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By Karla and James Murray
$6,277 pledged of $3,250 goal
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All or nothing. This project will only be funded if it reaches its goal by .

About

ABOUT THE PUBLIC ART INSTALLATION:

"Mom & Pops of the L.E.S." is a free large-scale public art installation inside Seward Park in the Lower East Side of Manhattan. Both Karla & James Murray will be installing an 8 foot high x 12 foot wide x 8 foot deep rectangular wood-frame sculpture consisting of near life-size photographs of four mom-and-pop neighborhood stores of the Lower East Side, most of which are no longer in business and have sadly disappeared from the streetscape. 

Each of these four shops which you can see in the 1/10th scale miniature we created; a bodega, a coffee shop/luncheonette, a delicatessen, and a newsstand represent small businesses that were common in the Lower East Side and helped bring the community together through people’s daily interactions. When viewing the near life-size photographs one can get a visceral sense of the impact of these losses on the community and on those who once depended on the shops that are now gone. The installation is an artistic intervention and a plea for recognition of the unique and irreplaceable contribution made to New York by small, often family-owned businesses. These neighborhood stores help set the pulse, life, and texture of their communities.

Karla holding 1/10th Scale Miniature inside Seward Park
Karla holding 1/10th Scale Miniature inside Seward Park

We will be constructing our wood-frame sculpture inside Seward Park, with lumber and plywood and covering it with our near life-size storefront photographs printed on dibond, an aluminum composite material that is weather, UV, freeze and heat-resistant and will also have a graffiti-resistant laminate applied, as the installation will be up for an entire year from July 2018 through July 2019.

Although we are very grateful that we received a public art grant from NYC Parks and Uniqlo for this project, the high costs of materials, fabrication and installation of both the wood frame sculpture and dibond storefront prints require us to seek your additional contribution.

The goal we have set is the minimum amount we need to successfully cover the costs of the materials we need to construct our wood frame (multiple plywood panels, 2 x 4 lumber, skids, wood screws, fasteners, paint, drill/driver, hand saw, circular saw), fabrication costs for the oversize dibond storefront print panels, installation costs as well as the cost of general liability insurance for the duration of the installation.

STRETCH GOAL ADDED with NEW REWARDS 5-25-18:

In just a few short days after launching, we are excited to announce that our funding goal has been met! We are so excited and want to let everyone know that this would not be possible without the generous support of all of our backers and we can't thank you enough. We are now setting a stretch goal doubling the amount, as our initial goal represented only the minimum amount we needed to successfully cover the costs of the materials, fabrication and general liability insurance for the installation. With additional funds, we can plan on achieving our longer-term goal for the "Mom-and-Pops of the L.E.S." installation, which is to find a new home for the storefront sculpture after its exhibition period inside Seward Park has ended in June 2019. We hope that the installation will be able to continue to act as an artistic intervention to help raise awareness of the importance of small mom-and-pop stores to the fabric and character of their community.

Additional funds will help us pay for professional deinstallation so that the near life-size storefront photos printed on 4 foot x 8 foot dibond (aluminum composite) panels can be removed from the wood frame and properly wrapped and boxed. The additional funds will also be used to help pay the monthly storage fees of approximately $200 per month for a 4x 8 x 8 foot storage unit in the Lower East Side to safely house the photographic panels until we find a new installation home. Thank you again for your love and support!

Mom & Pops L.E.S. logo generously created and designed by our supporter Molly Woodward of vernaculartypography.com
Mom & Pops L.E.S. logo generously created and designed by our supporter Molly Woodward of vernaculartypography.com

TO SEE MORE PHOTOS of the INSTALLATION progress please follow us on Instagram @jamesandkarla and on the dedicated page we created @momandpopsles

ABOUT THE REWARDS:

-1/10th scale Miniature of "Mom-and-Pops of the L.E.S." sculptural installation created and signed by Karla & James Murray Limited edition of 2. Photo below is of Edition 1/2

Miniature is 13.5 inches width x 9 inches height x 10.5 inches depth constructed of plywood panels, archival digital C-prints, cardboard, watercolor, oil pastels, and placed on a base of miniature black wood Belgian blocks that were cut and glued. All 4 sides of miniature can be seen in video. Please note that Edition 2/2 will differ slightly in appearance than Edition 1 (Edition 1 is shown below and in video) as it will have a lighter silver-colored roof rather than a steel gray roof. Other details and dimensions will remain identical.

