$3,843
pledged of $40,000pledged of $40,000 goal
67
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Nov 10 2013
RocketBy Rocket
First created
RocketBy Rocket
First created
$3,843
pledged of $40,000pledged of $40,000 goal
67
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Nov 10 2013

About

Rocket is a small design studio specialized in making unique home, kitchen and wearable accessories of all kinds. For this project our goal was to transform 21 boring, commonplace items into soulful new objects.  

To do this we borrowed iconic rock-n-roll shapes and designed a range people that we hope we remind people of the rockstar that’s hidden inside every one of us.

The result is an eclectic mix: you will find something for the foodie and something for the free spirit (pun very much intended), something for the unashamed hipster and something for corporate warrior.

Do you like you see and want to support our designs? Simply match the product’s color label with the corresponding pledge level to receive that item.  

And now without further ado... 

There is no point designing something for everyone, if only a few can afford it. So a very big part of our project has been making our collection accessible to everyone, with a huge focus on keeping prices as affordable as possible.

Also, to offer even better value to our Kickstarter backers, we put together a number of special combo packs. These allow you to get 2 or 3 items for little more than the price of a single product. We can do this because the shipping costs are almost unchanged for combo packs, so we are passing on all of the savings to you.

For many products we came up with multiple color options, or even shape variants. We spent a lot of time testing and shortlisting our favorites, but ultimately we decided it should be our backers who get to decide which ones look best.

So here is how it will work: we will get in touch with each backer (for applicable products) and request their color choices, ranked by preference. We will then tally up all preferences, and manufacture the most popular color of each product.

It would be great to manufacture all colors straight away, but that's not initially possible, as we wouldn't reach the quantities that factories are requesting (per color) to give us a good price. However:

  • We will manufacture one additional color choice per (applicable) product, if we hit our FIRST STRETCH GOAL ($150k)
  • We will manufacture all color choices if we hit our SECOND STRETCH GOAL ($300k)

And now, by popular demand, here's an exclusive look behind the scenes.

PART 1: MEET THE PRODUCERS

Rocket is a young design studio born in 2009. From the very start, we focused on creating fun, affordable home décor and accessories. Our trademark is taking commonplace everyday items and reinventing them into something completely new and fun.

Back in 2010 we launched, to great success, a limited edition collection of 10 larger design items, entirely manufactured in Italy. The products we are bringing to Kickstarter today are a direct evolution of those same  concepts, but in a much more affordable and accessible format.

In fact, a couple of items (the shot tray and coasters) are new versions of our most popular 2010 designs, completely re-worked (materials, finish, manufacturing process, etc.) for mass production.

Our project team is very international, as we are spread between London, Seattle, Milan and Florence. Each of us specializes in a different area (more info in our bio page), but combined we have well over 40 years experience in industrial design and manufacturing projects in a wide range of fields.

In fact, the next point on the agenda is a direct result of the many lessons we learned during previous projects, and in launching our first collection.

PART 2: DOING THE HOMEWORK

We decided early on that we would not present a product as part of our campaign unless we reached 99.9% confidence it could be made with the design we had in mind, at the price we wanted, in the timeframe we expected.

In practical terms, this means that over the last 14 months we've done a lot of the heavy lifting already, such as:

  • Refining, prototyping and testing iteration upon iteration of each design, until we were 100% happy with usability, finish and durability
  • Carefully selecting the 6 manufacturing partners we will use for mass production
  • Working with them extensively to make sure there are no surprises between prototypes and final products
  • Pre-planning the logistics of fulfilling each order: we've heard many "horror stories" from previous campaigns, so we are getting all the logistics figured out before launch
  • Preparing for lab certifications for all the components that come into contact with food, etc. 

PART 3: OUR DESIGN PRINCIPLES

The 14 months it took to create this collection may seem like a lot. In fact, there are a few good reasons it took this long, but the main one is that we are perfectionists. While it may sound easy to turn the shape of an electric guitar into a salt shaker, the fact is that the product will only be successful if it works as well as a normal shaker does. Making that happen is the hard part.

It's a good thing then we hate letting people down. Seriously, how many times have you seen an awesome looking product, whose design really captured your imagination, only to be let down by sub-par usability or reliability? This is something we just won't stand for. And for good reason:  we know that not only does an unreliable design feel like a broken promise, but by letting down customers, we would undermine our success as a brand.

