Mereo - Bamboo Based Performance Wear
Mereo - Bamboo Based Performance Wear
An innovative company providing high quality, environmentally sound performance wear that works as hard as you do.
An innovative company providing high quality, environmentally sound performance wear that works as hard as you do. Read more
About this project
Who are we?
Mereo is going to be the new player in the UK gym and dance wear industry. It is the vision of one Loughborough University (Sports Technology BSc) student enthusiastic about providing high quality motivational performance apparel. Mereo plans to penetrate the market and become the must have brand.
The name Mereo comes from the Latin “to gain” or “to deserve”.
Mereo has developed a unique range of sports and dance wear to fill the void in the market for environmentally sound performance sportswear. The unique selling point (USP) of our products is the bamboo based blend of materials exhibiting superior levels of comfort, durability and performance characteristics.
Our unique blend of bamboo, cotton and spandex allows Mereo to utilise the powerful natural abilities of the bamboo whilst providing a perfect fit that lasts. Usually when buying greener products you have to make a compromise on either price or performance, in this case our products out perform the man-made materials and are more comfortable.
Naturally High Performance
·Highly Moisture Wicking
- Absorbs and evaporates the sweat away from the skin to keep you cool and comfortable.
- Regulates body temperature by allowing your skin to breath when it’s hot and maintaining your body heat when it's cold.
·Anti-bacterial and Anti-fungal
- Prevents the growth of bacteria and fungi meaning you can wear our clothes without the build-up of odour.
·Super Soft and Anti-static
- Bamboo fibres are naturally round which means our clothes are incredibly soft and sit comfortably on your skin. No 'crackle and pop' when removed.
- Helps to protect your skin by blocking up to 98% of harmful UV waves.
- Fastest growing plant in the world
- Thrives without the use of pesticides or fertilisers
- 100% biodegradable
- Better for the soil, bamboo is a grass so is cut, not uprooted
- Requires much less water to grow than cotton
- Can be grown on land other plants can’t e.g. steep hillsides
The overall design of the range is based on casual fashion wear. This ensures that you will always look great before, during and after exercising (we know you'll want to wear them all the time). Our final products will include quality touches such as contrast stitching and printed labels (no one likes an itchy label).
Mereo has several designs for performance t-shirts and vests that motivate the wearer and ensure they look great whilst exercising. There will be a range of designs with motivational slogans in a reverse font so the user can read them whilst looking in the mirror. After our first line of tops, Mereo will expand into shorts, leggings and dance wear.
Our products come in a range of sizes:
Male - S, M, L, XL
Female - 6, 8, 10, 12, 14
We will be in touch to finalise your chosen product and size.
Thank you for your support.
Risks and challenges
Our main challenge is to explain to customers over the internet how unbelievably soft our products are! We need your help! You can do this by sending us your reviews which will be posted on our website.
Mereo has carried out some initial test marketing at the centre of sporting excellence, Loughborough University, and the world famous BRIT School. A great deal of interest has been shown in the products performance, environmental and design credentials. This has encouraged us to go forward with a limited product launch.
Currently the project is being developed by one imaginative and adventurous Sports Technology student, studying at Loughborough University who is in a prime position to recruit other exciting, bright-minded students from various fields that can help to make Mereo a revolutionary company. The project is being overseen by a thriving multiple business owner and a successful accountant.
To ensure the quality of our products meet our high standards, we have chosen a UK based manufacturer. This also allows us to negotiate the fine design details, ensuring you get the best product possible.
Understandably, problems can crop up but, with your help, we are ready for anything that comes our way! We are determined to improve the way you feel when exercising and we won’t stop until we are successful. By pledging, not only are you going to be the first to get your hands on our great products but you will also be a part of a unique team of people with ‘no-odour’ Mereo performance wear.Learn about accountability on Kickstarter
Support this project
- (30 days)