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A supermarket transforms into a universe about pregnancy when a preoccupied woman dashes in & discovers she's pregnant with no way out.
A supermarket transforms into a universe about pregnancy when a preoccupied woman dashes in & discovers she's pregnant with no way out.
103 backers pledged $13,247 to help bring this project to life.
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SUPERMARKET, a short film by rhonda mitrani

$13,247

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Supermarket is a playful story about what women confront the moment they realize they're pregnant: a complex economic system engineered to capitalize on birth and toddlerhood --- all of which makes it shockingly easy to forget the simple miracle of creating a life. 

This film invites you to go on a journey through a rabbit hole to get a glimpse of what goes through Jasmine's mind at the first moment she discovers she's pregnant. 

I've been working in motion picture for twenty years, as an editor in New York and in video art in Miami.  This is my second film as director. I am beyond grateful this script caught the eye of supporter Adrienne Becker, co-founder of Killer Content, parent company of Killer Films, who helped catapult this film into production. I am lucky to have been surrounded by an amazing production and artistic team, an excellent crew and talented actors. 

The film is 100% shot and with your help, no matter how small, we can take this short film with a big cause to the finish line.

The Seed

Here's my heart, it's a fast read, promise.  

I never expected motherhood to be the source where my personal and professional worlds would collide, giving me the inspiration to tell what I think is a significant story about our culture’s modern-day “pregnancy industry.”  We have managed to create a culture of anxiety among expectant mothers today.  It has become sterile and industrialized, confusing, overwhelming and even absurd at times!

My experiences these last ten years have helped me shape this short film to champion a cause to remind women that everything they read about becoming a parent—from what to buy, eat, spray or even breathe—can easily become a way to undermine our intuition. This film reminds us not to take any of those things too seriously, and to tune in and trust ourselves a little more.

The Spark

This story is a culmination of my experiences, profound and ridiculous, during my three pregnancies and one miscarriage. I have run the gamut in birthing experiences: from a hospital c-section with my first all the way to an intimate home birth with my last. And I don’t regret any of it, because it has been the most profound journey of my life to go from listening to what everyone around me thought I “should” do, to what truly felt right for me and my family. But what I noticed along the way was how much I, and countless other women, have struggled for what's right in today’s healthcare system.  We are already coping with our changing bodies and newfound worldview.

When I told my doctor that I wanted to deliver naturally the second time around, I was told that I was a good candidate but that new laws stated that v-bacs (vaginal birth after cesarean) in hospitals were no longer permitted. I left floored, thinking how insane it is that politics and policy were deciding my birthing experience for me, and my only alternative was to become complacent and accept it. This was the beginning of my search for my right to have a natural birth, which I did, thanks to the best midwife-doctor duo ever.  But I also noticed how this impersonal way of doing things was part of a much larger industry, a setting where there was more concern for liability than examining pregnant women on a case-by-case basis.

We hope to use this film as a starting point for conversation on how to create a better experience for women and men who are preparing to become parents. With the Women's Fund as one of our partners, we can also share this story using other outreach initiatives. This story is a satire on the pregnancy industry, but I hope it makes you laugh. It’s about finding your way, even when the odds are against you. 

 

SYNOPSIS: 

Jasmine, a mid-thirties, career woman with the perfect boyfriend runs alone into a supermarket to prepare a dinner celebrating her promotion. Upon entering the supermarket and sneaking an olive, the place becomes a fantasy world where she is magically pregnant and has to make all the decisions that such a situation would entail. From having the baby or not, to how she is going to deliver and what to buy if anything at all, Jasmine meets a colorful cast of characters, all of whom have their own philosophy on how to approach motherhood. Jasmine tries to escape but her only way out will be by looking inside herself.

PRODUCTION HISTORY AND CURRENT STATUS

With the incredible support of family and friends we spent four long nights in a supermarket to shoot this peculiar story. 

With a short film, key participants come on board because they believe in this story and/or they relate to it through their own life experiences. I am so thankful to them. 

My friend and talented producer Jamin O'Brien led me to Antal Steinbach and Allison Estrin, who I am so grateful to have worked with!  A strong nudge from LB to meet with Adrienne Becker, a co-founder of Killer Content, parent company of Killer Films, who has been championing this film since it was in script form.  All together we found the most perfect and talented cast, including Heather Lind, Helene Yorke, and Katrina Morris! The man with mad skills, and old friend, Franco Parente who kept the walls standing strong.  The production design led by Olga Miasnikova, thanks to Jonathan David Kane who also led me to the supportive  Miami Film Development Project.  To the first faithful supporters Debbie Bussel, Michael Teich and Todd Stabinksi,  thank you.  And of course, to my soul sister, a producer with a fire to tell great stories and keep me laughing, Alessandra Gherardi - this film would not exist without you and our incredible Miami team, including Michelle DeMarziani and Crisveth Ortega. It really does takes a village. 

This film is in its final stretch in post production.  We are inviting you to be a part of a dream, a good cause, a strong team. Here's what's left:

  • Visual Effects 
  • Sound Edit and Sound Mix
  • Color Correction
  • Final Mix
  • Festival applications

We hope to finish before August, just in time for some important festival deadlines. 

THE CAST: 

Jasmine is a mid-thirties over-confident career focused woman who gets stripped of her boyfriend, mobile phone, everything she knows, and begins a journey from over-scheduled and savvy society girl to self-aware expecting mother.

Heather Lind: Credits include: TURN: Washington's Spies (2014), Boardwalk Empire (2012), A Single Shot (2013) and Demolition (2015).

