About
AURA Band — Fitness tracker that knows what you're made of
$109,005
816
AURA Band is the first smart band that tracks your body composition, hydration levels, heart rate and activity and rewards you for it. With AURA Band you can set defined goals, track progress and achieve them.
You can even send your AURA Band data directly to your insurance company, fitness center or personal doctor.
Bioimpedance is the breakthrough, state-of-the-art technology behind AURA Band. It is the only way to truly understand how your body changes over the course of a day. Body composition analysis breaks down your body into four components: fat, muscle mass, minerals, and body water.
Simply make a loop with your hands around AURA Band, tap the device two times and then hold for five seconds. This creates a low-voltage electrical signal for an active and reactive measurement of the resistance of your tissues. Along with your age, gender, and weight information, AURA Band can then determine body composition and hydration level data.
No matter what your goals are - gaining muscle and becoming stronger, staying fit, or just losing fat - with your body composition data you'll have an opportunity to track your progress with something measurable instead of something visual, like a mirror or unreliable, like scales.
Turn your wants into real goals
With AURA Band you can precisely track your body changes and achieve fitness goals. For example, if you want to become stronger, you can just set a target numerical goal in AURA App, like to gain 7 pounds of muscles during a month and lose 4 pounds of fat, monitor your body composition every day and track your progress.
This way is highly efficient because you definitely know what workouts are better for you and how much muscles you are gaining and how much fat you lose. Finally, you’ll achieve your goal faster.
Gathering data to find insights
AURA Band monitors your pulse, tracks your everyday activity, and analyzes your body composition. By comparing your data with other users’ (all anonymous, of course), AURA Band finds insights and anomalies that could help identify risks or potential early stages of a disease.
For example, you have a healthy weight but your body fat percentage may be higher than normal and it leads to developing cardiometabolic conditions. This is why monitoring your body composition and heart rate activity helps to prevent potential risks or complications in this area.
Control hydration level
Our bodies are about 70% water. So it makes sense that one of the most important things related to your health is hydration. Water gives us mineral elements and even more important, electrolytes.
With AURA Band, you can monitor hydration levels every day or every hour (or even more frequently if you want). You can get dehydrated and not even know, as our body does not necessarily signal us about it. AURA Band tells you when to drink a glass of water based on your activity data and your body hydration levels.
Rest easier
Sleep is an important part of our life, it affects our health and mood during the day. A good night's sleep can help you be more productive and concentrated, overcome depression and extra weight gain.
Gathering your movements and heart rate during sleeping helps AURA Band to know the duration and sleep stages (deep, light and REM*). This data allows us to suggest when you should go to sleep with the smart alarm waking you up more peacefully.
Everything’s better with friends
AURA Band is community-driven. Compete with your Facebook friends through Duels, where you can challenge AURA Band users in daily or week-long activity battles. This helps motivate you to be active by adding a little bit of healthy competition into your fitness routine.
We gave AURA Bands to people for 7 days and asked them to tell us what they think about it, their favorite features and issues. Check their opinion below.
One app for all your data
The AURA Band carefully collects all your data and sends via Bluetooth (BLE 4.2+) to AURA App where you can easily keep an eye on your progress, look for your personal health tips and set new goals to achieve. What’s more, besides integration with Apple HealthKit and GoogleFit we’re planning to add three other fitness apps: Strava, MyFitnessPal, and Runtastic. Thus, you'll get more instruments to analyze and share your data and progress.
All your data safe and under control
All your personal information is saved and encrypted in your personal account. Every user’s profile and health sensitive data is protected and under control. AURA Band doesn’t send or exchange your data without permission. Nevertheless, we get a lot of attention to anonymize it and use only for scientific researches.
See your data and notifications in color
To help visualize your data easily, the AURA app uses a color code. For example, if your hydration level is in the red, that means you’re dehydrated and need to drink more water. If it’s blue, then your hydration level is within normal range. When it’s green, that means your hydration level is perfect for your specific height, weight, and age.
All notifications on your hand
AURA Band supports all your smartphone notifications and tells you if someone is calling or texting you a message. The LEDs will blink in a certain color to notify you. If you are using headphones, you can answer your phone call by knocking your AURA Band or send the preset message as an answer.
