NOTEBLOX - old-school paper, new-school iPad project video thumbnail
Replay with sound
Play with
$7,751 pledged of $15,000 goal
By benjamin diem
$7,751 pledged of $15,000 goal

Recent updates


we'll be back

I'm not sure if I'll be able to post additional updates once the fin hours expire, but I'm trying to get a smaller MOQ from the factory, to try again with a smaller goal. if I cant send updates after the close tonight, please see also send me feedback about why you think we failed. ben

MMM 8-26-2012

Good morning backers, (evening for you receiving this on Sunday). C

There was an interesting post in the Denver Post on Sunday about Kickstarter and I thought I would start with a couple of reflections based on this article.

As Kickstarter and other crowdfunding sites grow, so does scrutiny - The Denver Post

My overall impression of this article is something that I agree with. Kickstarter is not a store. I believe that the majority of backers on Kickstarter are aware of this, and understand that a pledge is more of an investment, where dividends are returned in the form of rewards, but there are apparently  many people out there kicking up a-lot of dust about not receiving their promised rewards.

There are of course 2 sides to this, the Denver Post article also references some local denver projects that are having a difficult time fulfilling rewards because the demand was greater than their expectation and therefore are re-thinking the manufacturing process. I'm personally well aware of the time required to manufacture and it was one of the key components in determining the minimum goal. 

There is really no way for a site like kickstarter to exist without a common understanding of risk and goals. It will be especially interesting to see how the MOST successful projects will fare in delivering the goods as promised and in a timely manner. 

Here at camp NOTEBLOX rest assured a logistics and implementation plan is in place. We still have a ways to go, but we've also experienced untraditional steady growth. Most successful projects meet their funding goal quickly and then the relative interest tapers off flattening out the reward curves. Our growth rate has been steady, but please continue to support our team by spreading the word and sharing the links so we have a chance to prove our concept with a bonafide delivery.


To address the issues of performance on the rewards il share with you some of the planning that went into creating a project on kickstarter. First off, the idea was easy, instant and spontaneous it was the development of the idea that tis always the complicated part. With an MOG of 1500 units and a production lead time of 4 weeks, production will not begin until they receive payment via escrow. Amazon dies not release payments for 14 days after the close of the campaign. There will be several subtle changes made prior to production beginning (appx 1 week). Thus the schedule for implementation will look like the one at the bottom of this update. (business days only are counted in calculations)


Reign of Fire (2002) is perhaps one my personal favorite under-rated movies of all time. The plot surrounds a post apocalyptical community trying to stay alive and rebuild the human race. But it was not a nuclear appocalypse that destroyed civilization, it was a resurgence of dormant dragons awoken after thousands of years of hibernation. While the plot may sound absurd the story telling and the characters are very rich and are truly amazing roles for Matthew McConaughey, Christian Bale and Gerard Butler.

  • Image 152276 original



For backers only. If you're a backer of this project, please log in to read this post.


Just got the below email from Kickstarter...

It seems our renegade marketing campaign is off the chart...

Thanks to all of you for helping out, but keep in in check... a bit.

  • Image 147411 original

MMM 8-13-2012


For backers only. If you're a backer of this project, please log in to read this post.