For this reason we dedicated a huge amount of time making sure our products’ beauty is not just skin deep. They have to work, and work well. There isn’t one product in our range that has not been significantly redesigned at least once, as we learned, iterated and absorbed feedback from each round of prototyping (and there have been more than 10). We did this because we really want you to enjoy our products, and because we believe that if you enjoy them, you'll spread the word and come back for more.

PART 4: FROM CONCEPT TO PRODUCT

There are many amazing concepts out there on the Internet. Futuristic phones, flawless furniture, incredible cars, dream homes. It's great to see what we can come up with when there are no rules, no constraints, no annoying budgets, and no pesky laws of physics.

It would be fantastic if we didn't have to worry about any of that stuff, right? Of course, the reality of going from concept to product is very different. You need to make sure it can be done, safely, reliably and at the right price.

From the start, we aimed for our products to be accessible to everyone. A huge part of this of course, is cost. Not only do you need to find the right suppliers, but also make the right design decisions in terms of materials, complexity, dimensions, etc. 

The ultimate goal is making sure price doesn’t stand in anyone’s way, without compromising on quality. Part of it is also accepting that some products, as heartbreaking as it is, just aren’t meant to be, because too many sacrifices would have to be made, in terms of price, or in terms of quality.

You can rest assured however that the designs you see here were definitely meant to be: our suppliers would probably describe us as some of the (if not THE) most fastidious and perfectionist clients they have ever come across. We tried more than 20 different factories until we found 6 manufacturing partners that finally fulfilled our quality standards.

Even then, it took over 6 months until we signed off on the final prototypes. So we can promise you that the designs that did survive this gruesome campaign will not let you down.

PART 4: KEY DIFFERENCES BETWEEN PROTOTYPES AND FINISHED PRODUCTS

The key difference between the prototypes you saw in the videos, and what you will get as result of a mass manufacturing run are mainly these:

  • For silicone based products: silicone prototypes were manufactured using hand operated temporary molds (rapid mold technique), rather than high pressure injection molds. With this technique, silicone is heated or cooled slowly, until it sets. These temporary molds offer very similar results aesthetically, but the finished product does not have the same rigidity or durability properties of an injection molded one. Also, these molds are made with softer metal (vs. premium steel for injection molds) and therefore have a very short useful life (a few dozen samples).
  • For hard plastics based products: these prototypes were made using rapid prototyping machines (very high end 3D printers), and finished with spray paint to mimic the color and feel of hard plastic. You can see visually below a comparison between the two finishes. Also, objects in rapid prototyping have lesser properties in terms of strength and durability, as well as taking a very long time to make.

Since we've done pretty much all the preparation legwork already, we've lined up our manufacturing partners well in advance, and we've been working with them for a while now, we feel like we can share with our backers a realistic timeline in terms of delivering our products to you. Here it is:

Finally, and it will sound cheesy, we want to take a moment to thank all of you! We quite literally won't be able to make this happen without your help.

Creating an entire range of products has been a massive project. We have dedicated a huge amount of time, energy, money and many many months filled with highs, lows, great fun and tough challenges. But in the end, none of this will matter without your support.

It’s been our experience so far that each and every person who got a sneak peek at our range has indeed fallen for at least one product. We really hope it will be the same for you, too. LET'S ROCK!

 Supported by: http://kickingitforward.org

Risks and challenges

1. MASS MANUFACTURING (DESIGN): as outlined in the “making of” section above, mass production is an inherently very different manufacturing process than making one off prototypes, with different rules and different challenges. For example, there are certain additional requirements in terms of shape and material properties that must be considered when manufacturing through injection molding. Each item will have both mold lines and injection points, and their adverse impact on the products aesthetics must be minimized or nullified altogether.

While we have taken great care to consider such aspects in the design phase, there may therefore be some small unexpected modifications that may occur to the final product as a result. These may slightly alter some characteristics of the product.

---> Steps taken to mitigate: we have worked very closely and carefully with our manufacturing partners to make sure we considered these aspects in the planning process of the molds we will use for mass production. These factories are not only very experienced, but each specializes in their particular material (hard plastics, silicone, metal, etc.)
Should unforeseen changes be required to our molds, we will definitely do our very best not to adversely impact the aesthetic or functionality of the designs as were originally intended.

2. MASS MANUFACTURING (TIMING): as with every complex process, with various stages involved (mold manufacturing, component manufacturing, assembly, etc.), there is potential for unexpected delays, and for certain stages to become bottlenecks.