Eve will take on three different characters, but each behaves as the long time employee-of-the-month at the Super Market. The Avon rep with an agenda, the paranoid tour guide for the aisles filled with so many choices and the hardened psychologist who manages to follow Super Market protocol and enlighten the desperate Jasmine. Eve is quirky and insightful.

Heléne Yorke: Credits include: The Night Before (2015), Darkroom (2013), Masters of Sex (2013-14), High Maintenance (Web Series)

THE TEAM:

Rhonda Mitrani | Writer, Director 

Raised by Cuban and Argentinean parents, Rhonda Mitrani left Miami to graduate from University of Michigan and landed a job at Miramax Films in New York. From the post division she began editing films that premiered at Sundance and LAIFF which includes Modulations, Cinema for the Ear and Hit And Runway(Showtime)  Recently she edited a short documentary about the making of Porfirio, which premiered at Cannes Film Festival in 2013. As director, Rhonda made her first documentary, Cuba Mia,  which brought her back to Miami and premiered at the Miami International Film Festival in 2002 and broadcast on PBS. As a video artist, Rhonda has exhibited with Dot FiftyOne Gallery, Wynwood Art Fair, Girl’s Club of Ft. Lauderdale. She is preparing for a solo show at The Boca Museum with RPM Project in late 2016. Using her craft in editing film and her work in video art, Rhonda penned this short fantasy script, SuperMarket, based on her real life experiences on becoming a mother. She is currently in post production.  Rhonda is also the director/founder of The Screening Room,  a space solely dedicated to motion picture. 

Alessandra Gherardi | Producer 

Alessandra Gherardi wrote and produced the award-winning short film, Chub, which premiered at the Miami International Film Festival in 2014. She is also partner and executive producer at the production company YBProject, where she has several projects in different stages of development for film and TV. Gherardi made the shift into the entertainment industry after a successful career in magazine publishing, and later fundraising at the University of Miami. She currently sits on the jury of the Miami International Film Festival.

Antal Steinbach | Director of Photography 

Antal Steinbach is a cinematographer with a diverse history of work encompassing all mediums, from music videos, commercials, short and feature films. Antal has nearly twenty years experience in the industry, with over a decade as lighting designer for some of the industries best such as Tobias Schliessler, Gaby Beristain, Jeff Cronenweth, and Ellen Kuras. Along with his unique vision for storytelling through the lens, his crew upbringing allows for seamless implementation and a production friendly approach. His most recent film Dominian, is a Dylan Thomas biopic starring Rhys Ifans, John Malkovich and Diego Luna.

Adrienne Becker | Executive Producer, CEO, Killer Content Inc. 

Adrienne Becker is currently producing properties for film, television, digital and live entertainment. Formerly, Adrienne was an entrepreneur-in-residence at Creative Artists Agency, partner at The Media Farm, and CEO of DailyCandy, Inc. She has also served as Senior Vice President at The Nielsen Company and InterActive Corp. Adrienne occasionally writes for The Huffington Post and sits on the Boards of the Made In New York Media Center, Youth+Tech+Health, the Story Pirates and the B-Stem Project with Women In Technology.

Visual Effects Team

Lisa Zusmer DelPrete

Liza Zusmer DelPrete has more than 20 years experience in animated and live action productions. Lisa joined Aronnax Animation Studios in 2013, as the Business Development Director. Prior to this, she worked at Digital Domain, DreamWorks, Sony Pictures Imageworks and Twentieth Century Fox. Lisa’s film credits include Independence Day, Deep Impact, Prince of Egypt, Sea Biscuit, Flight of the Phoenix, Hollow Man, SpiderMan and Matchstick Men. Most recently, she produced VFX for sequences of Girl with the Dragon Tattoo and Rock of Ages, and produced two VES award nominated shorts and other works for the NY Mets. Locally, Lisa produced a feature film titled, After Midnight, currently in post production.

Jennifer German

Jennifer German is a visual effects supervisor, compositor & designer with more than 20 years experience in animated and live action productions for film, television & new media. She has created images for numerous studios including Sony Pictures Imageworks, Industrial Light & Magic & Pacific Ocean Post. Jennifer’s over 40 film credits include Academy Award® winning films, Apollo 13, Independence Day, & Titanic, as well as Hollow Man, Castaway, Charlie’s Angels, Harry Potter & the Sorcerer’s Stone, Matchstick Men, Peter Pan, Big Fish, Seabiscuit & Battleship.

INSPIRATION:

The Rhinoceros, by Eugene Ionesco, Amelie, The Business of Being Born, Being John Malkovich,  and the continuous dialogue inside my head that struggles to balance being a good mother and wife with wanting to make films that inspire you.

Risks and challenges

The most challenging part of this film was bringing this story to life in four long nights (6pm to 8am!) because we needed to take over an entire supermarket to make this happen. (with a six month old at home) This difficult part is behind us.

The new challenge is the visual effects, the musical score, and sound design because these elements are an enormous part of the story's texture and bringing this film to life.

It took about four years to write and rewrite, four nights to shoot, and with your help, we can finish post production.

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    SEE WHAT JASMINE GOT IN AISLE 5

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    LIMITED EDITION DVD

    A limited-edition DVD, includes exclusive photos from Behind the Scenes of the shoot, and a thank you credit in the film!

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    GET THE HAT! BECOME A VIP SHOPPER

    Sneak peek to the short film before anyone else, a very special Thank you credit in the film and a SUPERMARKET hat!

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    PRODUCER CREDIT

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Funding period

- (30 days)