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Pride & Peppermint, Oliver Lemon Twist, Matcha Do About Nothing: Tea Tins with an English Sense of Humour
Pride & Peppermint, Oliver Lemon Twist, Matcha Do About Nothing: Tea Tins with an English Sense of Humour
Pride & Peppermint, Oliver Lemon Twist, Matcha Do About Nothing: Tea Tins with an English Sense of Humour
888 backers pledged $60,081 to help bring this project to life.

About this project

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NovelTea Tins: The British Collection

$60,081

888

 

Thank you to all our incredible backers, reps and supporters! 

And an extra thanks to our new retailers carrying our tins this year: Bell's Books in Palo Alto, CA, Wyng'd Lyon Creations in San Diego, CA and Bob's Beach Books in Lincoln City, OR.  

Complete list of retailers carrying NovelTea Tins.

Visit our web store.

Follow us on Instagram.

ORIGINAL BRITISH COLLECTION CAMPAIGN BELOW

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Books and tea together make perfect sense. We think that's why over 700 backers helped us launch three NovelTea Tins on Kickstarter last year. 

What is a NovelTea Tin?

NovelTea Tins draw inspiration from their original book covers, employing independent artists to carefully achieve a handsome balance of historical authenticity and vintage humor. Meanwhile, our organic tea blends are flavored by professional connoisseurs to evoke the delicate, but unequivocal splendor of great literature.

 

Our original library of tea
Our original library of tea

THE BRITISH COLLECTION

This year we need your help to add three new teas to the library. The British Collection reflects on the work of 3 iconic authors, Jane Austen, W. Shakespeare and Charles Dickens, whose contributions to English literature have helped to define storytelling, comment on society and enrich our culture.

  • Matcha Do About Nothing
  • Oliver Lemon Twist
  • Pride and Peppermint

 

                                                 

 

 

Pride and Peppermint

Inspired by Jane Austen’s Pride and Prejudice.

The Tea is a vivacious blend of organic peppermint and chamomile that will soothe your nerves and liven up the stodgiest occasion.

The Tin’s design is inspired by blue and white transfer ware tea sets, particularly those of the Regency era. The inset portrait of Elizabeth Bennet is a tribute to Hugh Thomson, one of the first ever illustrators of Austen’s books. We've worked hard to mimic his style to make the tin feel authentic and at home in any tea room. Illustrated by Lily Jones.

An elegant tin inspired by English Regency era tea ware
An elegant tin inspired by English Regency era tea ware
 
Pride and Peppermint is 80% done
Pride and Peppermint is 80% done
 
Regency Era Tea Set Decor inspired the cover of Pride and Peppermint
Regency Era Tea Set Decor inspired the cover of Pride and Peppermint

 

Elizabeth Bennet sketches in the style of the original Pride and Prejudice books
Elizabeth Bennet sketches in the style of the original Pride and Prejudice books

 

All PnP artwork by Lily Jones
All PnP artwork by Lily Jones

 

Oliver Lemon Twist

Inspired by Charles Dickens’ tale of the poor orphan boy, Oliver Twist.

The Tea is an uplifting organic lemon with a ginger kick that will always keep you coming back for more.

The Tin is a tribute to Oliver’s incorruptible goodness and persistence with design inspiration coming from several vintage Dickens publications. It should fit next to any book from the Victorian era. The tin design is a team effort lead by our own Art Director, Jorgen Stovne. It will feature a painted piece of Oliver done by Berkeley artist Trey Barnett.

A Victorian tin and uplifting tea, invoking Oliver Twist by Charles Dickens
A Victorian tin and uplifting tea, invoking Oliver Twist by Charles Dickens

 

Work in progress: Follow us on Instagram for frequent art updates, like this one of the oil painting of Oliver Lemon Twist
Work in progress: Follow us on Instagram for frequent art updates, like this one of the oil painting of Oliver Lemon Twist

 

Oliver Lemon Twist  Render. Not final art.
Oliver Lemon Twist Render. Not final art.

Matcha Do About Nothing

Inspired by William Shakespeare’s humorous play (on words), Much Ado About Nothing.

