THIS CAMPAIGN IS NOW OVER.
VISIT US AT NOVELTEATINS.COM TO SEE OUR TEA LIBRARY.
Below is the campaign text as it appeared when the project was live. Thank you to all our backers for bringing this tea library expansion to life!
NovelTea Tins are classic works of literature built into beautiful tea caddies. Inside, the organic tea is blended deliciously to evoke the story of its namesake. Have a taste for great literature? We want to provide you with some great taste IN literature.
This year we’re back with three exciting new titles inspired by beloved children’s classics from Lewis Carroll, Beatrix Potter and J. M. Barrie.
WHAT ARE NOVELTEA TINS?Every year we commission a team of artists, literary enthusiasts and renowned tea blenders to help us produce an exclusive range of custom tea caddies that resemble classic novels in form and function. Each Tin opens like a book to reveal thematically paired organic teas inside that tell their stories.
Your NovelTea Tin Contains:
- Thematically blended tea with organic ingredients that taste like a story
- Bookmarks with illustrations and quotes from each novel (unlocked)
- Beautiful tea lover bookplate sticker (unlocked)
- Extra tea (unlocked)
Down the Rabbit Hole
Choosing the next year’s Tin Collection has been no easy task. We receive incredible feedback from customers and fans worldwide and submissions for title ideas almost every day.Down The Rabbit Hole is our ode to three brilliant children’s classics, full of surrealist fantasy and absurdist humor. There’s so much to love in these stories; they are overflowing with magical creatures, fantastical lands, daring escapes, loveable heroes, heinous villains, and zany hijinks.
ANISE IN WONDERLAND
Alice navigates through a surreal fantasy world, encountering curiouser and curiouser oddities on her adventure, and growing up (often quite literally) along the way.
We thought it was only fair that she is paired with a tea similarly surprising and unusual, so we plan on pairing her with a tea made from the anise plant, an herb with a robust floral flavor. Somewhat reminiscent of the flavor of licorice or fennel, anise tea has a sense of otherworldliness to it, at the same time familiar and mysterious.
While we have a strong idea of where we are going with this blend, we’d love to hear your input on about what you want out of this tea!
Pu’er tea is a truly unique form of tea made for thousands of years in the Yunnan region of China and unlike most other tea, is allowed to ferment and age, sometimes for years, until it is pressed into a compact “brick” form. This process infuses Pu’er with complex earthy flavors and a gentle bitterness, with a wide variety in flavor based on how long it is allowed to ferment.
We thought this uniquely earthy tone would be the perfect taste to mirror Peter’s frolicking through the dirt and plants of a vegetable garden.
The term “Orange Pekoe” can be a little misleading, as it is neither orange in taste or appearance, but instead indicates that it is consists of whole black tea leaves left relatively intact and undamaged during the picking process, unlike many other grades which are broken up or ground to make tea bags.
We thought that these unbroken leaves made a perfect analogy for Peter’s endless youth and optimism, never to be shattered by the disillusionment of adulthood.
Again while there are a variety of Orange Pekoe blends we are considering, we always welcome the wonderful insight and support of our backers.
BONUS: THE PICTURE OF EARL GREY
Additionally, one of our most celebrated original tins will be redesigned and released in its 2nd Edition: The Picture of Earl Grey. Inspired by the classic tale of Dorian Gray's own troubling journey down a rabbit hole of his own making.
We have learned, as perhaps Dorian did not that some things are beautiful in their “not lasting long”, as an actress on a stage or more pleasurably as a steaming pot of Earl Grey.
If you're a rabid bibliophile, this Kickstarter is also a rare opportunity to get your hands on Pippi Oolongstocking. Her NovelTea Tin is not available for regular sales and only obtainable during our crowdfunding campaigns and certain reward levels.
PIPPI OOLONGSTOCKING BECOMES AVAILABLE IF WE REACH OUR SET STRETCH GOAL. Learn more.
ALSO AVAILABLE: THE BRITISH COLLECTION
ALSO AVAILABLE: THE ORIGINAL COLLECTION
But what if we reach our minimum goal? Is the campaign over?
Far from it! We'll continue reaching for new heights (or depths) and improve your rewards. Most pledges include ALL Stretch Goals, which means you benefit when we raise more money.
NEW STRETCH GOAL ANNOUNCED: $95,000 will make Pippi available for purchase. Learn more.
Try our loose leaf tea inspired by Anne of Green Gables.
Use the chart below to calculate how much you should add to your pledge for shipping.
All pledges include US and international shipping, but if you add additional tins to your pledge, compare the chart below to see how much you must add to yours i in total. PM us any time with questions if you need help.
1 tin - $15,- / 2-5 tins - $30,- / 6-7 tins - $40,- / 8-11 tins - $60,-
REST OF THE WORLD ........................
1 tin - $20,- / 2-5 tins - $45,- / 6-11 tins - $75,-
We will use Backerkit to help handle the fulfillment organization.
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WHY WE NEED YOUR HELP
What began as a bit of a joke between friends is now a collection of gifts that brings smiles around the world. We've poured everything we have into NovelTea Tins.
We're now set up to handle shipping ourselves and our artists have shown us great faith by working long hours on the detailed artwork. But without your support we can't front the money to go from prototype to production. Your contribution is crucial.
We're three friends in Berkeley, California with two successful Kickstarters behind us. Johnny Pujol and Mitch Kraemer are connoisseurs of puns, books and tea, whereas Jorgen Stovne handles design and art directions. Together we make NovelTea Tins as NovelTeas LLC.
For the new collection we've brought back two of our artists from our previous Kickstarter: Julia Glushchuk (War and Peach, Pippi Oolongstocking, Pekoe Pan and Anise in Wonderland) and Lily Jones (Pride and Peppermint, Pu'er Rabbit).
HELP US SHARE
Already pledged? Want to know how you can get your hands on those stretch goals?
Still not convinced?
How about a video review of our previous Kickstarter (thanks Jenni!)
A few of the places we've been featured
Featured Backers in the Kickstarter Video. Thank you Gabriela, Gavin, Mounique, Joanna and Jenni King! (Follow her on Youtube!)
And to all of our wonderful Instagrammer community members!
Risks and challenges
When our fulfillment center shipped half our orders wrong during our first Kickstarter we reshipped everything at our own expense to make it right.
When our 2nd Kickstarter tins got stuck during shipping we flew from California to Florida to pack the orders ourselves and solve the hiccup.
Come what challenges lay ahead of us; we're fully committed to you receiving and enjoying your tea.Learn about accountability on Kickstarter
- (30 days)