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A better way for Petite Women to shop - because Petite is Powerful! Read more

New York, NY Apparel
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Funded!

This project was successfully funded on August 28, 2014.

A better way for Petite Women to shop - because Petite is Powerful!

New York, NY Apparel
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About this project


The Story

Carolina Alvo was inspired by a very personal frustration. Carolina is a true Petite; she is 4’9” and has never had a shopping experience that wasn’t teeming with frustration.

Clothes should not fit like this
Clothes should not fit like this

She’s seen it all: the pant leg so long she could have made a whole new pair with the excess fabric, the shirt that could be worn as a dress, the V-neck top that would have gotten her arrested for indecent exposure if worn in public. She decided that if no one was making the clothes that she needed, she was going to take matters into her own hands and make them herself. And Carolina Alvo was born.

The Problem

Half the female population in the United States is Petite (5'4" & under), yet shopping as a Petite woman is a complete nightmare; clothing options are extremely limited, unfashionable, ill-fitting and more often than not require a trip to the tailor for much-needed adjustments. Shopping doesn't have to be this way, especially when there are so many of us out there.

Source: US Census, 2012
Source: US Census, 2012

Why We're Different

Carolina Alvo wants to change the way Petite women shop. Here's how:

1. Made by a Petite for Petites - The Petite offerings available today tend to be off-shoots of major retailers who don't specialize in perfecting the Petite fit. Carolina Alvo was founded by a Petite who faced these shopping challenges first hand; therefore everything the brand does is done with the Petite woman's fit and style needs in mind.

CEO & Founder, Carolina Misan Alvo
CEO & Founder, Carolina Misan Alvo

2. Designed in true Petite Proportions - Petite sizing isn't just about shortening the piece. A true Petite design is an adjustment in proportion -- from the armhole size to the vertical torso measurement to the waist placement. To ensure optimal fit, we fit our design on a Petite fit model and made meticulous adjustments until the fit was perfect. 

3. Multiple hem lengths - A woman is Petite if she is 5'4" and under. Yet someone who is 4'10" needs a very different hem length from someone who is 5'3". Therefore we're offering two distinct hem lengths - one for those 5'1" and above, and one for those below 5'1". Now you can finally get the length that's right for you straight out of the box! 

You can pick the hem length that's right for you!
You can pick the hem length that's right for you!

4. Made in NYC - We were founded in New York, our clothes were designed in New York and we're proud to manufacture our clothes in New York. Not only does it allow us to support our local community, but we're able to build close relationships with our suppliers and ensure better quality control.

We make our pieces right in the heart of New York City
We make our pieces right in the heart of New York City

5. Helping little women of a different kind - Carolina Alvo was founded on the belief that businesses can play a big role in helping solve major social problems. That’s why Carolina Alvo gives 1% of their profits to Girl Rising, a global action campaign for girls’ education that drives donations to programs that help girls get in and stay in school.

65 million girls are out of school globally. Help us change that.
65 million girls are out of school globally. Help us change that.

6. Petite is Powerful - A common complaint among Petites is that they feel like they are not taken seriously because of their size, particularly in the workplace. Carolina Alvo, whose mantra is “Petite is Powerful”, wants to help change this perception by creating a platform for Petite woman empowerment. For starters, we're naming each piece after a Petite woman we admire, starting with our Kathleen Dress, named after an inspiring Petite venture capitalist. 

Own the room
Own the room


Behind the Dress

Feel free to call this your LED, or "little everything dress." It's the perfect dress from work to weekend and everywhere in between. Look fierce in the boardroom and then switch up the accessories for a night out.

The anatomy of the Kathleen Dress
The anatomy of the Kathleen Dress


Size Guide

You’ve probably noticed that clothing sizes vary widely from designer to designer – sometimes you’re a size 2, sometimes you’re a 6 – it’s so confusing! Unfortunately there are no strict sizing standards in the fashion industry, which is why we're providing a detailed and transparent size guide.

To ensure you order the right size, we highly recommend you take your measurement. Don't know your measurements? Check out our quick step-by-step measurement guide here.


Fabric Information

Here's what you need to know about our fabric:

  • Our high-quality fabric is made in Japan
  • The fabric content is 65% Modal, 35% Cotton, 5% Stretch
  • The twill fabric has 2-way stretch and a slight sheen
  • Care Instructions: Dry Clean Only. Light Iron if Needed.
  • We are offering two color options, Black Onyx and Ivory
  • Color selection will be done at the end of the campaign

Pick Your Hem Length

Our dress will be available in two different hem lengths to accommodate petites of all statures. There's a big difference between someone who is 5'4" and someone who is 4'9" and we want to make sure you get the right fit straight out of the box. We'll provide two lengths, measured from shoulder to hem:

1. Option A: 32.5in (5'4"-5'1")

2. Option B: 31in for (5'1" & below)

Hem selection will be done at the end of the campaign.

Use of Funds

After months of designing, fitting and tweaking our dress we are ready to bring our amazing Kathleen Dress to the market. This funding will be used to source fabric from Japan and complete our first production run.

In return for your support, we are offering a number of rewards - from our Petite pride t-shirts to the dress itself. Our dress is being offered at a Kickstarter-exclusive price, which is 20% off our normal retail price. Only our Kickstarter supporters will get access to these discounts.

Every little bit counts, and we are eternally grateful for your support in helping this little dream come true.

Risks and challenges

Delays and unforeseen obstacles are always possible. However, we feel we have prepared ourselves adequately to mitigate these risks:
1. We have partnered with an experienced business consulting and production management company with over 20 years experience working with factories in New York City.
2. Making our product in New York City allows us to work directly with the factory and check in every step of the way. We have already produced samples with these factories and can attest to their quality.
3. We have already established a relationship with our fabric supplier and can source the fabric as soon as the project is funded.

We promise to be super communicative throughout the campaign and the manufacturing process. Should anything go wrong and the project is delayed, our community of supporters will be the first to know.

Learn about accountability on Kickstarter

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Rewards

  • You selected
    Pledge $49 or more

    39 backers

    Petite Pride: Receive one of our original t-shirts. Ladies, show off your pride with a "Petite is Powerful" t-shirt. Gentlemen, you'll be able to show us the love with your very own "I Love Short Girls" t-shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $99 or more

    9 backers

    His & Hers: Petite pride is stronger in pairs. Receive two of our t-shirts (in any combination). Plus we'll include a branded measuring tape and a how-to measure yourself guide.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $199 or more

    31 backers Limited (44 left of 75)

    The Early Bird: Be one of our first 75 backers and you'll receive the Kathleen Dress at our special Kickstarter price in your choice of black or white and our Petite is Powerful t-shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $219 or more

    4 backers

    The Basic: Receive one Kathleen Dress in your choice of black or white plus one Petite is Powerful t-shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $399 or more

    2 backers

    The Perfect Duo: Receive two Kathleen Dresses at our special Kickstarter price in your choice of black or white plus a Petite is Powerful t-shirt.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $1,000 or more

    1 backer

    All in the Family: Petite-ness tends to run in the family. Have everyone look their best in a set of four Kathleen Dresses in your choice of black or white and four t-shirts. Plus you'll be invited to participate in our next focus group where you'll help shape the direction of the next line.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $5,000 or more

    0 backers Limited (2 left of 2)

    Our Petite Super Hero: All of the above plus we'll name the next piece in our collection after you.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $10,000

    0 backers Limited (1 left of 1)

    America's Next Petite Model: All of the above plus we'll fly you out to New York for your own exclusive photo shoot in our Kathleen Dress.

    Estimated delivery:

Funding period

- (29 days)