The Tea is a high energy matcha with a silky finish befitting of Shakespeare’s romantic comedy.

The Tin is a tribute to the Bard himself with design inspirations coming from all the way back in the year 1632 when Thomas Cotes printed Shakespeare’s Second Folio. The decorations also include thematic elements of the play itself. Illustrated by Pedro Oyarbide.

A frontstage tin and vivacious tea perform Much Ado About Nothing by William Shakespeare
A frontstage tin and vivacious tea perform Much Ado About Nothing by William Shakespeare

 

Matcha Do About Nothing artwork is at 25% - Come back for updates.
Matcha Do About Nothing artwork is at 25% - Come back for updates.

 

Sketching for 'Matcha Do About Nothing'
Sketching for 'Matcha Do About Nothing'

 

All Matcha Do About Nothing artwork by Pedro Oyarbide
All Matcha Do About Nothing artwork by Pedro Oyarbide

 

New Tea Blends

Our tea blends are truly extraordinary and it has been wonderful to hear so much positive feedback from our first customers. We are blessed to continue working with expert tea blender, Beth Johnson.

All natural organic tea blends, designed synesthesetically to evoke the themes of each novel.
All natural organic tea blends, designed synesthesetically to evoke the themes of each novel.

 

Pride & Peppermint
Elizabeth Bennet flat out refuses to be passive and so too does this surprisingly caffeine-free tea. Our proud peppermint pricks the mouth and bucks all minty norms with a sweetly rooibos red flare and simultaneously elegant sensation of chamomile.
Ingredients: organic rooibos, organic peppermint, organic chamomile  

Oliver Lemon Twist
When luck's got you down, let a proper sip of something zesty fill your lips and all sorts of brave ideas will follow. Oliver's lemon and ginger gang up in your favor to surprise your foes and senses with a twist -- a British tea that's green?
Ingredients: organic green tea, organic ginger root, organic lemon grass, organic lemon myrtle  

Matcha Do About Nothing
An energetic performance with a deceptively silky finish.
Ingredients: 100% all natural organic Matcha

New and Improved Tins

We took to heart the great suggestions from customers and shop owners to improve the dimensions of our tins. Now easier to display and organize, our new NovelTea Tins are designed with:

  • A more realistic spine 
  • Unique embossments for each tin now help them dance in the light
  • A perforated internal carton to keep your tea and treasures organized
  • 40% reduction in tin volume to allow for simpler display and storage
  • Improved durability with a stronger construction
  • A more air-tight closure on the tea inside
New Tea Tin Prototype
New Tea Tin Prototype
  • New tea tin dimensions will be a great fit on any book shelf:
    (dimensions might change slightly for the final version to allow for more content.)
    8.26 inches tall   |   5.5 inches wide    |   1.77 inches deep
It opens and closes like a book
It opens and closes like a book

 

Old tin (left) and new prototype tin.
Old tin (left) and new prototype tin.

 

 

Pledge Rewards

Each tea tin in the British Collection comes with 15 servings of matching loose leaf tea blend inside. 

 

Full details on each rewards when you click 'Back this project'
Full details on each rewards when you click 'Back this project'

 

 

Tip: If you have a book club, library group, Shakespearean plays or other literature loving fans, consider teaming up for the 'Book Club Special' which offers the best possible price for our tins and it allows you to pick the tins you want most.

 

ADD ONS

Add $30 to your pledge and you'll receive a Pride and Peppermint Necklace illustrated by Lily Jones. Necklace by Authored Adornments.

Elizabeth Bennet Necklace from Authored Adornments
Elizabeth Bennet Necklace from Authored Adornments

 

Add $50 to your pledge and you'll receive a signed 4x6 artwork copy of your choice from your favorite artist. You can add this several times if you'd like to support each artist. 


You will get to choose from the following artists: 
Pride and Peppermint: Lily Jones
Matcha Do About Nothing: Pedro Oyarbide
Oliver Lemon Twist: Trey Barnett
War and Peach: Julia Glushchuk 
Don QuixoTea: Dietrich Kleffel
The Picture of Earl Grey: Dietrich Kleffel

 

A closer look at our first generation of Kickstarter tins
A closer look at our first generation of Kickstarter tins

 

How to Help Us!

