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$39,283
pledged of $30,000pledged of $30,000 goal
407
backers
6days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, August 31 2019 3:59 AM UTC +00:00.

$39,283
pledged of $30,000pledged of $30,000 goal
407
backers
6days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, August 31 2019 3:59 AM UTC +00:00.

About

WHOA NAH!!!!! We hit our first GOAL!

Thanks to 317 folks, we raised our first 30K in 16 days! We've got about 13 days left to get to our Stretch Goal. If you missed the first train, no worries, there's another one leaving the station. You can help us get to $100K by midnight on August 30th. Contribute whatever you can. Tell your folks. Put you money where your mouth is. And last but not least...SHOPPE BLACK.

Until we reach that 100K...we're just going to let this ride...

PUT YOUR MONEY WHERE YOUR MOUTH IS

Although we were both in the Howard University's Class of 2000 (and one space away from each other in our Freshman yearbook, we didn't actually MEET each other until Tony slid into Shantrelle's DMs on Facebook. After much background checking, he got the green light, sparks flew...and we've been together ever since. 

At the time, Tony was all about Black entrepreneurship in the States and on the Continent and Shantrelle was completely engrossed in a curatorial practice rooted in the aesthetics, history and culture of the Diaspora.

Through our love for Black people we decided to marry each other and our two interests.

We first founded SHOPPE BLACK in 2015 as a Facebook page to direct people to Black owned businesses as well as highlight excellence in our culture. As interest grew, so did we - by establishing our online magazine. It wasn't until our NOLA/Nigerian style wedding went viral (google #blackestweddingever or #jollofandjambalaya) that SHOPPE BLACK started to become a household name. 

Since then, we've interviewed hundreds of entrepreneurs and profiled thousands of businesses on our site and social media platforms. The response has been incredible! Every week, we're getting emails, texts and calls from entrepreneurs who have told us that thanks to our features, not only have they received more recognition but that their revenue has grown tremendously. Not to mention, so many of you who are appreciative of being put on to so many great brands.

#jollofandjambalya Photo Credit: Rog and Bee Walker
#jollofandjambalya Photo Credit: Rog and Bee Walker

Why are WE raising this money?

While people have asked us to expand our content and offerings, over the past few years, we've taken the time to research what is and what's not working for us. So many years after the Green Book and national Black Book cease to exist, there is STILL a need for that GO TO place to find great quality Black businesses and services. So that's what we're here to do. Bring you that one-stop shop for all things related to Black entrepreneurship, businesses and so much more!

We're launching this Kickstarter Campaign to not only launch the PREMIER global business directory that you all have been asking for, we're also launching a boutique  BLACK OWNED BUSINESS AGENCY that will help brands and businesses to not only survive but to THRIVE. 

Additionally, when we say that we're GLOBAL, that's what we mean. Our network in the Diaspora is massive - thanks to Tony's Nigerian roots and Shantrelle's Diasporan travels and career. When we launch our directory, we want to make sure that we're sitting down with folks to find out what businesses and our communities need, not only in the US but in other cities across the globe. That's why part of our funds will be used to do on-the-ground Focus Groups in cities from New Orleans to Salvador de Bahia.

At the Pierre Verger Foundation in Salvador de Bahia (Tony's rocking a Philadelphia Printworks Tee and Shantrelle a top from Amsterdam based Nomi by Naomi and Hammerpants by WOWWOWBYWUNMI.
At the Pierre Verger Foundation in Salvador de Bahia (Tony's rocking a Philadelphia Printworks Tee and Shantrelle a top from Amsterdam based Nomi by Naomi and Hammerpants by WOWWOWBYWUNMI.

If all of that isn't enough, to take things a little further, next year we want to create a magazine that will highlight the best of what our community has to offer and more!

GOAL #1: $30K

If we raise $30K, we'll be able to launch the beta version of our global directory AND travel to London, Lagos, New Orleans, New York and Philly to host focus groups with entrepreneurs, brands, cultural activists and other folks invested in our community.

GOAL #2: $60K

If we raise $60K, we'll be able to launch our boutique BLACK OWNED BUSINESS AGENCY and take the Put Your Money Where Your Mouth Is Tour to Paris, Amsterdam, DMV and Montreal. 

GOAL #3: $100K

If y'all do the unthinkable and help us to raise $100K, not only will we launch the directory, the agency and go to Brazil, Los Angeles, Atlanta and Chicago but we'll be able to hire a team to help us create and launch our boutique magazine as well!

But there a like fifty-leven Black owned _________. Do we really need another one?

YES! The reality is that despite what we've been taught to believe, there is room for everybody to win. That's why we've profiled so many of the companies and brands who are out here raising awareness about shopping Black. While there are countless directories, social media pages, websites and organizations that have been created to promote circulating money in the Black community, there has yet to be that one source that we all turn to for news, information, inspiration and business support. That's what we want to be for both the customers/consumers who want to SHOPPE BLACK and the businesses that are founded by people who look like US.


