ASDT is a grassroots, community-driven company. Launching on Kickstarter has given us the opportunity to put our dreams and vision out in front of the world, providing us with the audience necessary to take our campfire conversations and make them a reality.
Social media has entered into our lives and billions of dollars are spent daily trying to influence us on what we should think, act, and look like. Nowhere is it more prevalent than among woman. A terribly damaging culture of "compare and compete" has been created and used against women telling them that they are not good enough unless they are a certain dress size and look a certain way. Thus creating women with lower self-esteem, and constantly feeling that they are failing at something! We believe that there needs to be more social media that uplifts women and embraces them as who they are, in what ever capacity they are, instead of telling them they need to change. With that, we decided to use the same tools of social media to influence women and their self image for good. The messages of ASDT are simple but powerful, "a woman's beauty and power comes from the inside out" and "yes, you are good enough!" With your help, we can take this platform and grow it worldwide, one awesome "dope" woman at a time!
Since we started we have set out to prove that a very small grassroots movement could become something meaningful for many, not just a few. If you have the time, we would love for you to take a look at what we have already accomplished. We know it is small but we as a company are very small, and we have done this with no financial backing or investors- being supported only by community embrace.
With our wide range of meet up activities, we make it a point to have women with all skill levels participate. If this is their first time on a trail, yoga mat, SUP (stand up paddle board), climbing wall, or mountain bike, we want all ladies to feel comfortable and accepted. We always encourage ladies to teach and share their helpful tips and advice, stearing clear from any "compare and compete" attitudes.
Partnering up with One Heart World Wide, we have provided thousands in funds for Nepalese women to be educated in successful and correct birthing practices - despite the severe conditions following the earthquakes earlier this year. We have also supported birthing facilities and pre/post-natal education and care.
100% of profits from our Nepal Project went directly to One Heart World Wide.
With your backing, we now have the chance to join the Conservation Alliance, an organization that brings companies truly committed to protecting and preserving our most precious lands together. With your help, we will be able to afford their membership fees, providing us the means to use their resources in giving back to our environment where it is truly needed.
With the funding of this project we will be able to, as a clothing company, reduce our over all costs and improve our margins and pass those savings on to you -- the very people who support our company and have contributed to its very existence and also its future sustainability.
Funding of this project will also give us the support necessary to use more responsible, sustainable, and eco-minded methods in producing our apparel - such as the incorporation of recycled and organic materials, which will give you another reason to be proud to support ASDT. We want to create a company that not only gives more than it takes, but also is critical of its own practices. We want to create products and practices that truly are responsible and sustainable, as our environmental footprint matters a great deal to us. Our goal with Kickstarter is to grow our company and its positive impact worldwide.
With funding, we are also determined to improve our website and add a function at checkout where the consumer may pick where the portion of his or her funds actually go. Our standard contribution is up to 10% on regular items and an amazing 100% of our profits on special projects, such as our very successful Raise Nepal project from earlier this month. However, we must highlight that Kickstarter itself has rules specifying that we cannot contribute any of our Kickstarter Backer funds to these charitable causes and organizations.
As a company based out of Ogden, Utah, we truly desire to be known as one of Ogden's very own. Our cause-based foundation has everything to do with the people from where we call home. Ogden is known as one of the most charitable and service/volunteer oriented cities in America. It is so very important to us that the people from our hometown be represented well. We want them to be proud when they see an ASDT shirt- being worn anywhere around the world- that represents them and who we are along the Wasatch.
Wonder how we came up with the name AndShesDopeToo? Be sure to check out our entire Kickstarter bio.
We are amazed at how many successful meet-ups, clinics, and events we have organized this year, so imagine what we can do with YOUR HELP!
Risks and challenges
We want to always make sure we are 100% transparent in all we do. We understand as much as we stay on task, life and business sometimes will throw hiccups and hurdles. If anything should come up in our timeline that is different from what you see here, we will let you know as soon as possible. During our campaign, we will keep you up to date on our deadlines.Learn about accountability on Kickstarter
- (30 days)