AURA Band — Know your body composition and hydration level (Canceled)
World's only smart band with bioimpedance analysis which pays for your activity and tells how to feel better
This campaign is canceled and will be restarted on 3rd April. It will be available at this link
AURA Band is the first smart band that tracks your body composition, hydration levels, heart rate and activity AND rewards you for it. Earn AURA Coins for your efforts and exchange them for real-life gifts and discounts, plus get useful health and fitness advice as AURA band gets to know you and your health goals. You can even send your AURA Band data directly to your insurance company, fitness center or personal doctor.
Bioimpedance is the breakthrough, state-of-the-art technology behind AURA Band. It is the only way to truly understand how your body changes over the course of a day. Bioimpedance analysis, or BIA, allows AURA Band to generate data about your body’s fat, muscle and water volume. Simply make a loop with your hands around AURA Band, tap the device two times and then hold for five seconds. This creates a low-voltage electrical signal for an active and reactive measurement of the resistance of your tissues. Along with your age, gender and weight information, AURA Band can then determine body composition and hydration level data with a possible correction of BMI* up to 10%.
Activity tracking tech
AURA Band tracks your activity with the help of 9-axis motion sensor with 3 accelerometers, 3 gyroscopes, and 3 magnetometers. These sensors precisely track your activity as well as what type of activity it is. The data from the motion sensors runs through our algorithms to determine if you were running, cycling, or even lifting weights. The motion sensor also used for gesture control, i.e. to start bioimpedance analysis user can knock his device twice.
Pulse monitoring tech
AURA Band has an optical pulse sensor, which sends an IR and Red light through your hand that comes back to the light-sensitive element. The sensor is always in contact with your wrist while you’re wearing your AURA band, tracking heartbeat through the change in your blood vessel volume as the light from sensor changes its parameters. The smart algorithm understands when to measure your pulse in real time and when it could be with a less frequent to save the device’s battery. For example, when you’re sleeping, AURA Band measure your pulse every 15 minutes, but while you’re jogging, it measures constantly. You can also enable the real-time pulse measurement on demand any time you want.
Body composition and Hydration levels monitoring
Bioimpedance technology helps us to measure your body's fat, muscle and water volume. A safe signal moves through your upper body to measure active and reactive resistance against normal ranges for your age, gender, height and weight. These parameters are get from Facebook and through Apple HeathKit or Google Fit database, or you could enter it manually. You can get average fat/muscle balance and water level from any BMI calculator, but adding BIA results makes it more personal. Final results could change up to 30% on water level and up to 10% on fat/muscle volume.
How we can help
Running or lifting weights is hard work. And it’s definitely not fun when you feel like you’re not getting anything out of it. As you work out, your body is constantly changing. AURA Band helps keep track of those changes so you can measure your fat and muscle volume every day to see what kind of workouts are actually working for you.
Gathering data to find insights
AURA Band monitors your pulse, tracks your everyday activity, and analyzes your body composition. By comparing your data with other users’ (all anonymous, of course), AURA Band finds insights and anomalies that could help identify risks or potential early stages of disease.
Water, water everywhere
Our bodies are about 70% water. So it makes sense that one of the most important things related to your health is hydration. Water gives us mineral elements and even more important, electrolytes. With AURA Band, you can monitor your hydration levels every day or every hour (or even more frequently if you want). AURA band even tells you when to drink a glass of water based on your activity data.
How much sleep you’re getting can be a big part of how you’re feeling during the day. Knowing duration and sleep stages (deep, light and REM*) helps AURA band suggest when you should go to sleep with the smart alarm waking you up more peacefully.
Everything’s better with friends
AURA Band is community-driven. Compete with your Facebook friends through Duels, where you can challenge AURA Band users in daily activity challenges or week-long step challenges. Bet your AURA Coins against a friend for a winner-takes-all challenge to see who can take the most steps. This helps motivate you to be active by adding a little bit of healthy competition into your fitness routine.
