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A bread bakery, with a doughnut addiction, creates a community space.
A bread bakery, with a doughnut addiction, creates a community space.
298 backers pledged $26,850 to help bring this project to life.

About

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$26,850

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The Crampsey Family, May 2012 by Hani Bacova
The Crampsey Family, May 2012 by Hani Bacova

A Bread Company with a Doughnut Addiction

The Sunday Doughnut Story

In May 2012, when I greeted our first customer, if someone told me people would be lining up at our door for doughnuts on Sunday mornings, I would never have believed them.  My whole world was centered around baking wholesome artisan breads...hence the Montclair BREAD Company.  

My friend Peter was cleaning out his apartment and he brought me a beautiful copper pot.  I showed it to Kyra, a fellow CIA grad who specialized in savory fare.  She told me it would hold heat well and would be great for frying.  She immediately started begging me to make her doughnuts while we worked side by side on Sunday mornings at the bakery.  I caved.  The first batch of brioche doughnuts, made in January 2013, yielded 3 dozen rings.  We coated them with cinnamon & sugar, ate half of them and put the rest out for sale.  They were gone in a hot second.  

Our second Sunday of doughnuts produced the same results.  On Valentine's Day we made six dozen doughnuts and we introduced Boston Cream for the first time.  That poor little copper pot was working hard! 

MBCo's First Boston Creams - February 2013
MBCo's First Boston Creams - February 2013

 I'm not sure when it happened. Sometime between that first Boston Cream and the line down the street on Mother's Day, Montclair discovered us. Sunday Doughnuts were a thing!

Rachel & Kyra, April 2013
Rachel & Kyra, April 2013

In late December 2013, I got a call from a producer on the Food Network's Donut Showdown.  He said my doughnuts 'represent the culinary pedigree' they want on their show and he asked if I was interested.  Interested?  Hell yeah, I'm interested!!!  When and where???   

The rest is donut history....

Once the show aired, the demand for our doughnuts increased and we began making doughnuts seven days a week.  

Customers are traveling from all over NY, NJ & PA to sample our treats. 

Now we're maxed out!  We can't make enough doughnuts in our current space to satisfy all of our loyal customers.  Instead of sitting in the corner crying, I hatched a plan.

More Space!!!

Label Street - Where the Magic Happens!
16 Label St rendering
16 Label St rendering

Our kitchen currently occupies about 300 sq ft of our total 600 sq ft on Walnut Street.  The baking operation will be moving to a 1,290 sq ft space on Label Street in August, 2015.  This is where we will create all the yummy doughnuts, breads, croissants and muffins for Montclair Bread Co. 

Time to Make the Doughnuts by Nat Chitwood
Time to Make the Doughnuts by Nat Chitwood

 The Label Street location will be home to our baking classes too! In addition, we will hold culinary events and community gatherings. Celebrated chefs, bakers & authors will help us to keep our space full of activity throughout the year. 

Signature Doughnuts by Rachel Crampsey
Signature Doughnuts by Rachel Crampsey

Walnut Street Renovation

Creating a community cafe.

Walnut Street Interior Redesign by Sam Howell
Walnut Street Interior Redesign by Sam Howell

Once the baking equipment and supplies are removed from the Walnut Street space, the dividing walls will come down and the bakery will turn into a café. There will be tables & chairs for you to sit comfortably with your friends and families as you sip coffee and share doughnuts - no more fighting over the two stools in the front window!!!  Coffee service will expand - more single origin Stumptown coffees, lattes served in latte mugs and a more sophisticated brewing system to eliminate the constant gurgling of empty airpots.  The made-to-order sandwich menu will expand with the addition of soups & salads year round.  This portion of the project should be complete by September, 2015.  

Apple Cider Doughnuts by Nat Chitwood
Apple Cider Doughnuts by Nat Chitwood

That Sure is a Lot of Dough!

Project Costs

Our total project will cost $150,000 to complete.  We are asking you to help us fund the Walnut Street renovation which will cost an estimated $25,000.

Custom Counter/Display Case - $6,000

Bathroom Renovation - $5,000

Tables & Chairs - $3,000

Appliances for Sandwich, Soup & Salad Preparations - $2,500

Flooring - $2,000

Plumbing & Electrical - $2,000

Coffee Brewing System - $1,800

Lighting Fixtures & Installation - $1,500

Painting & Patching after Demolition - $1,200

Total = $25,000

If we exceed our goal and raise more than $25,000, we will first do a happy dance in the kitchen, then we will provide you with specific items we will purchase with the additional funding.  

Rewards

$13 - Coffee & Doughnut - A cup of drip coffee & a doughnut of your choice.

