The Project Focus
Our aspiration is to open a kombucha draught bar in Sacramento, California, that focuses on hand-crafted kombucha served on draught in pint glasses. Kombucha Kulture will feature up to ten distinct varieties of kombucha on draught developed by small brewers located mostly throughout Northern California. We will also carry exceptional non-local kombucha.
To compliment our drinks, we will offer fresh wheatgrass, fruit and
vegetable juices, all organic and locally sourced, as well as a variety
of sandwiches and baked goods prepared by businesses in Sacramento.
Kombucha Kulture's Primary Product
Kombucha is a
probiotic health drink produced by fermenting tea and sugar with a live
culture. The flavor is crisp, refreshing and reminiscent of a fruity or
cider. Though the exact origin of kombucha tea is unknown, it has
been a part of the Chinese culture for at least 2,000 years and has
been referred to as "the elixir of life".
Kombucha Kulture's first press write-up!
Kombucha Kulture's Environment/Vibe
We have found a beautiful location in Midtown, Sacramento that has
already been built out for a business like ours. We want to make it our
own and add a warmth and character that reflects the complexity of kombucha
itself. We plan to renovate the interior using green construction
methods and recycled materials, which will lessen our environmental
impact and reduce costs. Some of our planned improvements include
constructing countertops and tables using 150-year-old salvaged walnut
hardwood and refinishing floors with eco-friendly concrete and stains.
We will also purchase building materials from the Habitat for Humanity
ReStore in Sacramento.
Kombucha is a novel product to many people and we plan to
incorporate an element of education in our business that will help
guests gain a familiarity with kombucha, and in turn ensure repeat customers.
$25,000 (ouch!) Equipment - tap system, refrigeration, espresso
machine, reverse osmosis system, ice machine, point-of-sale system,
dishwasher, food display, tables and chairs, glass and coffee ware, and
$8,000 Construction - Paint, countertops, limited demolition, signage and contractor fees.
$7,500 - Lease and deposit
$5,000 - Kickstarter and Amazon
$4,500 - Product
To provide the highest-quality, locally-sourced, organic and raw, draught and bottled kombucha. To employ a knowledgeable and caring staff who will educate inquiring patrons on the vast health benefits of kombucha in order to create a loyal customer base. To broaden the appeal of kombucha as a healthy addition to the specialty beverage market.
Company Goals and Objectives
To create a profitable business that will allow us to bring this healthy drink to as many people as possible and share this probiotic-rich beverage to better the lives of those who consume it.
Our goal is to bring draught kombucha to the mainstream in the same way entrepreneurs have created a culture around coffee. We want to create a "kulture" around draught kombucha.
As demand and sales grow in the functional beverage market, many consumers have already discovered the benefits of drinking kombucha,
and those still searching for a healthy, detoxifying beverage will
eventually come across it. Our goal is to intervene and bring this
healthy elixir on draught to the masses in a welcoming environment rife
We understand that a startup business is a highly complex undertaking and essential to this undertaking is a strong, knowledgeable support system, which we have created. Included in this support system are kombucha brewers, local business owners, a local attorney, a marketing specialist, a local contractor and many more experienced individuals on hand and ready to help.
Kombucha Market Research
Sales of kombucha and other “functional” juices in the United States topped $295 million in 2010, up 25% over a two-year period, according to SPINS Inc., a market researcher.
“It’s become incredibly trendy lately in the 20-to-30-something, foodie, intelligentsia set,” said Dr. Daphne Miller, a family practitioner and professor of nutrition and integrative medicine at the University of California, San Francisco. “Kombucha is like their Coca-Cola.”
Growth seems inevitable: Market researcher SPINS projected $110 million in Kombucha sales in 2011, not including Whole Foods, meaning the entire category is expected to top $200 million. Meanwhile, privately commissioned research by industry insiders shows kombucha sales moving north of $500 million by 2015.
Industry research estimates that Whole Foods sells approximately 110 cases per week/per store, amounting to $75 million worth of the trendy fermented tea in 2010–almost 1% of the company’s total revenue.
Source, Hannah Crum, The Kombucha Mama August 23, 2011 www.bevnet.com
Wrapping It Up
Kombucha Kulture wants to bring various brands of organic draught and bottled kombucha under one roof to share with our community. We have the vision, the people, the products and the location, plus the determination to bring all of these pieces together. However, we are lacking the capital – and that’s why we need people like you who believe in and support the entrepreneurial spirit that built this country and is needed now more than ever to rebuild it.
Thank you so much for your time and if you can, please donate to and help spread the word about our project, Kombucha Kulture.
Here's Your Encore...
Kombucha Health Benefits
Up to 95% of the body’s serotonin and 80% of the body’s immune system is concentrated in the digestive tract. Kombucha contains large amounts of probiotics that help rebuild the digestive and immune systems, creating an overall feeling of health and wellness.
Kombucha increases the efficiency of the body’s detoxification ability through glucuronic acid production in the liver, which rids the body of disease causing toxins.
Kombucha contains high levels of antioxidants that protect cells from damage brought about by cancer-causing free radicals. Antioxidants also speed up the body’s metabolism, helping the body to burn fat.
Kombucha contains the range of B vitamins, particularly B1, B2, B6 and B12, which provide the body with energy, help to process fats and proteins, and are vital for the normal functioning of the nervous, immune and cardiovascular systems.
There are many more health benefits attributed to the consumption of kombucha.