-1/10th scale miniature of "Mom-and-Pops of the L.E.S." sculptural installation
-1/10th scale miniature of "Mom-and-Pops of the L.E.S." sculptural installation
Front view of 1/10th scale miniature of "Mom-and-Pops of the L.E.S." sculptural installation
Front view of 1/10th scale miniature of "Mom-and-Pops of the L.E.S." sculptural installation

-12 x 36 inch Chromatic Storefront Signage Collage printed directly on metal with wall mount float in back for hanging. 

12 x 36 inch Chromatic Storefront Signage Collage printed directly on metal making it waterproof, dry-erasable and easy to clean. Floating mount on back included so that it is ready to hang.
12 x 36 inch Chromatic Storefront Signage Collage printed directly on metal making it waterproof, dry-erasable and easy to clean. Floating mount on back included so that it is ready to hang.

-8 x 10 inch OR 11 x 14 inch STOREFRONT SIGNED PRINT OPTIONS:

Your choice of 7 different Archival Signed Store Front prints in 11 x 14 inch size (the same choices are available in 8 x 10 inch size). All photos are printed on Kodak Professional Endura Luster Paper and signed by us.
Your choice of 7 different Archival Signed Store Front prints in 11 x 14 inch size (the same choices are available in 8 x 10 inch size). All photos are printed on Kodak Professional Endura Luster Paper and signed by us.

-16x 20 inch STOREFRONT: The Disappearing Face of New York Poster SIGNED by us and printed on archival Kodak Professional Endura Luster Paper

16 x 20 inch STOREFRONT: The Disappearing Face of New York poster SIGNED by us
16 x 20 inch STOREFRONT: The Disappearing Face of New York poster SIGNED by us

- First edition copy of STORE FRONT II- A History Preserved Mini edition SIGNED by us. Book is Hardcover, 346 pages and measures 8.7 x 1.1 x 7.3 inches ($30 USD value) Seen in photo below sitting on top of the oversize edition of the book.

First Edition copy of "Store Front II- A History Preserved" signed by us on title page.
First Edition copy of "Store Front II- A History Preserved" signed by us on title page.

 -Signed copy of STORE FRONT: The Disappearing Face of New York Mini edition. Book is Hardcover, 346 pages and measures 8.7 x 1.2 x 7.3 inches ($30 USD value) Seen in photo below sitting on top of the oversize hardcover edition of the book.

Signed Copy of "Store Front: The Disappearing Face of New York" Mini Hardcover edition
Signed Copy of "Store Front: The Disappearing Face of New York" Mini Hardcover edition

 NEW REWARDS ADDED at $20 or more for 5-25-18 Stretch Goal: 

Your choice of  2 "Mom-and-Pops L.E.S." branded Sharpie Pens and  1 copy of "Mom-and-Pops L.E.S." unlined Notebook OR 1 "Mom & Pops L.E.S." Heavy Canvas Tote. 

The "Mom & Pops L.E.S." logo has been generously created and designed by the talented supporter, Molly Woodward of @vernaculartypography 

"Mom & Pops L.E.S." branded Sharpie pen
"Mom & Pops L.E.S." branded Sharpie pen
"Mom & Pops L.E.S." Notebook- 80 pages unlined white paper
"Mom & Pops L.E.S." Notebook- 80 pages unlined white paper
"Mom & Pops L.E.S." Heavy Canvas Totebag
"Mom & Pops L.E.S." Heavy Canvas Totebag

 NEW REWARD JUST ADDED 5-26-18: SIGNED LIMITED EDITION    12 x 36" CHROMATIC SIGNAGE COLLAGE PRINT (unframed)

- 8.5 x 32 inch width image printed on 12 x 36 Kodak Professional Endura Glossy Paper Signed Limited Edition of 50 (shipped in sturdy photo tube)

Karla showing unframed Chromatic Signage 12 x 36 inch print
Karla showing unframed Chromatic Signage 12 x 36 inch print

 See detail of Chromatic Signage Collage print below:

 Mom & Popism Boardbook- Signed by us. 

