What is Bottle Bracket?
Studies show that your perception of wine changes depending on the wine’s price, label and expert ratings—for example, the higher the price, the more you assume you’ll enjoy the wine. We created Bottle Bracket to challenge these perceptions.
Bottle Bracket is an interactive wine club centered around a blind wine tasting game. Members taste wines with friends and rank them by price, but with one catch—the labels are covered up. The objective of Bottle Bracket is to rank the wines from most to least expensive, in a tournament-like competition. You taste two wines at a time, picking the wine you believe is more expensive, eventually ordering the wines from most to least expensive.
Once you’ve tasted and ranked all the wines, you can insert your ratings into our website and see how you fared compared to other Bottle Bracket members. Our website will save your favorite wines from the game to your profile and you can re-order any of the wines you drank by the bottle from our online store.
While wines in Bottle Bracket are ordered based on perceptions of price, the true goal of Bottle Bracket is to discover new wines from various regions and varietals at different price points while having fun with friends.
What You Get As A Bottle Bracket Member
When you become a Bottle Bracket member, you’ll receive a Bottle Bracket game board, playing cards and tasting cups, as well as your first shipment of four bottles of wine with the labels concealed. Then, every other month, we’ll replenish your wine stash with four new anonymized bottles of wine so you can play again.
Each shipment of wine you receive from Bottle Bracket will include four different wines of the same varietal and from the same region in California. Each shipment also includes “Tasting Notes” to help you learn more about the wines, their tasting notes and their winemakers.
How to Play Bottle Bracket
What’s Important To Us?
Discovery. We locally source all of our wines from California, with a focus on small winemakers with quality wines and lesser-known wine regions. Many of the wines we feature in Bottle Bracket can only be found at the winery’s tasting room. Bottle Bracket will help you uncover a world of wonderful wines outside of your local wine shop.
Passion. Every wine we ship to you has been personally sourced by us. We visit the wineries, meet the owners, and taste the wines. Part of the reason we choose to work with the wineries that we do is so that we can feature winemakers with incredible and interesting stories who are as passionate about making their wines as we are about drinking them.
Exploration. One of our most important objectives at Bottle Bracket is to help wine lovers and novices alike discover and explore their preferences in a fun, approachable setting. Rather than having ratings, price and label influence your perceptions, Bottle Bracket with help you discover wines you truly enjoy the most.
Member Ratings. Each time you taste and rank our wines, you help us build a wine rating system based on our members’ personal tastes rather than the opinions of wine critics. The more you play and the more you rank wines, the more you help grow our database of preferences sourced solely from wine drinkers like you and your Bottle Bracket friends.
We decided to use crowdfunding to launch Bottle Bracket so that we can bring Bottle Bracket to a larger cross-section of the population. We hope that Kickstarter can help us achieve the following three goals:
More States. The alcohol industry is heavily regulated and entry fees are expensive. Bottle Bracket currently holds a license in California which allows us to ship wine only to consumers in California. We plan to use funds raised from our Kickstarter campaign to bring Bottle Bracket to more states in the US.
More Wine. After you play Bottle Bracket, we want to make sure you can come back and order the wines you loved by the bottle or the case in our wine store. We plan to use our Kickstarter funds to begin building our wine inventory in the Bottle Bracket online wine store.
More Games. We believe Kickstarter will help us gauge the depth of your interest in Bottle Bracket. Since we source from winemakers with smaller wine productions, we want to make sure we have enough wine to satisfy all our members. We aim to introduce more options for our Bottle Bracket members. Someday, we want to offer a wider range of varietal and higher price point membership options.
Meet the Team Behind Bottle Bracket
Emily is based in San Francisco and oversees the design, marketing and finances of Bottle Bracket. She left New York after she received her M.B.A from Columbia University and co-founded a health spirits company in San Francisco. She brings deep industry experience to the Bottle Bracket team. Emily's favorite wines are all red. No whites please. Sorry, Agatha.
Natalie is based in San Francisco and spends her time finding new wineries for Bottle Bracket and talking about data with the tech team. In addition to Bottle Bracket, Natalie is a psychology researcher in the Tech industry. Her favorite wine is from one of the first wineries that Bottle Bracket will feature.
Agatha is based in Brooklyn and her love of wine finds her frequently in the Northern California area to assist on Bottle Bracket's legal and business strategy. She received her J.D. from NYU School of Law and worked as a big law attorney in New York City for five years. Agatha will drink anything: red, white or pink, but preferably with bubbles.
Risks and challenges
We have our license and we have our warehouse in San Leandro, but that’s not all it takes to ensure we get your shipments to you on time. Bottle Bracket is based in San Francisco, and within driving distance to all of our wineries. Accordingly, we control when we pick up the wine and bring it to our warehouse, and we can reach each winery directly in the event that something goes awry.
We also package everything in house, by hand, and shipments are sent on a rigid schedule on the 1st of every month. If a bottle of wine breaks in transit or if you receive a bottle of wine that is corked, we have the resources to replace that bottle free of charge.
Our team is approachable and you can always reach either Agatha, Natalie, or Emily directly for any questions or concerns you have with your Bottle Bracket membership.Learn about accountability on Kickstarter
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