Montclair Bread <3's Stumptown Coffee Roasters by Nat Chitwood
Montclair Bread <3's Stumptown Coffee Roasters by Nat Chitwood

$40 - Architect Studios Class - How do we eat doughnuts and stay in shape?  Adrienne Felder kicks our butts at her studio on Glen Ridge Ave in Montclair.  You will receive one class pass to Architect Studios and then you can walk down the block and grab a doughnut from us as a reward for your effort.

Architect Studios, Glen Ridge Ave, Montclair
Architect Studios, Glen Ridge Ave, Montclair

$50 - 'Donut you want me Baby?'  - Our exclusive t-shirt.  Only available through the kickstarter campaign.  Make your friends jealous or buy them one too!

Why yes, yes we do!!! Design by Tracey Diamond
Why yes, yes we do!!! Design by Tracey Diamond

$75 - You're Invited - Be one of us!  Come to our staff party.  You get to choose between our Summer Backyard BBQ and our Winter Holiday Party.

2014 Summer BBQ
2014 Summer BBQ
2014 Holiday Party, Villalobos
2014 Holiday Party, Villalobos

$85 - Doughnut Party - Giant Doughnut Cake & 2 dozen mini doughnuts.  You will be the coolest kid on the block with these treats at your party!!!

Doughnut Party by Nat Chitwood
Doughnut Party by Nat Chitwood

$100 - Stumptown Coffee Package - You get a bag of freshly roasted Hair Bender beans AND you can choose between two diner mugs or a Kleen Kanteen travel mug.  Ships anywhere in the world!

Stumptown Coffee Package
Stumptown Coffee Package

$113 - Doughnut Team - Do you have what it takes to get up before the sun and make the doughnuts???

Sunday Morning Doughnut Team
Sunday Morning Doughnut Team

$200 Design a Doughnut - Think you have THE BEST idea for a doughnut flavor?  Share it with the world!  Let us put your doughnut on the menu for a week.  You'll get a baker's dozen to share with your friends.  

The Munchies Doughnut by Rachel Crampsey
The Munchies Doughnut by Rachel Crampsey

$275 Bread Winner - Take home a loaf of bread a week for a year!  This is a great way to save if you're already buying lots of loaves.  

Artisan Breads by Rachel Crampsey
Artisan Breads by Rachel Crampsey

 $300 - Family Photo Session  - Grace Brown will photograph your family and provide you with 10 images from the session.  Grace will be on hand at our baking classes & birthday parties as our staff photographer.  You can get a taste of her talents with this reward.

Peters Family by Grace Brown
Peters Family by Grace Brown

Baking Classes - Available at $375, $575, $800 & $1500 levels.  After baking, teaching is my favorite thing to do!!!  Join me as we collaborate to create a custom class together. The lower levels offer one on one instruction while the higher levels are perfect for larger groups and team building sessions. 

Kneading Conference Doughnut Class by Lily Piel
Kneading Conference Doughnut Class by Lily Piel
Hands on Class at General Mills
Hands on Class at General Mills
MBCo Baking Camp 2014
MBCo Baking Camp 2014

Credits & Thanks

Video

Concept by: Kris and Kevin Walter

Directed by: Kris Walter

Produced by: Kris and Kevin Walter

Director of Photography: Luke Walter

Food photography: Natalie Chitwood

Add'l camera: Kris and Kevin Walter

Audio recordist: Taylor Roy

Editor and audio design and mix: Danny Heffernen @ Great City Post

Graphic titles and visual effects: Chad Reddell @ Sprout Productions

Artists

Doughnut Photos: Nat Chitwood

Family Photos: Hani Bacova

Bakery Illustrations: Sam Howell

Graphic Design & Logos: Tracey Diamond

Moral Support

Special thank you to Kaelyn Siversky, Adrienne Felder, Helene Richman, Hillary Frank, Gina Imperto & Nat Chitwood for helping me to get this thing off the ground!!!  You ladies are the best friends & advisors a girl could ask for!!!!

None of this would be possible without the unfaltering support from Kevin Crampsey, who is holding down the fort at home while I'm up early baking and spending long hours in meetings to make our dream a reality.  J, K & M couldn't ask for a better Dad.

May our bakery continue to be a community gathering place where your family can become a part of ours!!!  Thank you! - Rachel C.

Risks and challenges

Our biggest challenge is timing. We want to have everything complete before Labor Day. First we have to get our Label Street location up and running which includes moving our baking equipment down the block. Next, we will complete the renovation on Walnut Street. Any delays will create a domino effect down the line.

What are we doing to minimize the risks? The custom counter & tables are being built off site. They can be delivered and installed as soon as we're ready to go. Our equipment is on order (often lead times can delay projects) and will be held by our suppliers. This means it's ready to install as soon as we have a place to put it.

If we do experience delays, we will keep you updated on the progress and we will adjust our timeline as needed. The good part is, we have an operational bakery now...there will be doughnuts and bread no matter what happens!!!!