We have to reach our Kickstarter goal of $50,000 in order to receive any funding. We only charge you once we’ve hit our goal and the Kickstarter is completed. 

To pre-order the set, pick any reward on the right hand side. Simple as that. We'll collect your shipping/fulfillment information when this project is complete in early August. If you want to add additional items there will be an opportunity after the Kickstarter concludes.

 

You can also help by just sharing any of the pictures in this Kickstarter and linking back to us. Here's one of Johnny that deserves to be seen.
You can also help by just sharing any of the pictures in this Kickstarter and linking back to us. Here's one of Johnny that deserves to be seen.

 

It also helps to share our Kickstarter campaign with your friends and followers on social media. Find us on social media and tag and follow us.

 

 

 

Thank you to all BackerClub supporters!
Thank you to all BackerClub supporters!

Why We Need Your Help

We are still a very young business and we have none of the fancy bells and whistles of a traditional startup. We truly depend on Kickstarter for pre-ordering to build our library. We’re asking for your help to bring The British Collection to life. Here are the principal costs we have identified in order to take this next step:

  • The new tin shape requires tooling, bulk manufacturing and logistics
  • New teas require new blending in a certified facility
  • Art costs money, your support pays for the most passionate artists for each book. We pay our artists first, even if our Kickstarter does not succeed.

 The Three MuskeTea-ers

NovelTeas at home on the lovely University of California, Berkeley campus
NovelTeas at home on the lovely University of California, Berkeley campus

This section was supposed to be about us, but instead we’ll take the opportunity to thank our backers from last year that helped make our three first tea tins a reality! Hopefully they will vouch for us!

Additional thanks to the many Janeites who advised us in the making of the Pride and Peppermint tin including:

Rebecca aka lostinlit_becca, Alexis aka dropandgivemenerdy, Fatima aka, JaneToMyAusten, Jena aka lovenliterature, Catie aka CateButler, Rita from All Things Jane Austen, Katie aka ThornfieldHall
... and everyone else that's supported us over the past few months!

- Johnny, Mitch & Jorgen

 

Illustrators of the British Collection

Lily Jones - Pride and Peppermint
Portfolio & Etsy
The majority of Lily’s work revolves around books and tea. What better artist to work on our NovelTea Tins? She's as good with pen and ink as the brush, which comes in handy when channeling the old masters. Lily works out of her studio in Seattle, WA. 

Lily in her studio
Lily in her studio

Trey Barnett - Oliver Lemon Twist 
Instagram
Trey Barnett is a fine artist, illustrator, tattooer currently living and working in Berkeley, California. He is strongly influenced by Neo Classical, Impressionist and Modern art.

 

Pedro Oyarbide - Matcha Do About Nothing
Portfolio & Instagram
You might have seen Pedro's beautiful hand drawn style before as the artist behind the Joker and the Thief Playing Cards. His work is inspired by ornamental drawings, comic books and tattoos to name a few. Originally from Spain, he now resides in Bristol, UK.

Joker and the Thief deck of cards illustrated by Pedro Oyarbide
Joker and the Thief deck of cards illustrated by Pedro Oyarbide

 

The original artists were:
Dietrich Kleffel - Don QuixoTea, The Picture of Earl Grey
A master of pen and ink. Based in Oakland, CA.
Julia Glushchuk - War and Peach, (The 7th Secret Tin)
Incredible watercolor artist from Ukraine. 

Shipping & Handling 

For our first Kickstarter we provided more than 700 backers with free shipping however the effort and cost to do so was far more than we expected. 

Because you really do come first, we paid nearly $20,000 out of our own pockets to fulfill orders in time for the Holiday Season. 

Now, one year later and a tad bit wiser, we are asking you, our lovely backers, to pay individual shipping costs. 

This is a relatively small cost for each backer, but for a tiny business like ours such costs are enormous. 

