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Small, Medium, and Large won't cut it anymore. We make high-quality apparel that is tailored to your body!
124 backers pledged $16,946 to help bring this project to life.
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$16,946

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If you're a runner, cyclist, or triathlete, you've experienced what we're here to solve. Kits never fit our bodies exactly right.  

And to put it bluntly it sucks to spend as much as we do on our apparel and equipment and have it be "kinda" right.

With made-to-measure athletic apparel Reāl is helping athletes of all shapes and sizes turn that "kinda" right kit into a perfect fit.

Utilizing proprietary software, we input a handful of measurements that you take at home and produce a triathlon suit, cycling bibs & jersey, or running apparel made to fit YOU.

Sound expensive?  It's not.  Prices are comparable to many of the top-end brands. You know... the ones that only offer you small, medium and large. ;)

Quality is best in class.  We use higher-quality materials than even the top brands do. How do we know?  We hired a textile engineer.  (Microscopes were brought out. Seriously, we're not fooling around.)  We hand sew our apparel in a family-owned factory here in the U.S.  (Yep, that still happens when you're a company like us -- a company that puts quality first).  And the fit is guaranteed with free alteration.  If we can't get it right, we'll send your money back.

We offer a handful of elegant retail designs - or - we can do a custom design for you with a minimum order of one.  We can even match the design of your favorite kit. 

If you’re ready to experience the best-fitting, best-feeling, best-performing apparel, you can start by supporting us at any of the levels to the right.  

With all the time, money, and passion you put into these sports, you deserve apparel that isn't built for everyone else.  You deserve apparel built for you!

 Here's how it works: 

Does this sound familiar?

We've had countless conversations with athletes about what works and what doesn't when it comes to fit.  Here are some challenges we've heard that Reāl's Made 2 Measure program will solve.  



Solve Conflict Within Teams

If you've been on a team or part of a club, you've probably experienced this -- half the people love the fit of a cycling or tri team's kit, the other half hate it.  But everyone wants to fly the club's colors.  When you order through Reāl that is solved.  Everyone gets apparel that fits them the way they want it. 

But what if your team has already committed to a brand that doesn't fit you right?  No problem.  We can make made to measure apparel that fits you but has the same design and same sponsors as your club.  Minimum orders of one.  And we're willing to bet the quality of the materials and the sewing will be as good if not better than any kit you ever seen.

Tested and Reviewed in the Field

Surprise!  Our products are already out there.  We've quietly made kits for our own team and a select number of others over the last season.  The feedback has been great.  Part of that is because we don't skimp on materials.  We use the right material in the right place.  

Take the material we use for the bottoms of the suit and for shorts.  It costs about $23 a yard where as other high-end brands will use fabric costing about $5 per yard and some will use fabric as cheap as $3.50 per yard.   Ours is a woven 4 way stretch material with upf 50+ sun protection and aqua tech which makes it stay dry.  We were thrilled to read this recent review of the material:

"Wow, better than advertised!

I bought these run tights due to the summer heat causing my usual running shorts to hold a lot of water. It made it very difficult during long runs as I felt like my shorts were just weighing me down. A friend recommended these tights to me and said he loves them for races, so I purchased them in preparation for a marathon.

The race did not goes as well as I had hoped due to difficult race conditions, but at the end of the race when everything was sweaty, damp, and holding rain water... my running tights were completely dry. This purchase was worth every dollar! For the first time after a marathon I had zero chaffing issues and that goes a long way towards post-race comfort."

Risks and challenges

The risks here are low. We already have product in the marketplace. We've spent a year developing our apparel while sponsoring our own club and making kits for others. We've done the R&D for materials, cut, and sewing. The feedback has been overwhelming positive.

Now we want to focus on the challenge - perfecting the algorithms for our made to measure lines. And since we offer a free alteration, if the fit isn't perfect the first time, we'll make it perfect.

We are a customer service company first and foremost. Seriously, our CEO has been known to hand deliver kits to people. It just happens that we also make the best fitting, best feeling, best performing athletic apparel you'll ever own.

