The VisionI have been to trade shows for years looking to see if anyone was making a guitar that was truly made for kids. All I have found are smaller versions of popular guitars. No one has built a guitar specifically for the needs of kids.
I met Paul Janowski when I was asked to be a part of panel on music education. I shared with Paul my vision for a kids guitar that would be built differently. Paul went straight to work designing the amazing prototype you see in the pictures and videos. Paul currently works for several guitar manufacturers designing high end guitars which sell for upwards of $1,500.
Paul went straight to work and developed a first prototype.
This guitar was a great first step and we were able to get accomplish the most challenging goal of getting the weight down. We conducted product tests with several kids and noticed some things that needed to change for the next step of the design.
While the total weight of the guitar was good, the weight distribution between the kneck and the body wasn't right. The kneck of our guitar has a very strong truss rod in order to hold the tension on such a small instrument. The guitar was too heavy in the kneck and thus didn't hang correctly when played when a kid stood to play it.
We knew that the next prototype was going to need to weight the same, but be a bit longer to balance out the guitar.
We also noticed the "input jack problem"
The Second Prototype
Paul went right to work on the new guitar and in December of 2012 designed a new body shape.
This is where we currently are in the process. We feel that this prototype is the one!
The main issue is weight. None of the guitars on the market are light enough for kids to stand and play. Our guitar is 40% lighter than the competition.
Kids often break their guitars because of the placement of the input jack. Our input jack is located on the back, minimizing risk of damage.
Our guitar is made of high quality components. The headstock of our guitar is a true original!
Built for Teaching
Part of what has made Rock and Roll High so successful at teaching kids is our "color method" approach to learning music. Different colored dots on the kneck of the guitar make it much easier for kids to find the notes they want to play. Until now we have just put stickers on guitars to show colors. With our own guitar on the market, we will be able to use the color method to teach anyone who has one of our guitars.
Video Lesson using the "color method"
Aaron Burch: Founder and Owner of Rock and Roll High
Paul Janowski: Chief Designer
Risks and challenges
There are many risks to any new product or venture. I have overcome many issues and problems in Rock and Roll High and I believe that my experience in that will help me in this new endeavor.
At NAMM 2013, I met with a company called ARAM music based in Korea which has manufacturing facilities in China. I have been in contact with them sense developing a plan for manufacturing our guitars. In late 2013, I sent them AUTO CAD drawings so that they could make a prototype in their facility. I will be meeting with ARAM again in January of 2014 at this years NAMM show.
Two music instrument retailers, Agoura Music in California and Miller Music in Colorado, have already agreed to carry our guitar. We believe there will be many more and we need your help to get to NAMM to meet them.
Schedule for production
Feb-March 2014 kickstarter campaign! That means you!
Meet with ARAM corporation and place order for 12 prototypes to be made and shipped.
Order factory made prototypes.
Receive and test prototypes . Make any changes needed before mass production.
Place order for 100 guitars!
Private release party for kick starter donors. You get the first batch!
Rock and Roll High guitars used in our summer camps throughout Ventura and Los Angeles counties.
Rock and Roll High guitars available at several local music shops and through online retailers.
Rock and Roll High has a booth at NAMM 2015 to sign up more vendors.
Upon completion of this campaign, we will be be able to fund a booth at the NAMM 2015 trade show and place a larger order with the ARAM music corporation.
With your help, we will fund a booth at the NAMM trade show in Jan of 2015.Learn about accountability on Kickstarter
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