Depending on the location and number of tins ordered, below are our current shipping cost estimates. We're working on pushing them as far down as possible. 

  • 1 Tin USA = $9
    1 Tin EU = $12  
  • 3 Tin USA = $12 - $20  
    3 Tin EU = $24 - $30   
  • 6/7 Tin USA = $15 - $29
    6/7 Tin EU = $35

You do not need to add the shipping charges to your pledge. We'll handle shipping costs after the Kickstarter through BackerKit.

If you want to distribute our product in Europe, we would LOVE to partner up to make these cheaper.

Our original tins
Our original tins

 

                                            

 

What are the original tins like?

See what Jenni King, backer of our original Kickstarter had to say about our tins and teas.

 

 A peek inside Don QuixoTea: Man of La ManChai

 

Thank you to everyone who's sharing our Kickstarter! 

The Readers Review  |  Enso Theatre Ensemble | ifreakinlovebooks  |  Berkeleyside  |  Tea Books Lover  |  Girl That Reads  |  Jenni King  |  All Things Jane Austen  |  Strictly Jane Austen Tours  |  Drunk Austen  |  Austentatious Improv  |  Jane Austen Detectives  |  thoselittlegreycells  |  LadyoftheLibrary  |  LostInLit_Becca  | Obsessed with Mr. Darcy  |  Bored to Death Book Club  |  Austentatious Library |  Laughing with Lizzie

 

Original 'The Picture of Earl Grey' tea tin
Original 'The Picture of Earl Grey' tea tin

 

Risks and challenges

In 2015, we launched the First NovelTeas Library on Kickstarter to tremendous fanfare and success. We surpassed our goal by more than 4x of our initial estimate. Then we dutifully delivered more than 700 NovelTeas packages before Christmas. We had a few hiccups in the "shipping department" which were mostly due to our rush to fulfill before Christmas time. This year we will completely avoid that rush by fulfilling in November instead of December.

Learn about accountability on Kickstarter

Support this project

  1. Select this reward

    Pledge $25 or more About $25

    Pride and Peppermint

    A refreshingly playful mint
    Improves social standing

    Includes:
    • Pride and Peppermint Tin + Tea
    • ... Any Stretch Goals
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    287 backers
    $
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  2. Select this reward

    Pledge $25 or more About $25

    Oliver Lemon Twist

    Uplifting ginger and lemon zest tea
    You may want some more

    Includes:
    • Oliver Lemon Twist Tin + Tea
    • ... Any Stretch Goals
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    32 backers
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  3. Select this reward

    Pledge $25 or more About $25

    Matcha Do About Nothing

    High energy Matcha with a silky finish, befitting of
    Shakespeare’s romantic comedy of words.

    Includes:
    • Matcha Do About Nothing Tin + Tea
    • ... Any Stretch Goals
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    106 backers
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  4. Select this reward

    Pledge $69 or more About $69

    The British Collection

    A new set of NovelTeas
    A classic sense of humor

    Includes:
    • Pride and Peppermint Tin + Tea
    • Oliver Lemon Twist Tin + Tea
    • Matcha Do About Nothing Tin + Tea
    • ... Any Stretch Goals
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    Ships to Anywhere in the world
    246 backers
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  5. Select this reward

    Pledge $69 or more About $69

    The Original Collection

    The Original Tea Tins
    With a Novel Twist

    Includes:
    • Don QuixoTea Tin + Tea
    • The Picture of Earl Grey Tin + Tea
    • War & Peach Tin + Tea
    • ... Any Stretch Goals
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    28 backers
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  6. Select this reward

    Pledge $120 or more About $120

    The Bibliophile Collection

    Complete Library
    For those who want everyTin

    Includes:
    • Oliver Lemon Twist Tin + Tea
    • Matcha Do About Nothing Tin + Tea
    • Pride and Peppermint Tin + Tea
    • Don QuixoTea Tin + Tea
    • The Picture of Earl Grey Tin + Tea
    • War & Peach Tin + Tea
    • ... Any Stretch Goals
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    Ships to Anywhere in the world
    141 backers
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  7. Select this reward

    Pledge $250 or more About $250

    The Unabridged Collection

    Complete Library, burs'Tin with goodies
    For NovelTeas' RoyalTea.

