Hi Friends and Supporters!
I’m Jesse and I’ve always been a healthy food enthusiast, but it wasn’t until 2016 when I was diagnosed with Ulcerative Colitis, a chronic inflammatory gut condition, that my love for eating healthy turned into a passion and a downright necessity.
What My Diagnosis Meant
I was devastated and shocked, for a few reasons. One being that I ate pretty healthy and exercised regularly, so it didn't make sense that I'd contract a disease in my digestive system, (let alone any disease at all). What was more shocking was finding out that close to 1.6 million Americans also suffer from some type of inflammatory bowel condition, primarily due to improper diet and exposure to pollution and industrial chemicals in our food and environment.
It was at this moment I became aware of how destructive the industrialized food system is to our health and the environment, and how critical our food choices really are. I began examining my food choices more closely, as I realized that healing would be achieved predominantly through diet.
But eating mostly organic and minimally processed foods didn’t come easy, especially working in the fast-paced New York City corporate world. While I was a part of a meal kit program, I didn’t always have the time to prepare the meals and they were, all in all, not convenient for my busy lifestyle. So I wanted to start what I couldn’t find out there- a prepared meal delivery service that focuses on high quality, mostly organic, and humanely raised ingredients.
Mindful Eating Paths Crossed
Around that time, I met my now mentor and culinary partner, Chef Joe Stout. Our paths wouldn’t have crossed if it wasn’t for our shared passion for healthy eating. You see, Chef Joe also turned to healthy eating after reaching an unhealthy 355 lbs. Having two kids at the time and already dealing with health issues at such an early age, he faced an uncertain future, until he dedicated his life to eating better, exercising, and taking it a step further in helping others to do the same. Through weight-loss surgery, healthy eating, and regular exercise, Chef Joe is now half the man he used to be at a healthy 190 lbs.
mademeals Is Born
So together we partnered up to start mademeals, a prepared meal delivery service that focuses on high quality ingredients and aims to help not only our clients, but the environment and community as well. By sourcing local, mostly organic, responsibly grown, and humanely raised ingredients, we not only promote optimum health and wellness in our clients, but also help regenerate the environment that is so badly damaged by industrial factory farming and help reduce unnecessary food waste.
But food doesn’t just have to stop at the individual level, it can help promote financial stability and health in a whole community. We also plan to hire those in most need of employment in the community- the formerly incarcerated- in order to make our mission of fixing the broken food system complete.
We believe our food choices can change the world, and we aim to help busy individuals nourish their bodies, regenerate the environment, and contribute to their community through healthy, high-quality prepared meals.
How Will We Do This?
It’s simple- you pick your meals from our constantly rotating menu of 9 seasonal options, including paleo meals, vegan meals, and traditional meals; we source the freshest local, organically-grown and responsibly-raised ingredients; we cook all-natural meals and deliver them straight to your door; and you just heat and eat! Our fully prepared, farm-to-fork meals are ready to be enjoyed in minutes. Our order placement is done primarily through an intuitive text-based process and can take as little as 1-3 minutes to order each week.
We believe it’s a super convenient service and practical business worth investing in. But in order to do so, we need your support. That’s why we’re launching this crowdfunding campaign, to help fund the start-up of mademeals and our mindful eating community.
We Need Your Help
In order to launch mademeals on the right foot, we need to raise $25,000 to cover our startup costs and first 3 months of operations. Those funds will be used hire our first re-entry program staff, buy packaging materials and printing supplies, pay kitchen rental and insurance costs, cover fixed marketing expenditures and other essentials to ensure our success, and ultimately towards the cause of changing our broken food system, one prepared meal at a time.
We’re offering some exciting rewards for our supporters in exchange for your donations. These include discounts on meals (for those in our delivery area), “Keep Calm and Eat Mindfully” t-shirts and tote bags, "Hot Logic Mini" portable electric lunchboxes (for heating meals without using a microwave), vegan/gluten-free cookies from our friends over at Om Sweet Home Bakery, custom carved maple wood cutting boards and more!
We also want to take this opportunity and give back to our community to show our commitment in keeping our mission front and center. That's why we've partnered with two nonprofit organizations, CCAP & EXODUS, to make your donation dollars stretch even further. CCAP stands for Careers in Culinary Arts Program and it provides training, mentoring, and work experience to underserved high school students who are interested in starting a career in the culinary arts.
Since our goal is to hire vetted staff members from the formerly incarcerated community, we are also proud to feature as a donation partner, EXODUS, a transitional community for the formerly incarcerated that provides housing, education, training, wellness, and youth empowerment for those lives affected by the criminal justice system.
Through mademeals, we are determined to make a difference but we can only do so with your help. So check out our rewards for ways that we're giving back to those who are in need of jobs, training, and even our meals.
Any contribution can help us reach our goal, and if you can’t financially contribute, there are still ways you can help us. Share this campaign with your friends and family to help us get the word out. The faster we reach our goal and are able to launch mademeals, the faster we can provide healthy meals delivered straight to your door and impact our community through employment and nutrition education.
Our Progress & Community
We aim to launch mademeals this coming fall, following the success of this crowdfunding campaign, but we want to keep all of you updated and excited about our mission every step of the way. We hope that all of you will join us in forming a larger community of mindful eating members that are as passionate about their health, their environment, and their community, as we are, no matter your location. That’s why our website (www.mademeals.co) includes our mindful eating blog where we’ll feature the latest food news, health tips, and even mademeals promotions to keep everyone in the loop.
Healthy eating changed my life, as well as my partner Joe’s, and I’m asking you to help me tell that story and launch this new platform for the mindful food movement by donating and sharing this campaign.
Thank you for your support and for joining us in building a mindful eating community with mademeals.
With much appreciation,
Jesse McBride, mademeals CEO & Founder
Risks and challenges
Over the past 2 years, we have been focusing on designing recipes and developing our production and packaging processes, as well as our financial models. We have a clear vision of what it will take to succeed, however there are always risks when starting a business, which we'd like to be transparent about:
1) Not reaching our sales goals to grow the business as needed: We plan on making meaningful connections with our community, and have a carefully crafted plan to reach the people we feel will value our service the most. With the number of people who have submitted their information to sign up when we launch, we feel confident that we will be able to hit our goals. If we do not, we plan on balancing our labor costs with our customer growth so that we can meet our goals slowly and steadily.
2) Getting overwhelmed with too many customers: It sounds like a good problem, but this is often something that causes businesses to fail. We have a plan to accept only the number of clients we can handle at any given time, so that we may scale our operation accordingly before taking on new clients, ultimately ensuring our ability to remain consistent with quality.
3) Not meeting our crowdfunding goal in time: This one is big. Unfortunately, if we do not meet our crowdfunding goal in time, we will not have the required capital to launch this business. That's why we need your help!Learn about accountability on Kickstarter
- (30 days)