So you think this sounds DOPPPPE. How can you support?

1)You can PUT YOUR MONEY WHERE YOUR MOUTH IS and contribute to our campaign. We talk all kinds of currency, especially the kind that folds (that's a Coming to America reference bka Shantrelle and Tony's favorite movie for those of you who may not know).

2) You can SPREAD THE WORD. Share, post it in your stories, tweet about it, write a press story about it, send out emails, tell your people. Let everyone know about what we're trying to do with your help.

3) You can submit up to TEN of your FAVORITE Black owned businesses anywhere in the world by going to this link HERE: https://www.surveymonkey.com/r/shoppeblackaugust

4)  Lastly, make shopping Black a lifestyle. Spend your money where it counts the most. Follow us. Tag us and #SHOPPEBLACK.

PS: Do I have to be Black to support the cause? 

Not at all! We want everybody to give us money. Your dollars, pounds, euros are just as green, blue, multi-colored as anyone else's.

Risks and challenges

CHALLENGE #1: Our biggest challenge is that we're a small team of two with volunteer help from our social circle who pitch in to write articles and/or consultants we contract for other design services. In order to make this work, we definitely need team of writers, designers, photographers and videographers who can create and contribute dynamic content while we focus on getting these other initiatives off the ground.

CHALLENGE #2: Although we've done lots of research we still have LOTS of data to collect in terms of knowing WHICH Black businesses are out there who deserve our support. But you've got us covered. Word of mouth is the best kind of marketing for a business and if you contribute to our database, we can get that directory up and running in no time. (Well some time).

CHALLENGE #3: Lastly, while we have an expansive social circle in the cities where we're taking the tour, we could use your help: in identifying who we should invite to be a part of the focus group, securing locations for our focus groups and meet ups, connecting us with people who are well connected in the community who also patronize and have great relationships with lots of Black owned businesses. We would also love to hire local photographers and videographers to document our experiences.

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    Pledge US$ 10 or more About US$ 10

    Let the Dollar Circulate

    Did you know that Black folks have 1.2 TRILLION spending power in the US and even more internationally? For every person giving us $10 of those dollars, we're shouting out you and/or your business on SHOPPE BLACK's official site.

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    Merci. Mesi.

    In gratitude for your $25 donation, we'll be sending you a handwritten note of thanks.

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    Put Your Money Where Your Mouth Is

    At this level, you'll receive discounts at 50 of our favorite Black-owned businesses internationally and online. On top of that, we'll throw in a SHOPPE BLACK button that you can sport everywhere.

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    • SHOPPE BLACK button or pin
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    Pledge US$ 75 or more About US$ 75

    What's the Tea?

    At this level, you'll get a SHOPPE BLACK mug and bag of tea from one of our favorite Black-owned tea brands.

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    • Discounts to 50 businesses
    • Handwritten Thank You Card
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    SHOPPE BLACK OFFICIAL

    At this level, get the Official SHOPPE BLACK TEE AND TOTE.

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    DANDY LION

    Get a signed copy of Dandy Lion: The Black Dandy and Street Style.

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    • Official SHOPPE BLACK Tee or Tote
    • Discounts to 50 businesses
    • Shout out on our website
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    Pledge US$ 500 or more About US$ 500

    SHOPPE BLACK FRIDAY Holiday Box

    Let US do your holiday shopping for YOU. Kwanzaa Claus will fill your gift box with gifts from 7 of our favorite brands. You can give one out for each day of Kwanzaa to your family and friends.If 200 people give us $500, we'll reach our ULTIMATE goal of $100K!

    Includes:
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • Shout out on our website
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    Making Groceries

    At this level, we'll make your groceries (a New Orleans term for grocery shopping) and fill your goodie bag with yummy items from some of our favorite Black-owned food brands.

    Includes:
    • Reusable SHOPPE BLACK grocery tote
    • Handwritten Thank You Card
    • Discounts to 50 businesses
    • Shout out on our website
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    Pledge US$ 1,000 or more About US$ 1,000

    Chef's Table

    Enjoy a specially designed chef's meal at one of our favorite Black owned restaurants, on-us. Limited to the following cities: London, New Orleans, Amsterdam, Chicago, Los Angeles, Philadelphia, Atlanta, New York, Washington, DC. or Salvador de Bahia.

    Includes:
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • Bag of Black owned edible products
    • Reusable SHOPPE BLACK grocery tote
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • Discounts to 50 businesses
    • Handwritten Thank You Card
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    Hour long Consultation

    Do you need some help getting your idea off the ground? Or is you business up and running but you need some help in some critical areas - branding, marketing, customer experience. This reward would be ideal for anyone who would like to get a jump start on our Business Services to help take their business to the next level.

