Short update, but disappointing all the same. I had been hoping I wouldn't have to look like an idiot again in 2017, but I find ways.
Our fulfillment service is partnered with a company called SF Express for shipping. It had been the understanding that they could fulfill directly from the factory floor in Southern China, but unfortunately it turns out that isn't how things are. The orders that have been fulfilled thus far were shipped using FedEx International, which charges a rate that is unsustainable for us.
We have only now become aware of this fact. Astute backers may notice in the last update the shipping bills were from FedEx, which we understood would be the case for the first few while the SF Express system got set up. But it appears now that they were never going to be able to service our orders from our factory's location.
Accordingly, our product is being loaded up into trucks and freighted to Beijing, where SF Express will be able to handle distribution. That process will be completed no sooner than Friday, and potentially into next week, due to the general complications of the holiday season. Only once that resolves can fulfillment to individual backers resume.
Delays and additional expenses are obviously frustrating to all of us, myself included. But I find most disturbing the need to issue a correction so soon after our last update.
Please accept our apologies for these circumstances.
One of the reasons updates occasionally don't come quite on the schedule as may be optimal is our desire to report accurately. This latest development really came straight out of left field to all of us here, and we're relaying it to you all in what is practically real time.
That's the latest, and we'll update the community as information comes in.