---> Steps taken to mitigate: luckily, we have considerable experience with dealing with industrial suppliers, meaning we have seen a wide spectrum of issues crop up over the year, and have learned to both anticipate and plan accordingly. In practical terms, we have multiplied the timing guidance given by each supplier by a factor of 1.5, which in our experience should give enough of a buffer to keep things on schedule.

Therefore, while we cannot guarantee 100% that there will be zero delays, we are doing our best to work to that goal, by anticipating that there WILL be delays, and accounting for them in the delivery schedule we outlined above.

3. CERTIFICATION PROCESS: all our products that come in contact with food or drink must go through a rigorous food grade certification process, to ensure they are safe for use. We are certifying our products according to the strictest standards imposed by the main regulatory boards worldwide (FDA standards, Australian Food & Drink standards, European Community standards, etc.). This means there may be a (very) small likelihood that some product or component will not pass the certification standard, and require modifications in order to pass.

---> Steps taken to mitigate: since the certification process will be done with the samples used to test the production molds, we will have the chance to rectify any problems before mass manufacturing begins.

Also, we have begun the certification process well in advance, pre-selecting laboratories that we will be working with, and ensuring the raw materials are already food certified. The factories’ production lines for food grade products are also ISO 9001 certified. This gives us an extremely high level of confidence that the likelihood of problems arising is remote.

4. SHIPPING AND LOGISTICS: from what we have seen, getting the logistics right is actually one of the hardest parts of a Kickstarter project. It can actually be a very daunting and hugely expensive process. For our project, we identified the key risks factors as the risk of delays and cost overruns, and also as the complexity of handling the specific requests from each different backer, across potentially very distant geographical locations.

---> Steps taken to mitigate: first, we have already ensured that we have all the logistics costing and step-by-step process (container shipping from Asia, picking & handling, forwarding through express courier) figured out well in advance. We are teaming up with one of the largest third party warehousing and logistics providers with extensive experience on Kickstarter projects. Together, we figured out a realistic schedule, and picked the best locations to from which to forward quickly and efficiently to our backers.

5. FORCE MAJEURE: while very unlikely, extreme and unexpected events outside of our control (geopolitical turmoil or natural catastrophes) could also occur, causing delays with our manufacturing and shipment schedule, or otherwise threatening the health of the project.

---> Steps taken to mitigate: we tried to focus on the situations in which there is something we could do to mitigate risk. For example, we are making sure our goods are covered by insurance when in transit or when still sitting in suppliers’ factories. Also, we are trying to protecting ourselves against much bigger businesses booking out cargo all shipment close to Christmas (Apple regularly does this) by already making preliminary shipping bookings, in accordance to our schedule.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Support our cause as an OFFICIAL BACKER. Each $1 contribution will get its own 50x50 px "gold record" plaque, with your name and country inscribed, in a special hall of fame section in our website.

    Less
    Estimated delivery
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $5 or more About $5

    Support our cause as a TRUE BELIEVER. Each $5 contribution will get its own 150x150 px "platinum record" plaque, with your name and country inscribed, in a special hall of fame section in our website.

    Less
    Estimated delivery
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $10 or more About $10

    YELLOW LABEL PRODUCTS - Choose ONE among our products marked with the yellow label.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $15 or more About $15

    GREEN LABEL PRODUCTS - Choose ONE among our products marked with the green label.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $19 or more About $19

    RED LABEL PRODUCTS - Choose ONE among our products marked with the red label.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $20 or more About $20

    EARLY BACKER SILVER LABEL COMBO - Save 30% and get your reward 2 months early by pledging now! Choose ONE of our product combos marked with a silver label, normally priced at $29.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 10 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $22 or more About $22

    BLUE LABEL PRODUCTS - choose ONE among our products marked with the blue label.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $29 or more About $29

    SILVER LABEL COMBO or BLACK LABEL PRODUCTS - Choose ONE of our product combos marked with the silver label, or alternatively the black label Guitray shot tray.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $30 or more About $30

    EARLY BACKER GOLD LABEL COMBO - Save 30% and get your reward 2 months early by pledging now! Choose ONE of our product combos marked with a gold label, normally priced at $39.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $39 or more About $39

    GOLD LABEL COMBO - Choose ONE of our product combos marked with the gold label.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $189 or more About $189

    ALL STAR COMBO - Get the ALL of our product combos in one great package, saving you 30%. (nb: one color/shape choice per product)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (27 days)