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Support

  1. Select this reward

    Pledge $13 or more About $13

    Doughnut & Coffee - You will receive a voucher for a doughnut of your choice and a hot cup of Stumptown drip coffee.

    Your reward also includes a thank you card signed by our staff.

    Unfortunately, we can not ship doughnuts and the coffee might make the box soggy...in store pick up only.

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    Pledge $25 or more About $25

    Signature Recipes - you pick your favorite MBCo treat to make at home...Cowboy Cookies, Morning Glory Muffins or Buttermilk Cake Doughnuts.

    Your reward also includes a thank you card signed by our staff.

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    VIP Mailing List - You will receive an early release of every doughnut menu and you will be a part of the creation process. We'll ask you to vote on new flavors when we assemble each new menu every 3-4 weeks.

    Your reward also includes a thank you card signed by our staff.

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    Doughnuts & Coffee with a friend - You will receive a voucher for two doughnuts of your choice and two hot cups of Stumptown drip coffee.

    Your reward also includes VIP mailing list & a thank you card signed by our staff.

    Unfortunately, we can not ship doughnuts and the coffee might make the box soggy...in store pick up only.

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    Pledge $40 or more About $40

    Architect Studios GRIIT Class - How do we eat all the doughnuts and stay in shape? Adrienne Felder is our staff trainer. She whips everyone into shape through her show-no-mercy interval training at her studio located on Glen Ridge Ave, just 2 blocks away from the bakery. If we can do it, you can do it!!! We'll even throw in a doughnut to reward your effort!!!

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Limited Edition "Donut You Want Me Baby?" T-Shirt. This exclusive shirt will only be available to kickstarter supporters.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Pledge $50 or more About $50

    Signature Recipes - Three of your favorite MBCo treat to make at home...Cowboy Cookies, Morning Glory Muffins and Buttermilk Cake Doughnuts.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Pledge $50 or more About $50

    Chestertown, MD - Doughnut Delivery

    Rachel will deliver a fresh assortment of one dozen seasonal flavors (including our signature Nutella & Tres Leches doughnuts) on a Sunday morning by 10am. You will be able to pick up your treats at Fountain Park on one of three dates this fall (September, November or December; exact Sunday TBD).

    Reward also includes a thank you card from our staff.

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    Pledge $50 or more About $50

    Dozen for Dad - If you're a regular customer, you know we don't take pre-orders for assorted boxes of doughnuts. We're going to make an exception for Father's Day - June 21st. Your box will include all the specialty doughnuts on our Father's Day menu and we'll round it out with our classic flavors. Best part - This reward will let you skip the line and come straight to our pick up window!!!

    Reward also includes VIP mailing list & thank you card from our staff.

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    Pledge $60 or more About $60

    Doughnut Fun Run - Join us at 7:30am on Sunday, October 4th for a jog through Montclair. 3mi & 5mi courses (longer routes by request) will be mapped out. Your reward includes a post-run party with all-you-can-eat doughnuts & all-you-can-drink hot & cold caffeinated beverages. If that's not enough to get your heart rate up, also included is one of our brand spankin' new "Fueled by Doughnuts" tank tops, available in purple, black or turquoise.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Pledge $75 or more About $75

    MBCo Staff Party!!! You will be rewarded with an invite for you plus one, to one of our staff events. You can choose between our Backyard Summer BBQ or our Winter Holiday Party. Previous staff events have been well documented on Instagram & Facebook. We enjoy good food & good friends. You'll get to hang out with your favorite baristas and bakers as we let our hair down and put our feet up!!!

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Pledge $85 or more About $85

    Doughnut Party!!! You will receive a giant 10" doughnut cake and 2 dozen mini doughnuts for your celebration. You choose the flavors & colors. Great for summer birthdays & bbqs!!!

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

    Unfortunately, we can not ship your doughnuts. We don't want them to get smushed...in-store pick up only.

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    Pledge $85 or more About $85

    Class Doughnut Party!!! We will deliver 3 dozen custom mini doughnuts to your classroom celebration. You choose the flavors & colors. Great for birthdays & holidays!!!

    Delivery available to any classroom - private or public, pre-k - college in Montclair, NJ.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Pledge $100 or more About $100

    Stumptown Coffee Roasters Package: The only thing we love as much as doughnuts is Stumptown coffee!!! You will receive a bag of freshly roasted Hair Bender Beans along with your choice, 2 MBCo diner-style coffee mugs or 1 MBCo Kleen Kanteen travel mug.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Pledge $113 or more About $113

    Doughnut Team for a day!!! Join us at 2AM and help to make the doughnuts. You will get flour coated. You will get glazed. You will not leave hungry!!! In fact, we'll send you home with a dozen doughnuts to share with your friends and family.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

    Dates subject to availability.