    Includes:
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • Official SHOPPE BLACK Tee or Tote
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • SHOPPE BLACK Mug and Box of Tea
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    Pledge US$ 2,500 or more About US$ 2,500

    Get Your Shine On

    SHOPPE BLACK's social media platform and website get thousands of hits each day from visitors looking for Black owned businesses. At this level, you'll get 12 months of featured placement on our website for your business or a worthy cause. Your ad will be designed by one of our in-house designers.

    Includes:
    • 1 hr business consultation.
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • SHOPPE BLACK Holiday Gift Box
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • SHOPPE BLACK Mug and Box of Tea
    • Shout out on our website
    • Limited Edition BEAUCOUP BLACK Tee or Tote
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    Pledge US$ 5,000 or more About US$ 5,000

    Laissez Les Bon Temps Rouler

    Let the Good Times Roll and experience the best that NOLA has to offer with a tour of the city with us. We'll put you and a companion up for 2 nights stay in a Black owned residence. Then you'll get a chance to check out historical sites like Congo Square, Le Musee and the New Orleans African American Museum. We'll make reservations for you and your guest to dine at the tastiest Black owned establishments. Lastly, we'll book a photo shoot with New Orleans photographer L. Kasimu Harris. You'll leave New Orleans feeling like a local.

    Includes:
    • SHOPPE BLACK Holiday Gift Box
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • Official SHOPPE BLACK Tee or Tote
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • SHOPPE BLACK Mug and Box of Tea
    • Shout out on our website
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    Pledge US$ 5,000 or more About US$ 5,000

    Naija No Dey Carry Last

    VIP Access for you plus a companion to SMW Lagos, 3-nights stay at one of Nigeria's premier Nigerian owned hotels, tour the historic home of Fela Anikulapo Kuti, hear one of the living legend Kutis live at The Shrine, ice cream at Hans & Renee, shopping trip to Lekki Market, CCA Lagos, Nike Art Gallery and more! Airfare not included.

    Includes:
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • Shout out on our website
    • SHOPPE BLACK Mug and Box of Tea
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    Pledge US$ 5,000 or more About US$ 5,000

    They Shootin...Aww Made You Look

    You've got a great product but terrible photos? We've got you covered. With this reward, we'll send out one of our photographers to capture you and your business in all of its glory. Photo Shoot package includes: headshots, photos of team members, action shots, images of products and your storefront/office). Limited to the Continental U.S., the U.K. and Canada.

    Includes:
    • Official SHOPPE BLACK Tee or Tote
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • Shout out on our website
    • SHOPPE BLACK Mug and Box of Tea
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
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    Pledge US$ 7,500 or more About US$ 7,500

    V.I.(B.)P.

    In Our Very Important Black Person Reward, we’ll personally take you and a friend on a private weekend tour of our favorite Black owned spots in NY, NOLA, Lagos or Los Angeles. We'll visit historical sites, check out the local art scene, dine at Black-owned restaurants with artists, scholars and activists, go shopping and more! *Airfare not included.

    Includes:
    • SHOPPE BLACK Holiday Gift Box
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • Official SHOPPE BLACK Tee or Tote
    • Discounts to 50 businesses
    • Shout out on our website
    • SHOPPE BLACK Mug and Box of Tea
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    Limited (5 left of 5) 0 backers
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    Pledge US$ 7,500 or more About US$ 7,500

    Star in Your Own Commercial

    One challenge that many Black-owned businesses have is marketing. We'll send our team of videographers out to capture the magic that you bring. You'll walk away with a 1 minute commercial for social media and a 2.5 minute video to host on your website.

    Includes:
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • SHOPPE BLACK Mug and Box of Tea
    • Discounts to 50 businesses
    • Handwritten Thank You Card
    • Shout out on our website
    • SHOPPE BLACK Holiday Gift Box
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    Limited (5 left of 5) 0 backers
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    Pledge US$ 10,000 About US$ 10,000

    Scared Money Don't Make None

    SHOPPE BLACK AUDIT. Designed specifically for business owners, at this level, you'll get full access to our suite of services for businesses. We'll conduct a pre-audit of your business, do an in-person assessment and post-visit evaluation. Then over a three month period, you'll have access to 3 one hour long consultations with us or one of the experts on our consulting team.

    Includes:
    • SHOPPE BLACK Holiday Gift Box
    • Limited Edition BEAUCOUP BLACK Tee or Tote
    • Discounts to 50 businesses
    • SHOPPE BLACK Mug and Box of Tea
    • Signed Copy of Dandy Lion: The Black Dandy and Street Style
    • Handwritten Thank You Card
    • Shout out on our website
    Less
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    Limited (1 left of 1) 0 backers
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