Boardbook of 20 pages measures 12 1/4" x 6 3/4" documents the completed artwork of the "Mom & Popism" art installation on the Gawker Media rooftop, which featured James & Karla Murray's storefront photographs reproduced at near life-size scale and painted over by graffiti and street artists including Lady Pink, Cycle, Shiro, Royce Bannon, Chris (RWK).

Mom & Popism Boardbook
Mom & Popism Boardbook

 5x 7 STOREFRONT POSTCARD signed by us.

Everyone who pledges $10 and more will receive a 5 x 7 inch Storefront Postcard on thick cardstock with SIGNED personalized THANK YOU from us mailed to you. The postcards can be framed as they are printed on high quality cardstock of 80 lb. Glossy with a UV varnish.

5 x 7 Storerfront Postcard (Glossy with UV Varnish)
5 x 7 Storerfront Postcard (Glossy with UV Varnish)

Risks and challenges

Our biggest challenge we have faced while embarking on this project is learning how to properly construct the large wood-frame sculpture that will house our near life-size storefront photographs and figuring out what material would be best to print our photographs on being that they will be exposed to the sun, heat, rain, snow and freezing temperatures and possibly graffiti, while installed in Seward Park. Thanks to friends including Doug Ensel, Fernando Luciano of Unique Visuals and Mac Pohanka of Noble Signs we have figured out the best materials to use and how to build the sculptural installation.

All our backers will be kept up to date on our progress as we begin our installation in late June inside Seward Park and we will also share photos of the installation process.

We also would love everyone to join us at our official opening celebration this summer (date to be announced).

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    THANK YOU

    - Thank you note emailed to you for helping support this project!

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    SPECIAL THANK YOU on social media

    -Thank you note emailed to you for helping support this project

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    SIGNED STOREFRONT POSTCARD

    -1 signed 5 x 7 inch Storefront Postcard on cardstock with SIGNED personalized THANK YOU from us mailed to you. Everyone who pledges $10 and more will receive this item. Donation includes Shipping to anywhere in the world!

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    2 Branded Sharpies and Signed Postcard

    -2 Branded Sharpie pens with "Mom-and-Pops of the LES" mailed to you

    -1 signed 5 x 7 inch storefront postcard on cardstock with SIGNED THANK YOU note from us mailed to you. Donation includes U.S. shipping. International shipping is additional.

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    1 ticket to "Store Front" walking tour

    -1 ticket to attend a "Store Front: The Disappearing Face of New York" walking tour led by Karla & James Murray in the East Village lasting 2 hours VALUED at $30 and redeemable for multiple tour dates to be announced.

    Join Municipal Art Society of New York (MAS) guides Karla & James Murray, the photographers and authors of "Store Front:The Disappearing Face of New York" as they visit some of the remarkable East Village and Lower East Side storefronts documented in their books, and remember those which have disappeared. Unique 19th and 20th century retail graphics and neon signage as well as architectural adornments will be discussed. Dates to be determined, usually on a Saturday or Sunday and available on a monthly basis. Maximum of 30 people will attend any given tour.

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    Mom & Pops LES Notebook/Sharpies OR Tote

    NEW REWARD added 5-25-18 to meet Stretch Goal with your choice of:

    - 1 "Mom & Pops L.E.S." Notebook of 80 Pages of Unlined White Paper AND
    -2 "Mom & Pops L.E.S."branded Sharpie pens

    OR "Mom & Pops L.E.S." Heavy Canvas Tote (12.0 oz. Heavy Canvas with Bottom Gusset and Web Canvas Handles with 10" Drop Tote measures: 20" W x 15" H x 5" D

    -1 signed 5 x 7 inch Storefront Postcard on cardstock with SIGNED personalized THANK YOU from us mailed to .

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

    Donation includes U.S. shipping. International shipping is additional.

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    Mom & Popism book, Postcard & Sharpies

    -1 copy of "Mom & Popism"board book SIGNED by James & Karla Murray. (seen in video) Donation includes U.S. shipping.

    -1 signed 5 x 7 inch storefront postcards on cardstock with SIGNED THANK YOU note from us

    -2 branded Sharpie pens with "Mom-and-Pops of the LES"

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    STOREFRONT 16 x 20" Poster and Postcard

    -1 STOREFRONT: The Disappearing Face of New York 16 x 20 inch poster SIGNED by us and printed on Kodak Professional Endura Luster paper

    -1 signed 5 x 7 inch storefront postcard on cardstock with SIGNED THANK YOU note from us

    --Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

    -Donation includes U.S. shipping. International shipping is additional.

