Liz's cookies don't contain chemicals, additives, fillers, flavorings, or preservatives. Just good stuff you'd use at home. Surprisingly, even most so-called natural cookies contain stabilizers or other industrial ingredients. It's Liz's innovative recipes and artisan baking techniques that give our cookies a traditional flavor and texture, without eggs, butter, and (in our gluten free line) wheat flour.
Liz Lovely brings you cookies with a higher purpose. As Liz puts it, "Authenticity from start to finish." That means an uncompromising commitment to perfection, and a relentless approach to social responsibility. We don't cut corners, and we don't prioritize profits over people or the planet.
On Friday, September 28th, we were on ABC's Shark Tank, trying to raise the capital for our project. Despite Dan's amazing sales skills, and Liz's heartfelt story, the Sharks didn't bite. They just didn't "get it". Mark Cuban understood the market for Gluten Free products, but he wanted 33% of our business. No way!
Unfortunately, ABC and Hulu.com have recently removed our episode from the Internet. If you missed it, email cowboydan-at-lizlovely.com for more info on how to catch it.
FLOODED BY IRENE
Summer 2011, we spent every night building our first retail store in Vermont. We invested countless hours and nearly $20,000 in inventory and construction supplies. Three days before opening, Tropical Storm Irene ripped through the Mad River Valley and destroyed it.
Water was waist-high destroying our stuff, the floors, the walls, even the foundation of the landlord's building. Flood insurance didn't apply because we hadn't even opened, so we lost the whole thing. We haven't had the time, money, or heart to try again. Fortunately, our main bakery location was left untouched.
OUR EXPANSION PROJECT
Our biggest request is for more local stores to carry our cookies around the country. We have some big deals percolating to make that happen. But we need to be able to make MORE COOKIES!
With your help, we can double our bakery capacity with...
More bakery space (knock down old office walls)
Another 80qt Mixer
Another Formatic cookie cutter
Another 200lb Chocolate Tank
A special chocolate tank-to-tank heated pump
Lots more racks and trays
A few more stainless steel work tables
Two bakers hired & trained (two more in 6 months)
REWARDS: Eco-Friendly Gift Sampler
You choose the cookies, and we pack 'em in a 100% recyclable gift box made from eco-friendly, recycled, and re-used materials.
REWARDS: Our Exclusive Gear
We don't sell our gear on our website. You can only get official Liz Lovely gear through exclusive promotions like this! And, all official Liz Lovely gear is produced exclusively by Deerfield Designs:
"The Don," our Operations Manager is wearing our official T-Shirt, 100% Cotton, Slim-fit with Liz's original cookie drawing, our logo in full color, and "Baking a Difference". They are not available for sale on our website. Exclusively for our fans!
Master Bakers' Chef Coat & Bakers' Hat
Brittany, our Bakery Manager, in the actual chef coat and hat she wears every day in the bakery. Both are black, 100% cotton, and embroidered in full color with our logo. The jacket will have your name embroidered, just like Brittany's. Available in S, M, L, or XL... also Kids sizes! (Kids' sizes may not be available in black).
Limited Edition Liz Lovely Bakers' Apron
These are a limited edition just for Kickstarter.com! Perfect for the home baker, black with a full color, embroidered Liz Lovely logo, and the words "Baking a Difference".
$75,000 ~ With an additional $25,000, we can fund these third party certifications, and afford to add them to our packaging:
Certified Gluten Free
Non-GMO Project Verified
If met, all backers $100 and over will receive 1 package of Lovely Oh's (any flavor) in their first (or only) Reward shipment.
$100,000 ~ With another additional $25,000, we can release the long-requested single-cookie-pack. That's one Liz Lovely cookie in one bag. Liz's cookies are fragile, and a single cookie needs a backing-card to keep it from crumbling in the bag. We would spend $20,000 on a "friction feeder" to place those cards, and $5,000 to setup the new packaging.
If met, all backers $200 and over will receive 6 assorted, Gluten Free single packs shipped to their door when they are released sometime in 2013.
Risks and challenges
We were not successful at Shark Tank, but we were able to borrow some of the capital we need. So we ran this Kickstarter (at the urging of our fans... you guys!) in hopes of raising the rest of the money we need to expand. If we are successful in getting the project funded, here are our biggest challenges:
(1) GETTING PLACED IN STORES
It's not as easy at it sounds. If we can't get the shelf space, then we won't be able to support the additional overhead this project creates. So, we are also hiring two inside sales reps to relentlessly call and email buyers to get those cookies out there! With Dan's expert sales training, we know they will be successful.
(2) REACHING OUR PRODUCTION GOAL
We believe that we can double our production with this fairly limited investment in new equipment. The oven, chocolate enrober, and packaging machine stay as-is. Liz has the challenge of "phasing" each production day. She's already started designing some complex spreadsheets...
(3) STRETCH GOAL #1
Third Party Certifications can require fairly significant changes to the way a company operates. If we are unable to accommodate a requirement, we may not qualify for all of them. That said, we have been thoroughly inspected by the FDA with amazing results, so we're confident that we can design a processing plan that meets all the guidelines.
(4) STRETCH GOAL #2
There are some unanswered questions with the single pack. Will the shelf life be the same? Will the cookies hold up to handling? Will a single cookie hurt sales? We're not sure, but we believe that offering our best sellers in singles will be a good thing, and we're committed to finding the right answers!
