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It is about the social role of the artist; we want to reach an audience in ways that are less expected than inside a gallery setting.
It is about the social role of the artist; we want to reach an audience in ways that are less expected than inside a gallery setting.
76 backers pledged $2,977 to help bring this project to life.

About this project

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$2,977

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Cloud Project is two-fold: it is a mobile coffee shop and it is also a conceptual piece. It is about the social role of the artist, as we, the artists in Cloud Project, are inviting visitors to interact with contemporary art in a sociable way.

We are interested in an art whose public strategies of engagement is a part of its aesthetic language. We want to reach an audience in ways that are less expected than inside a gallery setting. Ultimately, the purpose is to engage.

As the distance between artist and viewer has become more and more blurred, we recognize and embrace this collapse.  By way of directly addressing the function and everyday routines of life, Cloud Project aims to challenge the social constructions of values that define work and art.

Cloud Project is also a business: Cloud Coffee, LLC.  Cloud Coffee opened in Philadelphia in November 2012 providing coffee lovers and art lovers with a spirited and meaningful experience of communion.  The cornerstones of Cloud’s philosophy are creativity and delectation.

Cloud has started teaming up with galleries, we will be doing studio visits, we are applying to Calls for Work as Cloud Project, and we are creating our own Artist Prize. Operating as a practice, and as a business, will allow us to fund the activities we want to foster and participate in.

We, Matthew Craig and Kristen Mills, the partners and founders of Cloud Project, have put together the physical components and appliances necessary to begin functioning. Our next steps are logistic: to wire our trailer into the grid at Temple University, stock it with supplies, and pass the remaining inspections and permit applications for the city of Philadelphia… and we need your help.

Risks and challenges

We are motivated by the fact that this is a work in progress as we troubleshoot and problem-solve through each challenging step. There is a risk that our project will draw so much attention that we cannot keep up with our dreams... As diligent, concerned citizen-artists, we are convinced that we are creating something that we can build on and groom with sustainability.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    With a $10 donation, you will receive a hand-printed Cloud Coffee mug, and your name in the list of donors.

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    21 backers
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  2. Select this reward

    Pledge $20 or more About $20

    With a $20 donation, you will receive a 12oz. bag of ReAnimator coffee, and your name in the list of donors.

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    Ships to Only United States
    12 backers
    $
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  3. Select this reward

    Pledge $30 or more About $30

    With a $30 donation, you will receive a hand-printed Cloud Coffee mug, a 12oz. bag of ReAnimator coffee, and your name in the list of donors.

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    Estimated delivery
    Ships to Only United States
    15 backers
    $
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  4. Select this reward

    Pledge $50 or more About $50

    With a $50 donation, you will receive a hand-printed Cloud Coffee mug, a 12oz. bag of ReAnimator coffee, an envied 'Cloud' black & white trucker hat, and your name in the list of donors.

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    Estimated delivery
    Ships to Only United States
    12 backers
    $
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  5. Select this reward

    Pledge $100 or more About $100

    With a $100 donation, you will receive a full-tour of the Cloud trailer PLUS to be a part of the Cloud experience for 1 hour; also a 12 oz. bag of ReAnimator coffee, a hand-printed Cloud Coffee mug, an envied 'Cloud' black & white trucker hat, and your name in the list of donors!

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    Estimated delivery
    Ships to Only United States
    5 backers
    $
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  6. Select this reward

    Pledge $250 or more About $250

    With a $250 donation, you will receive a full-tour of the Cloud trailer PLUS to be a part of the Cloud experience for 2 hours; also a 12 oz. bag of ReAnimator coffee, a hand-printed Cloud Coffee mug, an envied 'Cloud' black & white trucker hat, a PHOTO-shoot with the Cloud Project artists/partners, and of course - listed as a Donor!

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    Ships to Only United States
    0 backers
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  7. Select this reward

    Pledge $500 or more About $500

    With a $500 donation, you will receive a full-tour of ReAnimator’s roasting facilities & the Cloud trailer PLUS to be a part of the Cloud experience for 2 hours; also a 12 oz. bag of ReAnimator coffee, a hand-printed Cloud Coffee mug, an envied 'Cloud' black & white trucker hat, a PHOTO-shoot with the Cloud Project artists/partners, and of course - listed as a Donor!

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    Estimated delivery
    Ships to Only United States
    0 backers
    $
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    A gift bag of the above products and tours, PLUS a Cloud Pop-Up ‘Event’ at the establishment of your choice for 3 hours; and of course, listed as a major Donor!

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    0 backers
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Funding period

- (30 days)