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    Pledge $200 or more About $200

    Design a Doughnut: Think you have what it takes to make the yummiest doughnuts in town? Here's your chance! You come up with a doughnut flavor/concept and we'll put it on our menu for a week. That's 7 days of your doughnut - with credit given to you - on display in our bakery! You'll also receive a baker's dozen of your doughnuts to share with your friends.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

    Doughnut ingredients subject to availability & cost requirements.

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    Pledge $275 or more About $275

    Be the Bread Winner! You will receive one loaf from our selection of artisan breads, each week for a whole year!!! Any loaf, every week!!!

    Due to our desire to bake you the freshest loaves possible, we can not ship this reward...in store pick up only.

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

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    Reward no longer available 10 backers
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    Pledge $300 or more About $300

    Family Photo Session - Grace Brown, our in-house party photographer is offering this reward which includes a one hour photo session for you, your family, or with your favorite doughnut, plus ten retouched images.

    Dates subject to availability, local only please.

    Reward also includes VIP mailing list & thank you card from our staff.

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    Pledge $375 or more About $375

    Private Baking Class - Rachel will come to your home and spend two hours with you for one on one baking instruction. You can choose any topic you want! You will get to keep any recipes used during the session. Let's bake together!!!

    Your reward also includes VIP mailing list, all 3 MBCo specialty recipes & thank you card.

    Dates subject to availability. Location must be within 30 miles of Montclair, NJ.

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    Pledge $375 or more About $375

    VIP Private Tour - Stumptown Coffee HQ! You and 4 friends will be given a private tour of the Stumptown Coffee Roasting headquarters in Red Hook, Brooklyn. See how they roast our beans in small batches with careful attention to every detail. You'll also learn about the growers they partner with and how the beans are harvested. You will leave more educated & caffeinated than ever before!!!

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    Pledge $500 or more About $500

    Coffee, Coffee, Coffee!!! Unlimited drip coffee for a year, to be exact. We will even give you a MBCo Kleen Kanteen travel mug so you can fill & refill until your heart is content or highly caffeinated....whichever comes first.

    In store pick up only.

    Your reward also includes VIP mailing list & a thank you card.

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    Pledge $500 or more About $500

    Doughnut a Day! You will receive a doughnut a day for an entire year. Does it get any better than that??? Any doughnut, every day! You can stop in to see us everyday or you can stockpile your rewards and pick them up by the dozen. We will see to it that you get to try every doughnut on every menu this year!!!

    We can't ship your doughnuts, they might get squished. In store pick up only.

    Your reward also includes VIP mailing list & a thank you card.

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    Pledge $575 or more About $575

    Group Baking Class - Rachel will conduct 2 hours of demonstrations and hands-on activities for up to 10 people...adults and/or children. You pick the topic. The class will be customized for your group. It will be held in our new baking facility!!! You will be one of the first to see this project come to life!

    Your reward also includes VIP mailing list, MBCo specialty recipes & a thank you card.

    Dates subject to availability

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    Pledge $750 or more About $750

    That's my Doughnut! -
    Think you have what it takes to make the yummiest doughnuts in town? Here's your chance! You come up with a doughnut flavor/concept and we'll put it on our menu for a year. That's 365 days of your doughnut - with credit given to you - on display in our bakery! We can even name the doughnut after you (or your kid or your dog....you decide!)!!!

    You can also walk in anytime and get your specialty doughnut at no cost! So, if you want a daily dose of your favorite flavor - you got it!!!

    Your reward also includes VIP mailing list and a thank you card signed by our staff.

    Doughnut ingredients subject to availability & cost requirements.

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    Pledge $800 or more About $800

    MBCo Annual Membership - Enjoy a year of classes and event passes all for the cost of the membership. You will have a reserved place in every course we offer as well as front row seating at book signings, chef demos & farm seminars. We plan to host at least two classes and/or events each month in our new facility.

    Your reward also includes VIP mailing list, all three specialty recipes and a thank you card signed by our staff.

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    Pledge $1,000 or more About $1,000

    Let's Bake!!! Rachel will travel to your home, office, school, celebration or event (anywhere in the US) to conduct a hands-on baking class, up to 4 hours for as many people as you would like. You choose the topics. Great for team building, birthday parties, school clubs...you name it!

    Your reward also includes VIP mailing list, thank you card & signature recipes.

    Dates subject to availability. Travel expenses & accommodations for locations more than 50 miles from Montclair, NJ are not included in the pledge amount and must be reimbursed.

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    Pledge $1,500 or more About $1,500

    Custom Table - Coffee table designed by you & Shaun Killman from HGTV's All American Handyman. Shaun is the brains & the brawn behind MBCo's retail fixtures & cabinetry, including the sign with our logo above the front door. He will work with you to create an heirloom piece you can keep in your family for generations.

    Reward also includes VIP mailing list & thank you card from our staff.

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Featured

Funding period

- (42 days)