $40.

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    Pledge US$ 100 or more About US$ 100

    Receive deep discounts on your Bottle Bracket membership!!

    Our first 20 contributors will receive 10% off their first three Bottle Bracket shipments, the next 30 contributors will receive 10% off their first two Bottle Bracket shipments, and the next 50 will receive 10% off their first Bottle Bracket shipment! (Note, a Bottle Bracket membership costs $100; Bottle Bracket is shipped every other month).

    You'll also receive all of the rewards for contributions of $40.

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    Reward no longer available 12 backers
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    Pledge US$ 100 or more About US$ 100

    UPDATED PERK: Good for one Bottle Bracket membership!

    We've updated this perk to now include a FULL month's subscription to Bottle Bracket! If you pledge for this perk, we will message you with a discount code good for $100 that you can apply to your first shipment! (Don't worry, if you've already pledged $100, you will be getting an email from us soon).

    If you live in CA, DC, NM, MO, ID, or AK you'll be eligible for our first month's shipment in April, if you sign up on our site using your code by March 22nd. If you live in a state outside of California, your free membership is good for any month after we start shipping to your state.

    We are limiting this perk at this contribution level for the first 10 contributors! After that, the contribution value will go up to $120 for the next 20, and $150 for the next 50!

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  12. Select this reward

    Pledge US$ 120 or more About US$ 120

    UPDATED PERK: Good for one Bottle Bracket membership!

    We've updated this perk to now include a FULL month's subscription to Bottle Bracket! If you pledge for this perk, we will message you with a discount code good for $100 that you can apply to your first shipment! (Don't worry, if you've already pledged $100, you will be getting an email from us soon).

    If you live in CA, DC, NM, MO, ID, or AK you'll be eligible for our first month's shipment in April, if you sign up on our site using your code by March 22nd. If you live in a state outside of California, your free membership is good for any month after we start shipping to your state.

    We are limiting this perk at this contribution level for 20 contributors! After that, the contribution value will go up to $150 for the next 50!

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    Pledge US$ 125 or more About US$ 125

    Receive deep discounts on your Bottle Bracket membership!! But this time, get our signature hoodie instead of our T-shirt!

    Our first 20 contributors will receive 10% off their first three Bottle Bracket shipments, the next 30 contributors will receive 10% off their first two Bottle Bracket shipments, and the next 50 will receive 10% off their first Bottle Bracket shipment! (Note, a Bottle Bracket membership costs $100; Bottle Bracket is shipped every other month).

    You'll also receive all of the rewards for contributions of $25.

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    Pledge US$ 250 or more About US$ 250

    Vineyard tasting for two with the owner of Senses Wines in Occidental, CA (Sonoma Coast). Includes a private estate tour, wine tasting at two nearby vineyards, local cheeses, lunch, and a parting gift from the winery. Get to personally know one of our favorite wineries (and owners!), and experience an intimate escape to historic vineyards in one of the hottest wine growing sites in the country.

    You'll also receive all of the rewards for contributions of $40.

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    Pledge US$ 250 or more About US$ 250

    Private Cellar Tasting for Two in Beautiful Mendocino County

    Join Balo's winemaker for a private cellar tasting including barrel samples of their latest projects. Enjoy a walking tour of Balo's organic and biodynamic vineyard followed by a gourmet artisan pizza lunch and a lively game of bocce. Take home a bottle each of your two favorite Balo Vineyards selections. See http://www.killerpinot.com.

    We met the team at Balo and tasted not only their delicious wines but also the crab empanadas they made on their outside wood-burning oven! A really unique experience with some wonderful people!

    You'll also receive all of the rewards for contributions of $40.

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    Pledge US$ 300 or more About US$ 300

    Bottle Bracket's founders will host and sponsor your company's happy hour for up to 30 people in the San Francisco or New York City area.

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    Pledge US$ 1,000 or more About US$ 1,000

    Hire Bottle Bracket to be your designated driver in Sonoma County for a day! Includes tastings for you and 3 of your friends ($250 each) at up to 3 wineries, gas, and transportation to and from San Francisco. You choose the wineries or alternatively, let us plan an amazing itinerary for you! (We'll even stop and play some Bottle Bracket along the way!)

    You'll also receive all of the rewards for contributions of $40.

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    Pledge US$ 10,000 About US$ 10,000

    Let us plan your dream wine country vacation. Bottle Bracket will fly you and a guest out to California for a week where we will arrange everything from the luxury five star boutique hotels, premium winery visits and tastings with the winemakers, dinner at one of the most celebrated Napa restaurants, along with a number of other specially curated activities.

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Funding period

- (30 days)