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  1. Select this reward

    Pledge US$ 35 or more About US$ 35

    Podium T-Shirt

    You get a casual cut, casual feel, performance fabric podium t-shirt (retail $40) delivered Fall of 2019 + $35 voucher for future purchase.

    Available in Men's and Women's sizes XS-XXL.

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    Pledge US$ 40 or more About US$ 40

    Long Sleeve Podium T-shirt

    You get a casual cut, casual feel, performance fabric long sleeve podium t-shirt (retail $45) delivered Fall of 2019 + $35 voucher for future purchase.

    Available in Men's and Women's sizes XS-XXL.

    ESTIMATED DELIVERY
    Jan 2020

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    Pledge US$ 70 or more About US$ 70

    Combo Podium T-shirt Pack

    You get a casual cut, casual feel, performance fabric long sleeve podium t-shirt (retail $45) and the short sleeve podium t-shirt (retail $40) delivered Winter of 2020 + $35 voucher for future purchase.

    Available in Men's and Women's sizes XS-XXL.

    ESTIMATED DELIVERY
    Jan 2020

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    Pledge US$ 100 or more About US$ 100

    Tech T-shirt + Podium T-shirt

    Get a lightweight, breathable, quick dry top perfect for all training sessions. Our tech t-shirt retails for $70. AND you get a casual cut, casual feel, performance fabric podium t-shirt which retails for $40 delivered Fall of 2019 + $50 voucher for future purchase.

    Available in Men's and Women's sizes XS-XXL.

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  5. Select this reward

    Pledge US$ 165 or more About US$ 165

    Made to Measure Tri Top or Jersey

    You’ll get a made to measure Tri Top or Cycling Jersey valued at $195 delivered by Spring 2020 + $50 voucher for future purchase.

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    Pledge US$ 200 or more About US$ 200

    Made to Measure Run Kit

    Made to measure Winter Thermal run tights with moisture managing micro fleece which retails for $150 + made to measure long sleeve run top which retails for $90. You will also get a voucher for $50 off a future purchase.

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    Pledge US$ 400 or more About US$ 400

    Made to Measure Tri Suit

    You’ll get a made to measure Tri Suit (one or two piece) valued at $450 delivered by Spring 2020 + $50 voucher for future purchase.

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    10 backers
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    Pledge US$ 700 or more About US$ 700

    Made to Measure Beta

    You’ll get 2 made to measure Tri Suits – one prototype & one final production - valued at $900 + lifetime retail price on all made to measure products available at Reāl.

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    Limited 2 backers
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    Pledge US$ 3,000 or more About US$ 3,000

    Made to Measure Experience

    Be part of the process. We will fly you to Atlanta, GA for a VIP fitting experience. (If you are too busy, we will come to you.) Take delivery of your prototype kit with training session analysis to ensure the perfect fit. Any adjustments to your garments will be taken care immediately. You’ll leave that weekend with your prototype that is yours to keep and use. Followed a few weeks later with a final production of your kit. Plus a variety of other VIP experiences:

    -You are part of the Beta.
    -Airfare for 1
    -2 Nights Hotel
    -Elemental Altitude consult
    -Lifetime retail price on Made to Measure
    -Free Lifesport Coaching for 3 months

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    Pledge US$ 10,000 About US$ 10,000

    VIP Kona Race Weekend Experience

    If you’ve been there, you know. Kona is a magic place during the World Championships in October every year. And we will take you and a guest there to experience it all. Along with airfare and lodging, you will be treated like a VIP with access to a mechanic, a masseuse, exquisite meals, experiences typically reserved for pro athletes from vendors, and much more.

    -Domestic airfare for two to Kona – Wednesday thru Sunday of 2020 World Championships
    -Private room at Reāl House for two
    -$1,000 worth of Reāl Custom Tailored apparel
    -Various Pro Experiences for outside vendors
    -Access to bike mechanic
    -Access to masseuse
    -Custom Tailored Tri Kit or Cycling Kit
    -Personalized coaching package with Ironman Master University and Triathlon Hall of Fame coach Lance Watson

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Funding period

- (30 days)