About this project
Stretch Goal: $20,200
We hit our first goal! THANK YOU.
What’s next? A stretch!
Nine of our upcoming shows need funding to support them in our space. These are:
AAWAA emerging curators program, June 2018 ($1300)
Love Fest Fibers January 2018 ($1300)
Madi Manson August 2018 ($1300)
The December Card Show (local letterpress artists and an open call) December 2017 ($1300)
Gregory Sale, July 2017 ($650)
Mission Cultural Center, June 2017 ($650)
Jen Delos Reyes, June 2017 ($650)
Plus 2 additional months of operating expenses ($2600) for shows we haven’t planned yet. That puts us in the green for a full season of exhibitions.
Can you help us put on another full year's worth of incredible shows, events, performances, readings and fun times? Another year's worth of neighborhood partnerships, protests, community organizing, and poster giveaways? YES YES YES!
Let’s do this.
You Can Help Support Artists in San Francisco!
Adobe Books is doubling down on its support for local artists with a campaign to remodel the Backroom Gallery into flexible community space capable of supporting a range of free art, film, music, and literary events. We have partnered with TAHC, a team of local artist-designers and friends of Adobe Books, who have developed designs and will oversee the remodel. We're launching this campaign to fund the construction in addition to raising our annual operating costs, which we do every year.
Ever since it opened in 2001, the Backroom Gallery has been dedicated to supporting emerging artists in San Francisco by giving them a space to take risks and experiment freely. As life has become more precarious for artists in San Francisco, the Backroom Gallery has been a constant. We are one of the precious GRASSROOTS ART SPACES IN SAN FRANCISCO.
It’s a tenuous time for leftist cooperative used bookstores in San Francisco, as well as the galleries inside them. This is a chance to support a critical community space within the Mission district where people can still gather freely, in various manifestations of organization and disorganization, that is genuinely accessible to people from every class.
By supporting this campaign you are supporting so many important things for our city, our citizens and our cultural producers. Thank you!
What exactly are we doing?
We are honored to have already hosted many great artists and projects in our four years at the 24th street space. And with your help, we will continue to do that throughout the 2017-2018 exhibition season. We need to raise the money to pay our rent, which is $1300/month, inside of the bookstore. That's $15,600 per year, but we got an Alternative Exposure grant to cover 3 months, so that leaves us with 11,700 to raise. That, plus a very exciting $8500 remodel project is $20,200 total.
Our goal with the renovations is to elevate the gallery, which is now simply a converted office with track lights, in order to provide upcoming artist projects with a better space to present work in. This gift to our community and the artists we support will include updated lighting; an acoustic ceiling design that dampens noise and makes the gallery feel more expansive; a larger entryway to improve movement through the gallery; more continuous usable wall space; and neon signage to bring the Backroom to the forefront of people’s minds when they enter the bookshop. (Right now a lot of people come into the store and have NO IDEA THERE'S A GALLERY.)
TAHC artist-designers are donating their labor, time and expertise. We need to pay for a general contractor, electrical installation, and materials. Here's our budget breakdown:
Lighting Upgrade: $3,000 Gallery-quality fixtures + electrical work.
Acoustic Treatment: $1,500 Materials (design, fabrication, and installation donated by TAHC).
Architectural: $3,000 Improved circulation (widened doorway), additional gallery wall space.
Wayfinding/Signage: $1,000 Neon!
Any funding raised beyond our goal, will support future exhibitions and artists. That translates to: PR for the space, a poster advertising upcoming events, our rent for the gallery (which we fundraise separately for every year) and maybe even (GASP) materials budgets for the artists we grant the space to.
n.b. If you would like to make a TAX DEDUCTIBLE donation to Adobe Books, we are fiscally sponsored through Fractured Atlas. You may make that donation here. Thank you!
TAHC consists of Jason Houck, Melinda Turner and Danny Garcia. They make playful, yet refined and formally rigorous art installations, architecture and objects, ideally combining all three to craft singular, immersive spaces. From murals to restaurant interiors to furniture that encourages interaction, our projects happen at different scales and respond to different cultural and experiential contexts.
As problem solvers, we tend to explore several core tensions—elegance and durability, whimsy and critical thought, simplicity and detail—to engage and subtly provoke. Our diverse portfolio balances publicly accessible spaces and functional objects with privately commissioned art, architecture, and installations.
A little more about Adobe Books & the Backroom Gallery
When the Backroom Gallery began, Adobe Books was still on Valencia and 16th street. In that space, rent was considerably lower, and the sales in the store effectively subsidized the gallery space (which was small!) so that artists could use it free of charge, as a space to experiment in and present work to the public. In turn, the gallery augmented and supported the community built around the store by bringing in new people and serving as a focal point for events--value it continues to add to the store. With the move three years ago into the new space on 24th street (which came with the conversion from a single owner to cooperative ownership of the store), rent is much higher, and the store no longer pays its expenses by sales of used books alone--it now relies on rent from the gallery space (which is larger) and its back room (a hybrid stockroom and office) to survive. So the gallery has to fundraise. It does this through three avenues: annual events like auctions, dinners and crowdfunding campaigns; occasionally mounting slightly more commercial shows where sales are higher or the gallery can be used to augment the sales of the bookstore; and grants.
This year we've received an Alternative Exposure grant through Southern Exposure for a suite of three exhibitions which will take place in September, October and November. You can sign up for our newsletter to stay in the loop here. We hope to see you soon!
Our video was made for us by Martha Gregory. Thank you, Martha!
**Please note! Jon Fellman's reward of Acupuncture/Bodywork is only available in San Francisco.**
Alicia McCarthy Rewards:
Risks and challenges
TAHC and gallery director Eliza Gregory have been working with the larger Adobe Books co-op since last fall to get the broader community of Adobe volunteers excited about this. We've also been in conversation with our landlord, who has okayed these plans. But construction projects always have uncertainties (just like art!) so costs and timelines could end up being surprising. We are trying to build in some flexibility so we are ready for that.
In terms of "raising" our rent, that's always hard! It's a big chunk of change, and it's essential to our existence.Learn about accountability on Kickstarter
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