Project image
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$16,560
pledged of $72,500pledged of $72,500 goal
106
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, May 7 2014 11:49 AM UTC +00:00
$16,560
pledged of $72,500pledged of $72,500 goal
106
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, May 7 2014 11:49 AM UTC +00:00

About

What Is Pria?

The Pria light is an elegant multi-purpose LED lamp. It was born from our desire to create a light fixture that merged a minimalistic design with greater functionality. We wanted it to be fun—not only to assemble, but also to customize and tailor to your space and mood. We knew that by harnessing the power of LED technology we could make this light affordable for any budget.

DESIGN WITHIN REACH

The Pria has a small physical footprint and compliments any room's decor through your choice of build materials.

 

FUN IN FUNCTION

Magnets help make changing the LED simple. With a wide variety of LED colors and temperatures to choose from, you can quickly change the vibe in your space. Just snap different LEDs into the Pria to suit your mood.

Sage plants turning towards LED; grown in January with LED grow light.
Sage plants turning towards LED; grown in January with LED grow light.

GROW PLANTS INSIDE, 365 

We also offer LED grow lights to nurture your favorite plants and herbs indoors. These lights provide wavelengths ideal for growing both young and mature plants. The Pria's design allows ample space for a potted plant to live directly underneath the LED grow lights.

LIFETIME WARRANTY

We guarantee an LED life of 30,000 hours for everybody. For our Kickstarter backers, we will offer a lifetime warranty. If your LED stops working, we’ll ship you a new one!

Assembly Required To Be Fun.

Embedded in each of the three Pria legs are magnets. Simply place each leg next to a connector and they snap together. The LEDs also attach to the center of the connectors using magnets. Once connected, the internal wire housed within one of three legs transmits power from the connector to the LEDs. No more screwing in light bulbs.

The three-legged design makes the Pria stable on all surfaces. However, if you, your dog, or your clumsy uncle knocks it over, it won’t break. The connectors may come apart, but all you’d have to do is snap them back together.

Let There Be LED Light!

At the heart of the Pria are the LEDs. We chose these LEDs for a variety of reasons:

Flexibility: Offering a wide variety of light temperatures and colors, the LEDs can easily and quickly be interchanged.

Safety: Low DC voltage means all surfaces are safe to touch. You can safely touch the power lines on the connectors without getting shocked or burned.

Durability: The LEDs are mostly plastic and lightweight—if you drop the LED, it won’t break.

Long-lasting: At 800 lumens, 10W, the LEDs are very bright. They will also generate some heat, and being able to dissipate this heat is crucial to the life span of the LED. To make sure the LEDs last a long time we have integrated an aluminum heat sink into the connector. We can guarantee that each of these LEDs will provide 30,000 hours of light. And we believe so strongly in our design that we will offer a lifetime warranty to our Kickstarter Backers. If your LED stops working, we will ship you a new one!

How it started

We wanted to create something more lasting than our particle board side table. We also wanted to create something unique that adds to our curation of possessions, while utilizing relevant technology. Below are some rough sketches from the very beginning of our process.

We gravitated towards a design that pointed light down for plants and upwards for general lighting. In an effort to show balance between these two functions we spaced them equally from the intersection of the legs. Using CAD we were able to find the precise angles to have all three legs intersect each other without actually touching. 

From the CAD models we determined the correct angle to place a magnet inside the leg that would then match the angle of the connector perfectly. The connector is seen below is a 3D-printed fully functioning prototype. 

Our computer driven CNC creates holes for the connector magnets and wiring. 

 Below are photos from the setup and finishing touches for the very first Pria prototype. 

The very first prototype. Wiring is still external to the legs. In the final design all the wiring is embedded in one of the legs.
The very first prototype. Wiring is still external to the legs. In the final design all the wiring is embedded in one of the legs.

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Steps to ship

  • April 7 – Launch Kickstarter Campaign
  • May 8 – Get some sleep 
  • May 15 - Letter Press all the Thank You Cards
  • May 21 – Mail Thank You cards to all the KS backers
  • May 25 – Finish the design of the LED pods.
  • June 10 – Set up tooling for the LED pod enclosures
  • June 15 – Finalize the CAD models for the connectors
  • June 22 – Setup tooling for the connectors and AL legs
  • July 1 – Backer survey for Pria legs and connectors color choices
  • July 22 – Get the first samples of AL lamps
  • July 30 – Send the Pria to UL testing lab
  • August 15 – Get the first samples of wood finished Pria
  • August 30 – Setup assembly and fulfillment center
  • Sept 1 – Finish packaging design
  • Sept 10 – Ship all Pria parts and packaging to assembly house
  • Oct 10 – Ship the AL Prias to their rightful owners
  • Oct 25 – Ship the wood finished Prias to their rightful owners

Use of Funds

The money we raise on Kickstarter will be used to finish the design of the connector pieces and the enclosure for the LED pods. Some of the funds will be used to purchase injection molding and aluminum extrusion tooling.

