Hello to you all! And a very warm welcome to Clockwork Chronicle, a new magazine endeavour from Clockwork Wolf Publishing. We're sorry we don't have a video, but we hope you take the time to look at our project and see what we plan to do!
STRETCH GOALS: Please scroll to the bottom of the page to see our Stretch Goals!
Welcome to Clockwork Chronicle
Clockwork Chronicle is a new Steampunk community/lifestyle magazine currently being compiled by a pair of young Steampunks in Lincoln after a gap in the market was identified.
Our mission is to provide a comprehensive, community-based magazine that will not only keep members of the current community up-to-date with the latest trends, businesses and events, but will also encourage new faces to take part and add a new dimension to the Steampunk phenomenon.
do you introduce something as flamboyant and yet still virtually unknown as
Steampunk in a short passage? I could give you a short history of the culture,
from the coining of the phrase in 1987 to the present day, and try to explain
the nature of its alternate future-history, but that’s all readily available
from other sources and will almost certainly be covered in depth in later
editions of this magazine. Instead, I shall endeavour to inspire you to try it
out yourself, as most of the active Steampunks (including myself) did when they
first started out, by briefly telling my own tale..."
Excerpt from "What is Steampunk?" - A Foreword from Robert James
Who Are We?
Clockwork Wolf Publishing is a new business venture looking to explore and take advantage of a gap in the magazine market for a Steampunk lifestyle magazine. The business' leadership is currently made up of two young Steampunks from the Midlands in the UK, Stuart Farrar and Charli Anderson.
Thirty-year-old Stuart has been a Steampunk for a couple of years, and has taken part in a variety of events throughout the community. He recently took part in the Prince's Trust Exploring Enterprise course, and is looking into making Clockwork Wolf Publishing a full-time venture. Despite various medical issues preventing him from engaging in full-time work over the years, Stuart is determined to make a success of Clockwork Wolf, and has already begun applying for additional funding to help with the company's initial outlay.
Charli is a self-employed photographer in her mid-twenties, and has a history photographing for local newspapers and magazines. She has experience in Customer Service, Advanced Sales and Media Theory, as well as having twice taken part in the Exploring Enterprise course run by the Prince's Trust. Though newer to the Steampunk community, she has always had a fascination with the culture and immediately immersed herself into the creative world.
What Do We Plan to Do?
We are here on Kickstarter to raise some money to part-fund a preliminary special issue of Clockwork Chronicle before we go live with the first issue in December.
Issue 00, "Asylum Special" is being created to coincide with Weekend at the Asylum, the largest Steampunk Convention in Europe, at which we have been given space in order to advertise Clockwork Chronicle. With this being too great an opportunity to pass up, the decision was made to create a special prototype edition of the magazine to take to the Asylum itself, in order to get better feedback about the direction of the magazine, as opposed to simply advertising our intent.
The format of the magazine is to be an A5 community/lifestyle, with content including art and literature reviews, business spotlights, feature articles, documentaries, event calenders and coverage and photospreads. We also have in the pipeline a series of product reviews, with the first being reviews on various brands of moustache wax, and are currently collecting content from a variety of sources, including members of Steampunk societies in other parts of Europe, such as Sweden and Denmark, Canada, and the USA. It is our intention to report on Steampunk from all over the world, and not just on Steampunk in the UK, as we believe that it will enrich the community through sharing of experiences and ideas with other like-minded individuals and businesses.
Our current article list is as follows, and you can read snippets of the articles on our Facebook page, which you can access here!
- What is Steampunk? a foreword by Carlton Scroop, AKA Robert James
- A Fashion Juxtoposition, by Gina Stacey
- English Breakfast Tea Brack, by Madame Bumblebee, AKA Mel Marshall
- How To: From EVA Foam to Cast Iron, by Major Wolfram Quicksilver, AKA Dene Woodman
- The 'Tashe Tells All, reviews by The 'Tashe Panel with our first sample from Airship Apothecary.
- Spotlight On: Antickquities, a business spotlight on a US-based Etsy company.
- Steampunk Library, a lifestyle article from Lee Ann Farruga of Steampunk Canada
- "Underground", an EXCLUSIVE short story from Kit Cox, author of "How To Bag A Jabberwock" and the Dr Tripps' Trilogy.
Still in the pipeline we have a health and beauty feature, a short essay on closet Steampunks, and features from the Founder of the Asylum himself, Major Thadeus Tinker, AKA John Naylor, as well as a Tea Party themed photospread and some graphic art.
How Will We Use the Money?
Printing: We are currently weighing up the pros and cons of the two printers that we have narrowed our options down to. This is to ensure that we get the best value for money at a quality that befits the splendid nature of Steampunk. We are hoping to utilise companies local to our area in a bid to support local business and economic growth. This will also allow us to build up a sustainable relationship with the businesses we deal with as it will be easy for us to effectively communicate in person if we need to.
Promotional Media: Our promotional media will consist of business cards, a roller-poster and potentially some small trinkets that we can either sell or give away at the Asylum to drum up interest in our venture. We are hoping to fund most of these items using our other funding sources, but we have established that we may require some of the Kickstarter funding to top up the amount we need to get the value and quality we are searching for. We want to be taken seriously right from the start, and therefore do not want to be let down by substandard or faulty promotional merchandising.
Pitch Decor: Dressing our pitch to look its very best at the Asylum will require additional money outside of the Promotional Media as we will need to accommodate items such as table dressings, stands and display holders, which do not come under the canopy of promotional items. Such items would need to be customised to fit in with the rest of our promotional media, so we are separating a pot for them.
Because we have reached our goal with time remaining, we have added the following Stretch Goal:
£1,500 - if we hit this goal, all pledgers of £5 or more will receive an ebook version of the magazine (a whole 6 weeks before the ebook is released to the public) and pledgers of £20 or more will receive the Asylum Special's photospread ebook "Making Pictures: The Tea Party", which will detail the process used to create the photographs, as well as showcase some photographs that were left out of the final edit. The book is not due for physical release until December 2013, which will coincide with the release of Issue 01 - making this an opportunity to own the book before anyone else!
Pledge or increase your current pledge to access these new features!
Risks and challenges
Lack of Competitors:
As strange as it may sound, having no competitors means it will be difficult to gauge trends and target market habits. Without this, most marketing will be played by ear, and will have to undergo regular adaptions in order to get the mix right. However, careful planning and strategic test trading will hopefully allow us to make the most of the situation. Additionally, having no competitors means that we will be able to gain foothold in the market without having to undermine the customer base of other magazines first.
Ensuring that contributors get their material in on time is a vital part of making this project a success, and chasing people up may take a considerable amount of time. It will be extremely important to make sure that people know what is expected of them and when by, especially as the printing deadline approaches.
If something were to go drastically wrong with the printing, this could cause a serious setback in getting the magazine out to the Asylum. Ensuring that there is adequate time between the final content deadline and the actual Asylum will minimise this risk considerably. Keeping in touch with the printer regularly will also help to develop a better working partnership, which in itself will be beneficial in the long run as they are more likely to want to continue working with us if we generate a good working relationship from the start.
Should any of our contributors or editors become ill, it could cause delays in the drafting and editing procedures. Having back-up plans in place will minimise these risks, as will collecting more articles than we actually need in case we end up with space to fill.
- (25 days)