    Includes:
    • Oliver Lemon Twist Tin + Tea
    • Matcha Do About Nothing Tin + Tea
    • Pride and Peppermint Tin + Tea
    • Don QuixoTea Tin + Tea
    • The Picture of Earl Grey Tin + Tea
    • War & Peach Tin + Tea
    • The Secret 7th Tin + Tea
    • Artist-signed NovelTeas Artwork Reproduction of Your Choice
    • Collectible Gift
    • ... Any Stretch Goals
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    25 backers
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  8. Select this reward

    Pledge $300 or more About $300

    The Book Club Gift Set

    Complete Library
    Shared in high socieTea

    Includes:
    • Your Choice of Tins + Teas (18)
    • ... Any Stretch Goals
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    4 backers
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  9. Select this reward

    Pledge $450 or more About $450

    Holiday Retail Special

    30 Complete Tins, fully loaded
    Easy to Store & Easier to Sell

    Includes:
    • Oliver Lemon Twist Tin + Tea
    • Pride and Peppermint Tin + Tea
    • Matcha Do About Nothing Tin + Tea
    • The Picture of Earl Grey Tin + Tea
    • War & Peach Tin + Tea
    • Don QuixoTea Tin + Tea
    • Jane Austen Vintage Poster
    • ... Any Stretch Goals
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    Pledge $1,250 or more About $1,250

    Original Artwork

    Purchase 1 of The British Collection's Art
    Each of 3 Titles Available

    Includes:
    • Matcha Original Sketches and Artwork
    • The British Collection (3 Tins + Tea)
    • The Original Collection (3 Tins + Tea)
    • The Secret 7th Tin + Tea
    • ... Any Stretch Goals
    • FREE SHIPPING!
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    Reward no longer available 1 backer
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  11. Select this reward

    Pledge $1,250 or more About $1,250

    Original Artwork: Pride and Peppermint

    The original portrait of Elizabeth Bennet and watercolors by Lily Jones. Austentatious!

    Includes:
    • Elizabeth Bennet Original Artwork
    • Ornamental Watercolors used in the final design of P&P
    • The British Collection (3 Tins + Tea)
    • The Original Collection (3 Tins + Tea)
    • The Secret 7th Tin + Tea
    • ... Any Stretch Goals
    • FREE SHIPPING!
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    Pledge $1,250 or more About $1,250

    Original Artwork: Oliver Lemon Twist

    Oil Painting used for the final design. By Berkeley artist Trey Barnett.

    Includes:
    • Oliver Lemon Twist Oil Painting
    • The British Collection (3 Tins + Tea)
    • The Original Collection (3 Tins + Tea)
    • The Secret 7th Tin + Tea
    • ... Any Stretch Goals
    • FREE SHIPPING!
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    Pledge $1,250 or more About $1,250

    Original Artwork: The Earl of Grey

    A NovelTea Tins Classic: The original portrait seen on our tin. By Dietrich Kleffel.

    Includes:
    • The Earl of Grey Portrait
    • The British Collection (3 Tins + Tea)
    • The Original Collection (3 Tins + Tea)
    • The Secret 7th Tin + Tea
    • ... Any Stretch Goals
    • FREE SHIPPING!
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    Pledge $1,250 or more About $1,250

    Original Artwork: Tea Lover Bookplate

    By 'War and Peach' artist Julia Glushchuk. Made to celebrate our successful first Kickstarter. Includes a tin of bookplates for your private library.

    Includes:
    • Tea Lover Bookplate Artwork
    • 250 Tea Lover Bookplates
    • The British Collection (3 Tins + Tea)
    • The Original Collection (3 Tins + Tea)
    • The Secret 7th Tin + Tea
    • ... Any Stretch Goals
    • FREE SHIPPING!
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    Pledge $9,000 or more About $9,000

    The Top Tea Tin

    You make the decisions
    We'll produce your custom tin

    Includes:
    • Proprietary Tin + Tea
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Funding period

- (38 days)