We will use some of the money to cover the cost of UL certifying the lamp.

Specifications and Details

LEDs 

  • 80 lumen/watt
  • Life Span: 35,000 hrs
  • Power Consumption: 10W
  • Lumen Output: 800 lumens (equivalent to a 60-watt standard incandescent light bulb)
  • Beam Angle: 100 degrees

CFL equivalent

  • 57 lumen/watt
  • Life Span: 10,000 hrs
  • Power Consumption: 14W
  • Lumen Output: 800 lumens (equivalent to a 60-watt standard incandescent light bulb)
  • Beam Angle: 360 degrees (spiral)

Pria is Customizable

See below for ordering options. First, select which LEDs you'd like shipped with your Pria Light, then select the finish. Finishes range from aluminum and chrome to hardwood. 

PLEDGES

For backers outside of United States and Canada please add $50 for shipping cost to pledge levels 4-9.

Stay Connected 

Twitter: @TheManufctry #PriaLight
info: mercedes@PriaLight.com

Special Thank You! 

A project like Pria happens only with the collaboration of many people and we would like to thank a few of them:

Bill Hammack - Video Consulting
Mike Epstein - Copywriter (@pronouncedsteen)
Ross Floyd  - Photography
Ari Rubin - Voiceover
Living Letter Press - Thank You card printing
Transcend: LED manufacturer

Chicago MakerBiz, for their support and invaluable feedback, in particular:
Joe Born
Joe Walnes
Sacha De'Angeli
Bill Fienup
Josh Billions

Thank you to all of the Kickstarters for backing us or for helping share our story. 

Risks and challenges

Our team at The Product Manufactory has a history of successful product development and we are very familiar with the challenges of bringing a product like Pria to market. We have experience working with LED technology and already have strong relationships with manufacturers. Our biggest challenge will be creating a supply chain that delivers and maintains consistently high quality production. We will work closely with our vendors to achieve this and plan to do the majority of the manufacturing here in the US.

UL Certification: To ensure that we have not missed anything in terms of safety, we will send the Pria to UL's independent testing lab to confirm that this is a safe lamp to bring into your home.

Shipping: The Pria legs are long, so we need to design a cost-effective packaging system. We will work to secure deals with delivery partners in order to ship these long boxes around the world at an affordable price.

Materials: We want to keep Pria as carbon-neutral as possible. We will source materials from reputable vendors and only use sustainably harvested wood.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    THANK YOU: You'll receive a shout out via Twitter! We will also add your name to our mailing list so you can keep up with the Pria journey.

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    Pledge $10 or more About $10

    LETTERPRESS THANK YOU:
    To show our appreciation for your support we will send you a beautifully designed letterpress thank you card, with embedded seeds. You can plant the thank you card and see your support grow.

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  3. Select this reward

    Pledge $35 or more About $35

    Designer Kit: for showing your support we will send you one of our custom screen printed notebooks (with The Product Manufactory logo) and a color pencil set (includes 30 colors)

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  4. Select this reward

    Pledge $125 or more About $125

    PICK A COLOR, ANY COLOR:
    You will get the Pria with 2 LEDs of your choice. We will contact you individually and ask what color you prefer to have for the aluminum legs and the connectors.

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  5. Select this reward

    Pledge $175 or more About $175

    LIVING IN COLORS:
    Get the Pria with 2 LED mood lights plus a set of 2 LED grow lights. We will contact you individually and ask what color you prefer to have for the aluminum legs and the connectors.

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    9 backers
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  6. Select this reward

    Pledge $220 or more About $220

    A TWIST ON THE CLASSIC:
    Mix the modern with the classic. Get the Pria with beautiful wood finish legs and a set of 2 LED mood lights.

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  7. Select this reward

    Pledge $270 or more About $270

    COLOR ME GOOD:
    Get the Pria with beautiful wood finish legs and a set of 2 LED mood lights and 2 LED grow lights.

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    17 backers
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  8. Select this reward

    Pledge $325 or more About $325

    COLOR ME GREAT:
    Get the Pria with the full set of 8 LED mood lights plus 2 LED grow lights, 10 LEDs total. We will contact you individually and ask what color you prefer to have for the aluminum legs and the connectors.

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  9. Select this reward

    Pledge $420 or more About $420

    THE MANE EDITION:
    Get the Pria with beautiful wood finished legs, along with a full set of 8 LED mood lights and a set of 2 LED grow lights.

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Funding period

- (30 days)