SHOUT OUT ~ If every one of our fans pledged just $10, we would blow the doors off this project! So donate $10 or more, and we will forever immortalize you on a new web page at lizlovely.com dedicated to this Kickstarter effort! This includes all Reward levels $10 and over.
SHARE THE LOVE ~ Share a little love with us, and we'll share a little love with you! We'll send you a very Liz Lovely holiday card signed by Dan, Liz, and the whole crew. Plus three Liz Lovely logo stickers to bedazzle your stuff!
WEAR IT PROUD ~ Show off your impeccable taste in clothes (and cookies) sporting your very own Authentic Liz Lovely T-Shirt (shown below, produced by Deerfield Designs). Exclusively available here, not for sale on our website. And, we'll Share The Love with a Liz Lovely holiday card and three stickers!
COOKIE SAMPLER ~ Just want some cookies? No problem, we'll ship you 1 dozen cookies (6 packs) in assorted flavors (wheat or gluten-free, you choose) in an eco-chic gift box. And, we'll Share The Love with a Liz Lovely holiday card and three stickers!
WEAR IT LOUD & PROUD ~ Sometimes a T-Shirt isn't enough of a statement. So, get an Authentic Liz Lovely T-shirt, and an Official Liz Lovely Bakers' Hat (shown below, produced by Deerfield Designs). This is the same hat worn in our bakery. Exclusively available here, not for sale on our website. And, we'll Share The Love with a Liz Lovely holiday card and three stickers!
MIX IT UP! ~ No fancy gift box, just twice the cookies! We'll send you a mixed case, that 2 dozen cookies (12 packs) in any 4 flavors you choose. And, we'll Share The Love with a Liz Lovely holiday card and three stickers.
SNACKIN' FASHIONISTA ~ Indulge your passion for cookies and clothes! Get 1 dozen cookies (6 packs) in our fashionably eco-chic gift box, an Authentic Liz Lovely T-shirt, and the Official Liz Lovely Bakers' Hat. And, we'll Share The Love with a Liz Lovely holiday card and three stickers!
EAT, BAKE, LOVE ~ Eat our cookies for inspiration, then wear our official gear to bake a difference in your own kitchen! Get the Limited Edition Liz Lovely Apron (shown below, produced by Deerfield Designs) embroidered with our logo and "Baking a Difference". Plus, 1 dozen cookies (6 packs) in our eco-friendly gift box, an Authentic Liz Lovely T-shirt, and the Official Liz Lovely Bakers' Hat. And, we'll Share The Love with a Liz Lovely holiday card and three stickers! Namaste!
MASTER BAKER ~ On our bakers' 2nd anniversary she (or he) matriculates to the esteemed order of Liz Lovely Master Bakers. Get your very own, official Liz Lovely Master Baker Chef Coat (shown below, produced by Deerfield Designs) embroidered with the Liz Lovely logo and your name or nickname,. Plus, 1 dozen cookies (6 packs) in our eco-friendly gift box, an Authentic Liz Lovely T-shirt, and the Official Liz Lovely Bakers' Hat. And, we'll Share The Love with a Liz Lovely holiday card and three stickers!
THE MONTHLY FIX (6x6) ~ Get 1 dozen cookies (6 packs) of your choosing every month for 6 months, shipped straight to your door! The first shipment will also contain an Authentic Liz Lovely T-Shirt, and an Official Bakers' Hat. Just set it and forget it, baby!
THE MONTHLY FIX (6x12) ~ Get 1 dozen cookies (6 packs) of your choosing every month for 12 months shipped straight to your door! The first box will also contain an Authentic Liz Lovely T-Shirt and an Official Bakers' Hat. It's like Christmas (or Chanukah) every month!
MONTHLY FIX (12x12) ~ Get 2 dozen cookies (12 two-packs) of your choosing every month for 12 months shipped straight to your door! And, we'll include 2 Authentic Liz Lovely T-Shirts and 2 Official Bakers' Hats into the 1st box. Never be without!
LIZ BAKES JUST FOR YOU ~ Liz is a busy woman: running a business, raising a baby girl, and putting up with Cowboy Dan. But, Liz will set aside her responsibilities for an afternoon and personally bake 4 dozen cookies with any combination of ingredients just for you. Liz is a perfectionist, as you know, and she will undoubtedly run a test batch or two to make sure your cookies are positively AMAZE-BALLZ! Includes a personal thank you note, hand-written by Liz, and Authentic Liz Lovely T-Shirt, Master Bakers' Hat, and Limited Edition Apron. Cowboy Dan doesn't even get this kind of treatment anymore, folks!
THE LIZ LOVELY EXPERIENCE ~ Liz & Dan give you a personal, in-depth tour of the bakery learning about it's operation and evolution. Then they take you out to a gourmet dinner to share stories, laughs, and great local Vermont food. A professional photographer will capture the experience for your Facebook page and photo album. You'll head home with 2 cases of cookies, 2 Authentic T-Shirts, and 2 Master Bakers' Hats. Does NOT include travel and lodging costs. Dinner location, fare and dietary needs will be tailored to your needs.
THE *REAL* LIZ LOVELY EXPERIENCE~ Everything from the EXPERIENCE above, except instead of a bakery tour, you get to actually bake! Liz will personally shadow you as you mix, form, decorate, and package a batch of your favorite Liz Lovely Cookie flavor, alongside the Liz Lovely crew. This is a once-in-a-lifetime opportunity to learn the secret to Liz Lovely's incredible cookies. Amazing, right? (We must note that Liz is very protective of her trade secrets, so you will be required to sign a confidentiality agreement, not to mention a safety waiver.)