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    Pledge $45 or more About $45

    Signed STOREFRONT 8x10 Print & Postcard

    -Choice of 7 different signed archival 8 x 10 inch Store Front prints seen in video and story. Printed on Kodak Professional Endura Luster paper and signed by us. Donation includes U.S. shipping. International shipping is additional.

    -1 signed 5 x 7 inch Storefront Postcard on cardstock with SIGNED personalized THANK YOU from us mailed to .

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    Signed "Store Front II" Book- 8x10 Print

    -FIRST EDITION copy of James & Karla Murray's book "Store Front II- A History Preserved" Mini edition SIGNED by us ($30 USD value) see book in video and story

    -Choice of 7 different signed archival 8 x 10 inch Store Front prints seen in video. Printed on Kodak Professional Endura Luster paper and signed by us. (see print selection in video and story)

    -1 signed 5 x 7 inch Storefront Postcard on cardstock with SIGNED personalized THANK YOU from us mailed to .

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

    Donation includes U.S. shipping. International shipping is additional.

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    "Store Front" Book -Sharpies-8x10 Print

    -SIGNED copy of James & Karla Murray's book "Store Front: The Disappearing Face of New York" Mini Hardcover edition, 346 pages and measures 8.7 x 1.1 x 7.3 inches ($30 USD value) see book in video and story

    -Choice of 7 different signed archival 8 x 10 inch Store Front prints seen in video. Printed on Kodak Professional Endura Luster paper and signed by us. (see print selection in video and story)

    -2 Branded Sharpie pens with "Mom-and-Pops of the LES" mailed to you

    -1 signed 5 x 7 inch Storefront Postcard on cardstock with SIGNED personalized THANK YOU from us mailed to .

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

    Donation includes U.S. shipping. International shipping is additional.

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    Signed STOREFRONT 11x14 Print & Postcard

    -Choice of 7 different signed archival 11 x 14 inch Store Front prints seen in video and story. Printed on Kodak Professional Endura Luster paper and signed by us. Donation includes U.S. shipping. International shipping is additional.

    -1 signed 5 x 7 inch Storefront Postcard on cardstock with SIGNED personalized THANK YOU from us mailed to .

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    12x36 inch Signage Collage Print

    - Limited Edition Chromatic Storefront Signage Collage Print signed and numbered by James & Karla Murray:

    8.5 x 32 inch width image printed on 12 x 36 inch Kodak Professional Endura Glossy Paper Signed Edition of 50

    Panoramic print (as seen in our Story) will be shipped rolled inside sturdy photo tube. Shipping is additional $10 within the U.S. only

    -1 signed 5 x 7 inch storefront postcard on cardstock with SIGNED THANK YOU note from us.

    -Your name listed as a supporter on our social media accounts; Twitter & Instagram: @jamesandkarla Facebook and Blog: James and Karla Murray Photography

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    Chromatic Storefront Signage Collage

    -12 x 36 inch Chromatic Signage Collage created by James & Karla Murray and printed directly on metal with high gloss finish giving the collage brightly saturated colors and brilliant whites. These metal prints have outstanding durability as the photo is infused directly into the metal so that they are fade and stain and water-resistant. They are even dry-erasable and easy to clean with your favorite glass cleaner.

    Donation includes U.S. shipping and a certificate of authenticity signed by James & Karla Murray will also be mailed to donor.

    International shipping to Canada is available for an additional $20.00

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    Pledge $500 or more About $500

    1/10th Scale "Mom-and-Pops" Miniature

    -Limited edition Mom-and-Pops of the L.E.S. 1/10th scale miniature created and signed by Karla & James Murray
    Miniature is 13.5 inches width x 9 inches height x 10.5 inches depth constructed of plywood panels, archival digital C-prints, cardboard, watercolor, oil pastels, and placed on a base of miniature black wood Belgian blocks that were hand cut and glued. All 4 sides of miniature can be seen in video and photos are also included in our story.

    -Please note that due to the delicate materials of this miniature, shipping within the U.S. shipping is additional (estimated at $15) but item can be picked up FREE of charge at our studio in the East Village of Manhattan or at the opening celebration of the installation at Seward Park in the Lower East Side.

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