AURA band rewards for your activity with Coins, which you can exchange for discounts and gifts from our partners. We’ve partnered with insurance companies, sports brands, and fitness centers all over the world. Earn AURA Coins for every step, workout or positive progress on your body composition. A special multiplier goes into effect for hitting specific targets, such as taking over 15K steps in a day. All the rewards have a fitness and health focus, so this is our way to push users’ limits and get a new pair of sneakers as a reward.
One app for all your data
The AURA app holds all the data AURA Band collects so you can easily keep an eye on your progress and health tips. Download it on the Apple App Store or Google Play. All your information is carefully collected and saved in your personal account.
See your data and notifications in color
To help visualize your data easily, the AURA app uses a color code. For example, if your hydration level is in the red, that means you’re dehydrated and need to drink more water. If it’s green, then your hydration level is within normal range. When it’s blue, that means your hydration level is perfect for your specific height, weight, and age.
AURA Band supports all your smartphone notifications and tells you even someone calling or texting you a message. Light colors and pulsation type will tell you what type of notification has come. If your using phones, you could answer your phone call by knocking your AURA Band or send the preset message as an answer.
Make your AURA Band your own by swapping out the wrist straps for different colors. Two sizes of straps in circumference (130mm and 210mm) make AURA Band a fit for every wrist.
Plastic molding: We will create of 3 injection molds that allows for easy mass production of AURA Band’s plastic parts, but it requires a large upfront cost.
Certification In order to make AURA Band legal and safe, we need all major certifications from the FCC, CE, and UL.
Quality control: Every AURA Band will be tested prior to delivery to ensure it is working properly. The testing program covers all sensors and major parts of the product.
AURA Devices was founded in 2016 with the goal of helping people live longer. A lot of people we knew had suffered from heart attacks or sleep apnea. AURA Band helps prevent the onset of such diseases by motivating you to keep track of your health. Our ultimate goal is to create a platform that collects personal health through a series of devices. The first stage is wearables: bracelets, watches, sports cuffs. After that, we plan to develop pill or capsule that can analyze various parameters from within, transferring the data to external devices.
AURA Devices was founded in 2016 by three enthusiast, trying to bring true innovation into wearables field. Now, we are a team of 16 highly-qualified professionals with a dream to make people healthier and happier with a help of good looking device - AURA Band. We made a nice journey to the current point and wanted you to become a part of our history!
Risks and challenges
AURA Band has been in development for over 2 years. This is the third generation of the device. Like any other piece of high-tech hardware, it has many mechanical, electronic and software components.
We have worked hard to ensure the quality of the product is excellent and will be shipped on time. If you have any questions or concerns, you can always write us by email: firstname.lastname@example.org.
The latest version of AURA Band is a pre-manufacturing prototype. After a couple of design edits, it would be ready for mass production. This current version is 95% ready. However, we continue to test it all the time to ensure that it will be as reliable as possible when it goes into production. We expect to have an exact representation of the final mass production advice soon.
We have 7 Software engineers working on device firmware, mobile apps, and analytics services to ensure there are no problems. However, as in the early stages of any software, there could be some bugs. We will be constantly working to fix any problems with future updates.
Production and Shipping risks
We’ve been working with contract manufacturers in China for over a year. We’ve found the most reliable and punctual partners. In case of any problems with the current components supplier, we’ve optimized our bill of materials (BOM) to enable us to change to another components supplier.
We’ve partnered with third-party logistics companies that we trust. They have warehouses in US, Europe, and Southeast Asia. This is how we will ship you your AURA Band.
All rewards, except digital one, will be shipped starting August 2018. If there are delays, we’ll send you updates ASAP. You can always request a refund until the reward is shipped. For a refund, contact us by email: email@example.com.
There is a 30-day Return Policy from the date you receive your AURA Band and a 1-year limited warranty. For more information, please contact us at firstname.lastname@example.org.
For all media inquiries, please contact: email@example.com
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