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We are about to change the headwear industry by introducing a brand new type of cap to the market. Be part of it now!
It looks awesome – We want to be humble but everyone’s reaction about this cap is the same.
The brim is our frame - Most headwear companies come up with designs for the crown, usually neglecting the potential of the brim.
Wearable wood – The newest piece of wearable wood on the market.
Less is more – We think that less is more and we apply that on our designs.
Grains on the wood – Every cap is unique due to the grains on the wood. As in, every piece of wood has its own “natural print”, and all the caps that we make are different from each other to a certain extent.
TWO-O is an Amsterdam-based startup that combines passion, creativity and good old craftmanship.
Recently, we set out on a mission to change the headwear industry. Now, we need your help.
All our products are designed and handmade by us at our workshop using sustainably sourced wood as the prime material.
Our goal is to blend natural beauty with timeless design by using the unique expression of wood's elegance to create fashionable products that will last a lifetime.
When purchasing a BooM cap you can choose between the already given options of color and wood. For example, you can ask for a red cap with a walnut brim or for a green cap with an oak brim. All the caps are one size fits all and come with an adjustable strap.
Quick overview of combinations
The cap in detail
Stars and Stripes - Kickstarter Limited Edition
TWO-O Workshop @ NDSM, Amsterdam
We were in our workshop brainstorming about new products and what to do with the loads of scrap wood we had. We strive for sustainability so we felt uncomfortable with throwing away perfectly fine wood.
After playing ping pong with ideas, Bob threw his baseball cap at a table that was piled up with scrap wood. In every good partnership, the connection between partners is so clear that they often don't need to talk to know what each other is thinking.
And it was just like this that the BooM collection started: a simple move that immediately turned on the light bulb inside our heads. We didn't even had to confirm that we were thinking the same thing at that moment. We just ripped the brim of an old cap apart and started talking about how we could make it work.
The following months we tried out different types of woods, different ways of putting the cap together and tested the product in all ways we thought. We also went to the streets in order to get feedback and validation from possible customers.
Over the year of 2015, the cap has become a success: great acceptance and response from the public. Now, we want to make this awesome cap available to the rest of the world.
BooM in Dutch means tree, which we thought is a great way represent the brand as well as some of our ethics in terms of sustainable design and creative thinking.
The caps from the BooM collection come in two types of crown: one made of acrylic fibers and another one made of melton wool fibers.
As a company that strives for sustainability and high quality, we find it extremely important to ensure that the wood we use in our projects comes from a reliable and environmentally friendly source.
For that reason, when deciding on which partner we would use, our main criteria was that it should have strong Corporate Social Responsibility policies. Our partner is a certified wood dealer holding the two main certifications in the field:
From Amsterdam with Love
We need your help to change the headwear industry by introducing this awesome cap into new markets across the globe and to go into full production with this cap. It takes us almost 60 min per cap - quite a long time per unit, which brings the cost up as well. We already have a manufacturing partner and we will use this money to place our first order with them.
Important: Once we reach €9000, we will disclose the first stretch goal and what benefit you will receive from it.
One year warranty
Well, the cap is made out of wood so you do have to be careful. For instance, do not throw you cap in the washing machine. WORST IDEA EVER. But just in case you do, we offer one year warranty on every cap.
Important to say that, we have produced a couple of hundred units. While we did have a few returning, most of our customers are happy with their cap with a wooden brim.
Winners of the Sign Up Action
We promised we would give away one cap for every 50 sign ups. So the names of the three proud winners of the coolest cap in the world are:
Congratulations, awesome people! Please send an e-mail to email@example.com with the subject "BooM: I want my cap with a wooden brim".
Risks and challenges
Obviously, we expect everything to go smoothly after being funded however we have to prepare for the worst. Our research about other successful crowdfunding campaigns has made us conclude that there is the risk that our manufacturing partner, for some unexpected reason, is not able to deliver all the hats on time. In case that happens, we will let you know and do our best to have these caps delivered as soon as possible.Learn about accountability on Kickstarter
- (29 days)