Make your AURA Band your own by swapping out the wrist straps for different colors: Red, White, Green, Black, and Yellow. We'll ask you about what case and strap color you want after the end of the campaign. In the box, you could find two sizes of straps in circumference (130mm and 210mm) to make AURA Band a fit for every wrist.
AURA Band comes with charging dock USB Type-C cable and Type-B adapter.
Activity tracking tech
AURA Band tracks your activity with the help of 9-axis motion sensor, including accelerometer, gyroscope, and magnetometer. These sensors precisely track your activity as well as what type of activity it is. The data from the motion sensors runs through our algorithms to determine if you were running, cycling, or even lifting weights. The motion sensor is also used for gesture control, i.e. to start bioimpedance analysis, the user can knock his or her device twice.
Pulse monitoring tech
AURA Band has an optical pulse sensor, which sends an IR and Red light through your hand that comes back to the light-sensitive element. The sensor is always in contact with your wrist while you’re wearing your AURA band, tracking your heartbeat through the change in your blood vessel volume as the light from the sensor changes its parameters.
The smart algorithm understands when to measure your pulse in real time and when it could be less frequent to save the device’s battery. For example, when you’re sleeping, AURA Band measures your pulse every 15 minutes, but while you’re jogging, it measures constantly. You can also enable the real-time pulse measurement on demand any time you want.
Bioimpedance analysis in comparison with medical grade device
This video shows you how AURA Band’s bioimpedance analysis works in comparison with 8-point medical grade setup.
Certification in order to make AURA Band legal and safe, we need all major certifications from the FCC, CE, and UL. We’ve already done part of certification job.
Quality control: Every AURA Band will be tested prior to delivery to ensure it is working properly. The testing program covers all sensors, internal electronics, exterior and completeness of each unit.
AURA Devices was founded in 2016 with the goal of helping people live longer. A lot of people we knew had suffered from heart attacks or sleep apnea. AURA Band helps prevent the onset of such diseases by motivating you to keep track of your health.
Our ultimate goal is to create a platform that collects personal health through a series of devices. The first stage is wearables: bracelets, watches, sports cuffs. After that, we plan to develop pills or capsules that can analyze various parameters from within, transferring the data to external devices.
At the moment we’ve made a bunch of preparations for mass production: already made 200 of AURA Bands for tests (with the same contract manufacturers who will do mass prod.), ordered mold forms for silicone and plastic parts and started negotiations for certifications with independent labs.
Hardware Studio Connection is a program run by the experts at Dragon Innovation, and Avnet.
AURA Devices was founded in 2016 by three enthusiast, trying to bring true innovation into wearables field. Now, we are a team of 16 highly-qualified professionals with a dream to make people healthier and happier with the help of a good looking device - AURA Band. We've had a nice journey up to our current point and want you to become a part of our history!
Risks and challenges
AURA Band has been in development for over 2 years. This is the third generation of the device. Like any other piece of high-tech hardware, it has many mechanical, electronic and software components.
We have worked hard to ensure the quality of the product is excellent and will be shipped on time. If you have any questions or concerns, you can always write us by email: support@auraband.io.
Hardware risks
The latest version of AURA Band is a pre-manufacturing prototype. After a couple of design edits, it would be ready for mass production. This current version is 95% ready. However, we continue to test it all the time to ensure that it will be as reliable as possible when it goes into production. We expect to have an exact representation of the final mass production device soon.
Software risks
We have 7 Software engineers working on device firmware, mobile apps, and analytics services to ensure there are no problems. However, as in the early stages of any software, there could be some bugs. We will be constantly working to fix any problems with future updates.
Production and Shipping risks
We’ve been working with contract manufacturers in China for over a year. We’ve found the most reliable and punctual partners. In case of any problems with the current components supplier, we’ve optimized our bill of materials (BOM) to enable us to change to another components supplier.
We’ve partnered with third-party logistics companies that we trust. They have warehouses in US, Europe, and Southeast Asia. This is how we will ship you your AURA Band.
Estimated Delivery
All rewards, unless digital, will be shipped starting August 2018. If there are delays, we’ll send you updates ASAP. You can always request a refund until the reward is shipped. For a refund, contact us by email: support@auraband.io.
Warranty
There is a 30-day Return Policy from the date you receive your AURA Band and a 1-year limited warranty. For more information, please contact us at support@auraband.io.
Press Inquiries
For all media inquiries, please contact: mb@auraband.io
Support
Funding period
- (35 days)